American Idol-There Are No Losers
There are no losers. All of the people who took action are winners. Tens of thousands stood in line and one person emerges as the winner. Remember not one of the other people who showed up are losers. Everyone took action. Key point everyone took action.
We are in the game of life. There are those who made it to the "let’s say" regional finals who by some evaluation standards have superior talent to the final two. Talent doesn’t matter in the final selection process. It is the total package. As Joel Bauer says "wrap your package for the results you expect to obtain." As to the package, do you not think every man and particularly every man with a daughter was not moved by Katharine McPhee singing her heart out to "Somewhere Over The Rainbow" with the cameras showing the tears rollingdown her father’s face? I really am thankful I have that image and if you didn’t see it you need to find a video clip of that moment.
Do I think that because Katharine McPhee is a beautiful woman with a marvelous voice that she will win? No, I come to no such conclusions because Taylor Hicks is remarkable. Can you even fathom that someone from Birmingham, Alabama could ever end up on stage in Hollywood as one of the top two contestants. Have you ever been to Birmingham Alabama? This is as much proof as anything that anything is possible when you make up your mind.
There are outstanding life and business lessons from the American Idol process.
Katharine’s final song was "My Destiny" She visualized this moment most of her life. Think about that. What do your visualize for yourself, your family, your company?
Taylor’s final song was "Do I Make You Proud". Do you see the message? Imaging! What are you imaging?
I am not a person who allocates much time to television. However, American Idol has captured the hearts of many millions of people. Even with that I was not paying much attention to it until a marketing guru friend Tricia Strahler started admitting she was addicted to the show. So I began paying attention and I have to tell you the show is amazing.
Let’s review the structure of American Idol and the the lessons we can gain right now and apply to our business. I am not going to read some chapter out of an MBA course on management or some theory from someone who never stepped inside of a business except to maybe buy some toothpaste (maybe).
First: the best of show wins. Not the best looking or the best singer, or the best performer… the best person to bring in the money.
Second: the votes of a small group do not matter in the long run. The audience (your customer) will vote with their cell phones or wallet and will pick a winner.
Third: many who appear to lose in the short term can be long term winners based on their overall performance and continual focus on bringing value.
Next I will offer you observations on the companies who chose to advertise on this show to the tune of $739,000 for each 30 second spot. While Katharine and Taylor and all of those who showed up and tried deserve the applause of the world I am not as complementary of the time, energy and money that went into the marketing of products and services promoted during American Idol. More on that real soon.