Archive for June, 2006

Blogging for Profits: Issue No.6: Do This One Thing A Explode The Profits From Your Blog

In previous issues we have reviewed the mechanics of setting up a blog and the information strategy you should be developing for your blog. If you need help with setting up a blog, go to one of the outsourcing job boards like www.rentacoder.com or www.elance.com and issue a request for a proposal. Quite candidly I [...]

Blogging for Profits Issue No.5: How To Prioritize Information In Your Blog for Maximum Profits

The goal of your blog is to further fuel your revenue and profits. Do not major in minors. Start with the most important revenue and profit drivers of your business. Who are the 20% of your customers that account for 80% of your sales? What do they buy? What do they buy the most of? [...]

How To Use Real Estate For A Competitive Advantage

Columbus, Ohio was once the home and headquarters of Sun TV. This company had the products and format of what today might be Best Buy. If you needed a TV, dishwasher, washing machine or some other appliance, many people in the Columbus market thought Sun TV and bought at Sun TV. Macy Block started Sun [...]

Blogging For Profits, Lesson 4: Sales on Steroids From Blogs

"Blogging For Profits" Lesson 4 Sales On Steroids From Blogs There are only three ways to increase sales: 1.More transactions with existing customers: for example if a customer buys from you once a month, increasing that to twice a month doubles your sales assuming the transaction size is the same. 2.Increase in the average sale [...]

Blogging For Profits: Lesson 3 These Steps First

In the previous lessons, we have covered the definition of a blog, RSS and why this technology will help you deliver your product, service and message to a targeted market fast. Many are experiencing blog-based sites being re-indexed by Google and Yahoo the same day a new article or other item of valuable content is [...]

Blogging For Profits: Lesson 2

At the start of this lesson there is an assignment. Please do this first before continuing. Go to www.rssreader.com  and download the software. It is FREE. Once you have installed RSS reader, click on the Add link at the top of the screen and in the space provided add http://wwww.stevereports.com/feed  You can add folders to [...]