Monthly Archives: January 2007

Brilliantly Simple!

Mark Joyner should have a great big smile on his face knowing he is helping allot of people with an easy to follow program. I have an inkling as to he might feel like. When my consulting clients who follow my Roadmap to Extraordinary Profits ” get it and prosper. Most always say – “wow this is so easy-all we have to do is – well do it”.

I think Simpleology is brilliant. Recently, I have been brushing up on the steps to Writing a Book in 14 days by Steve Manning. I am outlining my book that takes my free course “How To Increase Profits by 30 % or More In 90 Days or Less” to the next level by incorporating … well let me save that for when the book is closer to being done. Anyway, one of the topics is how to do research for your book.

Steve recommends doing research in the children’s section of your local library. That research will be fast because the most brilliant experts write so a 10 year old can understand the material.

Mark Joyner has published Simpleology so all can quickly understand and apply the marvelous process he details. What is so impressive is the amount of content that is available for everyone for FREE.

Mark’s a very credible businessman who over delivers. People send him appreciation for the value he provides (money). He provides allot of value and you should see for yourself by visiting Simpleology.

There is one of the many differences between my skills and his. If it were me I would have started with 103 because I know without health and energy nothing else happens. 103 is so exciting. There is no way I am able to follow his lesson for today methodology. I was up to day 7 on the first day. I know Mark – I am just supposed to follow the program.

Business owners, internet marketers, stay at home moms and literally anyone alive will benefit from Simpleology.

OK you ask how this has helped me? I am soon going to announce a major deal. Thing is it is a first of many and I thank a small group of resources for that. Simpleology is one of them. Here is a hint on what is to come: who do you really listen to?

Check It out. Click Here

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Ed Dale Announces He Is A Fraud Victim.

Ed Dale, one of the Internet marketing “gurus” announced in his first podcast of 2007 that he has been a victim of fraud. He did not elaborate on the details including the amount of the loss. Regardless of the amount I know it was painful for him and his wife. How do you think I know that?

Most of what I write is about how I help companies grow revenue and profits quickly. One of the early chapters of this process details how I use an eight week rolling cash flow and financial flash schedule with all my clients. In addition to the explanation subscribers receive the exact Excel template I use for engagements.

What is really important is how completing this information, and making sure it agrees with your bank records and other supporting documents establishes a tight control environment over assets.

I was a fraud victim twice. Both times for very significant sums of money. I am a CPA with extensive business experience. With all of this experience I was still a fraud victim. So I designed a business development process that includes very tight controls over assets.

My free mini-course “How To Increase Profits by 30% or More in 90 Days or Less” details allot about how to run your business with the right controls.

If you take the money you make and invest it in swamp land or pay for designer jewelry, I cannot help you with that. But if having the assurance the assets of your business are insulated from theft or fraud is important to you, then you need to have the right controls and that is part of what I do with companies.

Would the processes and procedures I install have prevented Ed Dale from being a fraud victim? I have no idea since Ed is not a client and I don’t know what happened. If you wonder if this can happen to you- it can. If you want to talk about your business and practical controls for minimizing the risk of fraud then call me.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blogging For Profits Supplement: Subscribers Know The Value of Content. Now Create Content Leverage

Look closely at this blog you will notice there are allot of posts. For the most part I have written all of them. You will not find a bunch of shallow 500 word reports written by some ghost writer named Boris. The information presented at Steve Reports
is focused within a narrow range.

Now does this mean you have to originate all of your own content. Absolutely not! I have a site and related blog where I have commented maybe once in every 50 posts. Check it out the site is all about essential oils I know – that is a shameless plug. So what? This is my blog and I can write it. You can do the same – create a blog and start publishing.

Let’s go deeper. Blogging For Profit veterans know the power of regularly posting to their WordPress based blog. Now here is a very valuable lesson: make each of your articles be a driving force of targeted traffic to your site and blog. How do you do this? I am so glad you asked.

Jason Potash is responsible for my addiction to content. Some time ago (don’t ask me) I purchased Article Announcer and this is really cool… two guys get on the phone have a discussion, record it and sell the recording and software for allot of money. I have not advanced to the point where any normal person wants to pay to listen to any of my phone conversations but I am working on it.

Leverage

When you write an article for your blog, you can take that same article and publish it in the article directories. Of course you know your article needs to have deep links, back links, sideway links etc. to wherever it is you want your reader to click. Your article must also contain a resource box, with some snippet about you and your site.

Now the article directories pick it up and someone looking for content on the subject you published finds you and uses your material with your links and their audience reads your material and some of them click on your links and, well… you get the picture.

Submitting to Article Directories Is A Pain Unless

You use the submission tool I use which makes article submission a breeze. The two guys on the phone that I mentioned are none other than John Reese and Jason Potash. I devoured this content because it made perfect logical sense to me.

Disclosure: I am an affiliate and Jason pays me money when someone buys Article Announcer based on my recommendation. On this blog my primary recommendation is that you hire me as your business consultant or refer me to someone you know and make a very nice referral fee (another shameless plug). I have numerous sites I recommend that are listed below. I rarely discuss a product in this forum but my Blogging For Profits and Business Building fans need to know about Article Announcer.

Bonus

If you read this far then you deserve to know Jason is running a short term special price on the electronic version of Article Announcer. Check it out

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Dumb and Dumber Are Brilliant

Have you followed these guys? The buzz started in Atlanta when Brad Fallon and Andy Jenkins invited Brock and Buck to speak to more than 500 very intelligent and mostly very experienced business people. In the crowd were many of the familiar internet marketing gurus. (If you don’t know what I am talking about stay with this for a very valuable lesson.)

I don’t know for certain that it started in Atlanta, but the creativity behind the buzz is brilliant. Reading their emails and watching their video’s was addictive. These guys made you feel like you went to grade school together. And this guy Brock, well he pulled off comments like “I don’t know what ftp is!” and in the same sentence telling you about his “7 Figure A Month Business”

The B&B show was amazing. These guys should be on SNL or Comedy Central. Better yet, their routine is good enough for Leno. Can you imagine the Leno crowd seeing these guys saying: “We dress like this ( casual shirts and jeans) on TV but when we are at work, we wear swim suits since our offices are by the pool. And yes we have sales in excess of $1 million a month with this system.” I am thinking The Donald may want to bring them in for a discussion.

Brock and Buck (true names and not molded from Broke Back Mountain – I don’t think) had most major guru’s on board promoting their product. Reese, Kern, Dale, Filsaime, Moya, Shefren, Ambrose to name a few. (I am still thinking about who didn’t jump on this and why – a topic for another article.) How did the Dumb and Dumber duo do this? My take on it is they demonstrated with hard facts that what they are doing works in a big way.

Anyone who breaks out from the crowd and earns the admiration of the internet marketing gurus (a tough crowd) deserves congratulations and careful study. There are enormous marketing lessons to be learned from this product launch. Learning from creative, innovative, prosperous people in my view is the most compelling reason to join this launch – no I am not an affiliate so there is no link.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S. B&B even added a new twist to the traditional “the volume overloaded the servers” This time “they overloaded 1 shopping cart” Are you studying the success stories? Hope so.

"That's Not Good!!" Very Important Information For Business Owners, Internet Marketers and Small Business Owners

Situation Room:

Revenues nearly doubled in one year to more than $14 million. Profits hardly moved from the previous year which and those profits barely broke $0. When I reviewed this information with the founder of the business, he looked me directly and sternly in the eye and said “That’s Not Good!” We then went onto discuss the changes being implemented to posture the company for making money.

Today

Are those changes working? Too early to tell because I know from experience many companies never continue following what they are taught. They revert to the “way they have done business in the past.”

I am a business development consultant. I am not a permanent fixture in companies I help. I have a long list of companies that are successful. I have a shorter list of companies that are not. What is the difference?

Commitment!! If I show you “How To Increase Profits by 30% or More In 90 Days or Less” and that happens, you are happy. When I tell you what we just did must continue each day, week and month, you begin to think about what you have to do to make that happen and some people conclude they do not want to do that work. They would rather settle for mediocrity.

The Solution

It is harder to continue losing money than it is to make money. Think about it. When you are losing money, you not only have the work to do but you also have the draining worries associated with losing money. How do you think I know that? The solution is to make up your mind to be prosperous.

Now assuming you are losing money or not making the money you want, how do you change that? The companies I work with follow a proven program for success. How do I know? It has taken quite a bit of time and experience to identify the fundamentals of running a business that everyone can follow each day. Part of the experience was finding the people who run successful companies.

If you are using the Internet as part of your marketing strategy, who are you following. Right up front: don’t follow me except when it comes to blogs then read my Blogging for Profit Series – it will help you. So who should you follow? I pay attention to people who are obviously successful. When I met John Reese and had my picture taken with him outside his Lamborghini I knew he had achieved a measure of success and was delighted to have that opportunity of meeting him. He was gracious is very focused on sharing what works for him. John understands there are not limits to the amount of money in the world and if John Reese makes $20 or $200 or $2000 million, there are still millions and even more you can make. I highly recommend John’s material.

In 1990. I was in Aspen Colorado at a three day summit for people running companies owned by an investment firm. The hosts of that meeting were two brothers whose net worth was at least multiple billions of dollars (yes that is a B). The learning curve for me at that time was fast and furious. I learned very successful people have a very clear definition of their business, the direction of their business and profit goals are clearly defined and the support structure necessary to achieve their business goals is soundly in place.

To The Point

Today at the start of every consulting project I reach agreement with the owners and management team on the definition of their business and the near term revenue and profit goals. We then move onto growth rates and setting the procedures and processes in place for achieving those goals.

This process is provided to everyone interested in the complimentary mini-course How To Increase Profits by 30% or More In 90 Days or Less (Register Here). This course is as relevant for internet marketers as it is for billion dollar companies.

It all starts with a clear definition of what you want and what you are prepared to do. Once you decide, follow a proven roadmap. Do you think it is coincidence this blog is named “Roadmap To Extraordinary Profits”? By the way, over time certain of the tools and techniques used in achieving extraordinary profits are refined. Like you I pay close attention to the tools and techniques developed by experts to help your business. I frequently mention the people who continue to help me with their training. The experts on my list are there because they help me based on my interests and my intent on using what I learn for myself and clients.

For those who say their business is Internet marketing I say your business has to be more clearly defined. Ed Dale is applying “the buy em and flip em model” for web sites and has evolved from a number of business models. I think Ed has a clear definition of his business but I can’t define it. Brad Fallon has a very traditional business model with search engine optimization as the engine. Frank Kern who may be an idiot savant, has a clear business model of monetizing small niche markets. Dan Kennedy is a copywriter and direct response marketing guru. Bill Glazer is an information marketer. Dan and Bill also run the college of direct response marketing through their newsletters, seminars and information products. Ken McCarthy is an educator. His System Seminar teaches people. Ken spends some of his time and resources on non-direct teaching but he loves to teach and does a great job doing so. I could go on but you get the point. Look at any person that you view as success and generally what business they are in is clear. Don’t reinvent the wheel. Have a clear definition of your business and a clear measurable goal for your business. Then measure the progress frequently.

I cannot emphasize enough the importance of measuring progress frequently . I develop a key factors report for every company I work with that tracks progress. For example in a retail business we track sales and gross margin trends. In the contracting industry we track flow of requests to bid and make sure bids submitted and ultimately the work completed tracks with the gross margin goals. In those industries and all others where I do work we always have an annual plan of revenue, margin and profit. Again this is detailed in the currently free course How To Increase Profits by 30% or More in 90 Days or Less

Avoid thinking tools are your business. The Internet, SEO, direct response marketing, copywriting, niche marketing, video, podcasts, autoresponders co-registration, infomercials, and more are tools. Recognize these are tools and continually ask yourself what are the tools that will really help your business the most. Then as others point out so well, what are the activities that need your skills and which ones should be outsourced.

Allot of times I write for my own benefit meaning it crystallizes my own thinking and in order to write about a topic you need to have a level of experience with the subject matter. This article for example originated because I have not personally focused on a clear definition of my own business and I have not completed a clear financial plan with action steps for myself. I am now doing this and I am optimistic this will be my best year ever (and I have had some really good years.)

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

Blogging for Profits Supplemental Issue – RSS vs. Email

(This is a terrific article by Lynette Chandler that I found on Internet Marketing Newswatch (my homepage and it should be yours/). Read it now! Steve Pohlit

RSS versus Email

by Lynette Chandler

All right, I admit it. I’m writing this in an emotionally charged situation. And no this is not about which is best, who is right and not doing one thing that will kill your business overnight. Actually this came about quite by accident when a friend asked about an article claiming that Email is doomed, RSS is the replacement and if a fellow marketer and I would agree.

You should know that I am not selling any type of RSS related products. The reason you should know this is so you know my thoughts on RSS and the technology is not based on something that I can gain from, it is my real opinion based on my business experience. I also simply love email marketing, it’s been very good to me. Email marketing has helped me build my income, no doubt, and I wouldn’t be without if for anything. So what’s this article all about?

Most people miss the point on RSS. RSS is not only capable of delivering newsletters or updates. An important point to always keep in mind is that email is not the same as RSS and RSS is not email, thinking they are will do a great injustice to how they can potentially be used. RSS offers many capabilities that just aren’t leveraged. FedEx got it right when they started to offer parcel tracking via RSS.

Now you want to know what to do with RSS without dealing with a newsletter, right?

1. Syndicate

An article can be published in many different newspapers in many places all at the same time, ever wonder how this is possible? A radio show can be distributed nationally or globally, ever wonder how as well? It’s because of syndication. When an article, radio show or your content is syndicated it automatically and instantly shows up in the format that has been determined, without you having to do anything else.

So in short, how would you like it if every time you published a new article, the article appears on a bunch of other people’s websites immediately? No more article submissions, no more hoping an article will be picked up.

2.Affiliate support

Quit making your affiliates copy and paste codes. If you had a way to instantly update your affiliate’s websites when you had new specials, an event or something new to add to your product would you like that? Well, RSS can do that.

3.Research

Let’s face it; we are all too busy to do research yes to stay on top of our industry or niches, we need to be up to date. On the latest news and happenings, what other people are discussing, what people are saying they want. You can create RSS feeds on anything that will alert you anytime something you want to know about in your niche comes up. Let the technology to the leg work for you and spend less time on your computer.

I hope from this article you’ve thought about doing more than just comparing email to RSS and starting thinking about the potential of this great technology. If you need more ideas and thoughts about how to use RSS visit my site and pick up the newsletter I offer on marketing technology. You’ll get straight talk and easy to understand tips and ideas to help you make the most of it. Don’t ever stop publishing your newsletter either.

About This Author

Lynette Chandler helps entrepreneurs recognize and apply the power of technology to their marketing. Discover how web conferencing can work for your business today at http://www.webconferencingworks.com

These and many more Internet Marketing article, news and resources can be found at www.site-reference.com

________________________________________________________
Article courtesy of Steve Pohlit

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant Did you read this at one of my blogs like Steve Reports? If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S Derek encourages readers to use his material on their websites and blogs. This is very smart viral marketing. Subscribe to his newsletters and use the material that fits with your business strategy.

Derek Gehl Details Strategies To Turbo Charge Your Business: This Is Material Is Highly Recommended

Steve Pohlit Introduction: Derek is the CEO of The Internet Marketing Center. I have purchased and studied the original and updated versions of Internet Marketing Secrets by Corey Rudl, one of the most successful Internet Marketers ever until his unfortunate race car crash. Derek is now leading and growing what Corey Started.

Three years ago I was

Marketing Tips Newsletter
January 9, 2007 — Issue 137

===============================================

Hi Steve,

This issue includes…

1) “Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies…
And Make 2007 Your Most Successful Year EVER”

2) “Inside the Internet Entrepreneur Club Forum”

3) “Get FREE Tickets to My Exclusive Two-Day ‘Wealth-Building Workshop’ Coming Soon to YOUR City!”

4) “Free Content for Your Web Site or E-zine”

5) “Visit Our Newsletter Archives”

6) “Visit Derek’s Blog!”

7) “Tell Us What You Think!”

For those of you who prefer the HTML version of our
newsletter, you can still read it in this format at:

www.MarketingTips.com/newsletters

==================== FEATURE EDITORIAL ====================

1) “Turbo-Charge Your Business with These Top 5 Cutting-Edge Strategies…
And Make 2007 Your Most Successful Year EVER”

==========================================================

Happy New Year! Now that all the holiday celebrations are over, it’s time to take stock of the major online developments that happened last year, so you can start off 2007 on the best possible foot!

In this newsletter, I’m going to review the five hottest strategies I told you about in 2006, so you can put them to work for your business — and get the leap on your less ‘Net-savvy competitors!

Specifically I’m going to show you how to:

* Seed the Web with articles that will drive swarms of eager buyers to your website

* Segment your list to laser-target your subscribers and generate tons more sales

* Create “win-win” business relationships to increase your profits without a ton of work

* Establish your expertise to instill confidence and encourage sales from new visitors and existing customers

* Network your way to top search engine placement

So let’s jump right in and take a look at how you can rev up your business for the year ahead…

======================================================

Top Strategy #1: Write articles that will increase your website traffic by 100%
— OR MORE!

======================================================

Writing short, targeted articles and distributing them to the far corners of the Web is an incredibly effective way to boost your rankings in the search engines, increase your website traffic, and establish your credibility!

And best of all, it’s EASY!

Here’s what you need to do:

1. Use Wordtracker (www.WordTracker.com) to build a list of keywords related to your business. Ideally your keywords will have a good number of people searching for them, but not too many sites optimized for them.

(For more about using Wordtracker, check out my two-part blog post at http://blog.MarketingTips.com/derek.)

2. Write a SHORT, informative article (no more than 400 words!) for each of your top keywords. The keyword you are highlighting should appear in the title and in the first 90 characters of your article. And it can’t hurt to plug it into the last paragraph as well.

3. Write a short, credibility-building “About the Author” blurb that you can tag onto the end of your articles — and make sure you include a link back to your website.

4. Submit your articles to directory sites with a high Google PageRank. You can find a list of the top directories in Issue 129 of “Marketing Tips” at:

www.MarketingTips.com/newsletters

5. Repeat weekly or monthly for best results!

For more information about this traffic-generation strategy, check out Issue 129 of my newsletter at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #2: Segment your list to laser-target your customers’ desires…
and increase your revenue by up to 781%!

======================================================

Segmenting your opt-in list simply means dividing your subscribers and customers into smaller, more focused groups, according to factors such as:

* Whether they’ve bought something from you
* Which products they’ve bought
* What their specified interests are
* Where they live
* Their age group
* And so on

You then create different mailout promotions for each group that specifically targets their particular needs.

By following this strategy, you’re guaranteed to see better results with your promotions. In fact, a study from Jupiter Research found that business owners who segmented their lists according to what customers bought, where they clicked on the website, and other collected information improved their conversion rates by up to 355% — and increased their revenues by an amazing 781%!

However, the study found that only 11% of marketers actually use this kind of data to segment their list! That means if you start segmenting your list, you’ll get a definite edge on your competitors.

Here’s how you can put this proven technique to work for your business:

1. Sort your current opt-in list into highly focused segments — such as customers who have purchased specific products from you before, subscribers who have never purchased, new subscribers, or any other segments you can create based on the information you have about your existing opt-in list.

2. Then create different mailout promotions for each segment of your list, so that you target them with highly personalized messages that speak directly to their wants and needs.

The sooner you start segmenting your list, the sooner you can start enjoying increased conversion rates and profits! For more information about this strategy, check out Issue 134 of my newsletter at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #3: Create profitable strategic alliances to unleash a FLOOD of
new profits for your business!

======================================================

With the right business partner, you can put your products in front of new customers and get fresh new products to sell to your existing customers. You can expand your reach AND boost your profits — talk about a “win-win” situation!

In business, these kinds of partnerships are called strategic alliances or joint ventures.

And the great thing is, strategic alliances are ESPECIALLY effective for online businesses.

So do a bit of research and find a partner who’s right for you — and then hit them with an offer they can’t refuse!

Here’s how to start:

1. Look for potential partners by using the search engines. Check out any businesses that are trying to sell something to the same market as yours — something complementary but not competitive.

2. Use the Alexa toolbar (www.Alexa.com) to give potential partners the “once-over.” (Look for a good traffic ranking in particular.)

3. Create joint venture proposals tailored to your list of potential partners, and make sure you include details about how they will benefit from the relationship.

4. Contact potential partners personally — with a phone call or face-to-face meeting.

5. Be sure to look for offline partners, too!

Many established businesses have been able to expand their product offerings, skills, and expertise through profitable alliances. With this plan — so will you!

To learn more about how to make strategic alliances work for your business, check out Issue 128 of “Marketing Tips” at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #4: Use testimonials to establish your credibility and win over
potential customers

======================================================

Never underestimate the power of a good testimonial! Posting reviews and comments from satisfied customers on your website is a terrific way to increase your credibility in the eyes of visitors and encourage sales from first-time buyers.

An effective testimonial can convince your reader that your product really DOES do exactly what you promise — especially if you run a small business and don’t yet have a widespread reputation.

Here’s how to gather quality testimonials and benefit from them immediately:

1. If you already have some positive feedback from clients, ask their permission to include their comments on your site. Try to choose testimonials that are packed full of concrete benefits that tell your customers exactly what they can expect to gain from purchasing your product or service.

Every testimonial should also have a first name, last name, and location — they help prove the recommendations are coming from real people.

2. To encourage new testimonials, add a link to your site attached to a form that allows customers to give you their vote of confidence. For example, “Click here to tell us what you think!”

3. Create an autoresponder that contacts your buyers after they’ve purchased your product to ask them how they’re enjoying it.

4. When customers send you glowing praise in a letter or email, contact them and ask for permission to add it to your site.

5. If you don’t have any testimonials yet, offer your product free of charge to a group of customers in exchange for their thoughts on the product.

Once you’ve accumulated some good testimonials, include them on your site:

* Put your best testimonials on your homepage.
* Insert some testimonials in the middle of your salescopy.
* Create a page on your site that features only testimonials.
* Put testimonials on each page of your website.

It’s that simple!

For more information about increasing your credibility with testimonials, check out Issue 119 of “Marketing Tips” at:

www.MarketingTips.com/newsletters

======================================================

Top Strategy #5: “Socialize” your way to improved search engine placement

======================================================

Social media and networking sites such as MySpace (www.MySpace.com), Flickr (www.Flickr.com), and Digg (www.Digg.com) are some of the fastest-growing sites on the Web today… and they’re also a great way to improve your site’s search engine placement!

That’s because these sites all have high Google PageRank numbers — which means that if you can get links on these sites that point to your site, you’ll be able to improve your search engine rankings DRAMATICALLY!

Here’s how to get started:

1. Check out a few different social media sites to get an idea of what they’re all about. For a list of the top sites, check out my blog at:

http://blog.MarketingTips.com/derek

2. Choose one or two sites that interest you and start participating in discussions and posting your new content. Just remember, these are social sites — so be sociable, not “salesy.”

3. Create a profile of yourself to include with your posts — and make sure it contains a link back to your site.

4. Create some content to post on the sites you are interested in — such as a short article, list, or entertaining video — and then give it a snappy, attention-grabbing headline.

Here are some content ideas to get you started:

o Compile an entertaining or informative list related to your industry.

o Take existing content from a newsletter or blog and re-purpose it for social media sites.

o Create a funny compilation video.

o Post an interactive product demonstration.

5. Tag your submissions with keywords that describe your content. This will maximize the chances that other site members will find you and add you to their favorites — boosting your popularity and the number of people who view your content!

6. Invite all your friends to go online and vote for your links.

For more information about how you can “socialize” your way to better search engine placement, check out Issue 131 of “Marketing Tips” at:

www.MarketingTips.com/newsletters

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Final thoughts

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By now your mind should be full of possibilities for how your business can profit in the year ahead…

All you have to do to make it happen is to take ACTION with the steps outlined for each strategy. Consider this your roadmap to greater levels of Internet prosperity:

* Attract droves of highly-targeted traffic to your site by writing short, targeted articles that can be picked up by other web owners and spread to the far reaches of the ‘Net.

* Maximize your mailout profits by segmenting your subscriber list into highly targeted groups and giving each group exactly what they desire.

* Dramatically increase your income by finding business partners who will help you reach new markets and expand your product offerings.

* Encourage first-time sales by using credibility-boosting testimonials… and make sure you place them on your site where they will have the greatest impact.

* And don’t forget to take time to visit the ‘Net’s most popular social networking and media sites and socialize your way to improved search engine placement!

Once you start implementing these top 5 strategies, I guarantee you’ll see HUGE results with your business. And I’d love to hear about them!

Here’s to making 2007 your most profitable year ever!

________________________________________________

Information courtesy of Steve Pohlit

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant Did you read this at one of my blogs like Steve Reports? If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S Derek encourages readers to use his material on their websites and blogs. This is very smart viral marketing. Subscribe to his newsletters and use the material that fits with your business strategy.

Blogging For Profits Issue # 17 Use FeedBurner To Boost Blog Popularity

Feedburner (www.feedburner.com ) is a great tool for optimizing and publicizing your blog. FeedBurner is free. The first step is simply to register for an account. The second step can be taken when you have an active blog.

Once you have a blog and FeedBurner account then you can activate Feedburner for your blog. You will activate FeedBurner by simply using the box on the front page of FeedBurner that is available after you log into your account and enter the URL of your blog.

This next sentence could save you allot of time and aggravation. Sometimes just entering the URL of your blog does not always result in FeedBurner recognizing your blog. To help with this issue simply enter in /feed after your URL and that should solve the problem. For example this blog has the URL http://www.stevereports.com When “burning my feed” with FeedBurner I enter http://www.stevereports.com/feed/

When FeedBurner recognizes your blog you are ready to take advantage of a number of their services. Each feature offered by FeedBurner must be activated before it will work. For now here are the first two features I recommend you activate as soon as you activate your account and you have a blog in place:

1. Click on The Publicize tab and activate “Pingshot”. This will notify a number of services every time you have an update to your blog. I know you are already including active links in you blog posts so when you add a new post to your blog, Pingshot reminds a number of RSS readers to pick up that new content.

2. Under the same tab select Chicklet Chooser and there you will find a selection of icons that can be used for visitors to click on so they can add your blog to their RSS Feed Reader. If you look close to the top right hand side of this blog’s main page you will see my orange icon. This is the icon I picked from FeedBurner. Once selected, FeedBurner gives you the html code to use on your blog. Simply copy this code then go to your blog admin area and click on presentation. Then choose template editor select sidebar and paste the code into the side bar where you want the icon. Note about the only mistake you can make here is entering the code in the wrong place. If that happens, go back and cut and paste the code into a different location. Remember to click save after making any edits to your sidebar and you are done — for now.

More features by FeedBurner will be discussed in a later issue. Now take a few minutes and register your blog with FeedBurner and get started.

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant Did you read this at one of my blogs like Steve Reports? If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S. If you have read and kept the entire series of Blogging For Profits then you know why I strongly advise everyone to use a distinct domain or subdomain for your blog. I also recommend developing your blog with WordPress. I only use subdomains for my blogs when they are links to a specific theme, which is usually a niche theme. You can see an example of this at www.getoiled.com

I also recommend using a hosting where you have website manager, Fantastico for setting up blogs and a distinct C-Panel for each of your domains. Having been in the Internet service provider business, I can tell you I am hosting 36 domains, have room for many more and I pay $24.95 per month. I am very pleased with my hosing company Host Gator. You can pay less but I don’t recommend it. Now back to Feedburner.