Advice on Business Advice …Don't Buy It

If you are a subscriber to any business or marketing content email mail lists you know that every marketing person who has ever read a business book,  walked in a bookstore, or touched the coat of an expert is coming out with headlines appealing to the fear that appears to be pervasive in the marketplace.  Let’s take a look at some of the headlines appearing in my email box recently:

Subject Lines In My Email Box – A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down,  What Melt Down?

Discover The Secret of Staggering Entrepreneurial  Success

Everyone has a story that includes successes and failures.  However only a few have experience that is valuable for others.  Select coaches, advisers, consultants based on what they have done in their own business and not just based on what they say they have done for others.

I purchased my first company in the mid 90’s.  It was a chain of drug stores in Tampa Bay with revenues of $50 million.  There were more valuable experiences gained from being an owner for two years before it was sold that in my entire business career up to that point.

Soon after, I started an Internet Service Provider company and while doing that “pushed the experience envelope” in quite a few areas.  I learned what can happen if  you are juggling too much and assuming all is well.  Can you feel that all did not go well?

Listen to those people who have experience with your business issues.  They do not have to be an expert with your product or service. They must be an expert in helping you move forward whether that be marketing programs,  organizational development, pipeline management, technology….whatever the areas that need the most attention.  The best advisers are those who have a very clear grasp on your business model and quickly see the “A Priority” opportunities that can be moved on to realize maximum benefit quickly. You will not find this guidance “in a box” or emai. Personal attention from a person who understands and will guide your business forward and help you achieve your goals.

One starting point is to call me – Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching. For more information including a “My Do It For You, Make More Money Now Package” , please visit www.stevepohlit.com

How To Protect Your Data, Your List and Your Business

Fail To Act On The Information In This Report And You Could Lose Your Data.. Maybe Even Lose Your Business.

Discover How To Save Time, Minimize A Lot of Aggravation and Save Thousands of Dollars …Maybe Tens of Thousands of Dollars…Maybe Hundreds of Thousands of Dollars.

Best Part: Almost All of The Tools Are FREE!

You are about to discover how  this report is likely worth a lot more than the $162.50 I paid for some of this information.When you consider the value of your data and  the time and aggravation it will save you, this information is priceless. I hope this helps you and your business.

I just returned from the computer store that I have used for years to help me select new equipment, repair computers and provide advice on security. It is small shop about a mile from my home. I know the owner and senior technician well. I trust their work and advice.

Having owned a business with technical people I also know that sometimes things just don’t work right even when experienced competent people work on fixing them. This seems to be true for most things.

Problem:

My main PC caught a disease. I could tell when ads started popping up while visiting my regular business and news sites. The ads were bypassing my pop up blockers. I was disappointed my anti-spyware program didn’t prevent this.

After running a couple programs,  I concluded I was not able to get rid of the spyware. I took the machine up the street and let my computer experts work on it. Like other professional service businesses they charge for their time. When they called and said all was fine I took the patient home after  paying the  $162.50 bill.  I thought it was a bit high, but they addressed the problem the same day I called.

Well the patient wasn’t cured which was a bit upsetting after having dropped the $162.50. Since it was now Saturday night I looked at the paper Richard (the computer tech) gave me and noticed a list of programs I should be using to prevent viruses and spyware. One of those programs was a spyware software program already running on one of  my other machine which was working without a glitch. (I don’t know why I wasn’t running it on all my machines. I am now.)

I installed the software and ran the sweep. Wow – I still had a critical condition on my machine. In fact, here is the report:

Items Found: 62
Traces Found: 151
Risk Rating: Critical

In a flash all of that was fixed and no more evidence of spyware on my PC. All of it is FREE except the spyware program that fixed my problems. The cost is $29.95 for a license that runs a year. Very well worth it when you look at the alternative of having to take your PC into a shop.

The List  (According to the tech., all programs can be downloaded free at www.download.com

AVG free edition: Anti Virus www.free.grisoft.com I use this program and like it a lot
Spybot: Anti Spyware..Free www.spybot.com Just installed it.
Spysweeper: Anti Spyware www.spysweeper.com There is a free verson but I found if you have a problem the licensed version fo $29.95 is well worth it. Highly Recommended
Adaware: Anti Spyware, Mailware www.lavasoft.com No experience with this program
Ewido: Anti Spyware, Mailware www.ewido.com No experience with this program

Regarding this list: you will find a lot of information of anti spyware, anti mailware and anti virus software on line. The above is what one technician is recommending. Personally I have great results with AVG and Spysweeper.

Wait There’s More:

Backup Your Files: There are a number of alternatives for this. For about 4 years now I have been using Pocket PC which is a portable hard drive. It is small and has a lot of space plus it connects to my USB port. I really like it but have found the need for more space so I am using another model. Key point is: the backup is what is important. There are quite a number of  quality portable hard drives on the market. Don’t over analyze, just get the one with the most space you can afford and has the size you can travel with if you choose.

Firefox: the more I use this browser the more I like it. Download it free at http://www.mozilla.com/firefox/ There seems to be fewer security issues with Firefox.

Access Codes: user names and passwords to all programs and machines need to documented and stored in more than one place. If you are a business, I recommend at least two people have this documentation. If you are an entrepreneur I still recommend two people have this information. Yes I know all about RoboForm. I use it and recommend it. My first point remains.

Customer Database Records (Your List): I know one internet marketer who takes a copy of his list to his safety deposit box at his bank once a week. He understands how valuable this is. Alternatives include having the data on multiple machines and backup storage devices and the list must be copied and stored offsite on a schedule that makes sense based on how rapidly your list changes. NOTE: if you use third party membership and autoresponder software, you must download your list regularly into your computer and then follow your computer backup procedures.

This report will only help you if you take action!!!  Come to think of it everything seems to be dependent on making choices that will help you and your business then taking action.  You now know, the rest is up to you.

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Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching. For more information including a “My Do It For You, Make More Money Now Package” , please visit www.stevepohlit.com

Business Expert Takes Exception T0 Small Business Advice Published by WSJ

The question raised by the Wall Street Journal to 5 consulting experts  was what advice do you have for small business owners trying to survive in this economy. For the complete article please click on the following link:

http://online.wsj.com/article/SB122243729863478905.html

It has been my experience working with a large number of clients in retail (apparel, restaurants, convenient stores, drug stores, automotive, motorcycles,general merchandise), manufacturing, distribution and construction clients that very few have an effective revenue building process in place as well as disciplined  management control system. None of these points were printed by the WSJ. In all fairness to the consultants interviewed, I know editors do not always write what is said and what is said can be taken out of context.

The following are my comments posted at the Wall Street Journal with additional points for clarification in parenthesis.

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It is rare for advisers to focus on the opportunities for growing revenue and in most cases the opportunities are huge. There are proven tools and techniques that are often ignored. (The tools I was referring to are : specific plan to grow the profitability of existing customers, direct mail, email marketing and the effective integration of a website, blog and video)  Companies do not survive long term with a “cut costs mentality”. When a business is run with the right management system there really should be very few costs to cut in the first place. If there are, then take action right now and strengthen the controls that allowed that spending to occur in the first place.

Focus on asset management is always essential and particularly true in a weakening economy. A company with receivables and inventory should spend more time addressing and implementing actions to minimize the risks of not collecting amounts due and for resolving any slow moving inventory.  (I always guide business owners with AR and Inventory to establishing the right credit policies and buying practices to begin with then have a disciplined monitoring system in place.)

The advice to tie a percentage of non-sales related employee compensation is generally theoretical except for executives and management.   (I am an advocate of pay for performance particularly for the higher paying positions in the business.) As for Lines of credit, it is true there is increasing risk of those being cut or eliminated. There is also a risk that bank debt will be accelerated particularly if there are areas of debt covenant non-compliance. If credit is key to company operations, an aggressive evaluation of all means to strengthen liquidity is needed and that process should already be in place. If not, begin today.  (Surprisingly liquidity management is often much weaker in most companies that one would expect. This is normally the first step in any consulting engagement where increased business performance is the goal.)

Bottom line advice: general guidance provides a framework for the enhancement of a detailed control system specifically designed to strengthen revenue, profits and liquidity.

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Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871