USA Today published an accurate article today based on my experience. This article is on how an increasing number of companies are using Twitter to communicate with customers. I am connected with a number of the companies referenced in the article and have seen how they are using Twitter and other social media sites. Like the USA today I think they have it more right than wrong. I also know the vast majority of businesses have no idea what social media is or how to use it.
I think it is important to establish some credibility when publishing a point of view on social media. I have included here my comments that you will find connected with the USA today article.
Click Here For The Full Article. My comments that are published there also follow:
My experience with social media started about 14 months ago with Facebook and extended to Twitter and others about 6 months later. My sole purpose was to understand how to use social media for effective marketing. Effective marketing is building trust, authenticity and transparency.
This article is right on siting a number of companies effectively using Twitter and other social media services. Twitter is a very effective service for me as it is an integral part of building several businesses. Manifest Mastermind, http://manifestmastermind.com has been build entirely using social media. A recent large business consulting project is a direct result of using social media. My consulting practice is presented on a blog and includes YouTube video at http://irconsultinginc.com
There is work involved in all of this and the work needs to support a strategy. I feel the people who question the usefulness of the tools don’t understand them and don’t do the work.
BTW my social network is now large. If you have a product or service you would like to market, you are welcome to contact me.
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