Most Retailers Miss This Huge Black Friday Opportunity

The ads are prolific for the biggest retail sales day (not profit) of the year…Black Friday. However, most businesses including physical retail store never go the extra step of developing a relationship with their customer.

Black Friday Sales are Brisk and Largely Unprofitable – Should Be Viewed As Lead Generation

Shopping Savvy customers are more often than ever making their list of deals, buying the deals and leaving. Cross over selling is declining. This means that most of the sales on Black Friday are unprofitable or just slightly profitable. Attention: take advantage of Black Friday’s increased traffic and look at it as a great lead generation opportunity.

Why Do Retailers Continue Black Friday Promotion If They Are Not Profitable?

If retailers do not compete on Black Friday someone else will grab that customer and there will be a loss of customer loyalty. Several years ago WalMart moderated their Black Friday and holiday promotion strategy and it was costly. Following that season they vowed never to be out of that game again. Since you are in the game capitalize on the the traffic at a minimum with a name and email capture campaign include text messaging lead capture if it is appropriate for your business.

Most Retailers Continue To Ignore A Great Opportunity When A Customer or Prospect Walks In The Door.

Customer Relationship Marketing is a huge opportunity. People want information and want to know “their store cares”. It is insane to focus on recruiting the store staffing with the right image and customer service attitude then not go the extra step to capture name and email address for a follow-up thank you.

For an increasing number of businesses adding text messaging marketing makes sense. However, it will not replace email marketing anytime soon. Email marketing and text message marketing will not replace the positive feeling someone gets when they receive a physical card. There are many businesses that should Send Out Cards.

I advise every one of my clients to implement a relationship marketing campaign.  There are numerous success stories. A recent very notable one is a company  just beginning to implement a relationship marketing strategy and the results are very positive in less than 60 days.  The winter season is the slowest time for their business. There have been cash flow problems in the past.  This season is shaping up to be very different in a positive way.

Action Steps:

Develop a customer relationship marketing strategy.  Part of the relationship is educating your customer on products, services.  Focus on the value you deliver rather than the latest deal.

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

 

The Five Best Principles For Economic Prosperity

These are the 5 best principles for economic prosperity ever ( I do not know the source…if you do let me know and I will give credit)

1. You cannot legislate the poor into prosperity by legislating the wealthy out of prosperity.

2. What one person receives without working for, another person must work for without receiving.

3. The government cannot give to anybody anything that the government does not first take from somebody else.

4. You cannot multiply wealth by dividing it!

5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that is the beginning of the end of any nation.

Can you think of a reason for not sharing this? Neither could I and that is why I am …with you

Action Steps

Join Me in the Confidence Success Blueprint System

Get A Business Coach! If you already have a business with more than 10 employees,  Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Steve Pohlit

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

Phone:                             727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business and real estate coaching and consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

 

Greeting Cards Make A Lasting Impression…Send Out A Card …No Charge Today!!

Birthdays and major holidays are the most common times when we send and receive cards.  Other events are graduations, engagements, weddings, sympathy, birth.  One often missed is a simple thank you card.

I have not been great a sending cards. Going to the card shop, selecting a card and getting it mailed was something I just did not do very often.  That is changing for me because I finally paid attention to Send Out Cards   This system is awesome.  I am building my address book in the system.  If you already have a good address book on line, you can import it with ease.

Major Benefits and Features of  Send Out Cards 

The cards and gifts are more economical than most you will find in the store
Select a card, design a card from your computer and send it with a push of the button
Use the retail system right now (just click here)
If you are interested in what possibly is the perfect business, join as a representative.  When you send cards you are actually marketing this business.
This is the perfect system for realtors, business owners, entrepreneurs as Send Out Cards is the best system for supporting your appreciation marketing program.

State of The Art Features

Add your own pictures
Upload your actual signature
Use OCR code which links to your own custom video
Design your own gifts

I think the most surprising part of Send Out Cards is the cost of sending a card or card and gift. You may be aware that the cost of the products marketed by most direct selling companies or network marketing businesses is higher than comparable retail prices.  The cost of Send Out Cards  is actually lower plus there is  the convenience of selecting and sending cards and gifts right from you computer.

Click Here Now And Send Someone You Care About A Card ….See How Easy It Is Plus You Can Send  A Card FREE Today!

 

Action Steps

Join Me in the Confidence Success Blueprint System

Get A Business Coach! If you already have a business with more than 10 employees,  Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Steve Pohlit

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

Phone:                 727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business and real estate coaching and consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

 

Self Confidence Formula

Self-confidence formula by Napoleon Hill as presented in Think and Grow Rich

First I know that I have the ability to achieve the object of my definitive definite purpose in life therefore I demand of myself persistent continuous action towards it’s attainment and I here and now promise to render such action.

Second I realize the dominating thoughts of my mind will eventually reproduce themselves in outward physical action and gradually transform themselves into physical reality. Therefore I will concentrate my thoughts for thirty  minutes  daily upon the task of thinking of the person I intend to become thereby creating in my mind a clear mental picture.

Third I know through the principle of autosuggestion any desire that I  persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it. Therefore I will devote ten minutes daily to demanding of myself the development of self-confidence.

Forth I have clearly written down a description of my Definite Chief Aim in life and I will never stop trying until I have developed sufficient self-confidence for its attainment.

Fifth I fully realize that no wealth position can long indoor unless it is  built upon truth and justice therefore I will engage in no transaction which does not benefit all whom it affects.  I will succeed by attracting to myself the forces I wish to use and the cooperation of other people. I will induce others to serve me because of my willingness to serve others. I will eliminate hatred, envy, jealousy selfishness and cynicism by developing love for all humanity because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me because I will believe in them and in myself

I will sign my name to this formula commit it to memory and repeat aloud once a day with full faith it will gradually influence my thoughts and actions so that I will become self-reliant and successful person

Now you know the formula. Will you follow it or continue to bemoan the lack of success in your life?

Join Me in the Confidence Success Blueprint System

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Steve Pohlit

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

Phone:     727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Number One Question I Ask All The People I Coach To Answer

The Number One Question I Ask All  The People I Coach To Answer Is:

Have you decided how much money you are intending to make in the next year?

A definitive financial goal measurable in amount and time is essential.  For most businesses we use an annual horizon. Many advise a longer term strategic view.  Devoting time and energy to a strategic picture is part of it. However, I consistently find that a shorter time period that is easier to to clearly see developing is the most productive for most business owners and managers.

There is a lot more to achieving the financial goal which includes the business process, systems, leverage, marketing and working on the A items that make the most difference in business performance.  At this point…most people who read this article do not have a defined financial goal in place and related action plans designed to achieve that plan.  If you do this, you will begin to see a transformation in your business performance.

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is  able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.