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The iPhone, ATT, Verizon : Great Lessons What Is Your Experience

The iPhone Is Coming To Verizon …Very Soon The Wall Street Journal’s  lead article Friday confirms Verizon will offer the iPhone soon. Reportedly Verizon will announce the details Tuesday. In a related article, Apple has issued a directive to all stores that there will be no vacations for three weeks beginning the fourth week of [...]

Harry Potter, Millenia Mall, Illusions

While working with a coaching client on site in Orlando, Florida I observed packed parking lots, traffic jams around Millenia Mall and filled restaurants. My comment was ” they have not heard there is a world wide recession!” We discussed why the area seemed particularly crowded. The number one reason seemed to be that the [...]

Carl's Jr. Very Effective Use of Social Media, Internet Marketing, Video, More

Carl’s Jr. has over 1100 locations with 772 in California. They have no locations in my current home state of Florida. However, because of my business consulting experience in the restaurant industry along with a controversial video commercial released by Carl’s several years ago, I became aware of this restaurant business. I learned it was  [...]

The Business Building Principle At The Core of Local AdLinks

The goal of any business project is increased revenue and profits. If in some way the idea, project, technology is not able to be measured in terms of increased profitability why bother?  A key marketing principle is the best customer is one you already have while you work on programs to bring in more profitable [...]

Elite Business Leader Group Leaks Marketing As The One Action That Makes More Money Now

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %. [...]

5 Steps To Stop Insane Management From Driving Business Into The Ground

As a reminder the popular definition of insanity is “doing the same thing over and over and expecting the different  results”. Most companies continue to do business the same way and blame the economy and high gas prices on their declining business results when they should be looking in the mirror. There seems to be [...]

Stephen Pierce Recommends 7 Internet Marketing Tools: Steve Pohlit Comments.. Twitter Fans Take Note

Stephen Pierce’s blog is dTalpha The content is mostly Podcast If you have an iPod or an iPhone subscribe to his dTalpha podcast at iTunes. Twitter fans heads up – Stephen announced a beta site that shows what is hot on twitter. I am not giving the URL’s here on the same day they were [...]

Be Honest ..What Is Your Instant Reaction To An Ad For A $64,950 Bed?

I instantly wanted to study the placement, the presentation and the copy. So the follow on question is did this presentation sell beds? The company is not a client so there is no way for me to know for sure. My guess is that it is a very successful campaign even thought the copy is [...]