Marketing

Relationship Capital and Leverage

Relationship Capital The value of the relationships you have and are developing is relationship capital.  This is the single biggest reason for my career moving forward again in 2009 after being stalled for a number of years. It was late summer 2009 and I had successfully launched an on line membership site using social media [...]

Retailers Do Not Have To Struggle To Win Customers

Mark Albright, staff writer for the St. Petersburg Times published an article in the Sunday paper on retailers struggling to win back customers. He does an excellent job at identifying the key issues customers face when shopping in many stores. In summary, customers know what they want from their shopping experience and they don’t get [...]

Dunkin Donuts vs. Starbucks

Dunkin Donuts wanted to know. To find out they offered to send their customers to Starbucks and paid them to go there and drink and eat. But they also paid Starbuck customers to come to Dunkin Donuts to eat and drink. In exchange, the people involved agreed to answer Dunkin Donut’s questions. This test was [...]

Most Retailers Miss This Huge Black Friday Opportunity

The ads are prolific for the biggest retail sales day (not profit) of the year…Black Friday. However, most businesses including physical retail store never go the extra step of developing a relationship with their customer. Black Friday Sales are Brisk and Largely Unprofitable – Should Be Viewed As Lead Generation Shopping Savvy customers are more [...]

Service Wins The Game

“Being on par in terms of price and quality only gets you in the game.  Service wins the game.!” Tony Alexandr During  a recent call that I co-host on a monthly basis with George Ross for a select private group of business owners and entrepreneurs, we discussed how to create the “wow factor” in non-real [...]

Root For Success….Wayne Allyn Root Speaks On Today's Opportunities

Wayne Allyn Root  is the leading candidate for the Presidential nomination by the Libertarian Party in 2012.  He is best known today for his energetic outspoken views on individual freedom which means he is very outspoken on the reason for the debt, unemployment, restrictions to business growth and other less than desirable situations  the US [...]

The iPhone, ATT, Verizon : Great Lessons What Is Your Experience

The iPhone Is Coming To Verizon …Very Soon The Wall Street Journal’s  lead article Friday confirms Verizon will offer the iPhone soon. Reportedly Verizon will announce the details Tuesday. In a related article, Apple has issued a directive to all stores that there will be no vacations for three weeks beginning the fourth week of [...]

Network or Go Home – Watch Now – This Will Be Shut Down

Awesome MEGAPartnering Click Here Now and Join Us At MegaPartnering You are invited to comment and all will be published. Steve Pohlit Business Development Consulting Executive Coach 727-587-7871 Email

New Report: Trump To Run For President! Do you think this is true?

Newsmax.com released a story that Donald Trump will announce he will run for Present following the Spring season of The Apprentice.  Click Here for the full report. What do you think? 1. Do you think Donald will run 2. Do you think this is a ploy for more news coverage? 3. Would you vote for [...]

Great Think and Grow Rich Advice From Tampa Bay No B.S. Marketing

We’ll, it’s here. The last day of the year 2010. How was it? Have you accomplish everything you wanted to? Did you have any successes, or “Learning experiences”? Why don’t you take few minutes and write down everything you’ve accomplished and also make a list of things you wanted to accomplished but for one reason [...]