Retail
Retailers Do Not Have To Struggle To Win Customers
Mark Albright, staff writer for the St. Petersburg Times published an article in the Sunday paper on retailers struggling to win back customers. He does an excellent job at identifying the key issues customers face when shopping in many stores. In summary, customers know what they want from their shopping experience and they don’t get [...]
Most Retailers Miss This Huge Black Friday Opportunity
The ads are prolific for the biggest retail sales day (not profit) of the year…Black Friday. However, most businesses including physical retail store never go the extra step of developing a relationship with their customer. Black Friday Sales are Brisk and Largely Unprofitable – Should Be Viewed As Lead Generation Shopping Savvy customers are more [...]
Top 7 Steps For Strengthening Sales and Profits In The Restaurant Industry….Actually Applies To Most Businesses:
Top 7 Steps For Strengthen Sales and Profit In The Restaurant Industry….Actually Applies To Most Businesses: 1. Know your customer! People coming thought the door and buying should be acknowledged with an email or card and possibly more. How do you do this? You need to have their contact information and specifically an email address [...]
Harry Potter, Millenia Mall, Illusions
While working with a coaching client on site in Orlando, Florida I observed packed parking lots, traffic jams around Millenia Mall and filled restaurants. My comment was ” they have not heard there is a world wide recession!” We discussed why the area seemed particularly crowded. The number one reason seemed to be that the [...]
The Truth About Retail Sales Reporting
Retail sales during the Thanksgiving and Christmas holiday season are followed by the news media very closely. This is because consumer spending is a key economic barometer and the annual holiday season accounts for a large percentage of total annual retail sales. Some estimates are that the fourth quarter retail sales account for more than [...]
Carl's Jr. Very Effective Use of Social Media, Internet Marketing, Video, More
Carl’s Jr. has over 1100 locations with 772 in California. They have no locations in my current home state of Florida. However, because of my business consulting experience in the restaurant industry along with a controversial video commercial released by Carl’s several years ago, I became aware of this restaurant business. I learned it was [...]
Comments On The WSJ August Retail Sales
The Headline Reads: Retailers Report Weak Sales For August (Click For The Story) Then highlight is: “Industrywide, same-store sales fell for a 12th straight month — highlighting the woes retailers have been under as consumer spending continues to decline.” Then there is discussion as to what will happen this holiday season as well as the [...]
This Restaurant Industry Headline Is No Surprise
“The Restaurant Industry suffered Its Worst Quarterly Decline In Customer Traffic In 28 years In the Second Quarter 2009″ I love the retail industry and I consider restaurants part of that overall industry. I recognize restaurants are distinguished in the financial press for reporting purposes. I also recognize that if you are a restaurant then [...]
How Successful Retailers Earn Customer Loyalty
Mark Albright, staff writer for the St. Petersburg Times published an article in the Sunday paper a while back on retailers struggling to win back customers. He does an excellent job at identifying the key issues customers face when shopping in many stores. In summary, customers know what they want from their shopping experience and [...]
The Business Building Principle At The Core of Local AdLinks
The goal of any business project is increased revenue and profits. If in some way the idea, project, technology is not able to be measured in terms of increased profitability why bother? A key marketing principle is the best customer is one you already have while you work on programs to bring in more profitable [...]
