Retail
When Business Sucks, Look In The Mirror
All the solutions are waiting for you to attract them. That’s right and if you disagree, you are correct. What you believe is true for you. For me, I know what I focus on expands. That is The Law of Attraction and it is always working even in business. If you expect problems you will [...]
The WSJ Reports On McDonalds. My Report On The Key Success Factors
McDonald’s is doing well in the current economic climate as reported by the WSJ and a lot of credit is given to the leadership of Ralph Averez, President. Readers have a number of reactions to this story including some not so flattering. However the are a number of principles being followed by Mr. Alverez that [...]
Marketing Is All About Traffic and Conversion
If you are in a for profit business you must have a continual stream of customers that buy what you offer. If you don’t have that working nothing else matters. Given that, what is your priority? Correct…Marketing!! There are only three ways to increase revenue: 1. Sell more products or services to an existing customer [...]
Retail Industry News: The Sky Is Falling
Another article today in the Wall Street Journal and I am sure there are many other headlines as well about the state of the retail industry right now with retail companies dumping inventory at deep discount pricing, concerns about liquidity and credit not being available for doing deals (mergers and acquisitions) I am not denying [...]
Social Networking: Response To WSJ Marketing In The World of The Web
Tom and Michael’s article “Marketing In The World of The Web” is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase. My own research into social networking was launched [...]
5 Steps To Stop Insane Management From Driving Business Into The Ground
As a reminder the popular definition of insanity is “doing the same thing over and over and expecting the different results”. Most companies continue to do business the same way and blame the economy and high gas prices on their declining business results when they should be looking in the mirror. There seems to be [...]
The Secret of How Staples Business Depot Became The Largest In Canada
Click Here for the details of this story: In summary, at first glance it appears the company’s success is do to ……let the President Steve Matyas tell it: “It sounds like a cliché, but everything we do is about making shopping easy for our customers. We continually ask ourselves and our customers, ‘What can we [...]
Marketing A Celebrity
Celebrity is defined by Mirriam-Webster as a famous and celebrated person. When I think of a celebrity, I feel that person is known by many people with diverse interests. Celebrities I am aware of generally fall into a perceived niche. Oprah for example promotes many different themes. She is a talk show host. Tony Robbins [...]
The Exact Steps Required To Turnaround A Business That Is Cash Flow Negative (In Trouble)
I have led companies in the retail, real estate, transportation and restaurant industries from near catastrophe to stability and profitable growth. Companies find themselves in a dire straits position for a multiple of reasons when the economy is strong as well as weak … more so when weak. The current business climate is tenuous and [...]
"That's Not Good!!" Very Important Information For Business Owners, Internet Marketers and Small Business Owners
Situation Room: Revenues nearly doubled in one year to more than $14 million. Profits hardly moved from the previous year which and those profits barely broke $0. When I reviewed this information with the founder of the business, he looked me directly and sternly in the eye and said “That’s Not Good!” We then went [...]
