Maybe you don’t want to work that hard, or maybe you have been burned by consultants or maybe you already have a measure of success.Â No matter what position you are in, if you DoÂ This One ThingÂ you will beat 85% of your competition. If you are in the 15% category already,Â please emailÂ me with a sentence or two confirming how well this works for you.Â
What we are about to discuss applies to every business large or small and in every industry. Next, this is easy to do, but it does require some work. Finally, when you do this consistently, you will make more money than you ever imagined. This action is at the core of what makes people happy.
OK, here it is:Â every business has customers. if you are a professional service business, your customers may be called clients or patients. At the transaction level they are customers. They buy something from you. Some people cross the path of your business and don’t buy. Others you call on and some buy and some don’t. With each action there is a contact and when you have contact you have an opportunity to make a record of that customer or prospect’ s contact information. That record can be as simple as a first name and email address. It may be comprehensive includingÂ complete contact information, biographical sketch, business history and so on.
The one thing you must do if you are in business is obtain the contact information of people doing business with you and people who visit with you but have not yet purchased. You must then use this information and let them know you are thankful and you are sincerely interested in continuing the business relationship. Yes, this applies to every business.
One of the questions I consistently receive is the concern of contacting customers using email. Think of it this way, for most people they are going to business to buy something they want. They will welcome properly positioned messages from you. When youÂ communicate with them regularly with messagesÂ containing valuable information and offers, they will continue to support your business and tell all their friends about you.
I offer all potential clients a complimentary call for up to one hour and most prospective clients walk away with five or more ideas they can use right now to grow their business profits. I highly recommend you take advantage of this offer before time constraints make it impossible to continue.
Be well and prosper,
P.S. For more information visit www.localretailmarketing.com
|Steve Pohlit is a CPA has his MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert business consultant focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue in profits by at least 30% in the next 90 days, please visit www.StevePohlit.comÂ All articles published by Steve unless specifically restricted may be freely published with this resource box in tact.|