Elite Business Leader Group Leaks Marketing As The One Action That Makes More Money Now

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with  current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business.  The only difference in the individual representations was the methods used.  The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral.  10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

  • Email capture and marketing with the assistance of an autoresponder
  • Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)
  • Selective use of press releases
  • Direct response mail
  • Google Adwords
  • Networking events
  • Monthly newsletter
  • Radio Show Interviews
  • Select print and electronic ad placement
  • Ebay store (if applicable)
  • Other depending on your business

My marketing module is tailored for each business.  Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth.  This package is particularly attractive as it does not involve much time on the part of management.  Here is the summary:

Do It For You Package:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog,  Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal?  Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

Business Blogging – Steve Reports Replies To BusinessWeek

This week BusinessWeek published a business blogging article titled Beyond Blogs. Actually it was a follow on to a business blogging article originally written in 2005 which has received a lot of attention. (Click Here to read the current Business Week article)

As a major advocate of blogs, blog technology and developments since 2005, I was very interested in what the authors had to say. Certainly there was good content in the article. My reply that follows addresses what I believe to be the number one issue on people’s minds that spend time using blogs, blogging and now participating in social networks. At the conclusion I provide the advice I give to clients. Please take a few minutes and comment on this topic.

(this is what I posted on BusinessWeek.)

Increasing numbers of people feel the value in being connected. I think many still struggle with how best to use these networks and technology. While continuing to make connecting and receiving information easier, how should a business or person best navigate this information?

In that respect I don’t think the principles of research and investing time have changed. I advise my clients (and do this myself) to focus on those key areas of business and personal interest and build from there. One very important point: this is a “givers gain” world which is a great development. Like many others I provide guidance and content that was once kept secret and came with a steep price tag.

With increasing volumes of very valuable free contet, what are people happy to pay for? The answer has been and continues to be the same. They pay for value as measured by results. I am delighted to build my practice on a results driven model. I am also very grateful for the developments of social networking, blogs and for authors who write great articles like this one for BusinessWeek.

Steve Pohlit


Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest