Tag Archives: executive summary

The Build Business Profits Fundamental Most Business Owners Miss

Working with business owners domestically and internationally in many different industries offers confirmation on key success factors for optimizing business performance and areas where entrepreneurs and business executives have the most trouble. In this article I address what I have found to be the number one challenge for most businesses.

steve112010 a copy e1295117334463 150x150 The Build Business Profits Fundamental Most Business Owners Miss

Steve Pohlit Build Business Profits Coach and Consultant

The Shocking Build Business Profits Fundamental That Most Entrepreneurs and Business Executives Miss

 

There are a handful of key fundamentals that every business needs to consistent have in place in order to optimize business performance as measured by building business revenue, profits and liquidity. I regularly address one or more of these at my blog Build Business Profits which is the new domain that I moved from Steve Reports. Strategically I am positioning Build Business Profits to be the “go to” blog for business advice. I have always written material based on what I find working with my clients. Readers should benefit greatly from this material as it reflects the actual experiences of companies I am working with.  I am sharing that with my readers so you can have an insight as to how I am addressing the current branding for the business coaching and consulting business.

The one fundamental that most business owners and business executives have difficulty with is The Executive Summary that defines their business. I work with every client on this document and advise them the goal is not primarily to have a document that will be sent out to the public, although there are no restrictions on doing that. Rather the goal is to prepare the business leader for effectively defining their business in a networking situation.  A related business benefit is that the Executive Summary generally forms the foundation of the home page of the company’s website.  The key elements I coach businesses on are the development of the written document and then how to effectively network for relationships that will help their business.

The coaching on networking has evolved to include more guidance on building the relationships. This is important because as people begin to develop a clear definition of their business they need to know how to effectively communicate with people so to engage them and not turn them off.  Imagine you are at  a networking event or following up with someone you met at an event.  How would you feel if that person begins telling you all about their business or business opportunity without expressing any interest in you and what you do. How likely are you to become engaged yet alone stay interested?  The likelihood is 0!

So I focus my business coaching and consulting experience beyond the guidance of developing  a clear executive summary and help people develop relationship building skills.  Everyone finds that valuable!

Where Did I Learn What I Coach?

Clearly I learned and perfected a lot of these principles during the portion of my professional career with Arthur Andersen & Co. where networking was the primary way we marketed our services. However, as an entrepreneur, I seemed to lose some focus on  networking skills.  Now I am working with leaders who have as many as five coaches. I have two coaches and the primary focus includes the development of skills for building revenue and profits.  Right at the top of that skill set is relationship building.

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

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727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his  build business profits expertise to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.  Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

How To Prepare A Practical and Powerful Executive Summary – An Essential Tool For Your Business

Relationships are key to building your business regardless of your industry. An Executive Summary is an essential tool in developing relationships.

This details the elements of the most effective executive summaries and if you are on my email list ..see the registration form on the top right of this screen, I will soon be sending several examples to my list that should be very helpful.

You Need An Executive Summary for Your Business Even If You Never Hand It Out!

Having worked with hundreds of business owners and hundreds more of business executives and managers, across the board, very few are able to clearly state what business they are in and what they are looking for.  Every business owner and business leader is looking for something and nearly all are looking for more than one thing that will help take their business to the next level.  In many cases it is funds for growth and expansion. Often it is new sources of products and services. Nearly always leaders are always interested in meeting people who could be business partners, joint venture partners or valuable employees.

We can only get what we want when we have clearly defined what we want and clearly defined what is in it for the other party. I am currently coaching a number of people in the process of building their real estate investment business. An effective Executive Summary is right at the top of the list of what we work on at the start of the executive coaching process.  Candidly, it is this work that has helped me see the value of executive summaries properly prepared. I have used the techniques being taught to real estate investors and applied them to a rather large privately held construction company that is looking for equity capital to support much larger jobs.  The element of an effective executive summary apply to any industry and any job.

The “Must Have” Components of An Effective Executive Summary

1. A clear definition of your business with an emphasis on your unique selling proposition.
2. How your business clearly benefits your customers or in the case of real estate investment how your strategy benefits funding partners, sellers of real estate and buyers of real estate.
3. Examples of properties (or products/services) in support of what is in it for those you are developing relationships with. Innaclude proforma calculations of share of profits or other relevant calculations for your business.
4. Your picture and bio. Note if you are new to your business your bio should emphasize your network definitely never say you are new. Rather than disclosing just starting this venture, you could say you have been studying the markets and networking with experts so as to avoid the pitfalls that have been experienced by others in this industry.  Then indicate you have developed the going forward success strategy with several of the key success factors being: 1.____________ 2.____________.
5. Key contact information: Your name again, phone, email, website, blog, addresses for Facebook, Linkedin, Twitter

All of this can be done in two pages, not crammed and professionally presented.

What Is The Point If You Never Physically Hand Out Your Executive Summary?

First of all if when properly completed and if you are networking, there will be people who are interested in this document. If you are not networking your business is likely to struggle.  Remember the first point of this article which is success is directly proportionate to the quality of your relationships.

However, regardless of how frequently you physically deliver your executive summary, completing it will prepare you for more effective verbal presentations on what is your business, what you near term goals are and what is in it for those that help you.

Email me or call if you would like help with your executive summary.  My contact information follows:

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.