Social Media Blueprint

A panel discussion of Social Media experts formed at a recent JV Alert conference addressed a question on the business of Social Media. A key point  made is that Social Media is a tool.

That excellent reminder serves as the starting point for this summary on How To Use Social Media to Start and Grow a Business. Social Media is a general term for community based Internet sites with the biggest ones being Facebook, YouTube, MySpace, and very fast growing ones like Twitter and LinkedIn.

Generally, my first response with a question like “how should I use Social Media?” is “what is it that you want”.  My business Manifest Mastermind guides everyone in our free course as well as paying members to begin with a clear definition of what it is that you want and  then they are asked why. 

Applying this to Social Media and using my own experience as an example, my initial goal was to understand the primary options for Social Media sites. My conclusion was that I could spend my time for entertainment or for developing business.  Very soon I further clarified Social Media for me which was that I wanted to know if Social Media was a valid tool for building a profitable business.

Social proof that Social Media is an effective tool for building a business is Manifest Mastermind. The time line from business idea to business launch was four months. This actually could have been shorter if we would have been able to allocate more financial resources to it.  We spent a lot of professional time and very little cash in developing this business.

When possible I would advise others to outsource more but we proved that a business could be successfuly launced with very little money.

Social Media Blueprint:

This is a top level summary of the  Social Media Blueprint I recommend. This is  based on my actual experience with Manifest Mastermind:

1. Have a clear definition of what you want and why.  Are you using Social Media for business or pleasure?  If you intend to use Social Media sites for developing  business there will and should be pleasure because Social Media is about developing relationships with people interested in who you are and what you are doing. 

2. Identify what Social Media sites are best for your business. Actually this is fairly easy with the top three sites for business being Facebook, Twitter and YouTube.  There are an ever increasing list of social media sites. Start with the ones that have the market. LinkedIn is growing fast and can be another one that is important for you going forward. 

3. Form relationships with those most likely interested in that what you are doing.  I am sure you have heard the advice to define your target market. This is no different. How do you find your market on Social Media sites? There are several ways. A primary one is doing research on: who is talking about your business topic (Twitter); who is joining groups related to your business (Facebook); and, who is adding video content related to your business (YouTube).  I advise a filtering approach. Invite people into your world and then invite them into a network focused on your niche business. 

4. Ultimately you must capture those with an interest into your own list. We use traditional Internet Marketing guidance on bringing people to our list and then offering value to demonstate why they benefit from spending money with us. 

Next Steps:

Manifest Mastermind’s business purpose is to help others create their own success stories. Success stories happen in the areas where people are clearly focused on a prioritized list of their own dreams. Dreams fall into three main categories: financial, health and relationships.  They are never mutually exclusive. Our guidance is based on The Law of Attraction and the Mastermind Principle.  Guidance is developed with experts advising us on particular topics.

We are expanding our reach in Social Media and we are soon launching our small group mastermind program. Every business model on line and off is based on one foundation principle: traffic and conversion.  We are extending our traffic building model beyond Social Media. However, Social Media remains an integral part of our business development strategy.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert 

Steve is the Co-Founder of Manifest Mastermind and  President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. FREE Reports: 

How To Make More Money With Your Business Now and Long Term

7 Steps To Manifesting Your Dreams

Network with me on Facebook: LinkedIn: Follow me on Twitter



Social Media Marketing – Advice on Using Twitter From John Reese

You probably know John Reese is a very experienced credible and successful Internet marketer. I have benefited a great deal from John’s courses and newsletters. This message from John came to me by email and I am posting it here. Like John I have been skeptical about Social Media marketing including Twitter. One thing about John is that he tests everything and you will see he has been accumulating data on driving traffic to his sites and particularly his blog using Twitter. After you read John’s message come back and take these action steps:

1. set up your account at
2. look up and follow me
3. look up and follow him
4. follow John’s guidance in adding people to follow
5. notice how people post to Twitter and start posting regularly.
(I use to post to Twitter and Facebook. It is supposed to update my accounts at LinkedIn and MySpace but I don’t see that working well. Maybe you will have more luck.)

Two final points from me:

1. this is part of my signature on my outgoing emails:

Network with me on




Follow me on Twitter

2. Notice how I discovered valuable content written by an authority on a topic where I have some experience added comments and now publish it on my blog – with no changes to the original message. This is another way of generating valuable content for your blog (hint, hint)


Email from John Reese starts now:

If you haven’t yet created a Twitter account
you’re really missing out.

This service has exploded in growth
in the past few months and I don’t see
it slowing down anytime soon. There
are now MILLIONS of users and it’s
becoming mainstream.

I’ve been running some interesting
tests and I’m already seeing some
great traffic results — far greater than
the traffic from Facebook or any
other “Web 2.0” service.

Facebook and the others certainly
have their place, but Twitter is more
powerful. At first I didn’t really “get it”
but now I do and my traffic stats
don’t lie. IT WORKS.

As a communications tool, Twitter is
probably only 2nd to Email right now.
It’s a great way to network with people
as well as to drive visitors to any of
your sites, blog posts, etc.


Create a Twitter account NOW and
start ‘following’ people you want.
Others will eventually follow you in
return. Observe how others post
and you’ll quickly learn the culture,
etiquette, and uses for Twitter.

It’s not rocket science. In fact,
it’s a lot of fun.

You really need to start today because
the sooner you start the sooner your
followers list will start growing and more
people will see your posts — which will
then virally grow from there.

*******VERY IMPORTANT********


(I’m actively posting all the time.)

Create an account then go here:

Click the “Follow” link that shows
under my photo.

That’s it. Everytime I post you’ll
see it in your main “timeline”

* After you click to “Follow” me
look at the right-hand side of
my profile page. Click the blue
“Followers” link and you can see
all the people currently following
my posts. Follow some of these
other marketers so you can get

Twitter is extremely VIRAL.
When you make posts (called
“tweets”) they can be exposed
to all the friends (followers)
of others. Then they can choose
to follow you.

I think Twitter is going to really
evolve into a “must use”
marketing tool. It’s a great way
to announce you’ve just made
a new blog post, released a
new product, or anything else
you’re up to.

I’m already seeing 400+ visitors
each time I make a tweet that
I’ve made a new blog post.

So trust me, this is no flash in
the pan. In fact, this may be
one of the most powerful marketing
tools ever — it just depends how
it evolves.

But so far you’d be crazy not to
use it. It’s producing great results.

Take 2 minutes to create an
account — heck you’ll want to
do it now so you can at least
get your name before someone
else takes it. Or your company
or product name, etc.

Just go to

Then visit my page at:


Info courtesy of Steve Pohlit

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest

How To Use Multi Media For Lead Generation

It is unusual for me to watch TV. However for those of you that follow me on Twitter, Facebook, MySpace adn LinkedIn you know that I love the Stanley Cup Playoffs. While watching the most recent game I noticed an add during a commercial break that appeared to be an promotion for a home furnishings retailer. I quickly realized the promotion was for lead generation. This ad was designed specifically for viewers to request a resource on how to buy direct from over 700 manufacturers.

The promotion focused on the mark-up that retailers charge and asked “why should you pay their bills?” So this was clearly an emotionally engaging campaign. It was also targeted at anyone remodeling or building new. It also appealed to people intending on replacing home furnishings.

The focus of this ad was to motivate people to call or go to the web site to request their informational booklet. Clearly a squeeze page strategy using electronic media which in this case was TV. This was all very well done except showing home furnishing ads during a hockey game begs the question of whether this was the right program to be presenting the campaign.

While the ad was running I went over to my nearly always on computer and typed in their URL. Again – squeeze page only. The home page was there for one purpose which was to capture contact information. I was intrigued as to what they were really promoting. Is it a buying club with a monthly membership fee or something else?

I was very surprised to discover that I received a pass for an appointment to visit a physical place not more that one mile from my home and they were very specific as to the time. What is more interesting they now know my household (me) since their follow up survey wanted to confirm there was no problem having a baby sitter so I can could make the appointment. (The only baby sitter I need is for me.) They also know I am planning on at least some home furnishing replacements in the next 3-6 months. They asked and I told them.

I am likely to go to this appointment because I am very intrigued by what it is they want me to do. The location is not large enough for a showroom so my number one bet is that is is a buying club promotion. I will disclose the website with a follow up report in a few days.

In summary this is an excellent case study in lead generation. I certainly don’t know but it would not surprise me if Dan Kennedy was hired for this since he is one of the best marketers with TV media, copy and lead generation. Dan is the one who taught me how to pay attention to ads including infomercials. The effective ones on TV are effective sales letter in action. If you are interested in marketing you really should be getting Dan’s monthly newsletter. Click Here if you are interested.

This example is a great lesson in using multi-media for lead generation. TV, Phone, and the Internet are the primary tools being used and there is a mail in option presented but not emphasized. They did a good job and served as an example of why it is important to pay attention to well designed campaigns. And on that note I will ad there is no such thing as junk mail. Every piece is an opportunity to learn something even if it is what not to do.

Sending all my readers the energy of vibrant health, happiness and prosperity.


Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

PS Don’t pass the valuable information on Blogging for Profits and How To Increase Revenue and Profits by 30% or More In 90 Days or Less.