Be Honest ..What Is Your Instant Reaction To An Ad For A $64,950 Bed?

I instantly wanted to study the placement, the presentation and the copy. So the follow on question is did this presentation sell beds?

The company is not a client so there is no way for me to know for sure. My guess is that it is a very successful campaign even thought the copy is not very good and the graphics are just OK. So what makes me think the ad was very successful?

A two page foldout in a magazine published to appeal to wealthy people with the catch that $64,950 is for one bed is in itself intriguing. I am guessing those who have $100,000 in petty cash become very interested in this bed.

This article is not about a bed. The lesson is to appeal to your target audience. The company handcrafting this bed is not running the ad in ValPak. The placement is in a prestigious publication consistent with the quality and pricing of the product.

Valuable lesson. Pay close attention to ads and junk mail.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

Is Paid Click Advertising Dead?…And This Was Posed by A Professor. Steve Pohlit Reports Resonds

A professor writes for iMedia regarding the viability of paid search. Click Here for the link

This is a perfect example of professors teaching principle based on academic research vs. actual experience. I encourage you to read the entire post and my response. The following is what I published. ………………………

Hello and thank you for the post and data. Regarding the data on blogs I am wondering if it captures the blog hosted on a server supporting a domain name. For example http://www.stevereports.com is a WordPress blog platform hosted on space I lease. I set it up without going through the WordPress site. Seems to me this would distort you analysis.

The substantive issue of your article is on paid search. I just spent a year with an eCommerce business model where paid search continues to be an important part of the marketing strategy. Every campaign was carefully constructed and revenue vs. cost was continually monitored. To give you an idea of volume the company invests about $15,000 a month in paid search.

The results continue to exceed forecast. As long as there is profit after cost of the ad and cost of the product sold the ads will continue. As this is written the performance of paid search is very lucrative for the business.

Marketing strategy is a meaningful component of The Profit System I developed to help companies improve revenue and profits. I continue to recommend and assist clients with the implementation of paid click advertising.

Steve Pohlit, Business Development Consultant
http://www.stevereports.com

Steve Pohlit Reports on The Question Raised by Lynn Pierce On Why So Much Confusion?

Lynn Pierce is a wonderful business professional and is  successful author, speaker, business coach and more.  Click Here for more on Lynn

In a blog post today Lynn writes (excerpts – click above for the complete post): “It doesn’t matter if it’s an experienced speaker making the transition from fee based & keynote speaking to public speaking or if it’s someone just starting out who wants to be a speaker, author or Internet Marketer, they all seem to be struggling with the same key issues.”…..

“One thing is that the new people just getting into this industry of information marketing are spending thousands of dollars learning how to build a list or how to blog & podcast or they’ve gone to speaker training, or learn how to do teleseminars or how to drive traffic and they still don’t know what their topic is.”

In all fairness most people who are passionate about business, marketing on line and off line and developing their own independent business are buyers.  I am still a buyer and plan on attending even more events in the next 12 months. Each time I go to an event I buy products and consistently buy products that appear interesting. In many cases I want to see what someone else is doing.  I may be able to adopt some of their content to what I am working on. I think I am doing a better job of knowing my topics.

There is deeper issue and this is my comment to Lynn’s blog post:

….Hi Lynn, hope you are doing great. Your post presents several very interesting topics for discussion. That by the way is an great way of generating interest and attention on a blog based site.

There is no question that focus on a topic matter is very important. I think it is important to realize that if your topic is one that others also focus on that is good. The market is telling you there is demand. I know I have side stepped topics in the past because of “this has already been addressed” only to see someone else recycle the topic in a new package.

My thinking today as I continue to move forward with my consulting practice where I show companies How To Increase Revenue and Profits by 30% or More in 90 Days or Less with my process called “The Profit System” is that the dreams and desires of the individual must be met or anything that is successful will be short lived.

Using your example of a speaker who wants to take their keynote and develop it into an information product, if their motivation is the money it is likely going to be a mediocre product. There needs to be a passion about what we do that is in alignment of who we are. This is the reason I am now adopting my work with The Prosperity Now Program into my professional practice.

I welcome all to stay current with the developments of The Prosperity Now Program by registering at http://www.prosperitytip.com

Of course I love to be followed and reciprocate at http://www.twitter.com/stevepohlit and always looking for more friends at Facebook.com , LinkedIn.com and MySpace

May you experience you pure potentiality in all areas of your life.

Steve Pohlit, Business Development Consultant
http://www.stevereports.com