Social Networking: Response To WSJ Marketing In The World of The Web

Tom and Michael’s article “Marketing In The World of The Web”  is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase. 


My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”


Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international.  I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.  


Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.


So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.


Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

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My Social Networking and Social Marketing Policy

I have adopted the following based on what has been released by Brian Campbell. Brian encourages others to adopt this posture and you are invited to use it if it fits. You will have EVEN more opportunities if you adopt this policy or one similar for yourself.

I’m sending this message out to all of my Facebook friends. It is my policy regarding how I work and interact on social networks including Facebook.

This is an open invitation for you to experience new growth and tap into the power of the connections that I’ve made on Facebook.

I, Steve Pohlit give you FULL permission to:

1. Post a link to your website on the wall of my Facebook profile.
2. Tag me in a note that’s on a topic you think I may be interested in without mentioning my name in the note itself I appreciate all credible references to me but those are not required.
3. Ask me a general question on my personal profile’s wall.
4. Post a link to any videos, pictures or websites that you think that I might enjoy or that the majority of my friends might enjoy.
5. Say hello, initiate a conversation or let me know more about you.
6. I trust your judgement to post whatever you think is appropriate. If it helps you, please post!

I ask that you post something that you think has value. If you do not add value and include an affiliate link, I may delete it and I am likely to ask that you do not do that again. I will use the same method you used in posting to politely ask you to stop. Some of my frieds are more tolerent of spam. My profile is a public picture of me and my network. I choose to send positive energy personally and through my profile.

If you post something that is valuable, I may take the time to view it and perhaps I’ll share it with others. I might comment on it, or say nothing but simply remember that you’re a value creator and I’ll have a positive impression of you that may lead to a business relationship with me or friendship at some point in the future with me or my friends.

If you have a blog, website, product or service that you’ve created that my network would like to know about, feel free to tell me about it by posting on my wall. Feel free to include a link to the site with a brief description of what benefits someone would achieve by vising the site.

If you tag me in a note that’s related to something you know I’m interested in (social networking, Internet marketing, building business profits, creating wealth, helping people, law of attraction, giving, healthy living, or spirituality) then the people who are connected to me for those purposes will come and read your note and if it provides value, you’ll build a loyal following.

If you tag me in all of your notes just to get free publicity for yourself, you have my blessings. Even if you think you’re a competitor of mine, go ahead and promote yourself. I don’t have any competition anyway because the value I create cannot be diminished by the value you create.

I’m glad to provide a platform for you to reach people with your message through me.

I want you to provide value to the world and I don’t want to hinder your success. I believe that my network of connections on facebook is one of the most talented, creative and caring groups of people with a true commitment to success and by allowing you the freedom to promote the value that you give to the world, you’re helping me fulfill my mission in life by serving my friends.

There’s one other thing I’ll point out about allowing you the freedom to post freely on my wall, tag me in notes, or do other things to get in my mini-feed. This action benefits me too. That’s right! By posting your opportunities on my wall, you’re actually helping people find out about me and helping me deliver my value to more people. So we both win!

When I asked you earlier in this note to adopt a similar strategy, I did so because by allowing people to tag you and post on your wall you will experience more rapid growth.

Facebook is designed to send new people to you if you allow people freedom to connect with you in the ways I’ve explained above. If you try to restrict people, you’re restricitng your own growth.

If you’re reading this blog post as a note on facebook, I’ve tagged a few people. I’ve tagged my friends and colleagues that I think would benefit from adopting a similar open-door policy. Many of the people I’ve tagged already have this type of policy, although perhaps they aren’t aware of it.

The people who I’ve tagged are my friends, and the message to potential “spammers” mentioned is not in any way addressed to the people tagged above.

The message to potential “spammers” is more of a mindset that I have towards these type of people that I would like you to adopt, and as my friends I know that you have no intentions to spam. I’ve simply shared with you how I feel about what everyone else calls “spammers.”

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit

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Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip