Marketing To My Target Audience Using The Wall Street Journal, Entrepreneur Magazine, Traffic Jam

This morning The Wall Street Journal asked if the recently announced iPhone to be released July 11 would be accepted by business.  The answer influences the volume of iPhone sales and of course Apple’s earnings. This is my response which may give insight as to how business owners should consider many options that are presented:

“One path to answering this question is to consider the different functions within a business. For example, a typical accounts payable function currently is not enhanced by an iPhone. Account payable staff have the resources to do their job. Alternatively a technical field representative who is mobile could very well benefit from continually developing iPhone technology.

I appreciate this question as the use of cell phones and technology devices including the Blackberry and iPhones is a very topical question with business owners who I guide to making more money with their business.

In summary I am not an advocate of a universal policy allowing or prohibiting such devices. My advice is to decide at the functional level.”

Recently Published An Article On Squeezing Out Profits In Tough Times actually titled “Less is More”  This is an area where I have considerable experience and expertise. Today, I submitted my comments which followed the logic of my FREE Report offered at IR Consulting, Inc. and mentioned for the readers of Entrepreneur the availability of this report.

Last night I was reviewing the update to Traffic Jam which is John Reese’s site and it really is marvelous so I encourage you to look at my Blog Rush widget on the right side of this page and click through and sign up for an account for your blog.  Then your blog entries feed Traffic Jam. A word of caution: if your blog is new I would wait until you have a reasonable volume of posts before applying for an account,  as that is one of the criteria for acceptance.  One of the values of Traffic Jam is for you to quickly see blog content published in your area of interest.  When you do I recommend commenting on the blog posts and including your site links which is a great way to get back links to your site.

In summary, published content is one of the actions that add credibility to your business. I am more focused on publishing certain of my content in areas most likely visited by my target audience. The Wall Street Journal, Business Week, Entrepreneur Magazine are examples of where I have published content recently.

With the increasing volumes of information being published primarily as a result of more blogs coming on line daily, it is in your best interest to identify where your target customer is most likely to be visiting. Then focus on attracting their attention with content that delivers value and demonstrates you know what you are talking about.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve Pohlit

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest