The following article by my friend Allyn Cutts offers excellent advise and is a courtesy of Steve Pohlit, Business Development Consultant who helps companies develop and implement business building marketing programs and organizational processes to optimize profit growth.
Are You Top Of Consciousness
How many great ideas have you had that fizzled and evaporated into thin air? Heck, they were darned good ideas too! The problem wasn’t the ideas, it was implementing them… making them work.
We’ve been talking about Top of Consciousness Marketing, one of the greatest marketing tools I’ve come across. Now it’s time to do a little strategizing about ways to make it work for you. There’s no sense in letting another brilliant idea vanish!
How often and how many ways could you contact a potential customer outside of normal visits to you place of business? Quick! Make a list…
Here are a few to get you going:
* Seasonal greetings
* Post cards
* Birthday cards
* Newsletters
* Catalogs
* Flyers
* Special sale notices
* Telephones calls
* Emails
* Thank you’s
Listen up, here’s the secret to effectively obtaining Top of Conscious positioning in the mind of your customers… finding 10 to twelve ways to contact them every year.
Newsletters are probably one of the easiest ways to implement a regular contact system with your customers and potential customers. A monthly newsletter written in an informative and entertaining style is something your customers and potential customers will look forward to. It’ll also go a long way in establishing your credibility as an expert in your field of business.
Who doesn’t appreciate a personalized “Thank You?†It doesn’t really matter if it’s a phone call, and email, a card or a bouquet. It’s the thought that counts.
Remember the pleasant surprise of an unexpected birthday card? Hey, it always feels good to have someone remember your special day.
The key to staying on at the top of peoples minds is simply getting their attention on a regular basis. Pick one or 10 of these methods and start using them to get the attention of your potential customers and to keep loyal customers feeling appreciated.
Stick around for some more great ideas on implementing Top of Consciousness strategies.
Dedicated To Your Further Success.
All the best,
Allyn Cutts
About the Author
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.
Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays
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Steve Pohlit develops and implements processes and procedures that grow revenue, maximize gross margin and optimize net profit. This approach is detailed in the free course “How To Increase Profits by 30% or More in 90 Days or Less†which can be found at by click here and “Blogging for Profits†which is another free series that can be found here at Steve Reports.
May Your Profits Grow and You Have Fun With The Journey
Steve Pohlit, Business Development Consultant
