Business Developmemt – Page 13

Retail Industry News: The Sky Is Falling

Another article today in the Wall Street Journal and I am sure there are many other headlines as well about the state of the retail industry right now with retail companies dumping inventory at deep discount pricing, concerns about liquidity and credit not being available for doing deals (mergers and acquisitions)

I am not denying the specific examples cited in these stories. Circuit City is real, Pilgrim’s Pride is real and I am sure there are other bankruptcy filings today in the private sector. The real issues is leadership mindset.

I published the following comment in the Wall Street Journal today in response to an article “Retail Faces A Long Season of Stress” My response is relevant for all companies and entrepreneurs regardless of the industry:
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Many companies have developed their culture to focus on building a positive value added relationship with their customers and prospective customers. These businesses will feel much less of an impact of a global economic softening than others. Some will thrive. The operative phrase is cultural change.

Regarding credit markets and consolidation in the industry, credit constraints are real. However, it is also true there is capital available and if a deal makes strategic sense, it can get done.

Our most immediate challenge is mindset. We are tested in our ability to look for opportunities and solutions when media focuses on every possible negative story. Those who succeed with a consistent mindset that they can move forward successfully, will do so.

There are countless examples throughout history, including the depression era, of people moving forward and not being stuck. Mindset is a choice for each of us and is not a result of external events.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated.

Social Networking: Response To WSJ Marketing In The World of The Web

Tom and Michael’s article “Marketing In The World of The Web” is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase.

My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”

Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international. I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.

Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.

So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

How To Implement A Business Marketing, CRM or Customer Relationship Management Campaign With An Immediate ROI

Please comment below if you find this information valuable.

Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email. Unless, of course, they know and respect you.

Understanding this I stepped up my idea to test a “door opening” offer. I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign. My campaign objectives are:

1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.

Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.

There are several reasons why I am providing this detail for interested viewers:

1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you” offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit. I am an expert at optimizing business profit and the more people trust those words the better business will be – their business and mine.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

How Is Your Business: Read The Amazing Answers

During a trip to my hometown Johnstown, Pa I had the opportunity to ask quite a few people how they were doing economically. I was anticipating more than a few doom and gloom stories.

I learned about a company that makes specialized lighting systems for coal mines that has doubled in size from 40 employees to 80 in less than four years. Plus they are still hiring. New lighting technology has created a new market: coal mines that have closed. Really cool!

I met an engineer for bridge systems in the Pittsburgh market whose main concern was being so busy. He was actually hoping for to be able to take some time off soon. Then there was the guy who couldn’t say much about his work. In fact he couldn’t say anything because he works under an oath of silence in a place near Washington D.C.

Nearly everyone I talked to was upbeat and busy with their jobs. Consistently I meet business owners who tell me their business is bad. This trip was no exception. In every case except one, what is really bad is their mindset or attitude. Each doom and gloom story is attached to a business that has huge opportunities for profitable growth. But the owners don’t think so. When the owners don’t think so the results reflect what the owners think. I encourage every business owner I meet to get started with easy to implement, economical marketing. My recommendation is a four step:

1. Install or update the business website with visitor contact capture on every page.
2. Activate a blog with relevant content fed to syndication sites. Each item of information has back links and contact information capture form tied to an auto responder.
3. Use video for topical content structured with benefits and a call to action. Syndicate the videos, add them to the blog and select ones to the web site.
4.Using email marketing, and other action steps, get closer to existing customers and develop relationships with prospects.

While my marketing module is comprehensive the above 4 steps are integral to the module and will result in noticeable improvements to your business. Implementing most of these four steps takes very little cash but does require some time. The choice is spend your time on rational marketing or you can sit around and complain.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

The Secret To Business Profit Optimization

The Profit Optimization Formula Is No Secret – It Is Just Largely Ignored:

The companies most profitable, using profit before tax as a percentage of revenue as the measurement, are those the provide the most value to their customers.

Consider Google: Google just reported a growth in profits exceeding 30% during an economic period many describe as tumultuous. Nearly all of this profit comes from their Adwords product – targeted advertising. Why is Adwords successful? Because Google’s clients see a positive return on investment. A positive return on investment is value.

Now Consider Yahoo – no longer today’s idol in terms of business profit performance. Nothing is forever. In every instance, where there is a business that is very profitable, regardless of it’s size, it is providing value to their customers better than their competitors that is key. Remember that value is always defined by the customer. So if your goal is to build very profitable revenue then you must continually focus on the value your customer wants and over deliver.

In summary – the higher the value delivered, the higher the profits. Your entire business should be focused on how to deliver more value.

This is why the first step of the marketing module that is part of my build business profits consulting process addresses how a company is taking care of their current customers. The most valuable customer is the one you already have. When that program is in place then you begin focusing on growth.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

DubLi Auctions, DubLi Auction Network Shows SEO Value of Video and Blogs

Please see the content below this video for each of the links mentioned.

The report mentioned in this video was published on Steve Reports on 9-15-08 here is the link: http://tinyurl.com/5fk85s The article shows how video took my site http://dublian.com to number one on Google. This video now shows how the report published on my blog is in the top ranking on Google. The key to that ranking are the keywords in the title and in how I have permalink set in the WordPress settings.

This is an example of what you learn when you join my Facebook Groups teaching video, blogging and building business profits. Those groups are:

YouTube Mastery
Blogging For Profits
Build Business Profits

Remember I have a do it for you package that is awesome. It will save you a ton of time. As an example, I am experienced in setting up each of the features and it will take me nearly 10 hours to set this up for you. So this is a great value.

Do It For You Package ..Read Carefully…The Fine Print Contains A Gold Mine!!!

My highest recommendation is a four pronged attack designed to generate immediate results for you business. These are:

Contact Information Capture and Email Marketing
Video Marketing
Blog Marketing
Integration of Video and Blog With Your Web Site Foundation…SEO on steroids.
The following is how we will work together for immediate results for your business:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Blog Templates Loaded That You Pick
Your Own Email Autoresponder Account With Three Getting Started Messages
Three 4-8 Minute Videos Optimized for Video Syndication and Integrated With Your Website and Blog. This feature alone is worth more than the price of this package.
Up To 10 hours of consultation focused on guiding you to making more money with your business starting now. The value of this feature exceeds the price of this package. If you don’t agree after we work together, I will refund all your money and the products we developed plus the hosting is still yours.
Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Pricing: 2000.00 If you prefer a payment plan, $1,200 to start and $1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Elite Business Leader Group Leaks Marketing As The One Action That Makes More Money Now

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business. The only difference in the individual representations was the methods used. The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral. 10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

Email capture and marketing with the assistance of an autoresponder

Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)

Selective use of press releases

Direct response mail

Google Adwords

Networking events

Monthly newsletter

Radio Show Interviews

Select print and electronic ad placement

Ebay store (if applicable)

Other depending on your business

My marketing module is tailored for each business. Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth. This package is particularly attractive as it does not involve much time on the part of management. Here is the summary:

Do It For You Package:

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

How To Protect Your Data, Your List and Your Business

Fail To Act On The Information In This Report And You Could Lose Your Data.. Maybe Even Lose Your Business.

Discover How To Save Time, Minimize A Lot of Aggravation and Save Thousands of Dollars …Maybe Tens of Thousands of Dollars…Maybe Hundreds of Thousands of Dollars.

Best Part: Almost All of The Tools Are FREE!

You are about to discover how this report is likely worth a lot more than the $162.50 I paid for some of this information.When you consider the value of your data and the time and aggravation it will save you, this information is priceless. I hope this helps you and your business.

I just returned from the computer store that I have used for years to help me select new equipment, repair computers and provide advice on security. It is small shop about a mile from my home. I know the owner and senior technician well. I trust their work and advice.

Having owned a business with technical people I also know that sometimes things just don’t work right even when experienced competent people work on fixing them. This seems to be true for most things.

Problem:

My main PC caught a disease. I could tell when ads started popping up while visiting my regular business and news sites. The ads were bypassing my pop up blockers. I was disappointed my anti-spyware program didn’t prevent this.

After running a couple programs, I concluded I was not able to get rid of the spyware. I took the machine up the street and let my computer experts work on it. Like other professional service businesses they charge for their time. When they called and said all was fine I took the patient home after paying the $162.50 bill. I thought it was a bit high, but they addressed the problem the same day I called.

Well the patient wasn’t cured which was a bit upsetting after having dropped the $162.50. Since it was now Saturday night I looked at the paper Richard (the computer tech) gave me and noticed a list of programs I should be using to prevent viruses and spyware. One of those programs was a spyware software program already running on one of my other machine which was working without a glitch. (I don’t know why I wasn’t running it on all my machines. I am now.)

I installed the software and ran the sweep. Wow – I still had a critical condition on my machine. In fact, here is the report:

Items Found: 62
Traces Found: 151
Risk Rating: Critical

In a flash all of that was fixed and no more evidence of spyware on my PC. All of it is FREE except the spyware program that fixed my problems. The cost is $29.95 for a license that runs a year. Very well worth it when you look at the alternative of having to take your PC into a shop.

The List (According to the tech., all programs can be downloaded free at www.download.com

AVG free edition: Anti Virus	www.free.grisoft.com	I use this program and like it a lot
Spybot: Anti Spyware..Free	www.spybot.com	Just installed it.
Spysweeper: Anti Spyware	www.spysweeper.com	There is a free verson but I found if you have a problem the licensed version fo $29.95 is well worth it. Highly Recommended
Adaware: Anti Spyware, Mailware	www.lavasoft.com	No experience with this program
Ewido: Anti Spyware, Mailware	www.ewido.com	No experience with this program

Regarding this list: you will find a lot of information of anti spyware, anti mailware and anti virus software on line. The above is what one technician is recommending. Personally I have great results with AVG and Spysweeper.

Wait There’s More:

Backup Your Files: There are a number of alternatives for this. For about 4 years now I have been using Pocket PC which is a portable hard drive. It is small and has a lot of space plus it connects to my USB port. I really like it but have found the need for more space so I am using another model. Key point is: the backup is what is important. There are quite a number of quality portable hard drives on the market. Don’t over analyze, just get the one with the most space you can afford and has the size you can travel with if you choose.

Firefox: the more I use this browser the more I like it. Download it free at http://www.mozilla.com/firefox/ There seems to be fewer security issues with Firefox.

Access Codes: user names and passwords to all programs and machines need to documented and stored in more than one place. If you are a business, I recommend at least two people have this documentation. If you are an entrepreneur I still recommend two people have this information. Yes I know all about RoboForm. I use it and recommend it. My first point remains.

Customer Database Records (Your List): I know one internet marketer who takes a copy of his list to his safety deposit box at his bank once a week. He understands how valuable this is. Alternatives include having the data on multiple machines and backup storage devices and the list must be copied and stored offsite on a schedule that makes sense based on how rapidly your list changes. NOTE: if you use third party membership and autoresponder software, you must download your list regularly into your computer and then follow your computer backup procedures.

This report will only help you if you take action!!! Come to think of it everything seems to be dependent on making choices that will help you and your business then taking action. You now know, the rest is up to you.

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Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Failed Financial Bailout and The Responsibility of Business Owners and Executives

You already know the failure of the $700 billion bailout bill triggered a 777 point drop on the DOW. CNN reports that the markets lost $1.3 trillion dollars of value in one day. I didn’t double check their math. Let’s just say it was a big decline.

There will be plenty of advice on this situation. Unnamed top consultants cited in Forbes today already advised: “cut costs and grab the low hanging fruit”. Thank you for that clear direction. There will be a lot more of similarly “valuable” advice in the coming weeks and months.

This is not a “what happened ” report or “who should take the blame” report. This is simply a Wake Up Call To Say – Stop Living A Life of Illusions! Accept responsibility for your business. Do the following today. In fact, implement these right now:

Take focused action to grow profits and sales every day. Do not blame outside factors. Every business works in the same marketplace. Define the five “A” areas of your business that drive profitable sales and spend 80% of your time on those. That is four out of five days.

Treat your support network with respect and help them grow faster than your business since your business will follow the growth of your skills. Your support network should be selected based on your personal weaknesses not your strengths. Don’t go for clones.

Optimize all your assets including, people, receivables, inventory, fixed assets. Each one of these assets replace cash. You need cash to grow.

Evaluate, decide then act. You don’t need a two year study to enter a new market or even a new country. You can test it beginning now. This is the “bias for action mindset”.

Treat all the same as you would like to be treated. When someone does not treat you well ask yourself what you are doing to attract that behavior. Yes that is exactly what I meant to write.

Each of these areas takes work to implement. If you need help, Email Me (Steve Pohlit) or call me at 727-587-7871

Consider This:

Some members of Congress stood ground and said “it is not the government’s job” or ” I am in favor of a solution, but this plan is not good for America.” I don’t know their personal situation, but most likely some of them have personal money in mutual funds and stocks that got clobbered today by their vote. How would you vote if you know your net worth would tank by your no vote? Would you be able to vote your belief. Actually I respect all who voted their belief system regardless of the vote.

Politically there are big issues on the agenda and people are lining up for what the government should do on a number of social issues. The bigger question is whether the government should be involved in any of these social issues in the first place. It seems to me our country was founded on the principle of independence – life, liberty and the pursuit of happiness. I don’t recall anything that says that if we pursue happiness and experience unhappiness, the government should bail us out.

If you don’t remember Enron, Google it. Out of Enron came Sarbanes-Oxley. That was the legislation designed to prevent another Enron. I can show you Power Point slide where I pointed out that this was useless legislation. There already were laws for corporate governance in place. I was one of the few in the accounting and legal professions arguing against it. It passed and the cost has exceeded the bailout that failed today. That cost was paid for by consumers where the price of products and services had to absorb the cost of implementing Sarbanes-Oxley. History teaches us a lot if we pay attention. When I work with business consulting clients I help them implement what I know to work from experience as adapted for the the individual differences of the client. It works when the client pays attention and acts as guided.

Sarbanes-Oxley was designed to prevent a bailout from even having to be considered. It didn’t and government legislation will never prevent transactions with little or no economic substance. But we continue to live in an illusion that government can solve all of these issues. It can’t and nor should it, because that is not the intention for our government. ” We The People” are responsible.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Introducing YouTube Mastery and Blogging For Profits

The past four months I have been actively developing and testing video training for business. The test market has been and continues to be Facebook. The time line was about 90 days from idea to the point of being able to conduct valid live tests. This time line was mostly due to the time for my own personal development and I was moving a growing number of subscribers along the development path.

During this process I realized many questions continued to “bubble up” regarding blogs and what I recommended. In response I have now developed video training on how to set up a blog for business profits. That video series is new and not as developed as YouTube Mastery.

The Three Steps For Optimum On Line Marketing Effectiveness Today :

This is my number one recommendation for all companies and is what I work on almost always as a first step in any consulting engagement:

1. Website
2. Related Blog
3. Focused Video Posted To 1 and 2

You must be doing all three for maximum effectiveness.

More clarity on those in a future article since of course I recommend building lists and SEO content. This is an article not a book. 🙂

For now the following is an announcement I recently sent to over 1100 members of my YouTube Mastery Group on Facebook and included a reference to Blogging For Profits.

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Welcome All New Members: Here is the latest video training. I stand firm on my position you will not find the value that is in this training anywhere at any price and YouTube Mastery continues to be FREE.

YouTube Mastery How To Build Business Profits With Video 2

This is the continuation of the training of how to use what you have learned in the YouTube Mastery Series to help build your business. Of course there have been tips along the way. But now you look over my shoulders as I demonstrate how I am using video to further build the credibility of my consulting business.

Steve Pohlit shows two example of using the training taught in previous YouTube Master videos. The first two promote a business venture which is Dubli Auction Network at http://dublian.com The second is to help a client with marketing using video. The client is http://newhairlaser.com and the service is hair transplants.

http://dublian.com achieves number 1 position on Google search with video and http://newhairlaser.com receives 60 video views in 2 days worth nearly $300 in pay per click ads.

These are very successful examples and you can do the same.

Here is the link – Remember if you are registered at http://youtubemastery.net you have access to all the training videos in sequence. REGISTER NOW

http://youtubemastery.net/YouTube-Mastery-How-To-Build-Business-Profits-Wtih-Video-2.html

Steve Pohlit, President
International Business Consulting Resources
http://irconsultinginc.com

PS Want to know how to set up WordPress Blogs including cool templates and valuable plugins? Join Blogging for Profits http://groups.to/blogging

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My Commitment:

My firm will implement known best practices relevant for your business. They will work while I am coaching you and your company. You will receive the benefit of a very high return on investment. Best practices do not work on automatic. If you stop following what you learned after project completion, then you can expect the benefits to stop as well.

If you know what to do – do it now! If you are not sure, call me, Steve Pohlit, direct at 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

The Most Valuable Advice For Making More Money For Your Business and You:

Recently I hosted a conference call with two experts in the self-development industry. The information developed and shared with the callers is direct lead to my professional advice for companies:

The Most Valuable Advice For Making More Money For Your Business and You:

Establish a very clear picture of where you want your business to be and then release the gap between that picture and your current reality.

The follow-on advice to this Actual (Current Reality) -Standard (Clear Picture of Your Goal) = Variance (The Gap) is that anytime somebody’s thought, words or actions attempts to destroy the picture you have created. For business the picture needs to include financial performance as well as company culture and lifestyle. I have written and recorded videos on how to begin rolling back twelve month financial rates of performance to what has to be done this week to achieve those goals.

With the guidance and the track record in place to help most companies achieve extraordinary performance, do you know what the one thought that is pervasive? “Well things are bad right now and I don’t want to spend any money on help or doing anything different.” Attitude is the most damaging gap. Release the pessimistic attitude and open the door to the ideas and action that will move your business forward.

You have a choice. Let external situations mandate your results or create your own reality. Successful mindsets create successful results.

I am a big fan of Internet Marketers. I love the buzz they can create. The subject lines used to grab your attention and the sales copy are works of art. Of course beauty is in the eyes of the beholder. Great subject lines and great copy will always work because the copy appeals to our emotions. The copy convinces us that when we buy a product or service we will have the life of our dreams.

My consulting practice does not promise you anything but this:

I will implement known best practices relevant for your business. They will work while I am coaching you and your company. You will receive the benefit of a very high return on investment. Best practices do not work on automatic. If you stop following what you learned after project completion, then you can expect the benefits to stop as well.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is business owner and an expert business consultant, direct response and social media marketing and social networking security expert . Steve is focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Fear of Failure, Recession, Bankruptcy … More: The Law of Attraction Is Always Working

Are you one of the hundreds of millions who check the papers, TV, radio or Internet to see how things are going? Do you decide on how you are feeling by what you read or others talk about? Do you think the information we receive about our economy, the world, our health, our relationships is the truth or someone’s opinion of reality?

Recently a friend invited me to a restaurant for diner and the owner introduced himself and his wife. His name is Richard. Richard discovered, because he asked, that I had some experience with business. He wondered what I felt about our economy. I said that I didn’t understand why so many perfectly intelligent people decided they were agreeing we were in a recession. A few reporters decided some numbers suggested that and all of a sudden an entire nation is feeling bad.

I relayed some of my experiences. I have worked with companies struggling in what reporters labeled boom times. I have also worked with companies doing extremely well in periods labeled as declining, recessionary and so on. I feel the difference in doing well and not doing well is what we think about, our experience managing changing circumstances and knowing when to request help.

My firm International Resources (www.IRConsultingInc.com) is successful helping companies large and small improve business performance. Nothing is ever stagnant so we work with management so they are better prepared to benefit from positive trends as well as reverse negative one. If you feel your business could be doing a lot better but you are not sure how to prioritize and structure your company for much higher profits, call me and let’s discuss it. I am Steve Pohlit and my direct number is 727-587-7871.

If you think about those times when nothing seemed like it could go wrong, how did you feel? Going deeper what did you think about? Did your attention give rise to more success or not? In general, I would guess that the upward spiral continued and if you are not in that state now it is because you heard you should be doing worse and feeling bad.

Remember the downward slides? Maybe you feel you are in one of them now. You probably recognize that it is your mood that is making the biggest difference. Look out around you. What do you see? Doom and gloom or prosperity? I feel you see what it is that you want to validate. if you want to feel that many other people are enjoying their work and their lives, that is what you will see. You can also experience the reverse.

The mood of lenders is restrictive. The mood of many business leaders is cautious. There is no upside to a corporate or financial institution employee taking any risks right now. Yet the economics of many deals have never been better. There is little or no upside to a reporter publishing any positive economic news. Sensational negative news sells. Why is that? I don’t know but if it didn’t sell well it wouldn’t dominate the newspapers and media.

Do you want the recession to be over? Then declare it is over. If we don’t stop this insane attitude, we will continue to get more of what we focus on. That is the Law of Attraction. “The only thing to fear is fear itself” That a famous historical quote. President Roosevelt knew that fear is a powerful emotion that attracts negative results.

Who do you know that sets a great example on a balanced attitude regardless of published economic trends? One of my favorites is Warren Buffet. He has the long term view and recognizes there can be periods of time that don’t yield the same results as others. He is one of the wealthiest men in the world and goes to work every day because he loves what he does. I admire his attitude and learn from him and others like him.

So if you have read this far I ask what are you going to do different starting now? Are you going to stop buying the doom and gloom stories? Are you going to start developing a stronger and consistent prosperity attitude. Join me in that mindset, posture and related actions. James Allen wrote “As A Man Thinketh” We move in the direction of our current dominant thought. What direction do you want to move in? Take your attitude temperature and depending on the reading you can predict where your company, job, finances and relationships are headed. It is all up to you just as it is all up to me what happens in my life. When more of us get that, not only will any doom or gloom be over but it won’t happen again.

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

Is Your Business Strategy Largely Determined By How You Feel?

How we feel about anything is a great barometer for prioritizing an action plan. If you feel a major pain in your chest, the actionable options and the time frame for implementation are generally clear. However, once we move past a life threatening emergency, we have a tendency to not move as purposely.

Why is it that we often take a “let’s see what happens” approach? Actually there are many reasons. We rely on the news to tell us how we are doing. Currently the news reports the US is in a recession so we decide to accept that and feel bad. We also decide to live in fear. We fear lost sales and profits, we fear losing our business or our jobs and more. This feeling bad or feeling negative state results in us being “off our game”. Life a professional athlete, we don’t perform to our potential.

There a many companies in a hiring freeze and have indefinitely suspended pay increases even when they are deserved by a star person’s performance. The valued employees in place are asked to do more for the same or less pay. Businesses scale back on marketing programs, investments in technology and in general any spending that seemingly hurts short term cash flow and earnings.

All of these actions and more have a direct negative impact on long term results. When the news tells us things are getting better and we decide to be back “on our game”, we find valuable employees leaving for a better place to work, we find competitors who have become stronger rather than weaker while we were holding back and we find a shortage of excellent outside talent to help us with projects that are now coming out of hibernation.

Does this scenario sound familiar? If you are younger than 25 it may not. But if you are under 25 pay attention and maybe it will be you who will learn from the current economic experiences. Maybe it will be you who decides there is no law for us ever to be in an economic downturn. There is no law that requires us to feel bad or be angry about anything.

We have an opportunity at the start of each day to move forward or stagnate and eventually fade away. I suggest you decide right now to move your business forward.

The Top 5 Action Steps For Moving Your Business Forward Starting Today
1. Decide what revenue and profit before tax you want to report for the year ended twelve months from today.
2. Roll those numbers back to what you want to report one month from now and for each subsequent month for this next year. (It makes no difference when you are starting this. Use the twelve month horizon right now.)
3. For the next two months, roll the revenue and profits number back to what your business needs to do each week starting this week to hit your monthly target.
4. Translate your two month weekly and monthly targets into specific action plans with assigned accountability.
5. Measure actual vs. planned performance with close attention to your actual vs. planned cash position. Support and hold people accountable for performance.

Taking purposeful action is the key to moving forward. The alternative is to sit back read the news to find out how good or bad you feel. Your choice. (If you would like to discuss these steps and how I have helped companies effectively implement these for long term business performance improvement, contact me at 727-587-7871.)

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

How To Select Part Time or Temporary CFO, Controller Services

Credentials, Experience, Cultural Fit are the three keys to selecting the right professional for your Temporary CFO or Interim Controller staffing requirements. The purpose of this video is this introduce me, Steve Pohlit and my firm International Resources, www.IRConsultingInc.com to you and your business.

There are really only two primary reasons you may be considering temporary, part time or interim professional assistance. The first you already understand and that is to fill a void in your business. You have an immediate need for assistance and you are evaluating your options for filling that need. The second one you may not have thought about and that is where your company is not of the size or financial strength to support a full time professional with the right experience and skill set.

Credentials, Experience and Fit:

I am a currently licensed CPA and my MBA is from Xavier University. My experience as a CFO and CEO is extensive in numerous industries. My experience also includes ten years with the largest public accounting and consulting firm in the world.

Our goal is to have the right match for your business. This is why it is very important we have a clear understanding of your business and business requirements. We will then match our best professional for the assignment.

Guarantee

We guarantee your satisfaction with the professional assigned to your company. While rare, occasionally there is a mismatch. We will replace anyone who is not meeting your expectations. Of course there are no long term contracts and the service you engage us to perform can be terminated with one week’s notice.

Contact

Steve Pohlit, President
International Resources
IR Consulting, Inc.
www.IRConsultingInc.com
727-224-4743
Email Contact Click Here

How To Build Business Profits Today With Just This One Action

There are two parts to this article. The first part offers people in business a reminder of what can and must be done right now for your business. The second part offers my point of view on who is responsible for the less than exciting economic news headlines that seem to be part of our daily routine.

The Number One Action Step You Can Take To Grow Your Business In Difficult Economic Times and In Booming Economic Times.

Spend 50% of your time finding out how you can provide more value to your existing customers. As you find out then deliver that value. Spend 30 % of your time developing new customers. In summary, spend 80% of your time marketing. That’s it. If you are not growing your business, you are killing your business.

Who Is Responsible For The Negative Economic Events We Hear About Daily?

Do you remember there are rules and regulations already in place governing the banking system? Really doing a good job right?

Do you remember Sarbanes-Oxley? This was and is the law in response to the Enron fiasco and a number of other business situations awhile back. The idea was to prevent similar disasters from recurring. People seemed to forget there has been a professional internal controls standard already in place along with public company rules and regulations governed by the SEC. So with well founded governing policy already in place we enacted a law that has cost taxpayers billions of dollars and what is the result?

We have huge losses. The financial markets are in turmoil and so what is the conclusion? Our elected officials say we need more regulation. Where is it in the founding principles of our government does it say “we the people want the government to stick its nose everywhere we live and do business.”

Obviously I am a major advocate of very little federal government regulation and so a fair question is what are the alternatives?

I always look to what works for answers. In the history of our economy there are plenty of examples that provide guidance. When businesses provide value equal to or more than the price charged, people buy what is offered. When a business comes along and offers a competitive alternative that is superior to what is available people vote with their wallets. If what is offered by a business is not profitable for the business it ultimately fails. One example of this is the train wreck that occurred in the Internet Industry a number of years ago. Companies had a great story and were funded by private investors, but had no substantive product that was in demand by the market place or at least at a price the market was willing to pay. The economics of supply and demand worked perfectly. Companies failed and private investors got smarter. Where there was abuse, people went to Club Fed. Basic governance worked.

This portion of this article started with the question of who is responsible for the economic mess we seem to be in right now? Here is the answer……look in the mirror. We have allowed our governments to grow out of control and the ripple effect is an economic mess across this country that extends to international markets.

It is my belief I am totally responsible for everything that happens in my life. It took me a long time to understand that. Once I did, I can point to a noticeable improvement. Extending that to our economy and even beyond our borders, I know that when each person stops looking to others for a solution and delivers the message to people in public office that we have had enough with the regulations that don’t work, we as a country will grow stronger. We have the right to live our intentions in freedom and peace and we are sitting back and allowing others to weaken that right. It is time to say no more.

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report