Category: Consulting

Possibly Rich Shefren's Most Valuable Sentence From His Live Presentation

The live feed was near perfect. After a few introductory comments Rich said ” work on yourself first, then build revenue and once you gain momentum, focus on your staff.” He provided valuable content for the remaining two hours of the live feed. He covered it very briefly but the statement was powerful…WORK ON YOUSELF FIRSt!! More on that in another post. For now back to the show.

In every presentation there are debatable points. However thousands, with me included, are grateful for the education Rich delivered using this “no money required” format. For those of you who think this presentation was free then you missed Rich’s point on the value of your time.

As a seasoned business development consulting professional (www.stevepohlit.com) I have helped many companies implement most of the techniques Rich teaches. I have many success stories. Few are with name brands. On the other hand Rich has a long list of name brand clients. He is a wizard at marketing. Look at the list of people who gave him testimonials. He earned them all I am sure. One Rich presented was from Jay Abraham. If anyone knows the reputation of Jay Abraham you will understand the value of Jay’s testimonial.

I have been paying close attention to the marketing strategies of the well known names including Rich. I need to step my promotions up a number of notches. How about you? A major takeaway for me is that it makes no difference how good you are, if nobody knows it then you can’t help them. Another one is his emphasis on evaluating what you do vs. having someone else do it. Maybe like me you have heard this before. I don’t know where I learned it. Maybe it was from one of the notables like, Jay Abraham, Dan Kennedy, Ken McCarthy, John Reese and the list goes on. Rich delivered an excellent slant on the value of our time.

This seminar was a great marketing example. Rich Shefren had a notable list of JV partners promote this. What was their motivation? Seems to me it is the sharing of the revenue from people who signed up for his backend program. But they wouldn’t have done it if Rich didn’t have the credibility.

Now it wasn’t that hard to promote. After all, how many seminar leaders run a live two hour feed from the seminar The result was a represented 10,000 people tuning in. Of course I have no idea what the conversion rate was. However, if 100 people joined, well do the math. Regardless of the conversion, Rich proved the technology works. Will it replace live seminars? Nope!! But imagine the possibilities. Think of a major event from a coast opposite of where you live or from another country. I could see mini conferences gathering regionally to network in connection with the main event. Why not? JV Alert started with 19 people around a hotel conference table in Philadelphia. Now look at. We’ll see where this goes.

As an aside, I was at the first JV Alert meeting. I met Ken McCarthy, Allyn Cutts, Cody Moya “Mr. Road Trip” Sterling Valentine and more. Every contact from that meeting will take my phone call and repond to my emails. Of course I will do the same. Value – priceless. You cannot replace that with a camera, screen and live feed. Speaking of Stearling – he is on the road again. Click here to see what he is up to.

There are a couple of techniques that Rich teaches that have not been ones that I have emphasized. Many of my clients have big issues that need addressed fast and often I don’t get the the process mapping phase. I will absolutely implement that with the newest company I am working with which is a $10 million business generating 80+% of it’s business on-line. It sources physical product internationally and in general is hugely successful. So why am I working with them? Simple, they can easily be ten time larger in terms of revenue and profits in 24 months. That is the target.

The content Rich offered in the streaming feed from his live seminar will help me. From a look at some of the comments at Strategic Profits allot of other people are happy as well. Thank you Rich, I am most appreciative for all the lessons.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Possibly Rich Shefren’s Most Valuable Sentence From His Live Presentation

The live feed was near perfect. After a few introductory comments Rich said ” work on yourself first, then build revenue and once you gain momentum, focus on your staff.” He provided valuable content for the remaining two hours of the live feed. He covered it very briefly but the statement was powerful…WORK ON YOUSELF FIRSt!! More on that in another post. For now back to the show.

In every presentation there are debatable points. However thousands, with me included, are grateful for the education Rich delivered using this “no money required” format. For those of you who think this presentation was free then you missed Rich’s point on the value of your time.

As a seasoned business development consulting professional (www.stevepohlit.com) I have helped many companies implement most of the techniques Rich teaches. I have many success stories. Few are with name brands. On the other hand Rich has a long list of name brand clients. He is a wizard at marketing. Look at the list of people who gave him testimonials. He earned them all I am sure. One Rich presented was from Jay Abraham. If anyone knows the reputation of Jay Abraham you will understand the value of Jay’s testimonial.

I have been paying close attention to the marketing strategies of the well known names including Rich. I need to step my promotions up a number of notches. How about you? A major takeaway for me is that it makes no difference how good you are, if nobody knows it then you can’t help them. Another one is his emphasis on evaluating what you do vs. having someone else do it. Maybe like me you have heard this before. I don’t know where I learned it. Maybe it was from one of the notables like, Jay Abraham, Dan Kennedy, Ken McCarthy, John Reese and the list goes on. Rich delivered an excellent slant on the value of our time.

This seminar was a great marketing example. Rich Shefren had a notable list of JV partners promote this. What was their motivation? Seems to me it is the sharing of the revenue from people who signed up for his backend program. But they wouldn’t have done it if Rich didn’t have the credibility.

Now it wasn’t that hard to promote. After all, how many seminar leaders run a live two hour feed from the seminar The result was a represented 10,000 people tuning in. Of course I have no idea what the conversion rate was. However, if 100 people joined, well do the math. Regardless of the conversion, Rich proved the technology works. Will it replace live seminars? Nope!! But imagine the possibilities. Think of a major event from a coast opposite of where you live or from another country. I could see mini conferences gathering regionally to network in connection with the main event. Why not? JV Alert started with 19 people around a hotel conference table in Philadelphia. Now look at. We’ll see where this goes.

As an aside, I was at the first JV Alert meeting. I met Ken McCarthy, Allyn Cutts, Cody Moya “Mr. Road Trip” Sterling Valentine and more. Every contact from that meeting will take my phone call and repond to my emails. Of course I will do the same. Value – priceless. You cannot replace that with a camera, screen and live feed. Speaking of Stearling – he is on the road again. Click here to see what he is up to.

There are a couple of techniques that Rich teaches that have not been ones that I have emphasized. Many of my clients have big issues that need addressed fast and often I don’t get the the process mapping phase. I will absolutely implement that with the newest company I am working with which is a $10 million business generating 80+% of it’s business on-line. It sources physical product internationally and in general is hugely successful. So why am I working with them? Simple, they can easily be ten time larger in terms of revenue and profits in 24 months. That is the target.

The content Rich offered in the streaming feed from his live seminar will help me. From a look at some of the comments at Strategic Profits allot of other people are happy as well. Thank you Rich, I am most appreciative for all the lessons.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Brilliantly Simple!

Mark Joyner should have a great big smile on his face knowing he is helping allot of people with an easy to follow program. I have an inkling as to he might feel like. When my consulting clients who follow my Roadmap to Extraordinary Profits ” get it and prosper. Most always say – “wow this is so easy-all we have to do is – well do it”.

I think Simpleology is brilliant. Recently, I have been brushing up on the steps to Writing a Book in 14 days by Steve Manning. I am outlining my book that takes my free course “How To Increase Profits by 30 % or More In 90 Days or Less” to the next level by incorporating … well let me save that for when the book is closer to being done. Anyway, one of the topics is how to do research for your book.

Steve recommends doing research in the children’s section of your local library. That research will be fast because the most brilliant experts write so a 10 year old can understand the material.

Mark Joyner has published Simpleology so all can quickly understand and apply the marvelous process he details. What is so impressive is the amount of content that is available for everyone for FREE.

Mark’s a very credible businessman who over delivers. People send him appreciation for the value he provides (money). He provides allot of value and you should see for yourself by visiting Simpleology.

There is one of the many differences between my skills and his. If it were me I would have started with 103 because I know without health and energy nothing else happens. 103 is so exciting. There is no way I am able to follow his lesson for today methodology. I was up to day 7 on the first day. I know Mark – I am just supposed to follow the program.

Business owners, internet marketers, stay at home moms and literally anyone alive will benefit from Simpleology.

OK you ask how this has helped me? I am soon going to announce a major deal. Thing is it is a first of many and I thank a small group of resources for that. Simpleology is one of them. Here is a hint on what is to come: who do you really listen to?

Check It out. Click Here

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Ed Dale Announces He Is A Fraud Victim.

Ed Dale, one of the Internet marketing “gurus” announced in his first podcast of 2007 that he has been a victim of fraud. He did not elaborate on the details including the amount of the loss. Regardless of the amount I know it was painful for him and his wife. How do you think I know that?

Most of what I write is about how I help companies grow revenue and profits quickly. One of the early chapters of this process details how I use an eight week rolling cash flow and financial flash schedule with all my clients. In addition to the explanation subscribers receive the exact Excel template I use for engagements.

What is really important is how completing this information, and making sure it agrees with your bank records and other supporting documents establishes a tight control environment over assets.

I was a fraud victim twice. Both times for very significant sums of money. I am a CPA with extensive business experience. With all of this experience I was still a fraud victim. So I designed a business development process that includes very tight controls over assets.

My free mini-course “How To Increase Profits by 30% or More in 90 Days or Less” details allot about how to run your business with the right controls.

If you take the money you make and invest it in swamp land or pay for designer jewelry, I cannot help you with that. But if having the assurance the assets of your business are insulated from theft or fraud is important to you, then you need to have the right controls and that is part of what I do with companies.

Would the processes and procedures I install have prevented Ed Dale from being a fraud victim? I have no idea since Ed is not a client and I don’t know what happened. If you wonder if this can happen to you- it can. If you want to talk about your business and practical controls for minimizing the risk of fraud then call me.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

The Key Was Found That Unlocks The Secret Vault With The Report On What 2007 Business Development Predictions Will Come True. Here Is The Report!

The Key Was Found That Unlocks The Secret Vault With The Report On What 2007 Business Development Predictions Will Come True. Here Is The Report!

20% of the people having a goal of making money on line in 2007 will make money on line in 2007. 20% – 40% of those will make enough money to consider it their full time work.

Frank Kern will be more even more blond by the end of 2007.

80% of the people on line today trying to make money will not make any money on line in 2007.

The rate of business failures in 2007 will accelerate. 80% of those failures could be avoided with the experienced guidance.

Ken McCarthy and Ken McArthur will continue to rank the highest in the group of people offering the best seminar training.

The rate of new business starts will increase. Those starts will be added fuel for the rate of failure.

2-5% of the people on line in 2006 will make 90-95% of the profit on line in 2007.

President Bush will not be re-elected.

Dan Kennedy and Bill Glazer will send out a big box next year to their customers wishing them the very best Christmas ever. In the box will be at least 10 opportunities to spend money on one or more of their in-house study programs or seminars. Read the Christmas card first of course. (Did you receive one of their cards in 2006. Was it just me thinking their mailing was tacky at best? ) Do not ignore Dan and Bill’s training unless you are netting more than $10 million a year from continuity programs.

There will be no more than 4 new players in 2007 that will achieve public recognition of being an Internet guru. Five currently recognizable gurus will leave to find off line jobs to pay their bills.

More people will figure out how to use Blogs and Social Networking sites to effectively market their business. 5% of these people will develop courses to teach use these skills. 20% of the courses will have valuable content. 5% of those not publishing courses will be making the most money and we will never know who they are.

Next year the number of people you don’t personally know who will send you emails wishing you everything you ever dreamed of during the holiday season will triple.

The burst in the housing bubble is over and the housing market will be on a steady incline throughout 2007.

90% of the people buying new programs, memberships and training will not use any of what they purchased and learned.

Google Adsense is not dead and there will be a surge in people telling you how much money they are making with adsense.

There will be an increasing number of public companies that will go private as they are tired of the cost of complying with SEC and Sarbanes-Oxley.

Website buying and selling will accelerate. Ed Dale’s latest training topic is in front of the curve.

Direct mail will be used more by the top 5% of the Internet Marketers in 2007 as they recognize that a people still like paper and ink. 20% of the remaining 95% will try direct mail and wonder why it doesn’t work for them. None of the 95% pay close attention to Dan Kennedy and Bill Glazier.

John Reese says that long sales letters are on the decline and using a combination of Camtasia, live video clips and sales copy on your sales page will be most effective. John is right. Actually John is nearly always right and will continue to be so in 2007. Why is that? He tests and validates before he opens his mouth. If you don’t read his month report you are not serious about making money on line. (Frank Kern is nearly always right even with blonde hair.)

The gap between those building wealth and those not increasing net worth will widen in 2007. Those not building wealth will blame those who do with even louder voices and will want the government to step in. Those building wealth want the reinforcement of our country’s constitutional principles which basically says we have the right to build our business and build wealth and who we help is our choice not a government mandate. People still don’t get the fact that jobs are created and more money flows into the federal and state tax accounts when we let people who know how to build business do just that. Those not getting this point will continue to increase in 2007.

Portal Feeder will win the Grammy for the longest running program to have people pay for the development of a new version that should have been offered when the original version was offered but was not, and still is not over a year later. The Grammy will be awarded for best supporting actors in a major film that has not been released. By the way I love the PF team.

More people will recognize that all of this is a game and will turn increasing levels of attention and energy to the purpose and quality of human game. (Read Bob Scheinfeld’s Busting Lose From The Money Game)

Stomper Net will emerge as the best “I wish I were in that group” program. However, 80% of the people in Stomper Net will not take any action on what they have learned.

The best overall teacher of business success principles in 2007 will be Steve Pohlit, followed by John Reese. (Hey it is my blog!)

If 2007 is a great New Year for you it is because you have accepted the responsibility to make that happen and not because me or anyone else says Happy New Year to you.

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

Pohlit Advises Gurus Wanting To Take Their Business To The Next Level

John Reese announced his plan for income.com He openly discussed his life of opposite extremes. On one side he has all or most of the material possessions that have been his life’s dream. On the other side, he clearly struggles to enjoy life and details the stress of determining which projects and opportunities should receive his attention each morning.

Ken McArthur issues an email to his list discussing this month’s project which is thinking. Ken outlines the issue he and nearly every on line guru is thinking about. What is the next step?

I have operated at the executive level of companies with revenues ranging from $3 million to $1.6 billion. One company I purchased with a partner had annual revenues of $50 million. One of my consulting clients started with one store and today has sales exceeding $12 billion dollars. Currently I spend most of my professional time continuing to work with companies of all sizes helping them achieve their businsess performance potential. These experiences lead to a clear understanding of what is required to take any business to a new and better level of performance.

Before that outline I have to warn you that what you are about to read is considered by most to be frightening. It is frightening not because of what is disclosed but what is required. Here it is!

1. Define what business you are in. I have seen examples recently of well known people deciding to change their business focus. There is nothing wrong with that if there is a clear definition of the business model along with a transition plan from the current model to the new one. Part of that plan must include a backup plan of keeping the engine running in the vehicle that funds the business now until the new engine starts. The new plan should start like the old one didn’t which is with a clear definition of revenue and profit goals.

2. Once defined, there are four (4) A Priority Functional Areas that need to be addressed whether you do it yourself, outsource them or hire staff. In order of importance:

A. Closed Loop Management Information System. This is a process of accounting for the actual performance vs. plan of all key components of your business. Notice this is listed first. Also notice in order for this to work, there needs to be a measurable plan in place at the right level of detail.

B. Business Development or The Engine. This starts with a plan that defines what it is you are marketing, to whom and how you are going to reach them. It also defines the resources required to implement that plan and track variances from plan.

C. Infrastructure Leadership and Accountability. At the infrastructure level of every successful business you will find highly skilled and dedicated people who know what they are expected to do and are rewarded consistently for doing it. They are part of the team and are not independent contractors.

D. An Absolute Fixation on Achieving Revenue and Profit Targets and Optimizing Liquidity (cash).

Currently it takes an average of six months working with a well established company several days every week to get them back on track by teaching them how to achieve the above four foundation pillars. Even when a company goes through that process, 80% of them fail to continue what they learned within one year. The remaining 20% go on to achieve results that place them in the top 10% of their industry. Why do 80% fail? Alot of what is involved in operating a world class business involves following a disciplined management process which is not an attribute ingrained in most entrepreneurs.

Can an entrepreneurial based business that has achieved a notable measure of success go to the next level?

Absolutely!

It all depends on their willingness and commitment to implementing a disciplined approach to running their business. Look at Yahoo, Ebay, Google and many other successful enterprises. These are companies starting with an idea. At some point behind the curtain you will find an executive and executive team who rationalized the business model and maximized the value of that model.

Of all the on line experts I pay attention to, there is only one other person who consistently demonstrates the skills needed to guide those wanting to go to the next level. I define the next level as a currently successful business with revenues of at least $5 million and net profit before tax of 10%. (If your net before tax is less than 10% then you need another consulting toolbox – the “fix it toolkit”).

Wal-Mart is the largest retailer in the world selling everything that everyone else sells. Wal-Mart, Target, and others make it easy and economical for alot of people to buy what they want. Studying the information products, marketing tools and more that are being offered during the tail end of 2006 you find a lot of similarities. It will be interesting to see in the next couple of years what gurus successfully re-engineer their business model to deliver what the entrepreneurial and small business communities really need to achieve their respective business and personal goals. Ones that do, will be at the next level and will have more fun doing it.

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

Steve Pohlit Opens Ask The Consultant

I am pleased to announce the opening of Ask The Consultant There is no charge, you don’t have to register and I will answer all business development and Internet Marketing related questions usually within 48 hours.

This sevice is offered in response to survey’s showing most people are hesitant to contact a consultant for many reasons including:

Fear they cannot afford it.
Consultants “Wind Your Watch To Tell You What Time It Is”
Cannot find the right person.
Do not know consultants are very interested in being helpful.
Think a consultant needs to be in their market for the project to work.

These and many other myths associated with using a consultant will be addressed and published at Ask The Consultant Please note this is a new service and I have taken one of my traditional sites and I am migrating it to the Ask The Consultant model. This is a work in progress

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.