Category: Trucking

John Reese Exposes The Truth of Multiple Sources of Income and Steve Pohlit Reveals How John’s Advice Works Off Line

I have been a subscriber of The Reese Report since it’s first issue. John offers sound advice on building on line based businesses including web sites that attract traffic that buys what you have to sell. John is one in a small group of people I have paid close attention too and who have helped me learn and bring value to my business development clients. I always recommend The Reese Report.

John has just released a video commentary that encourages you to focus on one targeted market as your primary source of income. If you are in business or want to be you should listen to his message. Click Here to watch this video. It is about 10 minutes and worth it.

Most of my work is with traditional offline businesses. This year I have worked with several contractors and retailers. In the past I have worked with manufacturing companies, trucking companies, companies operating multiple restaurants, drug stores, convenient stores and more. In each case a primary focus of my work with those companies has been A, B, C management. A, B, C management is simply defining those customers that represent 80% or more of your current and future income and the critical path tasks required to build and serve those customers profitably.

Not every project achieves the goals set out at the start. The single biggest reason a company optimizes performance and profits over time is that they consistently stay focused and execute on the A priority tasks that result in meeting and exceeding the expectations of their customers. The kind of focus John Reese is advocating in his video.

If A,B,C Management is the formula for success then why do companies hire a business development consultant? Good question and here is one example that illustrates the answer. Currently I am working with a very qualified and bright group of people in charge of developing and running their business. They know they are working hard and should be making more money. They also know what they should be doing and are not. They hired me to help them change the way they work. This company like every business I have worked with already has a full agenda when I walk in the door. The are finding the direction provided by the consulting process helps them modify their work to focus on what will make the biggest positive differences in their business long term. In the first week they agreed to several major actions that they have been procrastinating on for quite some time.

I am preparing a special report that addresses the key questions every business should ask when considering if they need a consultant and how to proceed in hiring one. In the meantime if you have questions you are encouraged to contact me by email or phone. All my contact information can be found at http://www.stevepohlit.com or in my resource box below.

Be well and prosper,
Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

The following article by my friend Allyn Cutts offers excellent advise and is a courtesy of Steve Pohlit, Business Development Consultant who helps companies develop and implement business building marketing programs and organizational processes to optimize profit growth.

Are You Top Of Consciousness

How many great ideas have you had that fizzled and evaporated into thin air? Heck, they were darned good ideas too! The problem wasn’t the ideas, it was implementing them… making them work.

We’ve been talking about Top of Consciousness Marketing, one of the greatest marketing tools I’ve come across. Now it’s time to do a little strategizing about ways to make it work for you. There’s no sense in letting another brilliant idea vanish!

How often and how many ways could you contact a potential customer outside of normal visits to you place of business? Quick! Make a list…

Here are a few to get you going:

* Seasonal greetings
* Post cards
* Birthday cards
* Newsletters
* Catalogs
* Flyers
* Special sale notices
* Telephones calls
* Emails
* Thank you’s

Listen up, here’s the secret to effectively obtaining Top of Conscious positioning in the mind of your customers… finding 10 to twelve ways to contact them every year.

Newsletters are probably one of the easiest ways to implement a regular contact system with your customers and potential customers. A monthly newsletter written in an informative and entertaining style is something your customers and potential customers will look forward to. It’ll also go a long way in establishing your credibility as an expert in your field of business.

Who doesn’t appreciate a personalized “Thank You?” It doesn’t really matter if it’s a phone call, and email, a card or a bouquet. It’s the thought that counts.

Remember the pleasant surprise of an unexpected birthday card? Hey, it always feels good to have someone remember your special day.

The key to staying on at the top of peoples minds is simply getting their attention on a regular basis. Pick one or 10 of these methods and start using them to get the attention of your potential customers and to keep loyal customers feeling appreciated.

Stick around for some more great ideas on implementing Top of Consciousness strategies.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

About the Author

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers.

Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays
___________________________________________

Steve Pohlit develops and implements processes and procedures that grow revenue, maximize gross margin and optimize net profit. This approach is detailed in the free course “How To Increase Profits by 30% or More in 90 Days or Less” which can be found at by click here and “Blogging for Profits” which is another free series that can be found here at Steve Reports.

May Your Profits Grow and You Have Fun With The Journey

Steve Pohlit, Business Development Consultant

“If You Hang Out With Coconuts, You’re Going To Be A Coconut.” Rocky

You may not have been in Chicago but if you add this blog to your RSS feed reader you will not miss another article when it is issued. Why is that important to you? Here is one reason.

Recently I invested four days of my time and more than a few bucks with Dan Kennedy, Bill Glazier and over 600 of my closest friends all focused on further developing profit building skills. If you don’t know who Dan Kennedy is then go to this link. If you are in business you need to be reading Dan’s No B.S. marketing newsletter Click on this link for a three month FREE trial http://www.dk3monthspecial.com/your_freebie/

It’s too late to join me in Chicago, but add this blog to your RSS feeder by click on one of the links on the right hand side of this page because you will not miss another article. Since I will be giving you a number of valuable business building principles that came from the Chicago conference your are not going to want to miss any of it. Unless of course you are not interested in growing your revenue and profits.

There are conferences around the world every week. I attend on average 4-6 carefully picked ones every year. Conferences, resources I purchase from other experts and a growing network of very successful business owners form part of the foundation of my continuing professional development.

Now here are a couple very important points. You will benefit by making notes of these points. First: if you do not have a professional and personal development plan then you will have increasing difficulty, growing your business. The obvious answer is to have a professional and personal development plan based on you own strengths, weaknesses and interests. Second: while technology and global markets are advancing at lightning speed, the business and wealth building foundation principles are not changing, they are only being enhanced by different views.

The Profit System that I developed has business and profit building principles at its root. By the way, you can get most of this training absolutely FREE simply by subscribing to my six week course at www.stevepohlit.com The conference in Chicago reinforced this point as most of it centered on revenue building business principles that have been around for quite some time. So if they have been around for a long time, why is it that they still need to be taught? Well the facts are that these
principles are almost universally ignored.

What is the #1 foundation business building principle that we spent most of the 4 days in Chicago learning more about?

The Cow

Dan Kennedy told us that he has purchased a cow. Not just any cow but one that had long term value a measured by its ability to produce more cows and it has. So now one cow has produced more cows which are valuable and also produces embryos which are also valuable as they are implanted in other cows and the herd grows faster. The point is it starts with one and with the right action grows into a herd.

The Herd

This is the term used by Dan a lot in reference to the most valuable asset of just about every business. That asset of course is the customers of a business. Without exception, every successful business owner I have met or read about has achieved
success because they have developed a list of customers who trust them.

There are a number of ways to develop customers and in the next article I will cover the ones we spent of our time in Chicago discussing, why they work and what you can start doing now to make sure you are getting the highest return on you investment
in your marketing dollar.

P.S. If you are curious as to the reason behind the title to this article, I’ll tell you. Among the more than 12,000 members of Dan Kennedy and Bill Glazier’s Inner Circle, there is a small percentage of people who say to Bill “but my business is different.” The longer you read my articles and say to yourself “my business is different” the longer it will take for your business to realize its profit potential.

Mike Ullman, the CEO of J.C. Penny since late 2004, estimates the company has saved over $400 million annually by implementing programs to reduce the turnover of valuable talent. Mike has further quantified this cost per employee leaving. Each one costs J.C. Penny about one third of that employee’s annual salary to replace.

If J.C. Penny only loses one third of the cost of an employee’s annual salary when they leave and need to be replaced, they are fortunate. I have seen huge costs associated with employee turnover including the cost of recruiting, training and relocation. There are also the less obvious costs of lost productivity, lost sales and a loss of control of assets.

J.C. Penny operates fairly large format stores supported by district and regional managers. In theory, if a person leaves there is a backup to cover the business while a replacement is found. The reality is that even in that situation productivity is compromised and customer service standards are at risk.

Consider a smaller format store with local or regional retail chain. Often the only backup is none or maybe the owner. I have seen many instances where a store cannot open because of inadequate staffing. When this happens too often, the customer base loses confidence and the profits decline to a point where a store may have to close. Look at the transportation industry where there continues to be an acute shortage of drivers. How many freight companies are losing revenue because they simply do not have enough drivers for their equipment?

In each of these examples, the cost of replacing an employee is far greater than 30% of the departing employee’s annual salary.

In one of the modules of my FREE course How To Increase Profits by 30% or More in 90 Days or Less, I cover key ways to minimize the turnover of valuable people. One is to make sure you do not retain and nurture mediocre performers. That is a major negative influence on talented staff. Another is to clearly define and communicate company performance goals in terms of how they relate to a person’s job and then answer the question “WIIFM” or What Is In It For Me?

Mike Ullman is right on point focusing on the company’s number 2 asset. Employees in retail and many other industries are key to developing a company’s number 1 asset which, of course, is it’s customers. If you know Mike, please compliment him on J.C. Penny’s vastly improved performance and please ask him to visit www.localretailmarketing.com which is a program that will definitely help him grow profits by customer.

A reminder: the FREE course including the module on human resource development is offered at www.stevepohlit.com I wrote the course and the human resource section based on my experience helping numerous clients across a number of key industries including retail, recruit and retain key people.

Maybe you don’t want to work that hard, or maybe you have been burned by consultants or maybe you already have a measure of success. No matter what position you are in, if you Do This One Thing you will beat 85% of your competition. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you. 

What we are about to discuss applies to every business large or small and in every industry. Next, this is easy to do, but it does require some work. Finally, when you do this consistently, you will make more money than you ever imagined. This action is at the core of what makes people happy.

OK, here it is: every business has customers. if you are a professional service business, your customers may be called clients or patients. At the transaction level they are customers. They buy something from you. Some people cross the path of your business and don’t buy. Others you call on and some buy and some don’t. With each action there is a contact and when you have contact you have an opportunity to make a record of that customer or prospect’ s contact information. That record can be as simple as a first name and email address. It may be comprehensive including complete contact information, biographical sketch, business history and so on.

The one thing you must do if you are in business is obtain the contact information of people doing business with you and people who visit with you but have not yet purchased. You must then use this information and let them know you are thankful and you are sincerely interested in continuing the business relationship. Yes, this applies to every business.

One of the questions I consistently receive is the concern of contacting customers using email. Think of it this way, for most people they are going to business to buy something they want. They will welcome properly positioned messages from you. When you communicate with them regularly with messages containing valuable information and offers, they will continue to support your business and tell all their friends about you.

In assisting clients with implementing a customer development plan I have confirmed the importance of a couple very important points: First you must have a clear privacy policy, next you must use a registration process that confirms their interest in receiving information from you (opt-in) and finally they must be able to easily unsubscribe from your mailing list at anytime. I do not recommend telemarketing to your customers. However, an email alerting them to be listening for an important voice mail broadcast can work and should be tested. Email should not be relied upon exclusively. It should be part of a comprehensive marketing strategy.

I offer all potential clients a complimentary call for up to one hour and most prospective clients walk away with five or more ideas they can use right now to grow their business profits. I highly recommend you take advantage of this offer before time constraints make it impossible to continue.

Be well and prosper,

Steve Pohlit

www.stevepohlit.com  

 

P.S. For more information visit www.localretailmarketing.com