Click Here for the details of this story: In summary, at first glance it appears the company’s success is do to ……let the President Steve Matyas tell it: “It sounds like a cliché, but everything we do is about making shopping easy for our customers. We continually ask ourselves and our customers, ‘What can we do to make shopping with us easy?’”
Specifically what are they doing better than their competition and pay very close attention to this as there are very valuable lessons to be learned:
1. Clearly defined niche – small business owner.
2. Establish a process for staying in touch with their customers and then offering the products and services they want and need. Have you heard the message: find an hungry market already spending money on what you are offering then position your offer better than your competitors?
3. Make is easy for your customers to do business with you. In the article you will notice there are different size store models depending on the market. Staples cannot profitably operate the same store format in all markets because of demographic differences.
4. After following the first three steps they are able to reap the rewards of their focus on “making shopping with us easy” and they know how important it is to have the right employees in their stores to execute on this goal. Notice their emphasis on innovative recruiting to attract people they need for their growing business.
This is a great example and lesson of a business understanding and serving their customer.
Sending all my readers the energy of vibrant health, happiness and prosperity.
Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip