Restaurants
Best Buy's Results Only Work Environment Deserves High Marks. Here's Why
Best Buy’s Results Only Work Environment Deserves High Marks. Here’s Why Huge cuts in turnover. Huge increases in productivity. Those are the results reported by the departments of Best Buy that have focused on having people achieve work milestones rather than caring where the employees are when they get the work done. Many hardly ever [...]
John Reese Exposes The Truth of Multiple Sources of Income and Steve Pohlit Reveals How John’s Advice Works Off Line
John Reese Exposes The Truth of Multiple Sources of Income and Steve Pohlit Reveals How John’s Advice Works Off Line I have been a subscriber of The Reese Report since it’s first issue. John offers sound advice on building on line based businesses including web sites that attract traffic that buys what you have to [...]
Converting Ideas Into Business Revenue and Profits
The following article by my friend Allyn Cutts offers excellent advise and is a courtesy of Steve Pohlit, Business Development Consultant who helps companies develop and implement business building marketing programs and organizational processes to optimize profit growth. Are You Top Of Consciousness How many great ideas have you had that fizzled and evaporated into [...]
How Advertising Promotions Backfire
How often have you been attracted to a hot promotion only to discover the product is out of stock? This is one of the fastest ways to weaken customer loyalty and completely defeats the purpose of attracting new customers. Boston Market has been running a family dinner promotion. The price point is $19.95. While I [...]
Google, Yahoo Expand Local Search: Ignore This And Your Business Profits Will Suffer
Business Development Consultant, Steve Pohlit, advises all companies to have a website with local search information now. The trends are clear. Conduct this experiment on your own. Simply ask 10 people how they would locate an apparel store, car wash, CPA, shoe repair shop, dry cleaner, attorney, etc. Even if they know the name of [...]
The A, B, C's of Inventory Management
The A,B,C’s of Inventory Management One might think the books have not been written, the software not developed and the knowledge base empty when reading some of the recent headlines. When the largest retailer in the world announces they are reducing the amount of inventory in their stores because they have too much, it crowds [...]
Dunkin Donuts vs. Starbucks
Dunkin Donuts wanted to know. To find out they offered to send their customers to Starbucks and paid them to go there and drink and eat. But they also paid Starbuck customers to come to Dunkin Donuts to eat and drink. In exchange, the people involved agreed to answer Dunkin Donut’s questions. This test was [...]
How To Diffuse A Competing Ad Campaign
Calculating return on investment of brand advertising is an art. When a commercial is run on electronic media, whether it is TV or radio, the methods used to calculate return on investment include ratings that measure viewers or listeners vs. sales in the relevant period following the promotion. Since I work with companies on more [...]
Retailers Can Win Customers Without Struggle
Mark Albright, staff writer for the St. Petersburg Times published an article in the Sunday paper on retailers struggling to win back customers. He does an excellent job at identifying the key issues customers face when shopping in many stores. In summary, customers know what they want from their shopping experience and they don’t get [...]
But Bill … My Business Is Different!
“If You Hang Out With Coconuts, You’re Going To Be A Coconut.” Rocky You may not have been in Chicago but if you add this blog to your RSS feed reader you will not miss another article when it is issued. Why is that important to you? Here is one reason. Recently I invested four [...]
