How To Use Social Media Video (YouTube) To Grow Your Business

Does 200 million page views a month catch your attention? How about knowing 41% of the members between the ages of 34 and 55 and all groups are divided nearly evenly between male and female? If that isn’t enough to get your attention consider these:

1. Members look for content by areas of interest.
2. All content is video and each video can be described using text that is rich with targeted keywords for your product or service.

Just a Couple More Things

1. The information above is about YouTube.. the 6th highest volume site on the Internet. The demographic data is for the US only and yet YouTube is International. The real number are larger but not quantified.
2. There are more than 150 social media sites on line and growing. Each one is attempting to carve out a niche of the huge general market. Of the 150, approximately one third are video sites. Once a person masters YouTube alll the skills are generally transferable to other niche market video sites.

The Action Plan Tracker

I have a business consulting firm. I teach companies how to build revenues and profits using proven principles and processes. Part of the business consulting work plan is to help the client implement an improved and more effective marketing strategy. Social media is now a required component of my updated business marketing strategy model. The numbers of people joining social media sites and becoming very active are very significant and should not be ignored.

There are a huge number of businesses that do not have websites, use blogs, test on line promotion campaigns, execute effective email campaign which are all very proven and effective marketing tools. Social media sites generally completely ignored by most companies. The exceptions are wisely building brand and loyalty.

Very recently I developed the groups YouTube Mastery on Facebook and MySpace as well as the the site www.youtubemastery.net These resources are just being developed and the website is very underdeveloped. However, I have a very clear plan and once I reach that point I take action and sacrifice some perfection. People need to know about these opportunities now and begin using all the Internet tools plus traditional marketing tools in their business now. I currently advise business owners that they need to be devoting nearly 80% of their time on marketing. Part of that 80% includes working with staff and others accountable for marketing. Marketing and developing people are the two most important areas where a business owner needs to spend their time. All other responsibilities should be delegated. What if your are an entrepreneur of one. The point is still the same.

Right Now Action Steps:

1. Join the group YouTube Mastery on Facebook
2. Visit and register at www.youtubemastery.net

These two actions will result in you getting up to speed on using social media and social media video to market your business.

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size.

Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

More Website Traffic…Source Great Website Content…This Is Make More Money Monday

If you follow my blog and I can’t imagine anyone who doesn’t 🙂 you know I am a major fan of Stephen Pierce and his DTalpha Blog. You may also know that every Monday Stephen provides extraordinary value with recommendations that will help your business. This Monday is no different. You do not want to miss today’s podcast.

I am not going to disclose the details except to say in the first 5 minutes of his podcast he will disclose three powerful resources for your business and of course they are all free. My comment on this week’s post is in the number 6 position. My comment is repeated here for your convenience and if you hurry you may still be able to get Stephen’s amazing offer to the first 100 who listen.

Mr. Pierce – you absolutely rock. The tools this week are particularly powerful. I have an appreciation for what it takes to publish a 23 minute podcast and you certainly are very generous with your time and expertise even more so with a cold. By the way if you use Thieves at the first sign of weakness, you have a great chance to avoid that condition. See http://www.getoiled.com In fact I am happy to send you some and will ask support when they call how I can get it to you. You have been so generous it is the least I can do.

Love your offer. I have sent you the email Your readers may like a tool I developed for myself at http:/www.prosperitytoolchest.com

Stephen thank you and may you and your family be well and prosperous.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Steve Pohlit Reports on The Question Raised by Lynn Pierce On Why So Much Confusion?

Lynn Pierce is a wonderful business professional and is  successful author, speaker, business coach and more.  Click Here for more on Lynn

In a blog post today Lynn writes (excerpts – click above for the complete post): “It doesn’t matter if it’s an experienced speaker making the transition from fee based & keynote speaking to public speaking or if it’s someone just starting out who wants to be a speaker, author or Internet Marketer, they all seem to be struggling with the same key issues.”…..

“One thing is that the new people just getting into this industry of information marketing are spending thousands of dollars learning how to build a list or how to blog & podcast or they’ve gone to speaker training, or learn how to do teleseminars or how to drive traffic and they still don’t know what their topic is.”

In all fairness most people who are passionate about business, marketing on line and off line and developing their own independent business are buyers.  I am still a buyer and plan on attending even more events in the next 12 months. Each time I go to an event I buy products and consistently buy products that appear interesting. In many cases I want to see what someone else is doing.  I may be able to adopt some of their content to what I am working on. I think I am doing a better job of knowing my topics.

There is deeper issue and this is my comment to Lynn’s blog post:

….Hi Lynn, hope you are doing great. Your post presents several very interesting topics for discussion. That by the way is an great way of generating interest and attention on a blog based site.

There is no question that focus on a topic matter is very important. I think it is important to realize that if your topic is one that others also focus on that is good. The market is telling you there is demand. I know I have side stepped topics in the past because of “this has already been addressed” only to see someone else recycle the topic in a new package.

My thinking today as I continue to move forward with my consulting practice where I show companies How To Increase Revenue and Profits by 30% or More in 90 Days or Less with my process called “The Profit System” is that the dreams and desires of the individual must be met or anything that is successful will be short lived.

Using your example of a speaker who wants to take their keynote and develop it into an information product, if their motivation is the money it is likely going to be a mediocre product. There needs to be a passion about what we do that is in alignment of who we are. This is the reason I am now adopting my work with The Prosperity Now Program into my professional practice.

I welcome all to stay current with the developments of The Prosperity Now Program by registering at http://www.prosperitytip.com

Of course I love to be followed and reciprocate at http://www.twitter.com/stevepohlit and always looking for more friends at Facebook.com , LinkedIn.com and MySpace

May you experience you pure potentiality in all areas of your life.

Steve Pohlit, Business Development Consultant
http://www.stevereports.com

Part 2: My Response To The Blog Squad's Question Is Social Networking A Waste of Tme

Consider there are a lot of people who are not on social networking sites and don’t even know what you mean when you mention it. At a recent meeting of 70 people in the age range of 20-75 with most in the age group of 40-60, I was mentioning Facebook and asked how many knew what I was talking about? 20% maybe knew and 10% used it. I think that number is representative for that age group and there are reports issued validating the number of users is growing each month.

Here is a peak at my experience with growing a network on Facebook. In literally three weeks my friends on Facebook grew from 9 to 389. In my network I estimate more than 90% of the people are most concerned about what they do and have no interest in what I do after we are connected. Many (and I have done this when I started) use the Facebook system to add numbers of “friends”. When I scan my friends list and the friends of a friend list I notice very few people have posted any recent news. This tells me there is a huge group of people not very active on Facebook – maybe 90%. I am a great example. I have been a member of Facebook for about two years and have been active for three weeks.

My conclusion is that the majority of people on line are not aware of social networking sites and of the people on these sites the majority are not active. That leads me to think that for people interested in developing business, spending time on social networks is a total waste of time like Patsi suspects. But wait a minute…

Social networking on line is only a little over three years old. The initial crowd was mostly college students and to some extent people in counter mainstream niche markets. That has changed. If you do a search on your favorite author, entrepreneur, spiritual leader or celebrity, you are likely to find they have a profile on a social networking site like Facebook or MySpace. Every author and speaker that interests me has video clips on YouTube. Every artist that I have every researched on YouTube has videos of concerts and more on YouTube. I love what is available to me based on my interests. I also feel very good about my growing network.

Many of those people and I share the same professional and personal interests. How do I know that? I have formed a couple of groups and people join. They wouldn’t do that if they didn’t have an interest.

Today there will be over 400 people who can view my profile, see a few pictures and understand my professional and personal interests. I have reviewed the profiles and commented no many of them. Every new person in my network receives a detailed message from me that includes a sincere offer to help them with ideas if I can. I have received almost zero notes in response to my offer.

I also openly tell everyone I am interested in building my client base and an ideal client for me falls into one of two categories: First a company in the retail, manufacturing, distribution, hospitality, construction or transportation industry that has 25 or more employees. Companies fitting that profile are ones where I use my on site program The Profit System for increasing their revenue and profit by 30% or more in 90 days or less. Second: for smaller businesses I am offering a coaching program that leads them through many of the same processes used for the large companies, only I am doing more of that work remote so it is affordable for the small business owner, entrepreneur and solopreneur (a term I learned on Facebook) And more than 400 new friends are recognizing that I offer very nice referral fees for new business.

By the end of May my network will be greater than 1,000 and there will be an increasing number of people from countries outside of the US who are Facebook friends with me. Will all of this mean more business? I have no idea. What is most important to me are the relationships I am forming. Do I have a relationship with each person in my network. Yes but the relationships just like anywhere else vary based on our respective interests and points of view.

I will tell you an interesting story about the lady who asked the question that resulted in me writing this series …Patsi Krakoff. I have known of Patsi for a couple years because I am a subscriber to The Blog Squad Blog (and you should be too  Click Here ). As new friends on Facebook I noticed several videos Patsi  posted for her Facebook friends network  and… well let’s just say a bright, articulate, attractive woman gets the attention of this single man. So I sent her a polite message that included the question: are you married? Patsi’s reply was wonderful. I truly felt she was flattered that I asked and then she let me know that she was very happily married. Of course I  wish her and her husband bliss forever.  Patsi and I are now a little bit closer from sharing that communication. You just never know what might happen on a social networking site.

I know from personal experience that for anything to develop, personally or professionally it is important for a person to be out there, sincere and have it in their hearts to contribute to the development of the community. With that posture the energy that returns is wonderful. I believe if you sit on the sidelines you are going to witness the spacecraft take off and not be on it.

In Part 3 I will conclude my response to Patsi’s question with information on a number of experiences in just three weeks of being active on Facebook. Remember this is just one site. You are not going to want to miss this article since what I have to share actually is quite stunning even for me to think about yet alone write.

Don’t miss Part 3 and all the future editions of Steve Reports. Subscribe to my blog (top right hand corner of this page) and the articles are delivered right to your email. How cool is that?

Until then consider this:

“The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Part 2: My Response To The Blog Squad’s Question Is Social Networking A Waste of Tme

Consider there are a lot of people who are not on social networking sites and don’t even know what you mean when you mention it. At a recent meeting of 70 people in the age range of 20-75 with most in the age group of 40-60, I was mentioning Facebook and asked how many knew what I was talking about? 20% maybe knew and 10% used it. I think that number is representative for that age group and there are reports issued validating the number of users is growing each month.

Here is a peak at my experience with growing a network on Facebook. In literally three weeks my friends on Facebook grew from 9 to 389. In my network I estimate more than 90% of the people are most concerned about what they do and have no interest in what I do after we are connected. Many (and I have done this when I started) use the Facebook system to add numbers of “friends”. When I scan my friends list and the friends of a friend list I notice very few people have posted any recent news. This tells me there is a huge group of people not very active on Facebook – maybe 90%. I am a great example. I have been a member of Facebook for about two years and have been active for three weeks.

My conclusion is that the majority of people on line are not aware of social networking sites and of the people on these sites the majority are not active. That leads me to think that for people interested in developing business, spending time on social networks is a total waste of time like Patsi suspects. But wait a minute…

Social networking on line is only a little over three years old. The initial crowd was mostly college students and to some extent people in counter mainstream niche markets. That has changed. If you do a search on your favorite author, entrepreneur, spiritual leader or celebrity, you are likely to find they have a profile on a social networking site like Facebook or MySpace. Every author and speaker that interests me has video clips on YouTube. Every artist that I have every researched on YouTube has videos of concerts and more on YouTube. I love what is available to me based on my interests. I also feel very good about my growing network.

Many of those people and I share the same professional and personal interests. How do I know that? I have formed a couple of groups and people join. They wouldn’t do that if they didn’t have an interest.

Today there will be over 400 people who can view my profile, see a few pictures and understand my professional and personal interests. I have reviewed the profiles and commented no many of them. Every new person in my network receives a detailed message from me that includes a sincere offer to help them with ideas if I can. I have received almost zero notes in response to my offer.

I also openly tell everyone I am interested in building my client base and an ideal client for me falls into one of two categories: First a company in the retail, manufacturing, distribution, hospitality, construction or transportation industry that has 25 or more employees. Companies fitting that profile are ones where I use my on site program The Profit System for increasing their revenue and profit by 30% or more in 90 days or less. Second: for smaller businesses I am offering a coaching program that leads them through many of the same processes used for the large companies, only I am doing more of that work remote so it is affordable for the small business owner, entrepreneur and solopreneur (a term I learned on Facebook) And more than 400 new friends are recognizing that I offer very nice referral fees for new business.

By the end of May my network will be greater than 1,000 and there will be an increasing number of people from countries outside of the US who are Facebook friends with me. Will all of this mean more business? I have no idea. What is most important to me are the relationships I am forming. Do I have a relationship with each person in my network. Yes but the relationships just like anywhere else vary based on our respective interests and points of view.

I will tell you an interesting story about the lady who asked the question that resulted in me writing this series …Patsi Krakoff. I have known of Patsi for a couple years because I am a subscriber to The Blog Squad Blog (and you should be too  Click Here ). As new friends on Facebook I noticed several videos Patsi  posted for her Facebook friends network  and… well let’s just say a bright, articulate, attractive woman gets the attention of this single man. So I sent her a polite message that included the question: are you married? Patsi’s reply was wonderful. I truly felt she was flattered that I asked and then she let me know that she was very happily married. Of course I  wish her and her husband bliss forever.  Patsi and I are now a little bit closer from sharing that communication. You just never know what might happen on a social networking site.

I know from personal experience that for anything to develop, personally or professionally it is important for a person to be out there, sincere and have it in their hearts to contribute to the development of the community. With that posture the energy that returns is wonderful. I believe if you sit on the sidelines you are going to witness the spacecraft take off and not be on it.

In Part 3 I will conclude my response to Patsi’s question with information on a number of experiences in just three weeks of being active on Facebook. Remember this is just one site. You are not going to want to miss this article since what I have to share actually is quite stunning even for me to think about yet alone write.

Don’t miss Part 3 and all the future editions of Steve Reports. Subscribe to my blog (top right hand corner of this page) and the articles are delivered right to your email. How cool is that?

Until then consider this:

“The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Part 1: Response To The Blog Squad's Question Is Social Networking A Waste of Time

I enjoy blogs and one of my favorite sites is operated by Denise Wakeman and Patsi Krakoff professionally known as The Blog Squad.

Their latest post addresses the value of social networking sites. If you are not exactly sure what social networking sites are look at Facebook, Twitter, My Space, You Tube for starters. I read that Facebook gets more traffic per month than Google and has an estimated value of $15 billion. Facebook started in 2004 so in less than four years having an estimated value of $15 billion is a great success story.

Valuation is not the important topic today except that it is an indicator of worldwide demographic trends of people connecting with people. If you spend any time at all on Facebook, MySpace or the other popular sites you will quickly understand that people are opening their previously private lives to the world. Of course there are text profiles, website links and more. What is really interesting are the pictures being posted and personal videos. Just yesterday John Reese, a very successful business professional and expert in the field of Internet marketing whose work I value tremendously, published pictures of his home inside and out. John has been very private about his personal life but is now cracking the door open on social networking sites.

Books and courses are being written about the value of social networking sites. However Patsi from The Blog Squad suggests this may all be a waste of time. She writes in part

“Last year at BlogHer Business, we heard about
Twitter. Just for fun, we both set up an account.
But it never caught on, or at least it didn’t for
me. Then I go over to Biz Tips Blog and find out
Denise has been sucked in. Even Leesa Barns of
Podcasting fame is in love with Twitter. Again,
I’m not convinced.

Curmudgeon and introvert, I’m now accepting new
friends into Facebook even though I’m not
convinced yet it will bring big business rewards.

So Denise and I are in two camps on these new
social sites for now: She’s convinced it’s worth
it, I’m still skeptical and am waiting to see how
it all shakes out.”

Patsi raises the question that has been in a lot of people’s mind. Is time on social networks time well spent? My answer is a resounding yes it is time well spent. The reason for my answer is likely to surprise you. In Part 2 of my response, I open the doors as to why social networking is very valuable. If you want this delivered right to your email you will subscribe to my blog

Until then consider this “The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Part 1: Response To The Blog Squad’s Question Is Social Networking A Waste of Time

I enjoy blogs and one of my favorite sites is operated by Denise Wakeman and Patsi Krakoff professionally known as The Blog Squad.

Their latest post addresses the value of social networking sites. If you are not exactly sure what social networking sites are look at Facebook, Twitter, My Space, You Tube for starters. I read that Facebook gets more traffic per month than Google and has an estimated value of $15 billion. Facebook started in 2004 so in less than four years having an estimated value of $15 billion is a great success story.

Valuation is not the important topic today except that it is an indicator of worldwide demographic trends of people connecting with people. If you spend any time at all on Facebook, MySpace or the other popular sites you will quickly understand that people are opening their previously private lives to the world. Of course there are text profiles, website links and more. What is really interesting are the pictures being posted and personal videos. Just yesterday John Reese, a very successful business professional and expert in the field of Internet marketing whose work I value tremendously, published pictures of his home inside and out. John has been very private about his personal life but is now cracking the door open on social networking sites.

Books and courses are being written about the value of social networking sites. However Patsi from The Blog Squad suggests this may all be a waste of time. She writes in part

“Last year at BlogHer Business, we heard about
Twitter. Just for fun, we both set up an account.
But it never caught on, or at least it didn’t for
me. Then I go over to Biz Tips Blog and find out
Denise has been sucked in. Even Leesa Barns of
Podcasting fame is in love with Twitter. Again,
I’m not convinced.

Curmudgeon and introvert, I’m now accepting new
friends into Facebook even though I’m not
convinced yet it will bring big business rewards.

So Denise and I are in two camps on these new
social sites for now: She’s convinced it’s worth
it, I’m still skeptical and am waiting to see how
it all shakes out.”

Patsi raises the question that has been in a lot of people’s mind. Is time on social networks time well spent? My answer is a resounding yes it is time well spent. The reason for my answer is likely to surprise you. In Part 2 of my response, I open the doors as to why social networking is very valuable. If you want this delivered right to your email you will subscribe to my blog

Until then consider this “The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Possibly The Most Powerful Question ..Asked by Stephen Pierce and Steve Pohlit Replies

I highly recommend the blog DTalpha.com by Stephen Pierce. Today’s post is the question What Is The Cost. Click Here for the page with this message. It is absolutely outstanding.

The following is part of my reply. Read the entire post at his site

Certainly our most valuable resource on this earth is time. A some point the clock stops for all of us – no exceptions. Your message on the cost of inaction or ignorance is very important. For me the key is to understand what really blocks properly directed action including strengthening the right relationships, implementing the key steps in my business and allocating energy to the best information.

Click Here for the Stephen’s message and my reply plus comments posted by others.

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com