The Future of Health Care Is Here Now With The 4 Pillars of Vibrant Health – Alert Many Doctors and All Pharmaceutical Companies Will Disagree

Doctor of the Future

 

Health Care As Defined By Most

The Wall Street Journal recently reported on a fairly large university that self funds it’s health care program. The essence of the article is there is a growing struggle because of the rapidly escalating cost of prescription medication and medical services. The solutions being implemented include: higher co-pays, use of generic prescriptions where possible and limited prescription refills for certain drugs. For example a person may get a two week supply of a very expensive drug rather than one month to make sure they were benefiting from the medication. There is more to this process of  managing traditional health care to ensure the procedures being reimbursed are reasonable and necessary.  That is a separate topic.

The Above Partial Example Whether It Is For Self Insured Plans, Insured Care or Provided Care Is Not Health Care – It Is Sick Care.

Building Business Profits FastIn my book Building Business Profits Fast that was published in 2013 I devoted an entire chapter to what I labeled The Gold Formula tm This formula applies to any situation in life whether it be professional or personal. Here is how it applies in the health care arena:

What is the goal?

My goal is to be healthy. Do I manage my life to be healthy? Yes I do. Do most of the people I know manage their life to be healthy? No they do not.

What would I do if I were responsible for the health care of the country or a company?

I would manage health like I manage health care for myself. As above, I would first define the goal which is to be healthy. Note I am excluding those situations for now that are the few exceptions. Those include accidents and the small percentage of situations where the attention of medical professionals is clearly valuable.

Once you define the goal then it is important to be specific as to what are the strategic areas that based on the information we have today are the ones where we need a game plan? There are four and I refer to these as the four pillars of health care – health care for me,  a company and for the nation.

The Four Pillars ofHealth System For Achieving The The Goal of Being Healthy

antiaging11. Mindset – each person needs to decide what they need to have the right mindset for health. This means each person needs to understand there are resources for personal growth and development that address minimizing stress which is a leading cause of high blood pressure and heart attacks. Healthy mindset means in your heart and mind you know it is natural to be healthy and to advance in life with vibrant energy. Once you know that then you can reinforce that mindset with resources that help you navigate the stuff our ego throws at us. We define that stuff as problems and stress. There are many other areas where self- development helps a person including self-worth, confidence, expanded consciousness and more. Personal: I devote minimum 30 minutes and often more to achieving my mindset goals.

These mindset resources also reinforce the importance of:

Healthy Foods22. Healthy lifestyle as defined by what we eat and drink. People in America mostly eat industrialized processed food and contaminated water. Bad water is found everywhere including in the bottles we buy. Why in the world we accept GMO fruits, vegetables, meat, dairy and fish is beyond my comprehension. Healthy lifestyle also includes:

13. Exercise and the main point is we strengthen our immune system when we regularly exercise. Regularly means at least 30 minutes 4 times a week. For anyone to do that the exercise program of choice like the food and drink we choose to make part of our life must be sustainable. If you love going to the gym that is the right program for you. If you love yoga, dancing, walking, running, biking, skating …whatever it is, that is the right program for you. If you think you are going to love your top pics everyday let me be clear you are not. What you have to love is the picture and feeling of being healthy. That picture and feeling will be your why. In America we generally have given the responsibility to our doctors and pharmacists. That does not work. These three pillars are incomplete now that we know about:

4. Increase the circulation in our capillary system that naturally slows down as we age, experience stress, experience physical or emotional trauma and from environmental influences including less than optimal food and drink, pollution, electromagnetic impulses from cell phones, WiFi, radio, TV and more. When this circulation system slows down,cell cannot get the blood needed for nutrition, oxygen and waste removal. When the cells begin to not function properly, health problems begin. The common treatment is prescription medication which can further slow the circulation. Our capillary circulatory system is minute, extensive and has not nerve receptors. When diabetics begin to lose circulation in their limbs and most notably in their legs they can run the risk of amputation. This is because medication, massage and other therapies do not increase that circulation.
People with the healthiest lifestyles including those in MLM that market high quality supplements still have the problem with this circulatory system slow down because of the factors mentioned above. Note I am an advocate of the MLM industry. I have found that I provide more value by focusing on this 4 Pillar System.  The Fourth Pillar is an FDA Class 1 Medical Device  This is German technology that is nearly two decades old proven to increase the circulation in our capillary network. It is so good I know there is nothing else like it. It is so good NASA partnered with the company. When combined with the first three pillars, we now have the foundation for a very rewarding health care system.

How This All Relates To The Gold Formula tm

Gold Formula tmThe Gold Formula tm is simply tracking the variance from plan. I discovered the Gold is in the variance and for anyone to have a variance they have to have plan and measure actual results against the plan.

This 4 Pillar Plan Will Work For More Than 90% of The Population.

I have just begun to get this message out. Please adopt and share if it makes sense to you.

For your health and vitality
Steve Pohlit, Independent Distributor
Email 
Phone 727-587-7871

PS The 4 Pillar System is a comprehensive approach to improving the quality of life. I look forward to talking with you about implementing this program.

 

Success Mastery: There Is One Thing At The Foundation of All Success In Business and Life

Coaching for Success
Coaching for Success

That one thing is a clear definition of what success in business and life means to you.  Once defined in measurable terms then every day you can measure the progress toward those ideal scenes. The measurement results in a condition or state of progress or lack of progress. With that defined there are very specific formulas you can apply to move to higher levels of experience and outcomes.

This applies to business and to your life.

Intellectual Understanding Does Not Mean You Will Implement 

One client told me recently  the number one benefit of my program was keeping them focused on what is important.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here  

Remember my program is Results Guaranteed Coaching Click Here for more information.

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC
Email
Ph 727-587-7871

Connect on
Facebook http://facebook.com/buildprofits
LinkedIn  http://linkedin.com/in/stevepohlit
Twitter  http://twitter.com/stevepohlit

Trump How To Achieve Your Goals and Be Happy Along The Way

 

 

How To Make More Money…You Must Do This One Thing

If you are a business owner, business executive, an entrepreneur, real estate investor, business owner, network marketer or you work for a company and want to earn more, you must do this one thing.

The Single Most Important Action You Must Consistently Take To Make More Money

A couple months ago I was giving a presentation at a weekend business building seminar and I realized that over 50% of the people I started coaching in the first quarter of 2010 were on track to make well over $1 million in 2011.  With one exception,  all of these people were starting from near $0 when the coaching began.

The Difference Between Those Succeeding and Those Who Are Not

Those succeeding are continuing to develop those skills, services and products that are valuable in the market. In other words people want to buy what you offer.

I Just Hired A Coach

I am a coach. I have a remarkable track record as a coach and consultant.  I guide people on setting their targets for the near and longer term then lead them on the actions that will result in the goals being achieved. I do this very well.

I procrastinate at following all that I see working. So knowing:

If You Keep Doing Things The Same, You Will Keep Getting The Same Results

and having my goals clearly defined,  I have been thinking of several people who I know would be good coaches for me. I am very fortunate to be connected with amazing consultants and coaches. I am now happy to let you know these:

1. I recognized I can be better be faster at being better with a coach.

2. An amazing person who is a very notable coach and speaker,  mentioned to me in a conversation recently his prosperity goal for 2011.  Two days ago we agreed to coach each other and the first call is Friday at 3PM Eastern.   Now I am the one who started this idea and he is the one that says ..start coaching me first.

You Benefit The Most

How can you benefit when I am coaching and being coached?

Well I share a lot with you here on my blog. Actually I am not sure if there is anything I have ever held back. However, this is what I know…It is one thing to teach you and it is another thing to show you and hold you accountable.

It Is Always Your Choice

Be on the sidelines and watching the play or being in the game. Call me or email me and let’s discuss working  together.  All contact information follows.

Steve Pohlit

Business Development Consulting
Executive Coach
Turnaround Firm

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

How To Fix The WordPress Worm

I dated this post since apparently the worm morphs as technology develops to stop it’s attack. So what is true for today may not be true for tomorrow. Right: the worm is on the loose. I noticed the alerts two days ago and began checking my blogs. This one was already infiltrated.

You can tell if you are diseased because the links don’t work and there is an administrator for your blog that you never added. You can tell when you check in your admin panel and see there is number greater than the admins you have authorized. The article at this link Click Here was helpful to me confirming the problem but I could not duplicate the fix the author was suggestion.

I found this article Click Here and actually it was the key for the solution for me. I did not seem to have the bad permalink code mentioned in article one but the links were a problem. I soon fixed those by defining my original permalink structure and my links started to work.

I called a tech friend of mine and he came over and we ran registry cleanup software and malicious spyware detector programs. He said he nuked all that was there and my system was clear to go. Well admin no 2 was still there, we could see him and part of his name was Obama. I am making not blaming the current person who was elected as President at all. I am just reporting on a portion of the name used by this worm.

So the brain trust problem solvers were stuck. Later I remembered article two above and said I am going to test a reinstall. Now that is totally scary since you are talking about starting with a clean slate – a really clean slate. My slate was never that clean after having been to the confessional as a child many times at the encouragement of my mother “you will go to confession young man or you will not be eating dinner in this house tonight” There were some appealing parts to my mom’s threats.

I selected a throw away blog. One that was a good idea at the time but lost appeal. Kinda like someone you meet at 2AM in the morning. With that blog I tested the nuke and rebuild approach. It worked.

Key Points:

You must use the WordPress backup and export to file features

I verified this worked by creating a duplicate first before nuking the original. You can see the duplicate at http://stevepohlit.com/stevereports.

When you export the content here is what is not included  and so you need to have a record of this :

your links

you will find the first post and a duplicate about page is created. You will see them if you look and delete them

If you are using widgets like I am here you need to copy the code for the ones you are using. I mean the ones where you are using ads, facebook widget, twitter widget, rss feed widget etc.

Notice at http://stevepohlit.com/stevereports that there is one widget that is not functional. This is the Google Friend Connect Widget which is site specific. I did not correct this on the duplicate.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit

Contact Information

Buseiness Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.



WordPress Blogging Is A Foundation Marketing Tool: Backup Your Content

There are four foundation tools every business should be using as part of their marketeing strategy. These are listed on my site www.stevepohlit.com   I  have also  written detailed articles about these foundation tools. For example Click Here for an article on how blogs and video help your internet site search engine ranking. You sould be subscribed to Steve Reports for tons of information I publish that will help your business grow profitable revenue.

For your convenience the foundation tools are:

  1. A currently updated website, keyword optimized and with  contact information capture script with linked to an autoresponder.
  2. A blog that is regularly updated with relevant information and links to your website. You blog should also have contact information capture script linked to your autoresponder. Register at http://bloggingforprofits.biz  for free instuctional videos on how to do this. Here is my introductory video on Blogging For Profits again for your convenience
  3. Use short videos that you produce, topic and keyword specific that you post to your blog. Select ones should be posted to your website. Register at  http://youtubemastery.net for more than 20 videos that teach you how to do this for free.
  4. Enhance the relationships with your customers and prospect list with email communication. Use off line actions including; meetings, phone calls, post cards and letters.  This is why you want to capture the contact information of visitors to your website and blog.
Of course there is more and that is covered in the marketing module of my business consulting practice. My contact information follows this article.
BACKUP YOUR CONTENT
By now most people are aware of how to backup websites and most autoresponder companies provide an easy to use download feature for you customer database. My preferred autoresponder service is Aweber Click Here 
It seems most people are not thinking about all the content they add to their blogs and the backup of a blog is differenet than a website. WordPress Blogs, and I believe most other formats, run by adding your content to a database. WordPress based blogs all use MySQL database technology. Sounds “Twilight Zone” but it isn’t except for you are not able to simply backup your files like you are  able to do with a website. You must backup the database.   

Sounds scary?  It isn’t. Watch the video I prepared on this topic and I suggest you believe me when I say: “if I can do this …you can do this”.  Of couse if you don’t want to do any of this and have someone do it for you, I am ready to help.  For the video on how to back up you WordPress Blog Please Click Here. 

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert 
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

 

PS. My doors are open for new clients and referrals are well compensated. 

 

DubLi Auctions, DubLi Auction Network Shows SEO Value of Video and Blogs

Please see the content below this video for each of the links mentioned.

The report mentioned in this video was published on Steve Reports on 9-15-08 here is the link: http://tinyurl.com/5fk85s The article shows how video took my site http://dublian.com to number one on Google. This video now shows how the report published on my blog is in the top ranking on Google. The key to that ranking are the keywords in the title and in how I have permalink set in the WordPress settings.

This is an example of what you learn when you join my Facebook Groups teaching video, blogging and building business profits. Those groups are:

YouTube Mastery
Blogging For Profits
Build Business Profits

Remember I have a do it for you package that is awesome. It will save you a ton of time. As an example, I am experienced in setting up each of the features and it will take me nearly 10 hours to set this up for you. So this is a great value.

Do It For You Package ..Read Carefully…The Fine Print Contains A Gold Mine!!!

My highest recommendation is a four pronged attack designed to generate immediate results for you business. These are:

Contact Information Capture and Email Marketing
Video Marketing
Blog Marketing
Integration of Video and Blog With Your Web Site Foundation…SEO on steroids.
The following is how we will work together for immediate results for your business:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Blog Templates Loaded That You Pick
Your Own Email Autoresponder Account With Three Getting Started Messages
Three 4-8 Minute Videos Optimized for Video Syndication and Integrated With Your Website and Blog. This feature alone is worth more than the price of this package.
Up To 10 hours of consultation focused on guiding you to making more money with your business starting now. The value of this feature exceeds the price of this package. If you don’t agree after we work together, I will refund all your money and the products we developed plus the hosting is still yours.
Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Pricing: 2000.00 If you prefer a payment plan, $1,200 to start and $1,200 upon completion.

 

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,  www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

 

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

Introducing YouTube Mastery and Blogging For Profits

The past four months I have been actively developing and testing video training for business. The test market has been and continues to be Facebook. The time line was about 90 days from idea to the point of being able to conduct valid live tests.  This time line was mostly due to the time for  my own personal development and I was moving a growing number of subscribers along the development path.

During this process I realized many questions continued to “bubble up” regarding blogs and what I recommended. In response I have now developed video training on how to set up a blog for business profits.  That video series is new and not as developed as YouTube Mastery.

The Three Steps For Optimum On Line Marketing Effectiveness Today :

This is my number one recommendation for all companies and is what I work on almost always as a first step in any consulting engagement:

1. Website
2. Related Blog
3. Focused Video Posted To 1 and 2

You must be doing all three for maximum effectiveness.

More clarity on those in a future article since of course I recommend building lists and SEO content. This is an article not a book. 🙂

For now the following is an announcement I recently sent to over 1100 members of my YouTube Mastery Group on Facebook and included a reference to Blogging For Profits.

—————————————–

Welcome All New Members: Here is the latest video training. I stand firm on my position you will not find the value that is in this training anywhere at any price and YouTube Mastery continues to be FREE.

YouTube Mastery  How To Build Business Profits With Video 2

This is the continuation of the training  of  how to use what you have learned in the YouTube Mastery Series to help build your business. Of course there have been tips along the way. But now you look over my shoulders as I demonstrate how I am using video to further build the credibility of my consulting business.

Steve Pohlit shows two example of using the training taught in previous YouTube Master videos. The first two promote a business venture which is Dubli Auction Network at http://dublian.com The second is to help a client with marketing using video. The client is http://newhairlaser.com and the service is hair transplants.

http://dublian.com achieves number 1 position on Google search with video and http://newhairlaser.com receives 60 video views in 2 days worth nearly $300 in pay per click ads.

These are very successful examples and you can do the same.

Here is the link – Remember if you are registered at http://youtubemastery.net you have access to all the training videos in sequence. REGISTER NOW

http://youtubemastery.net/YouTube-Mastery-How-To-Build-Business-Profits-Wtih-Video-2.html

Steve Pohlit, President
International Business Consulting Resources
http://irconsultinginc.com

PS Want to know how to set up WordPress Blogs including cool templates and valuable plugins? Join Blogging for Profits  http://groups.to/blogging

————————————–

My Commitment:

My firm will implement known best practices relevant for your business. They will work while I am coaching you and your company.  You will receive the benefit of a  very high return on investment.  Best practices do not work on automatic.  If  you stop following what you learned  after project completion, then you can expect the benefits to stop as well.

If you know what to do – do it now!  If  you are not sure, call me, Steve Pohlit, direct at  727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working  Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871

Dubli Auction Network – Pay Attention To These SEO Results

Background:

Several months ago a gentleman living in Naples, Fl. called me and asked me to look at Dubli Auction Network, a business about to enter the US. I was not real interested in this pitch. However, there was something that suggested I take a closer look.

In retrospect I  know what caught my attention. The credibility of the caller and his partner Denise was the reason. More on that later. Here is what happened and the results to date:

1. I looked at the business that started in Europe and quickly realized it applealed to the auction market, which is huge, and to the casino market, also huge.
2. I felt the reverse auction offered by Dubli Auctions presented a unique marketing proposition.
3. Based on the evaluation of the first two points I concluded Dubli Auction Network was worth some of my time.

The Lessson In This  Story Is The Surprising Development of the Search Engine Position for Dubli Auction Network on Google.

My first test was to do a very simple web site to make sure I understood the opportunity for the consumer and the business opportunity associated with Dubli. None of the typical SEO techniques were used. Minimal thought to  keywords and descriptions.  The site is still very much like the original design and can be seen at www.dublian.com I was successful in having the primary keyword Dubli in the domain.  My idea for the domain was Dubli Auction Network or DubliAN   and so it was.

At this point nothing unusual. I was simply using my Dubli Auction Network site as a reference point in my discussions with my friends Alfred and Denise in Naples.  Then while developing www.youtubemastery.net I thought it would be a great idea to  add a  video to my Dubli Auction Network site and I did that.

Denise called two days later and asked me if I was aware of my site being on the first page of Google. I had not. When I  looked and called her and said I was in the number one position … a first with other than my own name on Google search.  The video had captured the attention of the keyword Dubli Auction

As I write this, my site has two out of the top 4 positions for Dubli Auction.  I view this experience as a powerful demonstration of the value of video for SEO. I have more examples but this one should get your engines started. Go to Google.com and enter Dubli Aucton in your search . Look at the postioning of http://dublian.com

This Is Not About Video!
This Is Not About The Consumer Market for Dubli Auction Network!
This is Not About The Business Opportunity With  Dubli Auction Network

This Is About How To Use The Lastest Tools For Helping Your Business. These tools include SEO, YouTube Mastery, Blogging For Profits.. and more all linked to an integrated marketing strategy. Can You Do This Yourself?  Absolutely?  If you want to accelerate your results with my help call 727-587-7871.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

How This One Tool Will Guide You To Profitable Business Growth

The value of the tool presented in this video is huge. It is named The Gold which represents its value for you and your business. It is the foundation for achieving all business performance goals.

I use it on every business consulting project and with every executive coaching project. The Gold is used when my firm provides interim CFO and controller services. The Gold is used for special purpose project management as the logic can be applied to every function within a business.

You can use this right now to help your business and if you need assistance with implementation, I welcome all inquiries.   Steve Pohlit 727-587-7871.    

 

   

 

Sending all my readers the energy of wellness, peace and abundance. Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

Business Blogging – Steve Reports Replies To BusinessWeek

This week BusinessWeek published a business blogging article titled Beyond Blogs. Actually it was a follow on to a business blogging article originally written in 2005 which has received a lot of attention. (Click Here to read the current Business Week article)

As a major advocate of blogs, blog technology and developments since 2005, I was very interested in what the authors had to say. Certainly there was good content in the article. My reply that follows addresses what I believe to be the number one issue on people’s minds that spend time using blogs, blogging and now participating in social networks. At the conclusion I provide the advice I give to clients. Please take a few minutes and comment on this topic.

(this is what I posted on BusinessWeek.)

Increasing numbers of people feel the value in being connected. I think many still struggle with how best to use these networks and technology. While continuing to make connecting and receiving information easier, how should a business or person best navigate this information?

In that respect I don’t think the principles of research and investing time have changed. I advise my clients (and do this myself) to focus on those key areas of business and personal interest and build from there. One very important point: this is a “givers gain” world which is a great development. Like many others I provide guidance and content that was once kept secret and came with a steep price tag.

With increasing volumes of very valuable free contet, what are people happy to pay for? The answer has been and continues to be the same. They pay for value as measured by results. I am delighted to build my practice on a results driven model. I am also very grateful for the developments of social networking, blogs and for authors who write great articles like this one for BusinessWeek.

Steve Pohlit

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool is The Prosperity Tool Chest


How To Use Multi Media For Lead Generation

It is unusual for me to watch TV. However for those of you that follow me on Twitter, Facebook, MySpace adn LinkedIn you know that I love the Stanley Cup Playoffs. While watching the most recent game I noticed an add during a commercial break that appeared to be an promotion for a home furnishings retailer. I quickly realized the promotion was for lead generation. This ad was designed specifically for viewers to request a resource on how to buy direct from over 700 manufacturers.

The promotion focused on the mark-up that retailers charge and asked “why should you pay their bills?” So this was clearly an emotionally engaging campaign. It was also targeted at anyone remodeling or building new. It also appealed to people intending on replacing home furnishings.

The focus of this ad was to motivate people to call or go to the web site to request their informational booklet. Clearly a squeeze page strategy using electronic media which in this case was TV. This was all very well done except showing home furnishing ads during a hockey game begs the question of whether this was the right program to be presenting the campaign.

While the ad was running I went over to my nearly always on computer and typed in their URL. Again – squeeze page only. The home page was there for one purpose which was to capture contact information. I was intrigued as to what they were really promoting. Is it a buying club with a monthly membership fee or something else?

I was very surprised to discover that I received a pass for an appointment to visit a physical place not more that one mile from my home and they were very specific as to the time. What is more interesting they now know my household (me) since their follow up survey wanted to confirm there was no problem having a baby sitter so I can could make the appointment. (The only baby sitter I need is for me.) They also know I am planning on at least some home furnishing replacements in the next 3-6 months. They asked and I told them.

I am likely to go to this appointment because I am very intrigued by what it is they want me to do. The location is not large enough for a showroom so my number one bet is that is is a buying club promotion. I will disclose the website with a follow up report in a few days.

In summary this is an excellent case study in lead generation. I certainly don’t know but it would not surprise me if Dan Kennedy was hired for this since he is one of the best marketers with TV media, copy and lead generation. Dan is the one who taught me how to pay attention to ads including infomercials. The effective ones on TV are effective sales letter in action. If you are interested in marketing you really should be getting Dan’s monthly newsletter. Click Here if you are interested.

This example is a great lesson in using multi-media for lead generation. TV, Phone, and the Internet are the primary tools being used and there is a mail in option presented but not emphasized. They did a good job and served as an example of why it is important to pay attention to well designed campaigns. And on that note I will ad there is no such thing as junk mail. Every piece is an opportunity to learn something even if it is what not to do.

Sending all my readers the energy of vibrant health, happiness and prosperity.

Steve
http://irconsultinginc.com

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies and their employees to achieve their highest potential. Many of Steve’s business building articles can be found at Steve Reports and his prosperity building tool is The Prosperity Tool Chest

Email Steve or call him directly at 727-587-7871

PS Don’t pass the valuable information on Blogging for Profits and How To Increase Revenue and Profits by 30% or More In 90 Days or Less.

Make More Money Mondays by Stephen Pierce: Steve Pohlit Reports

The following is my comment to the 4-21 broadcast by Stephen Pierce on his dtalpha talkback site (For my readers don’t miss some of the key points from his broadcast following my comments:

Hello Stephen – I normally do not go back to information posted that I did not have time that day to review due to time constraints. However, Stephen Piece is an exception. The value you offer is tremendous.

Very interesting list of 7 resources for Make More Money Monday. I am creating an Action Plan Tracker for this broadcast. All are welcome to consider http://www.actionplantracker.com Once you see how this work you can create your own action plan trackers, submit ones to me and I will add them to the site with full credit to you (great link backs) and more.

But first another blog entry at http://www.stevereports.com unconditionally recommending everyone subscribe to dtalpha.com

I am grateful for what you are giving Stephen.

Steve
http://www.prosperitytip.com

Here are a couple of the recommendations Stephen made:

Advertise your blog in your email signature using Blog Sigs (looks really cool)
If you are a blogger, install Zemantra and see how this will help you.

You really should listen to Stephen describe each of the seven resources he recommends in the broadcast.

Next: Look for my comments to Jack Welsh on his latest advice in Business Week on Dealing With A Downturn.

From my Prosperity Tip lessons:

May you experience your pure potentiality and live the life of your dreams.

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Part 1: Response To The Blog Squad's Question Is Social Networking A Waste of Time

I enjoy blogs and one of my favorite sites is operated by Denise Wakeman and Patsi Krakoff professionally known as The Blog Squad.

Their latest post addresses the value of social networking sites. If you are not exactly sure what social networking sites are look at Facebook, Twitter, My Space, You Tube for starters. I read that Facebook gets more traffic per month than Google and has an estimated value of $15 billion. Facebook started in 2004 so in less than four years having an estimated value of $15 billion is a great success story.

Valuation is not the important topic today except that it is an indicator of worldwide demographic trends of people connecting with people. If you spend any time at all on Facebook, MySpace or the other popular sites you will quickly understand that people are opening their previously private lives to the world. Of course there are text profiles, website links and more. What is really interesting are the pictures being posted and personal videos. Just yesterday John Reese, a very successful business professional and expert in the field of Internet marketing whose work I value tremendously, published pictures of his home inside and out. John has been very private about his personal life but is now cracking the door open on social networking sites.

Books and courses are being written about the value of social networking sites. However Patsi from The Blog Squad suggests this may all be a waste of time. She writes in part

“Last year at BlogHer Business, we heard about
Twitter. Just for fun, we both set up an account.
But it never caught on, or at least it didn’t for
me. Then I go over to Biz Tips Blog and find out
Denise has been sucked in. Even Leesa Barns of
Podcasting fame is in love with Twitter. Again,
I’m not convinced.

Curmudgeon and introvert, I’m now accepting new
friends into Facebook even though I’m not
convinced yet it will bring big business rewards.

So Denise and I are in two camps on these new
social sites for now: She’s convinced it’s worth
it, I’m still skeptical and am waiting to see how
it all shakes out.”

Patsi raises the question that has been in a lot of people’s mind. Is time on social networks time well spent? My answer is a resounding yes it is time well spent. The reason for my answer is likely to surprise you. In Part 2 of my response, I open the doors as to why social networking is very valuable. If you want this delivered right to your email you will subscribe to my blog

Until then consider this “The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

Part 1: Response To The Blog Squad’s Question Is Social Networking A Waste of Time

I enjoy blogs and one of my favorite sites is operated by Denise Wakeman and Patsi Krakoff professionally known as The Blog Squad.

Their latest post addresses the value of social networking sites. If you are not exactly sure what social networking sites are look at Facebook, Twitter, My Space, You Tube for starters. I read that Facebook gets more traffic per month than Google and has an estimated value of $15 billion. Facebook started in 2004 so in less than four years having an estimated value of $15 billion is a great success story.

Valuation is not the important topic today except that it is an indicator of worldwide demographic trends of people connecting with people. If you spend any time at all on Facebook, MySpace or the other popular sites you will quickly understand that people are opening their previously private lives to the world. Of course there are text profiles, website links and more. What is really interesting are the pictures being posted and personal videos. Just yesterday John Reese, a very successful business professional and expert in the field of Internet marketing whose work I value tremendously, published pictures of his home inside and out. John has been very private about his personal life but is now cracking the door open on social networking sites.

Books and courses are being written about the value of social networking sites. However Patsi from The Blog Squad suggests this may all be a waste of time. She writes in part

“Last year at BlogHer Business, we heard about
Twitter. Just for fun, we both set up an account.
But it never caught on, or at least it didn’t for
me. Then I go over to Biz Tips Blog and find out
Denise has been sucked in. Even Leesa Barns of
Podcasting fame is in love with Twitter. Again,
I’m not convinced.

Curmudgeon and introvert, I’m now accepting new
friends into Facebook even though I’m not
convinced yet it will bring big business rewards.

So Denise and I are in two camps on these new
social sites for now: She’s convinced it’s worth
it, I’m still skeptical and am waiting to see how
it all shakes out.”

Patsi raises the question that has been in a lot of people’s mind. Is time on social networks time well spent? My answer is a resounding yes it is time well spent. The reason for my answer is likely to surprise you. In Part 2 of my response, I open the doors as to why social networking is very valuable. If you want this delivered right to your email you will subscribe to my blog

Until then consider this “The significant problems that we have cannot be solved at the same level of thinking we were at when we created them. ” Albert Einstein

Steve Pohlit, Business Development Consultant and Coach
http://www.stevereports.com

FREE Blog and Hosting Package Just Released

Most know that I am an avid fan of WordPress Blogs. Just look at the links I have to Blogging for Profits and Blogging for Riches. I just completed a package offer as part of a giveaway promotion that offers FREE Blog set up and FREE Hosting for three months. Of course you are going to get a lot more with this.

My loyal subscribers to Steve Reports deserve to know about this offer and not only will you have access to my offer you will be able to pick and choose from many more very valuable gifts so Click Here For Your FREE Blog and Hosting Offer plus much more.

Be Well and Prosper,
Steve Pohlit
Business Development Consulting


Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve consults with clients to design and implement processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting 10 Minute MBA or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

P.S. If you know a business that needs help remember I pay a very nice referral fee for new clients. I would love to write you a check that would pay for a new car.