Several weeks ago airport security rules were changed. The government pronounces them enhanced security measures.
I am a frequent air traveler and quickly set up a blog www.fastairporttravel.com The primary purpose of this niche site is to provide information that would help fellow business air travelers and others navigate airport security. In addition to information on security lines, there are tips on checking luggage, renting cars and more.
There is anther purpose for most blogs I activate. Each of my business related blogs has a very defined goal. Each one also serves to increase awareness of my consulting practice. In many cases, information is provided that businesses and marketers can directly use to help improve revenue and profits. In the case of Fast Airport Travel, the information is indirect. In all cases there are links to my primary site www.stevepohlit.com and to my primary business blog www.stevereports.com
Every business and entrepreneur can benefit from first activating a primary web site and blog. Once in place, there are almost no limits to the topics that can be developed for your blog that tie into the goal of your business and blog. There will be times when you come across a theme that warrants its own blog.
Examples of Creating Niche Blogs For Business Growth
Restaurants
The topics related to food and drink along with a tie in to health, increased energy, weight management and issues like diabetes are easily developed. If wine and spirits are served, they represent an opportunity for specialty blogs or at least major categories on the restaurant’s primary blog.
Retail Store
Depending on your offer, there is most likely a wealth of information on most, if not all, of your product categories. I once owned a drug store chain. If I still operated that business, I would likely outsource the development of content related to items sold. This could easily be a full time position for a person. However, I have learned from the Internet Marketing experts frequently posting articles at Internet Marketing Newswatch, to test using writers from elance, rentacoder or one of the other independent contractor broker sites. Imagine the range of topics possible particularly since drug stores have pharmacies, food, magazines, eye care, dental, cosmetics, skin care and more.
Professional Services
Legal, accounting, medical, title, marketing, financial services and others each have no shortage of content which form the basis for a blog. In addition, there are niche markets for most professional firms to have separate blogs. Many professionals are hesitant to offer too much information since they believe their ability to charge fees will be impaired. In my course “How To Increase Profits by 30% or More In 90 Days or Less” offered at www.stevepohlit.com I give away the exact process I teach clients that are paying me. Most people are too busy to implement new ideas, even when all the information is available for free. Of course, in the professional services industry there is value associated with working with the professional chosen, as there is often more than one way to achieve a goal. Also, there are specialties that are not easily self taught or practiced.
Name Your Industry
This article could be book by expanding on the above examples and including more industries. While this issue of Blogging for Profits may be the foundation for a future book, today’s purpose is to give you ideas on how you can develop your information and communication strategy and implement that strategy with the help of niche blogs. Ultimately, your business revenue and profits should benefit.
A Closing Recommendation
My region’s weekly business journal recently printed an article highlighting the small percentage of businesses using blogs and the relatively small percentage of people on line reading blogs. Do not be deterred by statistics. Valuable content will help your business. You may not see an immediate impact. However, consistent attention to providing valuable information to your target audience will have a positive return on investment long term.
May Your Profits Grow and You Enjoy The Journey
Steve Pohlit, Business Consultant
P.S. You are invited to post your success stories and tips at www.successtips.us and remember, most content developed for blogs can be submitted to article directories.
(Learn the exact steps to developing your own blog by reading the back issues of Blogging for Profits. Subscribing at www.stevereports.com)
