Author: Steve Pohlit

PH 727-587-7871

When There Is No Way, We Make One – Chrysler 2012 Superbowl Commercial

Does This Capture The Spirit of America?

The message is inspirational. Inspirational material can be very powerful. Each person I coach, uses the accelerated accountability worksheet I have developed for planning weekly optimal performance. This plan is linked to a longer term financial goal that we reverse engineer to what is required today in order to meet and possibly exceed the goal. The first line of the accelerated accountability worksheet is “self development..mindset”. I started with that line for everyone based on my own experience observing my own life when I did this work first and when I didn’t. huge difference.

This video is a call to action and a reminder of being focused. Each of us has different interpretations of what the second half means and what we need to do to win the second half. The teams come out with a plan and adjust the plan based on a continual evaluation of new information. Each one of us can view videos like this one and other resource material and do one of two things:

1. smile and say “that’s nice”
2. develop an action plan on how we can become better in the second half then implement that plan.

I have already picked #2…. and you?

The Fastest and Most Efficient Way For Most People and Companies To Achieve and Exceed Their Goals Is By Working With A Coach

Contact me now.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

727-587-7871

Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert business consultant focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue and profits by at least 30% in the next 90 days, please visitwww.StevePohlit.com All articles published by Steve unless specifically restricted may be freely published with this resource information.

Wayne Allyn Root Complements Mit Romney on His 15% Tax Rate and Is An Advocate of A Zero Capital Gains Tax Rate

Wayne Allyn Root is one of the most dynamic, charismatic, colorful, passionate, fiery, and outspoken Libertarian-conservative political personalities in America today. He is a best-selling author of 7 books, a FOX News Channel regular guest, and a national media star.

I met Wayne in 2010 and now connect with him at least monthly for an in-depth discussion on restoring the vibrancy of the US, business success and his positive addictions that are the core of his vitality and success.

Wayne’s most recent editorial published in Forbes online (Click Here) is a clearly factual representation on two very important points:

1. The capital gains rate of 15% paid by Mitt Romney is available to everyone

2. The lower the capital gains rate, the greater the incentive to invest.

3. The greater the investment in companies and innovation, the higher the rate of growth in jobs.

In very recent discussions with business owners and entrepreneurs, it has become very clear to me that most do not really understand the fundamentals of capitalism…not communism, not socialism, but capitalism. Join me in help America stand up for capitalism..the right of all to create value through innovation, creativity and hard but fun work. The right to follow the entrepreneurial dream without a huge tax and regulation penalty imposed by a socialistic mission by the government.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Connect With Steve On:

Phone: 727-587-7871

Steve Pohlit is a CPA,MBA and has been the CFO and president of several major domestic and international companies. Today Steve is an expert international business and real estate investment consultant focused on helping companies improve their business performance meaning growing business revenue and profits fast. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue and profits by at least 30% in the next 90 days. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Unemployment Is Actually 15.6 % …Far Worse Than The Official Rate …As Reported by Newsmax

…When the December 2011 unemployment rate was released, I didn’t have the data to support my view that there was no way the unemployment rate was actually 8.6%. All a rational person has to do is pay attention to related economic information. The gross distortion in the more accurate rate vs the rate published by the media results in people thinking the economy is much better than it is. It is insane we continue to allow our governmental leadership to be staff by people who simply do not understand that private enterprise creates jobs and our current government prevents jobs creation by a continual increase in rules regulations and taxes.

For a list of news stories reported today by Newsmax including Story Number 4 ….this one, please visit http://news.newsmax.com/?Z6ORXNfFA4IJuc9IOykUtBE7kXrexLU1Z )

The detailed report follows:

Unemployment Far Worse Than Official Rate

The method used by the Bureau of Labor Statistics to calculate the official unemployment rate understates the real unemployment problem by a significant margin.

The official rate stood at 5 percent in January 2008, shot to a high of 10.1 percent in October 2009, and came down to the current rate of 8.6 percent — still 3 points above the 1948-2007 average of 5.6 percent.

“Unfortunately, the reality is even worse than these numbers suggest,” according to American Enterprise Institute resident scholar Aparna Mathur and Matt Jensen, an economic researcher at AEI.

In an article on the RealClearMarkets website, they point out that the BLS defines the labor force as those who are employed or those who have actively looked for a job within the past four weeks. The rate calculation therefore excludes workers who have stopped seeking work, and employees who settle for part-time jobs because they cannot find full-time employment.

But the Bureau of Labor Statistics also publishes an alternative measure of unemployment, referred to as the “U-6 rate,” that includes those who have looked for work in the past 12 months and those who work part-time even though they would like full-time jobs.

“The U-6 rate offers a clear picture of how precarious a situation we are in,” the authors declare.

That rate has moved from 8.8 percent in December 2007 to 17.4 percent in October 2009 and 15.6 percent last November. So the gap between the official rate and the U-6 rate is a hefty 7 percentage points.

Also, more than 5.7 million Americans have been out of work for more than 27 weeks — 43 percent of all unemployed.

“The tremendous increase in long-term unemployment is one factor driving the unprecedented disparity between the official measure of unemployment and the alternative measure,” the authors write.

Expectations of higher tax rates and uncertainty over new regulations are encouraging businesses to hold off hiring full-time workers and instead offer part-time and temporary jobs, they say, adding: “The main challenge facing the Obama administration is to improve the employment situation. An easy way to start is by restoring faith in the economy and providing certainty about the future in the minds of consumers and businesses.”

Article Courtesy of:

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Connect With Steve On:

727-587-7871

Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Today Steve is an expert international business and real estate investment coach focused on helping companies improve their business performance including growing profits, revenues and customers. For a FREE 6 week mini course where you will receive 10 easy to implement action steps guaranteed to increase business revenue and profits by at least 30% in the next 90 days, please visit www.StevePohlit.com All articles published by Steve unless specifically restricted may be freely published with this resource information.

Relationship Capital and Leverage

Relationship Capital

The value of the relationships you have and are developing is relationship capital. This is the single biggest reason for my career moving forward again in 2009 after being stalled for a number of years. It was late summer 2009 and I had successfully launched an on line membership site using social media marketing. However, financial prosperity was not developing as I preferred. I reflected on my situation at that point in comparison to those periods in my career when I was “on my game” and doing very well financially. I identified personal contact with highly successful people as being the difference. In 2009 I was connected with a large group of people online. However, my personal connections were largely dormant. I made a commitment to reestablish a vibrant network with successful people….I visualized that already being in place. Several weeks later, I received a phone call from a person I didn’t know. However, I spent time with him and that one call led to an acceleration of my business and real estate coaching career. Most importantly, it led to a rapid acceleration of my network with successful people.

The door was opened and I worked it very hard and still do today. The relationship capital continues to get stronger because I focus on bringing as much or more value to the relationship as I gain from it. In the Universe it is called the Law of Reciprocity. You may be familiar with “what goes around, comes around” or what you send out comes back to you. Personally adding value to another is my greatest reward. Just yesterday I received an email thanking me for the work we did in 2011. The person said he would have most likely lost his business had it not been for our relationship and our coaching.

This is so important I am modifying one of the chapters in The Book on Business Profits which is in development. In this message I will share with you several key steps you can take to build your relationship capital in a major way even if you are in a situation with very limited financial resources. Relationship capital extends to our personal lives as well and that is a subset for a future article.

Leverage

Leverage is a term that is not well understood in the business sense. I summary, leverage is where you focus on where your talents are best used and work with others who have complementary skills for work that is needed in your business. For example, in the real estate investment business there are just several key categories of activity including: finding the deals, renovating the properties and sourcing the funding. Some people are very skilled with building and repairing. I can assure you I am not one of those people so I find those with that skill set. One important point if you are responsible for your business…you cannot leverage the responsibility for being the leader. If you don’t want to be a leader then you probably are best served working on someone else’s team or for a company. There is nothing wrong with being a team member or working for a company. I held a number of those positions and those experiences contributed to my growth and development.

Five Steps To Developing Relationship Capital Right Now Even If You Are Not Connected With Anyone Successful and Have Very Limited Financial Resources

1. Network Marketing or MLM – I am a major advocate of quality companies in this industry because of the network you can build and the training you will receive for very little money. The one principle that took me many years to learn was to market those products that many people are already buying and using. With that criteria in mind there are primarily two businesses I suggest everyone take a close look at because you will benefit greatly from using the products and they are easy to suggest to others. Both of these businesses have greatly enhanced the incentives to getting started right now. They are:

a. Send Out Cards – I love this as I can send cards more economically sitting in front of my computer than I can going to the store, picking out a card, writing a note, addressing it and mailing it. You can get started in this business as a business owner for about $300. Imagine that for $300 you can be in business and if you don’t want to be in that business, people will love getting cards from you. Sending cards is the number one tool in my view for building relationship capital following a personal meeting. Click Here Now for More Information

b. Organo Gold – Amazing health benefits just by drinking what most people are already drinking…coffee , tea, hot chocolate. This article will be on line for a long time. Right now and for the next 60 days I know you can join this business by acquiring a special gold pak for $500. That is how I joined the company nearly a year ago. Gold members are positioned for maximum compensation. Normally a gold pak is about $1,200 which is still a deal but $500 is better. Click Here For More Information

c. Coaching – joining a coaching program is much more than having an expert help you. The right coach will help you build relationship capital. You will be hiring an expert which takes funds. Personally I have my next level of coaching expertise identified and will hire that person as soon as possible.

d. Leverage your time and skills with people who have funds to put to work. For example I would love an energetic person to introduce Organo Gold to every independent coffee shop in my market and help charitable organizations understand how this product line can help them raise sizable funds. I am prepared to sponsor them, and help them with some expenses like the cost of samples and gas for their car. In the real estate business, we are always looking for people who want to learn real estate investing and want to become an apprentice with us. They need to be able to fund their personal expenses for 4-6 months. There are other ways to leverage once you start thinking in terms of what you can bring to the table in terms of time and skills and combine that with a deal partner interested in putting their money to work. Note if you are in the situation of limited funding it will require alot of work to find a person who will work with you and support your plan.

e. Network business events, training events, charitable events, political fund raisers, social events and more.

Summary – Relationship Capital is key to your success, Leverage is key to you optimizing productivity and performance.

Contact me now.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Connect With Steve On:

Steve Pohlit
International Business and Real Estate Investment Coach

727-587-7871

One Dollar’s Worth

One Dollar’s Worth
===================

The United States One Dollar Bill.
Take out a one dollar bill, and look at it.

The one dollar bill you’re looking at first came off the presses
in 1957 in its present design.

This so-called paper money is in fact a cotton and linen blend
with red and blue minute silk fibers running through it.

It is actually material.

We’ve all washed it without it falling apart. A special blend
of ink is used, the contents we will never know.
It is overprinted with symbols and then it is starched to make
it water resistant and pressed to give it that nice crisp look.

If you look on the front of the bill, you will see the United
States Treasury Seal.

On the top, you will see the scales for a balanced budget.
In the center you have a carpenter’s square, a tool used for an
even cut. Underneath is the Key to the United States Treasury.
That’s all pretty easy to figure out, but what is on the back of
that dollar bill is something we should all know.
If you turn the bill over, you will see two circles.

Both circles, together, comprise the Great Seal of the United
States. The First Continental Congress requested that Benjamin
Franklin and a group of men come up with a Seal. It took them
four years to accomplish this task and another two years to get
it approved.

If you look at the left-hand circle, you will see a Pyramid.
Notice the face is lighted and the western side is dark.
This country was just beginning. We had not begun to explore
the West or decided what we could do for Western Civilization.

The Pyramid is un-capped, again signifying that we were not even
close to being finished. Inside the capstone, you have the all-
seeing eye, an ancient symbol for divinity. It was Franklin’s
belief that one man couldn’t do it alone, but a group of men,
with the help of God, could do anything. “In God We Trust” is on
this currency, but that phrase was added in the 1950s during the
Red Scare.

Prior to that, none of our paper currency had that phrase.

The Latin above the pyramid, Annuit Coeptis, means, “God has
favored our undertaking.”

The Latin below the pyramid, Novus Ordo Seclorum, means, “a new
order has begun.”

At the base of the pyramid is the Roman Numeral for 1776.

If you look at the right-hand circle, and check it carefully,
you will learn that it is on every National Cemetery in the
United States.

It is also on the Parade of Flags Walkway at the Bushnell,
Florida National Cemetery and is the centerpiece of most heroes’
monuments. Slightly modified, it is the seal of the President
of the United States, and it is always visible whenever he
speaks, yet very few people know what the symbols mean.

The Bald Eagle was selected as a symbol for victory for two
reasons:

First, he is not afraid of a storm; he is strong, and he is
smart enough to soar above it.

Second, he wears no material crown. We had just broken from the
King of England.

Also, notice the shield is unsupported. This country can now
stand on its own.

At the top of that shield you have a white bar signifying
congress, a unifying factor. We were coming together as one
nation.

In the Eagle’s beak you will read, “E Pluribus Unum”, meaning,
“one nation from many people.”

Above the Eagle, you have thirteen stars, representing the
thirteen original colonies and any clouds of misunderstanding
rolling away. Again, we were coming together as one.

Notice what the Eagle holds in his talons. He holds an olive
branch and arrows. This country wants peace, but we will never
be afraid to fight to preserve peace. The Eagle always wants to
face the olive branch, but in time of war, his gaze turns toward
the arrows.

They say that the number 13 is an unlucky number. This is
almost a worldwide belief. You will usually never see a room
numbered 13, or any hotels or motels with a 13th floor.
But think about this:

13 original colonies,
13 signers of the Declaration of Independence,
13 stripes on our flag,
13 steps on the Pyramid,
13 letters in the Latin above,
13 letters in “E Pluribus Unum”,
13 stars above the Eagle,
13 bars on that shield,
13 leaves on the olive branch,
13 fruits,
and if you look closely, 13 arrows.
And, for minorities: the 13th Amendment.

I always ask people, “Why don’t you know this?”
Your children don’t know this, and their history teachers don’t
know this.

Too many veterans have given up too much to ever let the meaning
fade. Many veterans remember coming home to an America that
didn’t care. Too many veterans never came home at all.

Share this page with everyone, so they can learn what is on the
back of the UNITED STATES ONE DOLLAR BILL and what it stands
for. Otherwise, they will probably never know…

~Author Unknown~

The Ant and The Grasshopper..Modern Lesson

THE NEW ANT and the Grasshopper, Two Versions:

OLD VERSION

The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away.

Come winter, the ant is warm and well fed.

The grasshopper has no food or shelter, so he dies out in the cold.

MORAL OF THE OLD STORY:

You Are Responsible For Yourself!

MODERN VERSION

The ant works hard in the withering heat and the rain all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away.

Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be allowed to be warm and well fed while he is cold and starving..

CBS, NBC, PBS, CNN, and ABC show up to provide pictures of the shivering grasshopper next to a video of the ant
in his comfortable home with a table filled with food.

America is stunned by the sharp contrast.

How can this be, that in a country of such wealth, this poor grasshopper is allowed to suffer so?

Kermit the Frog appears on Oprah with the grasshopper and everybody cries when they sing, ‘It’s Not EasyBeing Green…’

Occupy the Anthill stages a demonstration in front of the ant’s house where the news stations film the SEIU group singing, We shall overcome.

Then Rev. Jeremiah Wright has the group kneel down to pray for the grasshopper’s sake, while he damns the ants.

President Obama condems the ant and blames President Bush 43, President Bush 41, President Reagan, Christopher Columbus, and the Pope for the grasshopper’s plight..

Nancy Pelosi and Harry Reid exclaim in an interview with Larry King that the ant has gotten rich off the back of the grasshopper, and both call for an immediate tax hike on the ant to make him pay his fair share.

Finally, the EEOC drafts the Economic Equity & Anti-Grasshopper Act retroactive to the beginning of the summer.

The ant is fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home is confiscated by the Government Green Czar and given to the grasshopper.

The story ends as we see the grasshopper and his free-loading friends finishing up the last bits of the ant’s food while the government house he is in, which, as you recall, just happens to be the ant’s old house, crumbles around them because the grasshopper doesn’t maintain it.

The ant has disappeared in the snow, never to be seen again.

The grasshopper is found dead in a drug related incident, and the house, now abandoned, is taken over by a gang of spiders who terrorize the ramshackle, once prosperous and peaceful, neighborhood.

The entire Nation collapses bringing the rest of the free world with it.

MORAL OF THE STORY:

Be careful how you vote in 2012.

I’ve sent this to you because I believe that you are an ant not a grasshopper!

Make sure that you pass this on to other ants.

Don’t bother sending it on to any grasshoppers because they wouldn’t understand it, anyway

Steve Pohlit

Wayne Allyn Root …..Rants About The Top 1% ….A Group Where He Is A Proud Member

The Truth of The Top 1%

Wayne Allyn Root is in the Top 1% and proud that he earned that position. Wayne rants about the deception by the media on the Top 1% . Did you know for example that only about 1% of the Top 1% were born into that position?

Click Here To Listen To Wayne Allyn Root on The Top 1%

The recording is less than 10 minutes and free.

For More Wayne Allyn Root:

Roof For America

Winning Edge

I know Wayne personally, consider him a friend and know that he is totally authentic. Can you think of a reason for not sharing this? Neither could I and that is why I am …with you

Action Steps

Forward this post to your friends, post this on your blog, add the link to your status updates on Facebook, Tweet It, publicize it on your favorite social media networks.

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Phone: 727-587-7871

About: Steve Pohlit CPA,MBA has been the CFO and COO of major domestic and international companies. Steve has extensive business ownership experience having purchased and started off line and on line businesses.

Steve offers his build business profits expertise to companies and entrepreneurs with business and real estate coaching and consulting. His focus is on building business profits and net asset value at above average rates. Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

Retailers Do Not Have To Struggle To Win Customers

Mark Albright, staff writer for the St. Petersburg Times published an article in the Sunday paper on retailers struggling to win back customers. He does an excellent job at identifying the key issues customers face when shopping in many stores. In summary, customers know what they want from their shopping experience and they don’t get what they want most of the time.

Two charts were provided in the article. One showed that 68.4% of those responding to a recent poll said knowledgeable, helpful, friendly staff was the most important criteria for a positive shopping experience. The other chart reported that 50% of the people surveyed reported retail service has gotten worse.

Shoppers have always wanted a friendly environment with knowledgeable staff. What is most alarming is how poorly retailers continue to meet the expectations of their customers. With almost 70% of the customers ranking knowledgeable, friendly staff as most important, why is it that so many retailers continue to be obsessed with having compelling price? Studies have consistently shown and Mark points this out in his article as well, that less than 10% of the shoppers name price as the most important reason they shop a store.

Let’s examine pricing and promotion a bit deeper. The paper that Mark Albright writes for has a daily circulation of 1.2 million. On Sunday, like all large metropolitan areas, the paper is thick. Most of it is advertising circulars. Most have between 4 – 20 or more color glossy pages and this format is used by most of the major retail chains. Stores attempt to show items attractive to the largest number of people and offer special buys or sale pricing. The goal is to drive traffic to the stores.

Normally on a store by store basis, retailers are able to tell how effective a particular circular was by measuring customer count (customers that actually buy), average sale and items sold. Most retailers have these statistics, but there is one critical piece of information they do not have. They do not know who it was that purchased something. They do not know their physical address, they do not know their email address and do not know their customer’s phone number. There are exceptions and I will address those shortly. However, in general, large and small retailers spend huge amounts of money on print advertising to drive customers into their stores and they don’t even know who their customer is. Consequently, they are unable to thank the buyers, hear their comments and suggestions and they are not able to personally invite them back.

Here is a brief summary of the issues so far: consumers want knowledgeable and friendly sales staff and over 90% of them place importance on knowledge and friendliness over price. On the other hand, retailers spend a lot of resources developing promotions based on price to drive traffic to their stores. When the customer gets there, not just the price shopper but the loyal customers as well, the retailer is not properly staffed and the staff that is working is not properly trained and managed. I call this a mismatch in expectations and delivery. The result of that formula is a high rate of retail business failure with stores that fail being replaced by new ones that operate the same way. You know what you get when you keep doing things the same way. What is the solution? Keep reading.

When the subject of price in retailing is mentioned, Wal-Mart’s name always comes up. Here are just a couple of things I noticed about Wal-Mart recently. First they are increasing the number of more upscale items offered. Why are they doing this? It is because they understand that appealing just to the low price crowd long term is a risky business model. No retail chain founded on the low price model has ever survived long term. None. What else have I noticed? The other day I noticed a Wal-Mart banner on the front page of Yahoo.com This particular ad was what is known in the Internet Marketing circles and Direct Response Marketing circles as a lead generation ad. I followed it through and noticed interesting “bribes” to get you to register for on line information. You could even categorize the information you were interested in receiving. Wal-Mart promised to give you advance notice of their best deals for the store closest to you. Notice I said store closest to you. When you entered your information they asked for your zip code so they could match you with relevant regional promotion.

Wal-Mart is taking the lead again in building their customer data base. I don’t think they have taken this to the store level, which where it really needs to be implemented. But they are headed in the right direction.

Do you need to have Wal-Mart’s system to implement a similar program? Last September I was testing the implementation of program with a small retailer in a small market. You can review more of the detail of this program at www.localretailmarketing.com We used incentives as a motivator to provide their contact information. This program was hugely successful in a short period of time and confirmed the value of capturing the contact information of your customers and communicating with them. That is the first step in bridging the gap between what customers want and what retailers deliver. Note: if you are a grocery store, restaurant, nightclub, shoe repair store, dry cleaner or any business that has customers, this applies to you.

If you are a local or regional chain of stores, outsourcing this customer contact program is the most cost effective approach. If you are not sure that is a true statement Email Me and I will prove it to you. National Chains should outsource this program in the test phase and then it is likely that in-house technology will be needed long term. Regardless, it is easy to build your customer list, easy to communicate with them and this communication builds loyalty and value. This communication process is the critical link that breaks down when this process is managed internally. In summary, outsource this entire program initially; bring the technology piece in house if and when that makes sense but keep the communication program outsourced.

Does all of this solve the problem of bridging the gap of what the customer wants and what the retailer delivers? Absolutely not! All of the fundamentals retailers are paying attention to today must continue. Having the right product in the right place at the right time is a good goal. Having staff properly trained and managed is a great goal. But this is the planet earth folks. When all the best logistical systems and human resource development processes fail .. and they will from time to time, a strong binding relationship with your customer will overcome any isolated execution failures.

Are there any examples of anyone doing this more right than wrong? I remember in 1996 when I was in my second year of operating an Internet Service Provider company that I founded. I was focusing on industries likely to benefit a lot quickly from using the tools of the Internet. One of them was mail order. I knew there would be huge benefits to catalogue retailers from using the internet. Of course when I contacted many of them and they had no idea in 1996 what I was talking about. So I let it slide instead of pursuing that idea along with a number of other billion dollar ideas I had in the early days of the commercial Internet.

Today there are numerous examples of catalogue retailers doing a great job of communicating with their customer base. Now the big gains are coming from the “brick and mortar” companies who are communicating like catalog retailers. Who are they? Well Circuit City gets my number one vote. Circuit City sends me wonderful emails in addition to their weekly print advertising circulars. Wal-Mart is doing a good job now that I am on their list. In the catalog retail business, the best is Fredericks of Hollywood. Don’t even ask me why I am on their list but they do a great job. There are other catalogue retailers that have an effective communication program in place. In fact if you order on line from any catalogue company and give them your email address, I would bet you start getting information from them. Even if you don’t order, sign up for some of these lists to see what they send you.

The biggest mistake made by companies that have you in their data base, is dropping your contact information when you have not purchased for awhile. I know of one very popular retailer with a huge mail order division that sends me tons of catalogues but not one email. When asked about this I was told I no longer receive emails because I am not a current buyer. But they continue sending me expensive to print and mail catalogues. Go figure! Recently I was talking about this issue with an author and speaker on retail industry issues and discovered the huge successes several companies are having by aggressively pursuing customers who have become inactive. However, you need to know your customer and have their contact information in your data base to execute any program including this one.

In summary, study the companies that are doing this well. Look at your own business. If you are not sure what I am advising you to do will work, call or email me and let’s “kick it around”. Click to email or go to Retail Profit System for phone contact information. I am so convinced that there is a great need for help in this area I have recently partnered with several business development experts and we have formed a new company that will provide the Internet marketing services retailers and others need. Look for a major announcement soon on this advanced service for helping your business dramatically improve revenue and profits.

Contact me now.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

727-587-7871

Dunkin Donuts vs. Starbucks

Dunkin Donuts wanted to know. To find out they offered to send their customers to Starbucks and paid them to go there and drink and eat. But they also paid Starbuck customers to come to Dunkin Donuts to eat and drink. In exchange, the people involved agreed to answer Dunkin Donut’s questions.

This test was reported by the WSJ and what Dunkin Donuts discovered was that there are very loyal people to both businesses and they are not interested in the competitor. The Starbucks Tribe will continue to go to Starbucks and the Dunkin Donuts tribe will continue to go to Dunkin Donuts. That was the conclusion.

Why did Dunkin Donuts conduct this test? The business of Dunkin Donuts has a strategy of growing and attracting more customers. So they want to know more about what appeals to people. Of course they could have their customers in a data base and communicate with them regularly and offer them incentives for answering survey’s, but that is all the subject of my rant in other articles at www.stevereports.com

Duncan Donuts used a traditional focus group approach. Duncan Donuts is to be commended on testing. They are to be commended on wanting to know what changes, upgrades, new product offerings will appeal to their customer. When you review their history, you may conclude they should have done this more often. The facts are most companies fall into the trap of not reinventing themselves. Why is this important to do? Well, look at Kmart. Do you recall when they were in Chapter 11? How about Delta airlines and General Motors? Do you think Microsoft can be in trouble? What about Google and EBay? Interesting to look at history and then ask the hard questions?

There are lessons to be learned from the work done by Duncan Donuts. I remember working with the leaders if The Limited when they were the premier retailer in America. The culture was amazing. New fashion ideas, new store formats, new promotions were always being tested. Merchandise managers were expected to bring their insights of what the competition was doing to the famous weekly Monday meetings where performance was scrutinized. The point is every company has a development history and at a point in time if you become a champion, a challenger emerges. This is the “king of the hill” game and as kid we didn’t know it was a universal law but it seems that it is. Whenever you are winning someone will be out to take your place.

How do you sustain revenue and profit growth long term? How do you do that when as soon as you are on top there is a challenger? In The Profit System I teach how to track information that tells you how you are doing. Initially, the information is developed for you to track actual vs. plan and the plan is your own performance improvement plan. This evolves to where you are confident in your ability to achieve internal targets, then you set your site on local, regional, national or international champions. At that point your goal is to be the champion. By the way The Profit System course is FREE.

Why is that? Why do I offer something that I promote as being so valuable for FREE when I should be selling it for a million dollars or 10 million dollars or more? Simple, I know this works, and as Joel Bauer says (www.joellive.com) my life does not change at all if you use what I teach. But yours is likely to change a lot. If I can be a catalyst of positive change for you and your company, I am delighted to offer these principles and The Profit System to you at no charge.

Wait there is one more thing. There is a major price to pay for using this system. This price is your time, attention and action to implement. My material is FREE. Even if I were to charge $50,000 for the this material and I am considering that, it is a small sum in comparison to the time you and your company will invest to apply the principles of The Profit System. Return on investment is off the charts. So if you want to make a lot more money go to The Profit System and register for the FREE course.

Will Ducan Donuts’ latest testing mean new store formats will be hugely successful? I don’t know but I do know this if they keep monitoring and keep testing they will figure it out. You can also solve the issues facing your business with a rational management system. I have given you one source for a management system roadmap.

Contact me now.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

727-587-7871

Steve offers his build business profits expertise to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

Most Retailers Miss This Huge Black Friday Opportunity

The ads are prolific for the biggest retail sales day (not profit) of the year…Black Friday. However, most businesses including physical retail store never go the extra step of developing a relationship with their customer.

Black Friday Sales are Brisk and Largely Unprofitable – Should Be Viewed As Lead Generation

Shopping Savvy customers are more often than ever making their list of deals, buying the deals and leaving. Cross over selling is declining. This means that most of the sales on Black Friday are unprofitable or just slightly profitable. Attention: take advantage of Black Friday’s increased traffic and look at it as a great lead generation opportunity.

Why Do Retailers Continue Black Friday Promotion If They Are Not Profitable?

If retailers do not compete on Black Friday someone else will grab that customer and there will be a loss of customer loyalty. Several years ago WalMart moderated their Black Friday and holiday promotion strategy and it was costly. Following that season they vowed never to be out of that game again. Since you are in the game capitalize on the the traffic at a minimum with a name and email capture campaign include text messaging lead capture if it is appropriate for your business.

Most Retailers Continue To Ignore A Great Opportunity When A Customer or Prospect Walks In The Door.

Customer Relationship Marketing is a huge opportunity. People want information and want to know “their store cares”. It is insane to focus on recruiting the store staffing with the right image and customer service attitude then not go the extra step to capture name and email address for a follow-up thank you.

For an increasing number of businesses adding text messaging marketing makes sense. However, it will not replace email marketing anytime soon. Email marketing and text message marketing will not replace the positive feeling someone gets when they receive a physical card. There are many businesses that should Send Out Cards.

I advise every one of my clients to implement a relationship marketing campaign. There are numerous success stories. A recent very notable one is a company just beginning to implement a relationship marketing strategy and the results are very positive in less than 60 days. The winter season is the slowest time for their business. There have been cash flow problems in the past. This season is shaping up to be very different in a positive way.

Action Steps:

Develop a customer relationship marketing strategy. Part of the relationship is educating your customer on products, services. Focus on the value you deliver rather than the latest deal.

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

International Business Development Consulting
Real Estate Investment Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

727-587-7871

All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Five Best Principles For Economic Prosperity

These are the 5 best principles for economic prosperity ever ( I do not know the source…if you do let me know and I will give credit)

1. You cannot legislate the poor into prosperity by legislating the wealthy out of prosperity.

2. What one person receives without working for, another person must work for without receiving.

3. The government cannot give to anybody anything that the government does not first take from somebody else.

4. You cannot multiply wealth by dividing it!

5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that is the beginning of the end of any nation.

Can you think of a reason for not sharing this? Neither could I and that is why I am …with you

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Phone: 727-587-7871

All articles published by Steve unless specifically restricted may be freely published with this resource information.

Greeting Cards Make A Lasting Impression…Send Out A Card …No Charge Today!!

Birthdays and major holidays are the most common times when we send and receive cards. Other events are graduations, engagements, weddings, sympathy, birth. One often missed is a simple thank you card.

I have not been great a sending cards. Going to the card shop, selecting a card and getting it mailed was something I just did not do very often. That is changing for me because I finally paid attention to Send Out Cards This system is awesome. I am building my address book in the system. If you already have a good address book on line, you can import it with ease.

Major Benefits and Features of Send Out Cards

The cards and gifts are more economical than most you will find in the store
Select a card, design a card from your computer and send it with a push of the button
Use the retail system right now (just click here)
If you are interested in what possibly is the perfect business, join as a representative. When you send cards you are actually marketing this business.
This is the perfect system for realtors, business owners, entrepreneurs as Send Out Cards is the best system for supporting your appreciation marketing program.

State of The Art Features

Add your own pictures
Upload your actual signature
Use OCR code which links to your own custom video
Design your own gifts

I think the most surprising part of Send Out Cards is the cost of sending a card or card and gift. You may be aware that the cost of the products marketed by most direct selling companies or network marketing businesses is higher than comparable retail prices. The cost of Send Out Cards is actually lower plus there is the convenience of selecting and sending cards and gifts right from you computer.

Click Here Now And Send Someone You Care About A Card ….See How Easy It Is Plus You Can Send A Card FREE Today!

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Phone: 727-587-7871

All articles published by Steve unless specifically restricted may be freely published with this resource information.

Self Confidence Formula

Self-confidence formula by Napoleon Hill as presented in Think and Grow Rich

First I know that I have the ability to achieve the object of my definitive definite purpose in life therefore I demand of myself persistent continuous action towards it’s attainment and I here and now promise to render such action.

Second I realize the dominating thoughts of my mind will eventually reproduce themselves in outward physical action and gradually transform themselves into physical reality. Therefore I will concentrate my thoughts for thirty minutes daily upon the task of thinking of the person I intend to become thereby creating in my mind a clear mental picture.

Third I know through the principle of autosuggestion any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it. Therefore I will devote ten minutes daily to demanding of myself the development of self-confidence.

Forth I have clearly written down a description of my Definite Chief Aim in life and I will never stop trying until I have developed sufficient self-confidence for its attainment.

Fifth I fully realize that no wealth position can long indoor unless it is built upon truth and justice therefore I will engage in no transaction which does not benefit all whom it affects. I will succeed by attracting to myself the forces I wish to use and the cooperation of other people. I will induce others to serve me because of my willingness to serve others. I will eliminate hatred, envy, jealousy selfishness and cynicism by developing love for all humanity because I know that a negative attitude toward others can never bring me success. I will cause others to believe in me because I will believe in them and in myself

I will sign my name to this formula commit it to memory and repeat aloud once a day with full faith it will gradually influence my thoughts and actions so that I will become self-reliant and successful person

Now you know the formula. Will you follow it or continue to bemoan the lack of success in your life?

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Business Development Consulting
International Business and Real Estate Investment Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Phone: 727-587-7871

All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Number One Question I Ask All The People I Coach To Answer

The Number One Question I Ask All The People I Coach To Answer Is:

Have you decided how much money you are intending to make in the next year?

A definitive financial goal measurable in amount and time is essential. For most businesses we use an annual horizon. Many advise a longer term strategic view. Devoting time and energy to a strategic picture is part of it. However, I consistently find that a shorter time period that is easier to to clearly see developing is the most productive for most business owners and managers.

There is a lot more to achieving the financial goal which includes the business process, systems, leverage, marketing and working on the A items that make the most difference in business performance. At this point…most people who read this article do not have a defined financial goal in place and related action plans designed to achieve that plan. If you do this, you will begin to see a transformation in your business performance.

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On: