Negative Viral Marketing

In this article I am going to give you a link that was sent to me as a funny video. You will soon understand why I am using this link in this message. This is a very important reminder that viral marketing can be very damaging or even destroy a business.

If you are new to the term, viral marketing, in a nutshell, is where one person tells or emails another about a website, story, video, movie, restaurant, product etc The message usually starts out with something like: hey____ you’ve gotta check this out.

Recently millions watched the Super Bowl. Whether you like his music or not Prince absolutely “wowed” most everyone. The papers gave him an outstanding rating. He performed flawlessly in pouring rain. Think about the impact on his record sales and his performance price tag. Guess what song was my most recent purchase from ITunes.

On the same show was the Snickers’ commercial along with a rather long list of other displays of marketing stupidity. But let’s examine the Snickers presentation. (If you don’t know what I am talking about – do a search on the Internet.) Was the intent to build brand awareness? Or was the intent to test direct response? Direct response may have been the ultimate goal since different endings that visitors to the web site could vote on were planned. I don’t know, but the real direct response was the outrage over the commercial and it being pulled two days after the Super Bowl.

My view is that it has nothing to do with motivating you want to buy a Snickers in fact it may have turned allot of buyers to alternative selections. It reminds me of some the outrageous subject lines used by Internet marketers. Sure I notice them. But they don’t make me want to read the message.

Moving on: What would you do to have the opportunity to showcase a new product introduction on Dave Letterman’s show? I’ll bet you would be prepared. You would make sure you looked the part and what you were showcasing worked right. Plus I’ll bet you would make sure there was at least a subtle reference to your web site or 800#. Even the newest people learning marketing would know to do this. Look at this clip – amazing. Click Here For Steamed
Can you imagine being a celebrity using your name with a new product introduction and having it turn out to be a major joke – on Letterman of all places. Come on.. you can’t tell me that even Richard Simmons doesn’t have common sense. If he doesn’t, he certainly has staff could to show him how to dress and act since he is associating his name with a product. I would really enjoy having the opportunity of watching this with Joel Bauer – Mr. Persuasion. I can only imagine Joel’s reaction.

The point is, you don’t have to be a master marketer to get it right. Just use common sense. I am not a marketing guru but just this year I finished helping two companies get on track for 2007 where their sales will increase 50% and profit growth will be higher than that. Of course it is not all marketing. But without an effective business development plan in place along with a management system in place that quickly confirms what is working and what is not so you can take appropriate action, you will not hit your target.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Who Do You Listen To …Part One

Generally, I read every email, every blog post and every direct mail piece issued by a small select group of people. These are experts based on my own experience with their content. In most cases I have spent time with each of these people at conferences and seminars. They have earned tremendous credibility in the business community for their discipline.

I am alert to new ideas and results from others. However, with limited time, they do not receive nearly as much of my attention as the expert class. Dan Kennedy is in that class and this week he is on the phone revealing extraordinary successes achieved by ordinary people. Dan calls this group Renegade Millionaires. I have a lot of material on what the Renegades have achieved. An hour with Dan will be time well worth spent.

He is making the times very convenient and Dan usually does not record the calls so you can listen at other time. So take a look and jump in if you can. This is a complimentary call. Dan does not work for free but he will deliver allot of value in exchange for your time. So book at time and grab a couple of pens and a pad of paper and be ready for some great Dan Kennedy advise.

Ckick Here To Register For The Call

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Possibly Rich Shefren’s Most Valuable Sentence From His Live Presentation

The live feed was near perfect. After a few introductory comments Rich said ” work on yourself first, then build revenue and once you gain momentum, focus on your staff.” He provided valuable content for the remaining two hours of the live feed. He covered it very briefly but the statement was powerful…WORK ON YOUSELF FIRSt!! More on that in another post. For now back to the show.

In every presentation there are debatable points. However thousands, with me included, are grateful for the education Rich delivered using this “no money required” format. For those of you who think this presentation was free then you missed Rich’s point on the value of your time.

As a seasoned business development consulting professional (www.stevepohlit.com) I have helped many companies implement most of the techniques Rich teaches. I have many success stories. Few are with name brands. On the other hand Rich has a long list of name brand clients. He is a wizard at marketing. Look at the list of people who gave him testimonials. He earned them all I am sure. One Rich presented was from Jay Abraham. If anyone knows the reputation of Jay Abraham you will understand the value of Jay’s testimonial.

I have been paying close attention to the marketing strategies of the well known names including Rich. I need to step my promotions up a number of notches. How about you? A major takeaway for me is that it makes no difference how good you are, if nobody knows it then you can’t help them. Another one is his emphasis on evaluating what you do vs. having someone else do it. Maybe like me you have heard this before. I don’t know where I learned it. Maybe it was from one of the notables like, Jay Abraham, Dan Kennedy, Ken McCarthy, John Reese and the list goes on. Rich delivered an excellent slant on the value of our time.

This seminar was a great marketing example. Rich Shefren had a notable list of JV partners promote this. What was their motivation? Seems to me it is the sharing of the revenue from people who signed up for his backend program. But they wouldn’t have done it if Rich didn’t have the credibility.

Now it wasn’t that hard to promote. After all, how many seminar leaders run a live two hour feed from the seminar The result was a represented 10,000 people tuning in. Of course I have no idea what the conversion rate was. However, if 100 people joined, well do the math. Regardless of the conversion, Rich proved the technology works. Will it replace live seminars? Nope!! But imagine the possibilities. Think of a major event from a coast opposite of where you live or from another country. I could see mini conferences gathering regionally to network in connection with the main event. Why not? JV Alert started with 19 people around a hotel conference table in Philadelphia. Now look at. We’ll see where this goes.

As an aside, I was at the first JV Alert meeting. I met Ken McCarthy, Allyn Cutts, Cody Moya “Mr. Road Trip” Sterling Valentine and more. Every contact from that meeting will take my phone call and repond to my emails. Of course I will do the same. Value – priceless. You cannot replace that with a camera, screen and live feed. Speaking of Stearling – he is on the road again. Click here to see what he is up to.

There are a couple of techniques that Rich teaches that have not been ones that I have emphasized. Many of my clients have big issues that need addressed fast and often I don’t get the the process mapping phase. I will absolutely implement that with the newest company I am working with which is a $10 million business generating 80+% of it’s business on-line. It sources physical product internationally and in general is hugely successful. So why am I working with them? Simple, they can easily be ten time larger in terms of revenue and profits in 24 months. That is the target.

The content Rich offered in the streaming feed from his live seminar will help me. From a look at some of the comments at Strategic Profits allot of other people are happy as well. Thank you Rich, I am most appreciative for all the lessons.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Possibly Rich Shefren's Most Valuable Sentence From His Live Presentation

The live feed was near perfect. After a few introductory comments Rich said ” work on yourself first, then build revenue and once you gain momentum, focus on your staff.” He provided valuable content for the remaining two hours of the live feed. He covered it very briefly but the statement was powerful…WORK ON YOUSELF FIRSt!! More on that in another post. For now back to the show.

In every presentation there are debatable points. However thousands, with me included, are grateful for the education Rich delivered using this “no money required” format. For those of you who think this presentation was free then you missed Rich’s point on the value of your time.

As a seasoned business development consulting professional (www.stevepohlit.com) I have helped many companies implement most of the techniques Rich teaches. I have many success stories. Few are with name brands. On the other hand Rich has a long list of name brand clients. He is a wizard at marketing. Look at the list of people who gave him testimonials. He earned them all I am sure. One Rich presented was from Jay Abraham. If anyone knows the reputation of Jay Abraham you will understand the value of Jay’s testimonial.

I have been paying close attention to the marketing strategies of the well known names including Rich. I need to step my promotions up a number of notches. How about you? A major takeaway for me is that it makes no difference how good you are, if nobody knows it then you can’t help them. Another one is his emphasis on evaluating what you do vs. having someone else do it. Maybe like me you have heard this before. I don’t know where I learned it. Maybe it was from one of the notables like, Jay Abraham, Dan Kennedy, Ken McCarthy, John Reese and the list goes on. Rich delivered an excellent slant on the value of our time.

This seminar was a great marketing example. Rich Shefren had a notable list of JV partners promote this. What was their motivation? Seems to me it is the sharing of the revenue from people who signed up for his backend program. But they wouldn’t have done it if Rich didn’t have the credibility.

Now it wasn’t that hard to promote. After all, how many seminar leaders run a live two hour feed from the seminar The result was a represented 10,000 people tuning in. Of course I have no idea what the conversion rate was. However, if 100 people joined, well do the math. Regardless of the conversion, Rich proved the technology works. Will it replace live seminars? Nope!! But imagine the possibilities. Think of a major event from a coast opposite of where you live or from another country. I could see mini conferences gathering regionally to network in connection with the main event. Why not? JV Alert started with 19 people around a hotel conference table in Philadelphia. Now look at. We’ll see where this goes.

As an aside, I was at the first JV Alert meeting. I met Ken McCarthy, Allyn Cutts, Cody Moya “Mr. Road Trip” Sterling Valentine and more. Every contact from that meeting will take my phone call and repond to my emails. Of course I will do the same. Value – priceless. You cannot replace that with a camera, screen and live feed. Speaking of Stearling – he is on the road again. Click here to see what he is up to.

There are a couple of techniques that Rich teaches that have not been ones that I have emphasized. Many of my clients have big issues that need addressed fast and often I don’t get the the process mapping phase. I will absolutely implement that with the newest company I am working with which is a $10 million business generating 80+% of it’s business on-line. It sources physical product internationally and in general is hugely successful. So why am I working with them? Simple, they can easily be ten time larger in terms of revenue and profits in 24 months. That is the target.

The content Rich offered in the streaming feed from his live seminar will help me. From a look at some of the comments at Strategic Profits allot of other people are happy as well. Thank you Rich, I am most appreciative for all the lessons.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Approved in 11 hours: Joel Comm Rocks – Blog For Business Profits Supplement

This morning Joel Comm released very valuable information regarding Google Adsense and Kontera. The complete email I received from Joel was posted Here and can be found by reviewing the most recent post section. If you followed Joel’s advice like I did then about 12 hours later you would have received a message that started like this:

Dear Steve (Insert Your Name)
Welcome to In-Text Advertising with Kontera ContentLink�!

If you read Konera’s acceptance criteria, an approval rating at all yet alone in 11 hours is awesome.

Key point: Joel set up the special deal with Kontera, Kontera is honoring the deal, but nothing happened until I took action. Joel provided me and you with the roadmap on what to do but unless you took the time (about 15 minutes) to implement, nothing has happened – for you..

Thank you Kontera and thank you Joel. Now on to setting up the code to capitalize (make money) with Kontera.

May you permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blog for Business Profits Supplement: Joel Comm’s Breaking News

Joel’s Email to me published in its entirety
Joel Comm’s AdSense Secrets
February 5, 2007
www.JoelComm.com
~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~

* BREAKING NEWS! *

* IMPORTANT FOR ALL SITE PUBLISHERS! *

How’s that for a headline?

I hope it got your attention, because what I am about to
share with you can be HUGE. And I have THREE things
I need to share with you. So be sure you read all the
way to end or you might miss out on the best stuff!

Ok, here’s the deal (pardon my excitement, but this
really is big!)

As you know, AdSense is not the only contextual
advertising service on the web. Google IS the
largest, but YPN, Kontera and many other services
are also showing great promise.

Well, up until last week, Google was very clear that
other contextual ad services were NOT allowed on the
same pages as AdSense.

MAJOR POINT #1
———————

As of last week, Google clarified their terms of service,
and certain contextual ad services which do not mimic
AdSense ads ARE now allowed! That means you can use
Kontera and Chitika on your site.

What does that mean?

I added Kontera to ONE of my sites and am now earning
an extra $70 per DAY! Do the math. That’s an extra
$25,000/year!

Now one of the downsides to Kontera is that they have
a requirement that you must be able to deliver at least
500,000 page views per month in order to be considered.

But don’t be discouraged if you don’t meet this requirement…

MAJOR POINT #2
———————

Calling this is a major point is an understatement. Here’s why.

I have been in discussion with the Kontera team, and have
been telling them that there is a massive number of publishers
who would love to participate in their program if they would
only make it accessible to those with fewer page views.

Guess what?

They have heard my plea for you!

As of today, you may now sign up as a “friend of Joel
Comm” to use Kontera on your web site no matter how
many page views you have per month!

50,000 views/month?

No problem.

10,000 views/month?

No problem.

1,000 views/month?

Still… no problem.

100 views/month?

Kontera has indicated that they will take any publisher
that enters as a “friend of Joel Comm”, as long as your
site doesn’t violate any of their other foundational
terms. In other words…

No problem!

See, I TOLD you this was HUGE!

A brand new revenue stream has been opened for thousands
upon thousands of web publishers, and you will want to
take advantage of this opportunity right away. If you don’t,
I guarantee you are leaving money on the table. Not only
is Kontera’s technology first rate, but I have discovered that
there is NO decrease in my AdSense earnings when running
Kontera on the same pages!

To qualify for Kontera’s “every publisher” program, you must
follow this link:

http://www.adsense-secrets.com/kontera.html
Tell them I sent you and you should have your account set
up at no time!

But wait…

… there is MORE!

MAJOR POINT #3
———————

Now stay with me. The fun is just beginning as I am
going to help you build your business by giving you
a free gift.

And when I say free, I mean free.

I am currently working on an updated version
of my Kontera Secrets ebook. It will be available
in a month or so.

But I would like to GIVE YOU a FREE copy of
Kontera Secrets v1.0 to help you get started
with Kontera right away. This ebook currently sells
for $27 and I am going to give it to you. Free.

What do you need to do to get it?

Accept yet ANOTHER gift from me!

We’re almost there… hang tight…

By now, you know the name Rich Schefren. If you
don’t, you should. Rich is the coach to the Internet
marketing gurus. He is the go-to guy that I and
many others look to for advice and input!

Rich has been studying the online community for a
number of years and is deeply concerned about what is
working in the Internet Marketing community.

He has told me that he sees people who honestly want
to grow an Internet business follow paths to certain
failure and destruction.

And he wants to do something about it.

If you’ve tried program after program after program and
have still been unable to grow your business. It’s probably
NOT YOUR FAULT. In fact, there are several very real
reasons why this has happened to you – why your business
builder efforts have been doomed to failure right from
the start.

Right now, for an EXTREMELY limited time, Rich is offering
you a chance to grab a virtual seat at his member’s only
seminar (some people have paid over $2997 to attend).

Heck, I paid $5000 for Rich’s coaching!

Your investment to participate in this virtual seminar?

Zip. Zilch. Zero. Nada.

It’s free. 🙂

Don’t miss this live streaming video conference. I know
it’s going to be killer.

So how do you get your FREE Kontera Secrets report from
me, explaining how to make money with Kontera on your
web site(s)?

Easy!

First, follow this link to get signed up for Rich
Schefren’s member’s-only seminar…

http://www.adsense-secrets.com/richlive.html
If you are fast enough, you will receive an email confirming
your reservation.

Simply forward that email to: richlive@aweber.com to
receive your Kontera Secrets ebook download link!

I told you this was great stuff!

So, to sum up…

1) Apply for Kontera immediately at:

http://www.adsense-secrets.com/kontera.html

2) Reserve a seat for Rich Schefren’s FREE members-only
seminar at:

http://www.adsense-secrets.com/richlive.html
3) Send your event confirmation email to:

richlive@aweber.com

and you will receive your FREE Kontera Secrets report!

I hope you appreciate the effort I have made to get
Kontera to open their program to all publishers…

And I hope you enjoy the free report!

Rich’s member’s-only seminar is the icing on the cake
that you will not want to miss!

Be sure to take advantage of everything I have described
as this kind of thing doesn’t happen very often. 🙂

To your success,

Joel

Email from Joel Courtesy of Steve Pohlit

May you permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blog for Business Profits Supplement: Joel Comm's Breaking News

Joel’s Email to me published in its entirety
Joel Comm’s AdSense Secrets
February 5, 2007
www.JoelComm.com
~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~

* BREAKING NEWS! *

* IMPORTANT FOR ALL SITE PUBLISHERS! *

How’s that for a headline?

I hope it got your attention, because what I am about to
share with you can be HUGE. And I have THREE things
I need to share with you. So be sure you read all the
way to end or you might miss out on the best stuff!

Ok, here’s the deal (pardon my excitement, but this
really is big!)

As you know, AdSense is not the only contextual
advertising service on the web. Google IS the
largest, but YPN, Kontera and many other services
are also showing great promise.

Well, up until last week, Google was very clear that
other contextual ad services were NOT allowed on the
same pages as AdSense.

MAJOR POINT #1
———————

As of last week, Google clarified their terms of service,
and certain contextual ad services which do not mimic
AdSense ads ARE now allowed! That means you can use
Kontera and Chitika on your site.

What does that mean?

I added Kontera to ONE of my sites and am now earning
an extra $70 per DAY! Do the math. That’s an extra
$25,000/year!

Now one of the downsides to Kontera is that they have
a requirement that you must be able to deliver at least
500,000 page views per month in order to be considered.

But don’t be discouraged if you don’t meet this requirement…

MAJOR POINT #2
———————

Calling this is a major point is an understatement. Here’s why.

I have been in discussion with the Kontera team, and have
been telling them that there is a massive number of publishers
who would love to participate in their program if they would
only make it accessible to those with fewer page views.

Guess what?

They have heard my plea for you!

As of today, you may now sign up as a “friend of Joel
Comm” to use Kontera on your web site no matter how
many page views you have per month!

50,000 views/month?

No problem.

10,000 views/month?

No problem.

1,000 views/month?

Still… no problem.

100 views/month?

Kontera has indicated that they will take any publisher
that enters as a “friend of Joel Comm”, as long as your
site doesn’t violate any of their other foundational
terms. In other words…

No problem!

See, I TOLD you this was HUGE!

A brand new revenue stream has been opened for thousands
upon thousands of web publishers, and you will want to
take advantage of this opportunity right away. If you don’t,
I guarantee you are leaving money on the table. Not only
is Kontera’s technology first rate, but I have discovered that
there is NO decrease in my AdSense earnings when running
Kontera on the same pages!

To qualify for Kontera’s “every publisher” program, you must
follow this link:

http://www.adsense-secrets.com/kontera.html
Tell them I sent you and you should have your account set
up at no time!

But wait…

… there is MORE!

MAJOR POINT #3
———————

Now stay with me. The fun is just beginning as I am
going to help you build your business by giving you
a free gift.

And when I say free, I mean free.

I am currently working on an updated version
of my Kontera Secrets ebook. It will be available
in a month or so.

But I would like to GIVE YOU a FREE copy of
Kontera Secrets v1.0 to help you get started
with Kontera right away. This ebook currently sells
for $27 and I am going to give it to you. Free.

What do you need to do to get it?

Accept yet ANOTHER gift from me!

We’re almost there… hang tight…

By now, you know the name Rich Schefren. If you
don’t, you should. Rich is the coach to the Internet
marketing gurus. He is the go-to guy that I and
many others look to for advice and input!

Rich has been studying the online community for a
number of years and is deeply concerned about what is
working in the Internet Marketing community.

He has told me that he sees people who honestly want
to grow an Internet business follow paths to certain
failure and destruction.

And he wants to do something about it.

If you’ve tried program after program after program and
have still been unable to grow your business. It’s probably
NOT YOUR FAULT. In fact, there are several very real
reasons why this has happened to you – why your business
builder efforts have been doomed to failure right from
the start.

Right now, for an EXTREMELY limited time, Rich is offering
you a chance to grab a virtual seat at his member’s only
seminar (some people have paid over $2997 to attend).

Heck, I paid $5000 for Rich’s coaching!

Your investment to participate in this virtual seminar?

Zip. Zilch. Zero. Nada.

It’s free. 🙂

Don’t miss this live streaming video conference. I know
it’s going to be killer.

So how do you get your FREE Kontera Secrets report from
me, explaining how to make money with Kontera on your
web site(s)?

Easy!

First, follow this link to get signed up for Rich
Schefren’s member’s-only seminar…

http://www.adsense-secrets.com/richlive.html
If you are fast enough, you will receive an email confirming
your reservation.

Simply forward that email to: richlive@aweber.com to
receive your Kontera Secrets ebook download link!

I told you this was great stuff!

So, to sum up…

1) Apply for Kontera immediately at:

http://www.adsense-secrets.com/kontera.html

2) Reserve a seat for Rich Schefren’s FREE members-only
seminar at:

http://www.adsense-secrets.com/richlive.html
3) Send your event confirmation email to:

richlive@aweber.com

and you will receive your FREE Kontera Secrets report!

I hope you appreciate the effort I have made to get
Kontera to open their program to all publishers…

And I hope you enjoy the free report!

Rich’s member’s-only seminar is the icing on the cake
that you will not want to miss!

Be sure to take advantage of everything I have described
as this kind of thing doesn’t happen very often. 🙂

To your success,

Joel

Email from Joel Courtesy of Steve Pohlit

May you permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blogging For Business Profits Supplement: Wakeman’s Recipe For A Blog

I receive email notification when there is new content posted to Build A Business Blog. I suggest you go there a register for this service right now. While there, read the five part series Recipe For A Blog. While some of the material is covered in Blogging For Profits, there is valuable information that I have not covered.

Blogging is a rapidly developing field and there are an increasing number of publishers offering advise on developing blogs. Denise and Patsi do a good job of offering helpful information. If you are interested in Building Business Blogs, you will be well served by monitoring the content posted at their blog. One example here is the list of what is covered in Recipe For A Blog:

Recipe For a Blog: 8 Key Ingredients to a Good Business Blog
A Delicious Blog Name
©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad

As The Blog Squad, we hear this complaint from entrepreneurs who start blogging: “Why isn’t my blog working for my business?” As part of our “blog crisis prevention” program, we have reviewed hundreds of business blogs and can spot common errors immediately.

Blogs that work well for attracting new clients have these key elements:

1. A delicious blog name
2. A tag line or blog purpose statement
3. An easy way to get automatic blog updates
4. A list of categories
5. A list of recent posts and recent comments
6. Links to useful websites, products and services
7. Frequent posts with links relevant to the blog’s purpose
8. An easy way for readers to have a conversation with the author

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blogging For Business Profits Supplement: Wakeman's Recipe For A Blog

I receive email notification when there is new content posted to Build A Business Blog. I suggest you go there a register for this service right now. While there, read the five part series Recipe For A Blog. While some of the material is covered in Blogging For Profits, there is valuable information that I have not covered.

Blogging is a rapidly developing field and there are an increasing number of publishers offering advise on developing blogs. Denise and Patsi do a good job of offering helpful information. If you are interested in Building Business Blogs, you will be well served by monitoring the content posted at their blog. One example here is the list of what is covered in Recipe For A Blog:

Recipe For a Blog: 8 Key Ingredients to a Good Business Blog
A Delicious Blog Name
©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad

As The Blog Squad, we hear this complaint from entrepreneurs who start blogging: “Why isn’t my blog working for my business?” As part of our “blog crisis prevention” program, we have reviewed hundreds of business blogs and can spot common errors immediately.

Blogs that work well for attracting new clients have these key elements:

1. A delicious blog name
2. A tag line or blog purpose statement
3. An easy way to get automatic blog updates
4. A list of categories
5. A list of recent posts and recent comments
6. Links to useful websites, products and services
7. Frequent posts with links relevant to the blog’s purpose
8. An easy way for readers to have a conversation with the author

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Who Is James Granstaff?

Ok, I knew it was only a matter of time before some “smart marketer” finally figured this out.I discovered James when I said ” you know maybe I ought to create a video teaching my Blogging for Profits members how to registe a domain name and how to register for a hosting account and” ….well you get the idea.

Trust me when I say:

“What this guy (James Grandstaff) is doing will have many successful marketers scrambling to implement his brilliant idea into their current marketing mix.”

Before I tell you exactly what he’s doing…

Let’s pretend for a minute that you’re new to the world of trying to make money online.

You probably belong to several other “Lists.” If the list owner is doing their job, they are providing you with a balanced dose of useful content along with offers for products that will help you on your quest for financial freedom.

But here lies the problem…

Take a minute right now and think about your “mindset” as you’re going through your emails.

You have one “clickin’ happy finger” on the delete button and your eyes are scanning for a well crafted subject line that catches your attention. Maybe you’re looking for an email from your favorite guru or a newsletter that you subscribe to. It doesn’t really matter.

What matters is…

Going through your email isn’t as much fun as when you first got online, is it?

Do you remember when you got your first email?

If you’re anything like me, you were ecstatic. And I bet you told all your friends about it

— “That’s Right, Got My First Email Today.”

Well, that was a long time ago. The problem now is we’re hit with 1,000 spam emails per day and checking email just isn’t as fun or effective anymore.

The biggest reason it’s not as effective isdue to our minds being closed to accepting new and helpful information.

Just the other day I received an email froma subscriber who said the site I sent them to wasn’t really free (there was an offer presented upon registration.)

I politely responded…

“Why don’t you skip the offer, since it didn’t interest you, and go inside the member’s area and listen to the free audio interviews from the featured experts?”

I truly believe this subscriber responded that way because she had her guard up. Had the information been presented in a different format she may have been more accepting of the message and therefore benefited from it.

Not to worry–it’s all good, because…

James Grandstaff has come up with a solution.

His new podcast called “The Ask James Podcast” enables you to get your questions answered when the time is right for you; when your “head is right” so to speak 🙂

One of the reasons James came up with idea is because of all the “clutter” and “noise” that keeps filling our inboxes and distracting us.

His podcast solves that problem by providing answers to his listeners questions when they’re away from the noisy inbox. And I think it’s a brilliant idea.

But there’s more to it…

James won’t be the only who answers the questions of his listeners. On occasion, he will be inviting big name famous marketers to help answer some questions during a show.

So if you have a question about marketing or making money online, or list building, or whatever. You could potentially have a guru like Mark Joyner or Mike Filsaime answer your question. I know for a fact Mark Joyner charges $2,000 per hour for phone consultation. Imagine if he answered your single biggest question regarding creating wealth online–for free!

I think you get the idea 🙂

The next step is to check it out for yourself.

When you get to the site:

1) Register for free

2) Submit your question to James

3) Claim your free gift valued at $37

4) Listen and enjoy the show!

Go here:
Ask James Grandstaff

To Your Success!

Steve

P.S. One thing I should make clear is that just because you submit your question to James doesn’t mean that it WILL be answered during an episode.

Either way, you’re still going to learn a lot from the questions that your fellow listeners ask.

Click Here: Ask James Grandstaff

This message courtesy of Steve Pohlit, Business Development Consultant. Feel free to steal (al of it) and use it on your blog.

Brilliantly Simple!

Mark Joyner should have a great big smile on his face knowing he is helping allot of people with an easy to follow program. I have an inkling as to he might feel like. When my consulting clients who follow my Roadmap to Extraordinary Profits ” get it and prosper. Most always say – “wow this is so easy-all we have to do is – well do it”.

I think Simpleology is brilliant. Recently, I have been brushing up on the steps to Writing a Book in 14 days by Steve Manning. I am outlining my book that takes my free course “How To Increase Profits by 30 % or More In 90 Days or Less” to the next level by incorporating … well let me save that for when the book is closer to being done. Anyway, one of the topics is how to do research for your book.

Steve recommends doing research in the children’s section of your local library. That research will be fast because the most brilliant experts write so a 10 year old can understand the material.

Mark Joyner has published Simpleology so all can quickly understand and apply the marvelous process he details. What is so impressive is the amount of content that is available for everyone for FREE.

Mark’s a very credible businessman who over delivers. People send him appreciation for the value he provides (money). He provides allot of value and you should see for yourself by visiting Simpleology.

There is one of the many differences between my skills and his. If it were me I would have started with 103 because I know without health and energy nothing else happens. 103 is so exciting. There is no way I am able to follow his lesson for today methodology. I was up to day 7 on the first day. I know Mark – I am just supposed to follow the program.

Business owners, internet marketers, stay at home moms and literally anyone alive will benefit from Simpleology.

OK you ask how this has helped me? I am soon going to announce a major deal. Thing is it is a first of many and I thank a small group of resources for that. Simpleology is one of them. Here is a hint on what is to come: who do you really listen to?

Check It out. Click Here

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Ed Dale Announces He Is A Fraud Victim.

Ed Dale, one of the Internet marketing “gurus” announced in his first podcast of 2007 that he has been a victim of fraud. He did not elaborate on the details including the amount of the loss. Regardless of the amount I know it was painful for him and his wife. How do you think I know that?

Most of what I write is about how I help companies grow revenue and profits quickly. One of the early chapters of this process details how I use an eight week rolling cash flow and financial flash schedule with all my clients. In addition to the explanation subscribers receive the exact Excel template I use for engagements.

What is really important is how completing this information, and making sure it agrees with your bank records and other supporting documents establishes a tight control environment over assets.

I was a fraud victim twice. Both times for very significant sums of money. I am a CPA with extensive business experience. With all of this experience I was still a fraud victim. So I designed a business development process that includes very tight controls over assets.

My free mini-course “How To Increase Profits by 30% or More in 90 Days or Less” details allot about how to run your business with the right controls.

If you take the money you make and invest it in swamp land or pay for designer jewelry, I cannot help you with that. But if having the assurance the assets of your business are insulated from theft or fraud is important to you, then you need to have the right controls and that is part of what I do with companies.

Would the processes and procedures I install have prevented Ed Dale from being a fraud victim? I have no idea since Ed is not a client and I don’t know what happened. If you wonder if this can happen to you- it can. If you want to talk about your business and practical controls for minimizing the risk of fraud then call me.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Blogging For Profits Supplement: Subscribers Know The Value of Content. Now Create Content Leverage

Look closely at this blog you will notice there are allot of posts. For the most part I have written all of them. You will not find a bunch of shallow 500 word reports written by some ghost writer named Boris. The information presented at Steve Reports
is focused within a narrow range.

Now does this mean you have to originate all of your own content. Absolutely not! I have a site and related blog where I have commented maybe once in every 50 posts. Check it out the site is all about essential oils I know – that is a shameless plug. So what? This is my blog and I can write it. You can do the same – create a blog and start publishing.

Let’s go deeper. Blogging For Profit veterans know the power of regularly posting to their WordPress based blog. Now here is a very valuable lesson: make each of your articles be a driving force of targeted traffic to your site and blog. How do you do this? I am so glad you asked.

Jason Potash is responsible for my addiction to content. Some time ago (don’t ask me) I purchased Article Announcer and this is really cool… two guys get on the phone have a discussion, record it and sell the recording and software for allot of money. I have not advanced to the point where any normal person wants to pay to listen to any of my phone conversations but I am working on it.

Leverage

When you write an article for your blog, you can take that same article and publish it in the article directories. Of course you know your article needs to have deep links, back links, sideway links etc. to wherever it is you want your reader to click. Your article must also contain a resource box, with some snippet about you and your site.

Now the article directories pick it up and someone looking for content on the subject you published finds you and uses your material with your links and their audience reads your material and some of them click on your links and, well… you get the picture.

Submitting to Article Directories Is A Pain Unless

You use the submission tool I use which makes article submission a breeze. The two guys on the phone that I mentioned are none other than John Reese and Jason Potash. I devoured this content because it made perfect logical sense to me.

Disclosure: I am an affiliate and Jason pays me money when someone buys Article Announcer based on my recommendation. On this blog my primary recommendation is that you hire me as your business consultant or refer me to someone you know and make a very nice referral fee (another shameless plug). I have numerous sites I recommend that are listed below. I rarely discuss a product in this forum but my Blogging For Profits and Business Building fans need to know about Article Announcer.

Bonus

If you read this far then you deserve to know Jason is running a short term special price on the electronic version of Article Announcer. Check it out

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Dumb and Dumber Are Brilliant

Have you followed these guys? The buzz started in Atlanta when Brad Fallon and Andy Jenkins invited Brock and Buck to speak to more than 500 very intelligent and mostly very experienced business people. In the crowd were many of the familiar internet marketing gurus. (If you don’t know what I am talking about stay with this for a very valuable lesson.)

I don’t know for certain that it started in Atlanta, but the creativity behind the buzz is brilliant. Reading their emails and watching their video’s was addictive. These guys made you feel like you went to grade school together. And this guy Brock, well he pulled off comments like “I don’t know what ftp is!” and in the same sentence telling you about his “7 Figure A Month Business”

The B&B show was amazing. These guys should be on SNL or Comedy Central. Better yet, their routine is good enough for Leno. Can you imagine the Leno crowd seeing these guys saying: “We dress like this ( casual shirts and jeans) on TV but when we are at work, we wear swim suits since our offices are by the pool. And yes we have sales in excess of $1 million a month with this system.” I am thinking The Donald may want to bring them in for a discussion.

Brock and Buck (true names and not molded from Broke Back Mountain – I don’t think) had most major guru’s on board promoting their product. Reese, Kern, Dale, Filsaime, Moya, Shefren, Ambrose to name a few. (I am still thinking about who didn’t jump on this and why – a topic for another article.) How did the Dumb and Dumber duo do this? My take on it is they demonstrated with hard facts that what they are doing works in a big way.

Anyone who breaks out from the crowd and earns the admiration of the internet marketing gurus (a tough crowd) deserves congratulations and careful study. There are enormous marketing lessons to be learned from this product launch. Learning from creative, innovative, prosperous people in my view is the most compelling reason to join this launch – no I am not an affiliate so there is no link.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S. B&B even added a new twist to the traditional “the volume overloaded the servers” This time “they overloaded 1 shopping cart” Are you studying the success stories? Hope so.

“That’s Not Good!!” Very Important Information For Business Owners, Internet Marketers and Small Business Owners

Situation Room:

Revenues nearly doubled in one year to more than $14 million. Profits hardly moved from the previous year which and those profits barely broke $0. When I reviewed this information with the founder of the business, he looked me directly and sternly in the eye and said “That’s Not Good!” We then went onto discuss the changes being implemented to posture the company for making money.

Today

Are those changes working? Too early to tell because I know from experience many companies never continue following what they are taught. They revert to the “way they have done business in the past.”

I am a business development consultant. I am not a permanent fixture in companies I help. I have a long list of companies that are successful. I have a shorter list of companies that are not. What is the difference?

Commitment!! If I show you “How To Increase Profits by 30% or More In 90 Days or Less” and that happens, you are happy. When I tell you what we just did must continue each day, week and month, you begin to think about what you have to do to make that happen and some people conclude they do not want to do that work. They would rather settle for mediocrity.

The Solution

It is harder to continue losing money than it is to make money. Think about it. When you are losing money, you not only have the work to do but you also have the draining worries associated with losing money. How do you think I know that? The solution is to make up your mind to be prosperous.

Now assuming you are losing money or not making the money you want, how do you change that? The companies I work with follow a proven program for success. How do I know? It has taken quite a bit of time and experience to identify the fundamentals of running a business that everyone can follow each day. Part of the experience was finding the people who run successful companies.

If you are using the Internet as part of your marketing strategy, who are you following. Right up front: don’t follow me except when it comes to blogs then read my Blogging for Profit Series – it will help you. So who should you follow? I pay attention to people who are obviously successful. When I met John Reese and had my picture taken with him outside his Lamborghini I knew he had achieved a measure of success and was delighted to have that opportunity of meeting him. He was gracious is very focused on sharing what works for him. John understands there are not limits to the amount of money in the world and if John Reese makes $20 or $200 or $2000 million, there are still millions and even more you can make. I highly recommend John’s material.

In 1990. I was in Aspen Colorado at a three day summit for people running companies owned by an investment firm. The hosts of that meeting were two brothers whose net worth was at least multiple billions of dollars (yes that is a B). The learning curve for me at that time was fast and furious. I learned very successful people have a very clear definition of their business, the direction of their business and profit goals are clearly defined and the support structure necessary to achieve their business goals is soundly in place.

To The Point

Today at the start of every consulting project I reach agreement with the owners and management team on the definition of their business and the near term revenue and profit goals. We then move onto growth rates and setting the procedures and processes in place for achieving those goals.

This process is provided to everyone interested in the complimentary mini-course How To Increase Profits by 30% or More In 90 Days or Less (Register Here). This course is as relevant for internet marketers as it is for billion dollar companies.

It all starts with a clear definition of what you want and what you are prepared to do. Once you decide, follow a proven roadmap. Do you think it is coincidence this blog is named “Roadmap To Extraordinary Profits”? By the way, over time certain of the tools and techniques used in achieving extraordinary profits are refined. Like you I pay close attention to the tools and techniques developed by experts to help your business. I frequently mention the people who continue to help me with their training. The experts on my list are there because they help me based on my interests and my intent on using what I learn for myself and clients.

For those who say their business is Internet marketing I say your business has to be more clearly defined. Ed Dale is applying “the buy em and flip em model” for web sites and has evolved from a number of business models. I think Ed has a clear definition of his business but I can’t define it. Brad Fallon has a very traditional business model with search engine optimization as the engine. Frank Kern who may be an idiot savant, has a clear business model of monetizing small niche markets. Dan Kennedy is a copywriter and direct response marketing guru. Bill Glazer is an information marketer. Dan and Bill also run the college of direct response marketing through their newsletters, seminars and information products. Ken McCarthy is an educator. His System Seminar teaches people. Ken spends some of his time and resources on non-direct teaching but he loves to teach and does a great job doing so. I could go on but you get the point. Look at any person that you view as success and generally what business they are in is clear. Don’t reinvent the wheel. Have a clear definition of your business and a clear measurable goal for your business. Then measure the progress frequently.

I cannot emphasize enough the importance of measuring progress frequently . I develop a key factors report for every company I work with that tracks progress. For example in a retail business we track sales and gross margin trends. In the contracting industry we track flow of requests to bid and make sure bids submitted and ultimately the work completed tracks with the gross margin goals. In those industries and all others where I do work we always have an annual plan of revenue, margin and profit. Again this is detailed in the currently free course How To Increase Profits by 30% or More in 90 Days or Less

Avoid thinking tools are your business. The Internet, SEO, direct response marketing, copywriting, niche marketing, video, podcasts, autoresponders co-registration, infomercials, and more are tools. Recognize these are tools and continually ask yourself what are the tools that will really help your business the most. Then as others point out so well, what are the activities that need your skills and which ones should be outsourced.

Allot of times I write for my own benefit meaning it crystallizes my own thinking and in order to write about a topic you need to have a level of experience with the subject matter. This article for example originated because I have not personally focused on a clear definition of my own business and I have not completed a clear financial plan with action steps for myself. I am now doing this and I am optimistic this will be my best year ever (and I have had some really good years.)

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.