Managing Partner Time To Be Great, LLC Global Independent Distributor Healy, Vollara, Xelliss, BEMER Business and Real Estate Coach, Consultant Professional Speaker, Author
The WSJ reports Moonfruit went from 400 followers to 47,000 followers in about a week using a contest that became popular and viral fast. Other similar success stories were reported. When you read this article Click Here For The Story I suggest you consider the missing link. Now in all fairness the link may not be missing in the examples reported. However, this key success factor was not addressed in the article.
The Missing Link
Think of a funnel. This story is about using the incentive of a contest to reach out into the cloud of a very popular social media site which of course is Twitter. This strategy was very successful in that the number of followers increased rapidly. However, followers have no value unless they are people interested in your offer – the offer for products and services that earns you money.
Followers need to be converted to a contact data base where you have their name and email contact information. That step is moving followers through the marketing funnel. Now that step can be bypassed if a follower goes directly to your offer and buys. At that point you also have their contact information. Again the goal is to develop this contact data base so you can communicate with these people who have said they are interested in who you are and what you offer. That communication then is intended to further cement the relationship and when the person is ready they will buy. You have not idea when they will be ready so building the relationship is the key.
In the current environment there is an opportunity to move people from followers to a contact data base where you can message them and by pass the email system. That option is to move them into a group on Facebook. There is an inherent limitation to that in that Facebook limits group size for sending messages to 5,000 people. Many people are setting up fan pages which do not have the limitations of a group. However, messages to fans currently are not sent to their Facebook inbox which is not as effective as groups.
My advice is to use the assets of social media with the goal of developing your own asset which is your customer list and prospect list. Then there is one more thing: communicate with them.
Sharing with all my readers the energy of peace, happiness and abundance
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is business owner and an expert business consultant, direct response and social media marketing and social networking security expert . Steve is focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.
In the same week I received a message on a special report from the Motley Fool on what Microsoft is worried about and a message from Chris Lang on the new Google operating system that looks like will be launched in 2010. Chris does a great job summarizing the major benefits to this and now I understand what Microsoft may be a bit nervous about.
I have not seen Bill Gates or Steve Ballmer discussing this but I am sure they will soon as their shareholders will want to understand their plans considering this move by Google. Just think of this: $200 will operate very fast and efficiently. I wonder what the equipment and chip manufactures think of the pending development?
Watch the video, then pay close attention to my brief closing comments. These points are what you should be doing today to take advantage of what is available right now and to take advantage of this OS when it is released.
Notice how important Chris feels the Google Friend Connect feature is to the Google strategy. If you look to the right you will notice I use the Google Friend Connect application. How do you install this. Well I am happy you asked. It just so happens I did a video on this a while back and here it is. Wait before you watch it, make sure you read every word of this article as I close with some mission critical advice.
Now what is the one common element to all these features and benefits? Have you ever tried using an Google application that you have set up without your Gmail user name and password. Do you think that information might be very important to have very secure? I do and I recently paid a very heavy price for inadequate security and trusting this information to another. You now know what to do.
Sharing with all my readers the energy of peace, happiness and abundance
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is business owner and an expert business consultant, direct response and social media marketing and social networking security expert . Steve is focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.
What does visualization and The Law of Attraction have to do with
Building Business Profits which is the focus of my business consulting
practice.? Visualization of results.
I became aware of all this when I saw this interview of a guy from
Australia that shows the tool he and Frank and many others use
including myself now. You really do have to see this:
So what is it about Aussies anyway? They seem to totally
have this figured out, especially when you consider that
the land down under is where we got…
***********************
The Secret
***********************
I’m sure you’ll agree that was life changing all by itself.
And now, this guy has added another dimension to the
Law of Attraction that ramps up how fast you can manifest
anything you want into your life.
************************************************
This makes the Universe say YES even faster!
************************************************
He even got marketing expert Frank Kern excited about it.
If you haven’t heard of Frank, well, he’s a marketing genius
who makes millions of dollars online. Everything he does
seems to turn to gold.
But he’s not exactly what you’d expect when it comes to using
The Law of Attraction to manifest your goals and desires.
You’ll hear his personal experience with this when you
watch the video:
So, if even HE is doing this, what does that tell you about
how effective this is? Bad news for the naysayers who think
it isn’t for “regular” people, or the Law of Attraction is
some kind of mumbo jumbo.
Only thing is I’m not sure how long this will be available
at NoCost.
So if you’re really serious about increasing your power to
manifest anything you want into your life super fast,
you need to check this out right now:
I’ve already started using this, and I strongly recommend
you do too.
All the best,
Steve
P.S. I’m extremely excited about this, because it could
literally transform your life. So be sure you share your story
with me when you start doing this, OK?
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is business owner and an expert business consultant, direct response and social media marketing and social networking security expert . Steve is focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.
I hope you understand this is not an Republican vs. Democrat issue. This is our government playing a role where it doesn’t belong and when it does the consequences we experience.
Sharing with all my readers the energy of peace, happiness and abundance
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
You didn’t ? I honor your love for accepting all in this country as is and the direction it is moving.
You did? How cool is that? Did you notice the song at the end of the video. Here is a video of that song. Click Here
DOUBLE BONUS
Did you notice the information on the organziation who published this video? It is from The Kick Them All Out initiative and I am now a card carrying member. Decide how you feel about it and Listen To Your Heart. There are 761 people who have paid attention and pledged to vote so all incumbants are fired.
Michael McDonald paused between songs and shared a few things of importance to him. Peace was clearly the energy he was sending during a pause before continuing singing with his powerful voice songs like “What A Fool Believes” and more.
Michael talked about something that I don’t normally think a lot about. That is the VA or Veterans Administration. He expressed his support for the one agency that is established to help those who have given all or a part of their life to protect the freedom of this country. He was specifically talking about the men and women who serve on our front lines. Michael McDonald was also asking all of us to consider what conflicts make sense for us to support and those that don’t. With the next breath he said in effect .. once we as a nation choose to enter a conflict, we are responsible for taking care of those that serve.
Thank you Michael for that reminder. On the Fourth of July and every other day we honor those who serve to preserve our independence, liberty and freedom.
I had not considered the Veterans quite in the context of the purpose of the Veterans Administration. Michael is right and it our responsibility to take care of those who serve in the military. I am talking about the people who serve to protect our country whether we agree with the specific conflict or not. The point is they have left their homes and their lives to protect our right to life, liberty and the pursuit of happiness.
My view is most people working at a desk job being paid by the working people of this country, through the bureaucracy of the government, are not serving our country by this definition. In fact most are leeching off this country. Yes you read that correctly. Most people working in a government job are leeching off this country. In all fairness they are not waking up in the morning thinking that. Most are intending to do a good job. I am not in any way blaming the workers. We have permitted a system to develop where their job in most cases has nothing to do with foundation principles of the declaration of independence and constitution. Yes most jobs created to protect our right to independence, freedom and peace are unnecessary because we have allowed laws and programs to start and grow that have nothing to do with the role of government.
As a country we have developed a “you take care of it” attitude and elect people who say they will solve those situations in this country we define as problems. But the problems have become worse. The national debt is incomprehensible and just one program, health care, recently proposed by Obama will add an estimated $10 Trillion dollars to the national debt over the next 10 years and not make a dent in the number of uninsured. Obama has led the parade to stimulate the economy with bailout money saying the stimulus package will contain unemployment to 8%. Now after disbursing hundreds of billions, Obama says unemployment will be 10% this year or higher.
There are other forums that examine what this man who is our president is doing and the impact of his leadership in much greater detail. However, this is actually not intended to bash him since every administration particularly since the 1930’s is accountable for implementing policies and programs that have nothing to do with the role of government as defined by the constitution. Most of what we have allowed to evolve under the umbrella of programs, rules, regulations is simply not necessary and stifle freedom and liberty.
Have you thought about the foundation principles that are intended to guide what our government does? Have you evaluated your point of view as to what freedoms you feel you have relinquished by what we have allowed others to do and implement in the spirit of the so called common good? Have you asked yourself what is really necessary to be done by the government? I will be honest in saying I am not totally sure as to what is all necessary so one way of getting to that answer is by asking the question what is not necessary. The following is part of my list based on the foundation principles of life, liberty and the pursuit of happiness. My list is also based on the foundation principle of individual responsibility.
Programs and Spending That Are Beyond The Scope of The US Government As Defined by The Intention of The United Stated Constitution.
If you are in another country consider how your freedom is affected by the programs implemented by your government.
Social Security: Eliminate it. For most of this country’s history it didn’t exist and it never should have been enacted. There is no basis in the land of freedom that says because I am working I must pay into a fund to fuel the retirement of some else which is what has evolved because my government has taken this money and used it to fund wars and debt. The money deposited into social security is not there. I don’t want anyone to tell me what to do with my money. Why is it that we stand for other people to dictate what we do with our money? We intend to fund a few basic common interest services the first being the protection of independence, freedom and liberty. Along with a few other services for the common good our constitution intended for government to have a limited role in our lives.
Welfare, Medicaid, Medicare and all social welfare programs: The same as social security. Cut them right now. Yes right now. Our government was not formed for the purpose of creating and administering these programs. Am I insensitive to the needs of others. Not at all. As a brief story, I was in an accident with my father when I was very young. He made very little money and it was about 2 months before he could return to work. We were both in the hospital for weeks. There were no government programs, there was no health care. Me, my dad and my family made it through this. Was that period a challenge? Of course but I developed the appreciation for the neighbors and strangers who knew we needed help. Does this mean there should be no system to help those who clearly cannot be helped by friends, family and community. No it does not but as soon as we say there is an exception, politicians take it and expand it.
Rules and regulations: Since when does the constitution of the United States have anything to do with rules on smoking, seat belts, prescription medication, infant seats in cars on airplanes, handicapped friendly bathrooms everywhere, and more. Get rid of the rules. If I choose to not wear a seat belt and I am hurt in an accident let my insurance company say we are not paying your medical bills since you were not wearing a seat belt. If a restaurant chooses to allow smoking, I can go to it or go to one that is non- smoking. Do you see the importance of this? It is not about the seat belts or the smoking or the drugs. It is about freedom of choice and I don’t need anyone to make my mind up for me.
Non-Citizens In the US – open the boarders but don’t ask me to fund your schooling or guarantee your children the right to be admitted to the schools I have paid to be built and staffed. I don’t have to support you,although that may be my choice. I don’t expect from you any special considerations and don’t expect any from me. You can become part of the community and the school system when you are a citizen. No I am not agreeing to make everything multi-lingual. We didn’t print everything in German, Polish, Russian and more during the period when people from many nations came to this country and there is no reason to do it now. See the above comments on social welfare and do you think that some of the incentive for coming to this country would be removed when you remove the social programs?
Legalize drugs ... all of them. I have no interest in taking any drug currently classified as illegal. If you want them, that is your business and as long as you harm no one else do what you want. Laws do not change a person’s actions and we are spending billions in an effort to control a situation that is not controllable.
Gun control… none. End of discussion. We have a right to have arms as spelled out in the Constitution. This is not about how you feel about guns. This is about life , liberty and the pursuit of happiness. There are 18 proposed bills being circulated in Congress right now intended to compromise our Second Amendment right. I say anyone associated with any bill intended to compromise the rights under our constitution be required to move out of this country to another place more in alignment with their values. I choose to live in the country because I align with the rights of our constitution.
Other Country Situations: There are brilliant people all over the world. I support a very strong national defense and then keep our nose out of other people’s business. At those times it is clear other people’s agenda is to compromise our freedom and peace we do whatever is necessary. Stop funding other people’s agenda. Did you know that Nigeria is first on the happiness index and the US is 46th out of 50 countries studied. Now what makes you think anyone else is seriously interested in our agenda for them.
Taxes: simplify simplify simplify….a national sales tax to fund defense, our interstate commerce system and our Judicial system is about it. Regarding the judicial system at the Federal level, that process needs to be held accountable for upholding the values of our constitution and if individual justices do not do that in the opinion of the clear majority of the population they will be removed. Yes we need a system that allows for the people to determine the composition of the Supreme Court and not the bureaucratic process intended to accomplish the agenda for what someone else believes is the common good. Yes we need a system that does not guarantee a job for life when appointed to the Supreme Court.
Airport security- Do you have any idea how ridiculous this is? I am totally in favor of profiling. I am totally in favor intelligent security. Watch the first Dirty Harry movie ” if you see a guy running down the alley with a ______ and a butcher knife you know he was not out collecting for the Salvation Army.” Enough said. If you don’t prefer that example, do you remember Flight 93? People are capable of being responsible for their own protection. The violations of individual rights here are off the charts. Teach the passengers to pay attention and do whatever it takes. Will there be mistakes? There are huge mistakes now and the system is stupid.
Department of Justice – totally out of control. Look at how stupid it is to lock up brilliant minds who have perpetrated millions and billions of dollars from people. Here is the deal: Have an apartment complex in the most economically challenged section of the country and make them pay $50,000 a month for a room. Then mandate they use their mind and talent to legitimately make and pay back double or triple what was lost. Michael Millikan was convicted, went to prison. He now is paying major taxes based on the value he is creating since being free. Look at what could have been paid had he been simply told …go to work pay it back and by the way, if you don’t work it the right way we will put you in the place where we send people who kill, rape and more. Your choice.
The Fourth of July: God Bless America The Land of the Free
All I am talking about is freedom as I see it. I certainly have just touched on the surface of my views as to some of the structural issues. Don’t define my freedom and I surely will not define yours. Don’t interfere with my life and I won’t be interfering with yours. Obama, as for you and all the other people in office with the intention of sucking freedom and liberty out of us, I intend for you to have another job having nothing to do with my life and and the lives of anyone else.
Obama, I don’t like your misrepresentations about authenticity and transparency. I don’t like your socialistic agenda. A free market economy has built in checks and balances. Respectfully, you or any other government office holder has no business being involved with General Motor. AIG , or any other business that is failing. If that means the country enters a recession or a depression, those are the cycles of life. The structural solution is a consistent adherence to foundational principles. Those principles without any doubt are clearly spelled out in our Declaration of Independence.
I pay attention to the conditions that our founding leaders experienced that led to the Declaration of Independence and the formation of the United States Constitution. I stand up and say to you I am for the principles of life, liberty, and the pursuit of happiness. It is time for a new structure that is in alignment with those principles.
What am I going to do? First I am beginning to challenge people’s complacency. Second I am going to start paying much closer attention to how elected officials are voting. I will participate in every election and vote no for anyone proposing solutions that are outside the scope of government.
My name is Steve Pohlit and I stand for Independence, Freedom and Peace. Now what do you stand for?
This is about an amazing opportunity and it is not about Bill Bartmann’s buy bad loan portfolio strategy detailed in Buyout Riches. That is the topic of separate articles.
Of course I know this is an amazing opportunity because I have been working with this situation for over three months. I know the markets, the business, the customers, the key people who will implement the solution that I crafted.
Personally, I would write the check for this entire deal like yesterday. I know there one or more resources who will recognize this a jump on it. What is it?
This is a family owned business that is 107 years old. The company has developed a product line in a specialty niche of a much larger market. However the market segment for this niche is estimated to be about a billion dollars in the US alone. Now I know this word …billion… is used a lot and soon we won’t pay attention unless the headline has trillion in it. Think I am kidding.
Today the WSJ released a report that Michael Jackson has sold 2.3 million albums in four days since his death. The reaction is ..so! We are conditioned by so many numbers many have no meaning. Back to the 107 year old company:
They contacted me in March and said they needed help. I don’t have much time to tell all the details right now so let’s “cut to the chase” I quickly determined that this business had experienced a series of unique events that drained them of cash. But unlike nearly every other business I had seen, this company has what every business would die for. This company has a large hungrey crowd for their product and the revenue and gross margins from this business are very very strong.
So most people cannot understand how this picture can turn to where a receiver is appointed by the courts and the company is targeted to be liquidated. With the help of Bill Bartmann I have a fairly good understanding. More importantly, using my radar and following Bill’s advice of being able to recognize opportunities, I see the upside here and it is very significant. Let me repeat this …the upside is very significant and I see minimal downside.
If you want to know more and if you are able to act fast and if writing a check for $50k or $1.5 mil. does not cause your heart to skip a beat, contact me for all the details. Don’t email me, call me at 727-587-7871. That is my direct line but you most likely will need to leave a message and I will get back to you fast.
Sharing with all my readers the energy of peace, happiness and abundance
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is business owner and an expert business consultant, direct response and social media marketing and social networking security expert . Steve is focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.
BILL BARTMANN
Listen to BILL in a FREE TELESEMINAR
JUNE 29th at 8PM Eastern
The Billionaire Business Coach Win big in a down economy
Bill is the MASTER at creating wealth in a down economy (or any economical situation for that matter). He knows how to win big even when the economy is screaming you can’t. You may have seen Bill on the cover of Inc. Magazine as the “Billionaire Nobody Knows”, or watched him recently on major network TV. Bill’s in the news daily because his book, “Bailout Riches”, is creating a real stir. It’s about how you can benefit–directly and fast–from the government bailout.
Note: Bill’s new book offers great insight on how our financial system is operating today. I purposely avoided using the word working. Part of what Bill has taught me was used in writing the article Financial Crisis, Turnaround Consulting which is in direct response to a person experiencing a financial crisis.
Bill Bartmann is the “Billionaire Business Coach”. He is the only self-made billionaire who has devoted his life exclusively to teaching others. Bill is the leading authority on entrepreneurship in America. He has created seven successful businesses in seven different industries. Including a $3.5 billion, 3900 employee international company that he started from his kitchen table with a $13,000 loan. He has been named National Entrepreneur Of the Year by NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation. His companies have been named by Inc. Magazine as one of the 500 Fastest Growing Companies In America – four years in a row. He has been awarded a permanent place in the Smithsonian Institutes Museum of American History and awarded the American Academy of Achievement’s Golden Plate Award as one of the Outstanding Achievers of the 21st Century.
Millions of people have seen Bill on ABC, NBC, CBS, FOX News, CNN and CNBC. Bill’s expertise has been featured on Sheppard Smith, Neil Cavuto and Donny Deutsch. He has been profiled in Forbes, Fortune, Inc., Bloomberg, Business Week, New Yorker, People, Wall Street Journal, U.S. News & World Report and USA Today.
Did you know that Bill issues a FREE newsletter frequently and conducts on line training through his Billionaire University? Want to know more about Bill Bartman and see him on video explaining more about his background and keys to success? If you don’t know his story, this is well worth a few minutes of your time.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
USA Today published an accurate article today based on my experience. This article is on how an increasing number of companies are using Twitter to communicate with customers. I am connected with a number of the companies referenced in the article and have seen how they are using Twitter and other social media sites. Like the USA today I think they have it more right than wrong. I also know the vast majority of businesses have no idea what social media is or how to use it.
I think it is important to establish some credibility when publishing a point of view on social media. I have included here my comments that you will find connected with the USA today article.
My experience with social media started about 14 months ago with Facebook and extended to Twitter and others about 6 months later. My sole purpose was to understand how to use social media for effective marketing. Effective marketing is building trust, authenticity and transparency.
This article is right on siting a number of companies effectively using Twitter and other social media services. Twitter is a very effective service for me as it is an integral part of building several businesses. Manifest Mastermind, http://manifestmastermind.com has been build entirely using social media. A recent large business consulting project is a direct result of using social media. My consulting practice is presented on a blog and includes YouTube video at http://irconsultinginc.com
There is work involved in all of this and the work needs to support a strategy. I feel the people who question the usefulness of the tools don’t understand them and don’t do the work.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
In 2006, author Bob Scheinfeld published a book titled: Busting Loose From The Money Game. I purchased the book based on the recommendation from another admired author and read it once over the course of about a week. I then went back and read it more closely, made notes, highlighted sections in yellow. In short I really studied this book.
I had not been exposed to most of the information in that book to that point. I was very skeptical even after studying it in-depth. This was because the concepts were so different from anything I had imagined. However, I found a part of me saying it made a lot of sense.
Over the subsequent three years, I have learned that Busting Loose From The Money Game was based on what is known by scientists as the discipline of Quantum Physics. During this time the movie The Secret was released. There has been a growing awareness of The Law of Attraction. Quantum Physics supports The Law of Attraction.
Here is a real life example from personal experience. If you have followed the articles published in this blog you know I have a lot of very valuable business experience. I use this experience to help companies improve their business performance and in some cases help them if they find themselves in a difficult situation (business turnaround consulting).
When I was near graduating from college I decided that I wanted to be a CPA and work with one of the Big 8 (at the time) firms. I visualized that experience as best I could, I interviewed with a few firms and I was not hired…then. I ultimately relaxed that idea, but I did become a CPA and also went on to earn my MBA. Both were credentials I decided I wanted to have because one day I wanted an executive position and be in the board room running a large business. I felt those credential would help.
I was relentless on that idea. I felt certain it would happen. Nine years after I was not offered a job with one of the Big 8, the number one firm in the world hired me . I went on to have a marvelous experience there for 10 years. I left and went right to being a senior executive of a $360 million company. I was in the board room with several other senior people running that company. There is a lot more to this story including some of the near total disasters I experienced but the point is I attracted that which I was focused on consciously or otherwise. That is The Law of Attraction. “Like attracts like”.
Today in business and in all areas of my life I am continually creating the picture that I want to have appear. Now if you asked my most recent client how that turned out they would say not very well. I would say one chapter is closed and another is beginning. Soon I will prepare another article on change and surprises. For now I say to you, The Law of Attraction works perfectly all the time. The problem comes in when the outcome isn’t like we thought it would be. Sometimes the outcome is much better and sometimes it isn’t.
In the situation I just finished, the bank decided it was in their best interest to liquidate the company. There is no way on this planet in my lifetime I thought I would understand the bank’s position given the alternative solutions presented to them. However, Bill Bartman’s latest book “Bailout Riches” offers answers. Do you see I was asking questions and I attracted answers. Not only that, but I attracted an opportunity to profit from the current conditions should I pursue what Bill suggests. I don’t think I will but you can.
I love understanding and increasing my connections with that which I intend to attract. I love sharing what my experiences and insight on these topics. Nearly a year ago I had an idea of how I could blend my passion for The Law of Attraction with my experience and skill set in business and particularly the consulting arena. Shortly thereafter, a number of things began to fall in place and today I have along with my business partner have growing business based on The Law of Attraction. That business is Manifest Mastermind. What is most important I work on what I love and some people like it enough to stay as paying members. How cool is that?
My purpose has been to give you a glimpse as to why I immediately purchased Bob Scheinfeld’s latest book: “Busting Loose From The Business Game” I have not read it as I just order it today. I encourage you to order it and for transparency purposes I am not an affiliate and Bob hasn’t asked me to write this and certainly hasn’t paid me any money to do so. For the record I am not opposed to being paid :).
I know this book will have as much influence on me as the first one I read and I am excited about all the possibilities.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
First I want to draw attention to his conclusion: “No matter what your product is, the only way to make money long-term is to make a lot of people happy, and then getting some % of the value you created back, in return. The right strategy to build a long-term sustainable business is to build long-term sustainable value. No amount of viral tricks or optimization will allow you to escape that truth!”
Here are my thoughts resulting from my own experience. Long term sustainable value is an academic dream. Value right now is what is important and if you provide value right now and you continually do that day after day, guess what? Your business ends up providing long term value. When developing the revenue model of your business strategy you must focus on the profit formula that works right now!
The “right now” profit formula delivers value to your target audience at a price that makes you money. If it doesn’t deliver them value and you profit right now you will lose the customer and lose your business. It is that simple.
Andrew goes a bit esoteric for me in his presentation on landing pages, optimization and more. I like to keep things a bit more straight forward. If you are using on line traffic conversion techniques (and I am sure you are) the ultimate optimization is where what you say catches the attention of your target audience and that interest is converted to an action. That acton is simply “I want what you are offering” This applies to the sale of socks or business development consulting services which is one of my offers. There are no exceptions. Ladies and gentlemen business is all about building traffic to your business or landing page and converting that traffic to profitable customers. That’s it.
Sharing with all my readers the energy of peace, happiness and abundance
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis
Paying attention to billionaires who build their fortune is a good idea if you are interested in making a lot of money. Bill Bartman is a self made billionaire. Bill earned his money during an economic situation similar to what we are experiencing now.
More about Bill and the lesssons I have learned following him in future articles. For now here is an email I received from Bill. I recommend visiting his website (Click Here) and registering for his newslettters by email including the gifts he mentions in the following
Dear Steve,
You may not know that I have a brand-new book coming out called “Bailout Riches: How Everyday Investors Can Make A Fortune Buying Bad Loans For Pennies on the Dollar”. If I were you, I would NOT buy it until June 2. Let me explain.
You see, whenever I do something, I like to do it BIG. In past years I’ve rented 27 Boeing Jumbo Jets to fly 6,000 people to Disney World. I also built the largest–and most ethical–debt collection company on the planet. This time, I want to drive my book to best-seller status.
In order to do that, I want to concentrate sales on a particular day, and that day is Tuesday June 2.
What’s in it for you to buy my book on June 2?
First, about the book. It’s all about how you can not just “survive” this major recession, but how you can truly prosper in it. I explain an opportunity that is likely to come around only once in your lifetime:
–How regular individuals can buy bank debt for mere pennies on the dollar;
–Why you need no prior experience to be able to get in this business;
–How you can buy it using NONE of your own money;
–Exactly how you can collect on that debt (stress-free), or simply have others do it for you.
As you may know, the last time an opportunity came around like this, I went from being bankrupt to becoming a self-made billionaire. This time the opportunity is much bigger. Best of all, in the book I hand YOU the roadmap I never had, so your success can be even faster.
=====> Warning <=====
Now don’t get too excited and go out and buy it before June 2! That’s because I have a special bonus package ONLY for people who buy the book on June 2. Not a day earlier, not a day later.
I won’t spill the beans just yet. Let’s just say it will contain more goodies than I put in the book, to give you a real insider’s edge on how to profit from this astonishing opportunity. You can ONLY get the bonuses when you buy my book on Tuesday, June 2 from Amazon.
With the economy as bad as it is today, this book could not be more relevant. It’s tailor made for people with day jobs who want or NEED to start making serious money now.
Bill Bartmann
Action Step
Visiting Bill’s website (Click Here) and register for his newslettter then you will not miss the bonused he mentions in this email to me.
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Christine is awesome. She has an amazing background which I learned when I met her at a seminar a few years ago in Orlando. For now let’s get right into the topic. This article is very focused on two elements that I totally support. Those are the A priority key success factors which she describes as Needle Movers and the management system she describes for defining and implementing the action steps in alignment with the A items. So ignore me and pay attention to her. Regardless do this and your business will soar with the Eagles.
One more thing.. I noticed her post on Facebook and I am republishing this because it is valuable. She has not asked me to do this and I am not an affiliate…I am looking into it though 🙂
Here is Christine……
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Okay, in case you’re new to this, your needle movers are the 2 or 3 tangible results that, when achieved, will change everything for your business, allowing you to move forward FAST! I’ll cover this topic extensively at my Results Now Summit in San Francisco on June 5 and 6, but here’s an overview to get you started.
Many people struggle with a lack of focus simply because they aren’t defining their needle movers and working only on those. It’s vital that we identify the 3 activities to focus on RIGHT NOW that “move the needle” – meaning, they move your business forward from zero to 10 miles per hour, or from 10 to 40 mph, or 40 to 90 mph. You get the picture. Distilling your business to its essence is key here. Needle movers keep you focused on the actions that drive RESULTS.
For instance, maybe to move your business forward you need to: generate more sales leads, close more sales, train up your team to be self-managed. These would become your three needle movers. Further, everyone on your team should have needle movers that they are focusing on and reporting on. It’s important to distill your needle movers to only 3 is because each of these will have plenty of sub-activities surrounding them, and this is a tool to keep you focused and rockin’ toward REAL success.. So stick to three and GET YOUR NEEDLE MOVING!
A Monthly Planning Template to Support Your Needle Movers: Let’s create a Monthly Planning Template to help you stay focused on your own needle movers. Grab a piece of paper and place it lengthwise or open up a new document in Word in “landscape” mode. Now make 4 columns. The first column is labeled RESULT (this is one of your needle movers), the second column is labeled ACTIONS (these are the actions to take to achieve the specific needle moving RESULT), the third column is labeled OWNER (this is the person who is accountable for a given ACTION) and the fourth column is RESOURCES (these are the resources such as web sites, software and other tools or people to help an OWNER complete a given ACTION.)
So, left to right the columns are: RESULT, ACTIONS, OWNER, RESOURCES.
A given RESULT will have usually 3-10 ACTIONS, which may have different OWNERs for each ACTION. There may or may not be RESOURCES for a given ACTION.
I also like to include a TARGET, MINIMUM and MIND BLOWER for each Needle Moving RESULT. You won’t always achieve the exact result you want. This doesn’t mean you have failed! Heck, a result is a result, and it will move your business forward. The TARGET is what you want, the MINIMUM is what you are willing to accept, the MIND BLOWER is what would absolutely ROCK your world.
One huge benefit of needle movers? Anticipation = Power! Anticipating achieving your needle movers keeps you going!)
Need help identifying YOUR needle movers? Join me on June 5 and 6 at my Results Now Summit in San Francisco. Besides a million-dollar education in business acceleration, there will financing opportunities, networking opportunities and enough strategies for success to launch your business into the stratosphere!
To your continued success!
Christine Comaford, Business Accelerator
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author
Email Me, Steve Pohlit to schedule A No Obligation ConsultationOn Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
The goal of any business project is increased revenue and profits. If in some way the idea, project, technology is not able to be measured in terms of increased profitability why bother? A key marketing principle is the best customer is one you already have while you work on programs to bring in more profitable customers. Profitable business is earned one customer at at time which is why even the largest global companies that are very successful have a laser beam focus on customer satisfaction.
Local AdLink is an emerging business with a tool that is intended to help grow revenue and profits. It is an exciting idea and I became intrigued because their business model aligns with the business purpose of connecting with local customers and prospects.
A couple years ago I purchased an ebook for I think $17 or something like and it was about a guy implement local business to customer marketing. I looked at what he was doing and concluded it made sense. So I set up a program at http://localretailmarketing.com Very shortly after that a guy contacted me about a car wash and related services business he had in the Midwest. So we tested this and in six weeks a credible list of 1400 subscribers was developed. Ultimately his business was sold and one of the assets was this list.
Unless You Are Building An Asset, Marketing Dollars Are Essentially Being Flushed Down The Toilet
When I noticed Local AdLinks I concluded that it fit well with the asset building model I advocate. I also concluded my skill set was best directed to teaching Business Builder how to do this. We are just starting. However the people who join Local AdLinks with my my team receive an amazing income earning potential business model and support.
The following letter was sent to a local business today (hand delivered) and demonstrates the basic program I advocate. Notice the entry fee. Team members who sell this receive 40 % of the revenue. Do the math. If you don’t join my group, you should steal this letter and program because it is the one that will work for any (for profit) company. That is right – any.
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Executive Summary of Business To Consumer Marketing System and Pricing
Business Goal : Increase revenue and profits using proven on line marketing tools and techniques.
Implementation: Jean Levy will coordinate the detailed implementation plan. Steve Pohlit is accountable for final product and implementation.
Tools and Techniques
Website descriptive and keyword search engine optimized:Ex Largo Florida Dry Cleaner.I understand the business has a domain name.For this program, the dns addresses of the domain should point to my server to allow access for design and edits.
Customer Contact Form on web page: normally we use first name,email address and phone number. The phone number is optional.The contact form is designed using an autoresponder system which essentially is a system that automates messages to people who register.
Autoresponder Sequence: generally a series of messages designed to entice people to the business.We draft these messages and there will be 8 developed delivered at a rate of approximately two per week during the first month. Then 2-4 per month in subsequent months. We rely on the business to help us with the content and promotions for these messages .
Local Adlink 10 Zip code package: this is an innovative system where local companies receive ad placement on 129 search engines and the Local Adlink website. Upon acceptance of this proposal, Jean Levi will meet with you to review all the advantages of Local Adlink which are extensive.This should be tested for a minimum of 3-6 months.All ads we design will include an image and an incentive for tracking purposes. The incentive will be a coupon with an offer defined by Capri.We suggest 20% your next dry cleaning order, Free Car Wash with dry cleaning order receipts totaling $100 and 20% off your next car wash. Note all customers taking advantage of the promotion agree to provide a valid email address for the discount.
Point of Sale Customer Contact Program:Use a 20% off your next order coupon in exchange for name and valid email.Incentive to front desk staff. Offer $.50 for each valid name and email address form submitted.
Pricing:
$1,900 paid up front.For this price:
1-2 page website – you own the site
customer contact form
autoresponder and message sequence
Local AdLink ad
Consultation on implementing Point of Sale Customer Contact Program
Monthly – following the first month of implementation
$100. 00 Maintenance of customer contact program, autoresponder account and messaging
$100.00Local Ad Link test for 3-6 months
We accept PayPal or a check. If paying by check, we will give the deposit information for the Wachovia Bank next door.
Comments:
This is a powerful program when worked consistently and normally takes 60-90 days to see meaningful results and return on investment. The keyto success is consistent implementation which actually builds the asset base of your business.
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Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
Yes! In fact revenue and profit goals are always only achieved with The Law of Attraction.
I can write about my own experiences until I am “blue in the face”…..until “the cows come home” None of that matters. What matters is your experience.
What you focus on expands. You can study how to apply The Law of Attraction in your business or get on the fast track with my help. Actually doing it yourself is more costly when you price your time and calculate the impact on business revenue and profits.
My experience with using the Law of Attraction is extensive. For example,
I continually image and create successful results with my business clients.
With my mastermind partner:
We imaged and created a successful membership site Manifest Mastermind which is based on The Law of Attraction.
We Imaged and created a successful social media marketing business.
Your company with revenues exceeding $5 million need help with profitable growth, business turnaround or crisis management.
You would like to discuss how social media marketing can drive targeted traffic to your business. We are very interested in working with companies selling consumer products.
If you are interested in learning more about the Law of Attraction, you are invited to register for our free course at http://manifestmastermind.com I see increasing evidence of The Law of Attraction working perfectly every minute of every day. I encourage you to consider the information from our free course.
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Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
All the solutions are waiting for you to attract them. That’s right and if you disagree, you are correct. What you believe is true for you. For me, I know what I focus on expands. That is The Law of Attraction and it is always working even in business. If you expect problems you will attract problems. If you look outside for the reasons there are issues in your business, then you will always be finding someone or something to blame. All this solutions for your business start with your knowing there is a solution. Consider these examples:
Last week I began working with a rather large business that finds itself in a cash crunch. The first meeting I had with the owners of this business asked the single most important question relative to this situation. “Do you feel this situation can be solved?” Without a consensus yes answer, there would be no reason to continue. We continued.
I called a meeting on the second day right at the beginning of the day with these owners. I asked them to begin focusing on the picture of success. I guided them to shift their thoughts from all the issues that are pressing to the picture of a well coordinated profitable business with plenty of cash. I said to them we would have this meeting every day that I was on sight and I encouraged them to hold the meeting when I was not there. This week I will give more clear directions on imaging specific success for their business.
In business there are three situations: First there is the current situation. Second there is a situation that is more negative than the current situation and if that trend continues it could lead to what people describe as a worst case. Third, there is the going forward picture of what it is that the team of people in the company will create. Of course my work is primarily focused on the third picture. Since I am not able to discern what others are intending, I spend some time on a worse case scenario designed to protect the business should events proceed quickly to the negative. On balance, I usually spend 90% of my time on designing and implementing the going forward plan.
Solutions to business situations vary depending on the conditions being addressed. The second day into this project calls were received that represented huge opportunities. Day three another call came in that also represented a marvelous opportunity. None of these seemed to be in motion until the owners began focusing on success. They are responsible for their business and they are responsible for attracting success. My work is to help them attract success and optimize revenue and profits. I show them how to continue that process once the project they hired me for is complete.
Does their business suck? Well actually it did up until a week ago. The owners are beginning to see they are responsible. They are no longer blaming external people, places and things. Once you accept responsibility that your are the reason for the state of your business, then you can begin to paint a new picture.
I experience more examples of how business sucks in one week that I could possibly write about in a month. I’ll bet you do to and I’ll bet you have a short list of what they could do to improve the situation fast.
Consider this example: in the town of my most recent client referenced above, there is a very nice building exterior that is a home of a restaurant. From all outward appearances, I anticipated a very good dining experience. Inside told a different story. First the atmosphere was very institutional. However, it appeared to be clean. The appearance of the staff was not one where you knew they had much pride in themselves and so they didn’t have pride in servicing customers. I am sure there were exceptions. But I didn’t attract any that evening. The food was not even close to the pictures on the menu. The beer selection was good and it was good.
That is just one example of “When Business Sucks, Look In The Mirror”. Each of the issues described are fixable in a very short period of time. There are so many opportunities in business for “doing it better” without having to spend a lot of money. The solution starts from within. It starts with the mindset “I am responsible for the outcome of my business.”
In operations, I work with companies on fundamentals. In marketing I recommend solutions and have do it for you solutions. The do it for you solutions are particularly valuable in the social media marketing arena. In all cases I stay focused on proven business principles. These are the ones that are ignored the most because the discipline required t0 execute the fundamentals is routine and boring. It just so happens those fundamentals are where the gold is mined.
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Designer: Local Business Marketing This program is outstanding because it builds long term relationships and profits.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
Social media as an umbrella phrase includes sites and services that facilitate interactivity and community. In that regard blogs and email marketing are included. In fact both are an integral part of the marketing funnel.
This series is focused on using the newer and emerging services for business development. The big three are YouTube, Facebook and MySpace in that order. Fast risers are Twitter and LinkedIn. Currently if you placed your social media marketing attention just on those, there still would not be enough time in a day to manually optimize the benefit of these sites. To develop and implement a business development campaign in most cases requires an effective system that includes automation and leverage of very specifically defined tasks.
Which Site Is Best For Finding Your Target Audience?
All of them! Look at the numbers. Twitter which has moved into the 47th highest traffic spot according to Alexa as of the date if this article has an estimated 6 million users. If you have a business then your target audience is there. Your audience is also on Facebook, MySpace, LinkedIn, YouTube and many more sites.
I suggest stop analyzing this until the cows come home and get to work. The key is knowing how to properly use each account and attracting your target audience to your landing page, blog or website. How you use Facebook is going to be different than how you use Twitter etc. All most likely are going to be linked and you will be using one of several applications to update multiple social media accounts through one interface. http://ping.fm is a popular one that works very well.
Twitter
Twitter is particularly unique since each person has 160 characters for a profile biography and is limited to 140 characters per message. It is also unique since according to Alexa most people stay on the first page of tweet flow (message displays). This is a message ticker tape system. The newest message is posted at the top of the page and that pushes the last message on the page off.
Many people focus on growing a large number of followers. The key is followers who are your target audience. So how do you know that? Start with Internet marketing 101 principles which is a clear definition of your target market. Then what are the primary keywords related to your target audience? Using the search function find out who is tweeting about those topic and follow them. You can expand this by following their followers.
Balance Twitter followers and following by going to your View All Following screen and then looking for those people that do not have a direct message link. You can only direct message people if they follow you. If after a few days someone has not followed you and you are attempting to balance the ratio, click delete. There are some people and services that do not follow much at all but their content is valuable. That is your choice.
More Twitter Tips in future additions. For now this will get you started and will help experienced users. Again this is written with the goal of building business revenue and profits using social media.
Marketing
There have been no fundamental changes in the principles of successful marketing. In order to convert targeted traffic into sales there must value and you must effectively communicate the value. Start with your funnel and using Twitter as example. You are forming a relationship with your target audience. Your tweets should have value. If they constantly scream buy this or that, your efforts will be futile and are likely to get you banned.
Next
In the next article in this series I will take a closer look at some of the features, benefits and pitfalls of specific social media sites. In the meantime, every day you spend thinking about this or trying to figure it out on your own, is a day where you are not optimizing your sales that are possible using traffic from social media. I suggest you get started now by emailing me.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
Below is an email Ken McCarthy sent me and thousands of his closest friends. I have been privileged to attend four System Seminars and one targeted training Ken held for 30 people over a weekend in Miami. Ken has tremendous experience with the Internet and is closely aligned with leadership. More importantly, Ken is a quality person and has always been focused on providing value.
This is an hour interview and I am the first to admit I have no patience with content of that length. However, this is an exception. This is a marvelous interview and well worth your time. Before I turn this introduction over to Ken I want to mention The System. I am not an affiliate. This is a sincere endorsement based on my personal experience.
Now here is Ken and you are in for a great show.
Steve Pohlit
________________________________________________
Steve
If you want to learn how to do something, the smartest
thing to do it find someone who’s done it.
Making a billion dollars is pretty lofty goal, but if
you’re interested I know a guy who has done it twice and
is on track to do it a third time.
He’s always worth listening to.
Recently, he was on the Charlie Rose program and
was on fire.
If you want to be prepared for the next ten years,
watch and take notes.
(It will help too if all you want to do it make
a million.)
Being on line means you are already using social media sites. The question is should you be using social media as part of your marketing strategy? My experience in developing business with social media being part of the marketing strategy, confirms that social media is a “must have” part of your marketing strategy.
What Is Social Media?
Social media are locations where people build communities based on interest. Just like a physical community where there is a wide range of interests and value systems, you will find diversity in sites categorized as social media. Considering the diversity of interests, it is very important to define the audience you are attracting or your target market.
What Are The Best Social Media Sites For Building Business Revenue and Profits ?
The answer to that question depends on your target audience. For example, if you are an engineering firm, you are more likely to find your target audience on Linked In rather thank on MySpace. However, since MySpace has over 200 million subscribers, your target audience is likely there as well. In this example, LinkedIn may be more suitable for finding your target audience near term but MySpace should not be ignored.
We set up profiles for our businesses and our client companies on most major social media sites. We give each site the focus warranted by the target market. When you are attracting targeted prospective customers, you are then working consistent with your profit goals.
Ultimately you must be able to convert that traffic to profitable revenue. Conversion has nothing to do with social media and everything to do with follow up systems. In other words, conversion has everything to do with your sales funnel.
The Social Media Funnel
I started using the word cloud to describe the population of people using social media. I have seen other people use that term as well and feel it is a good description. Tools within each social media site are used to attract people from the cloud to your group, following, blog, landing page or some other feature specifically associated with your offer. However, drawing people to from the social media cloud is not the place to begin conversion. That is the place to begin building a relationship.
The Social Media Cloud to Customer Process
There is no one program for bringing people to your business which is where you have an opportunity to market your offer. Each social media site operates differently. We have spent thousand of hours testing various ways to use the major social media sites. We have a very good understanding of what works from the results we achieve.
We also have confirmed that there is significant time involved in setting this up properly and executing the daily tasks required to build and grow an effective network. The time is significant even with an effective process of in place of focusing on the most efficient tasks and using the leverage of automation and delegation. In addition, the landscape is dynamic which means that you must be alert for social media site changes that affect processes in place.
The time and processes required to build and maintain an effective network for attracting targeted people to your conversion cycle from the social media cloud is extensive. If you are intent on doing this yourself then focus your attention on two or three main sites. Realistically since building a social media network means doing certain tasks daily, focusing on more than two or three sites without an entire department or outsourcing this work is impractical.
The Benefits of Social Media Marketing
The first benefit of social media marketing is that the cloud is huge so your customers are there. Next, the more consistent you are in building your network, the easier it becomes to grow your network since there is a viral aspect. We see evidence of people building rather large followings and groups and enjoying the esteem that comes with the related popularity. That is certain one valid goal.
Our goal is monetization of the value we offer. We are a business and to remain in business, we must make a profit. The level of business success is measured by revenue and profit trends. For clients, we hold ourselves accountable for delivering a 100% return on investment in 30 to 90 days.
To be a client you must have a business that has a sales conversion cycle that is already working for a clearly defined target market. To achieve those results we measure and track all data from the network developed from the cloud all the way through conversion into a sale. Analysis is key if your focus is making money.
Foundation for Success
I have written articles about this, conducted training about this and led client projects focused on this. The this I am referring to is build traffic and convert it. With the numerous social media marketing opportunities, it is easy to take your eye of the ball of sales. When a customer says I’ll take it, that is a very valuable event. You then are responsible for delivering the value of what the customer has purchased and having in place the right customer service support structure for what you are selling.
If there are weaknesses in what you sell and in your support network, all the work you do in social media, Internet marketing, PPC, direct mail, direct sales and more is largely wasted. On the flip side of that, if the revenue cycle of your business is solid you will achieve a high return on you marketing dollar investment.
Next
In the next article in this series we will take a closer look at some of the features, benefits and pitfalls of specific social media sites. In the meantime, every day you spend thinking about this or trying to figure it out on your own, is a day where you are not optimizing your sales that are possible with social media. We suggest you get started now.
Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.
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Recommending a business plans is often a starting point for many advisors and consultants. The challenge is that there are nearly as many recommendations on how to do a plan as their are advisors and consultants.
The single biggest issue with planning is the horizon. Many suggest a 3-5 year plan. If and when that gets done, the plan sits on the shelf in most cases.
I developed my consulting program specifically for the purpose of guiding companies on how to achieve extraordinary revenue and profit growth in a short period of time. Clients are taught to think in 12 month chunks and then roll that back to what has to be done this week to achieve it.
When you bring your targets, to what has to happen today, this week, this month that are required to achieve the 12 month goal and hold people accountable for achieving those interim results, amazing things happen.
In the process of doing this, a company must address what could derail the results. So the point of considering disasters is addressed, but you get there from a different direction. In my experience the top two potential disasters are sudden loss of a key person where there has been little or no backup planning and a company relying a great deal on one or a small number of customers for most of their business.
Exceptions:
Most of the time companies need to think in terms of how what is being accomplished today moves them closer to the goals they have established for twelve months out. In fact most of my work has been to show companies how to install and implement this discipline along with supporting processes of accountability.
There are some situations when longer term planning is required. These include companies where capital spending for equipment and possibly additional facilities is important. For the majority of businesses, negotiating financing or buying a company will require three to five year plans. Lenders will insist on it. While on that topic, there is always money for a good deal…always.
Summary:
Most of the time a business plan should be what you are intending for all in the business to be accomplishing in a reasonalbe time period. Again I usually think in terms of about a year and that year is always rolling. There must be some provision in the case of a sudden loss that would have a major impact.
As for the plan itself, I have found most companies do not challenge themselves to achieve their potential. Often the discussion is along the lines of “well our growth rate this year will be about 5% because that is what we seem to be able to do in times like this” I always ask the what if questions. What if the revenue and profit target was a growth rate of 30% in the next 90 days? How would you do that?
It is interesting what happens when you start asking for ideas…you get them.
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Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
McDonald’s is doing well in the current economic climate as reported by the WSJ and a lot of credit is given to the leadership of Ralph Averez, President. Readers have a number of reactions to this story including some not so flattering.
However the are a number of principles being followed by Mr. Alverez that are well worth paying attention to. These include:
“I love numbers,” Mr. Alvarez says. “I think data used well really tells a story.” He acts to create a continually improving story. For example, modifying menu offering and prices almost in real time. That is a great lesson.
He uses a baseball cap and sunglasses to disguise himself when visiting stores and testing food and service against the standards. There are two lessons here: one stay close to your customer’s experience and two, for awhile people who wear ballcaps and sunglasses and look like Mr. Alverez in disguise, may get outstanding service. 🙂
You don’t win and maintain customer loyalty by cutting the size of the serving. You eliminate all unnecessary costs and them some and keep focusing on increasing the value of the customer’s experience.
My comments posted to this article on the site of the WSJ are republished now:
This is an excellent presentation by Janet Adamy. I really appreciate the statement “I love numbers,” Mr. Alvarez says. “I think data used well really tells a story.” He acts to create a continually improving story. That is a great lesson.
There is a huge opportunity for McDonald’s and others in using social media to increase sales and profits. I suspect that the large companies will turn to their marketing executives who will turn to their ad agencies and say let’s invest in social media. I recommend new thinking as social media is new landscape.
One reader suggests McDonald’s has got it all right. I think they are not in step with on line social media treads. This represents a huge opportunity for them.
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Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
What happens when you apply the 80:20 rule to the activities required for any business to operate?
Extraordinary Profits
A Positive, Low Stress Working Environment
Continual Increases In Revenue and Profits At A Rate That Far Outpaces Your Competition
How do you achieve these goals? Well just take a look at how most companies are run and don’t do what they do. People in most companies spend the majority of their time on activities that have little or no impact on building revenue and profits. Let’s review the components of how to solve this.
First there are only five (5) areas of business that need your attention. Hold out your hand and look at your fingers and thumb – 5. Now follow with me on this because I am not in a room with you to reinforce the point. Hold out your hand and assign each of the (5) pillars as follows:
1.Sales – thumb
2.Gross Margin – index finger
3.Expenses – your “flip em” finger
4.Working Capital – next finger
5.Employees – pinky
80% of your time as an owner or CEO should be spent on these 5 pillars and 80% of the 80% should be spent on Sales and Gross Margin – the first two. When you spend the majority of your time on marketing the right balance of products and services that bring you optimum sales volume and gross margin, you can expect:
Recruiting and retaining the best people is easy,
Liquidity is abundant, and
If any area of expense begins to be out of balance, it doesn’t hurt much while you are bringing it back in line.
Recently I met with a friend who has a professional service that has a healthy price point. Consider the economy is reported to be as week as it has been in 10 years, I asked him if he was feeling any impact. He told his next opening was two months out. Then he hired my company to bring him more targeted prospects. He has alway had a marketing focus the entire 15 years I have known him and he business does well every year. Repeat he has a continual focus on the marketing funnel and is working it all the time.
Spend 80% of your time on Sales and Gross Margin. An alternative is to have a credible firm drive targeted prospects to your business.
Sharing with all my readers the energy of peace, happiness and abundance
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
Every business development article, course, seminar, podcast, video that is on the topic of how to succeed in business starts with this advice:
Define your target audience
Confirm they want what you have to offer
Be certain they have the money to buy what you have to offer
Following that, a meaningful portion of the material proceeds to tell you how to implement those three steps. The remainder of the material then tells you how to attract your target audience to buy from you and how to make a profit doing all of that.
The reason all the training starts with those points is because they are foundation principles. While they are important, there are two attributes that are even more important than the three I have listed. As I considered both it became obvious that the second is impossible without the first being in place. That one has been addressed in detail in a previous article titled: Your Level of Business Success is Linked to One Thing. That on thing is that you must be in alignment with the work you are doing. This article expands on that with additional ideas from Napoleon Hill.
Alignment is not passion. Passion is often temporary. Passion is easy to observe when the business is performing as planned and particularly evident when the business is performing better than planned. Passion often disappears when the routine sets in. In particularly difficult situations, passion can reverse into anger or depression. When you are in alignment with the purpose of your business, you have an awareness understanding and acceptance of business events and cycles. You also have an awareness, understanding and acceptance of life situations not always being that which you prefer.
That knowing results in you staying the course when others may give up. That knowing results in you being confident in the outcome and being able to demonstrate leadership in all situations. That knowing results in you being in harmony with those close to you, employees and others serving your business regardless of the situations.
In that short paragraph I listed the more common categories of people that we connect with to accomplish anything in business. At the heart of any business that flourishes for an extended period of time is a Master Mind. Napolean Hill points out that: “Harmony is the nucleus around which the state of mind known as Master Mind must be developed. Without this element of harmony there can be no Master Mind, a truth that cannot be repeated too often.”
In review, a Master Mind is at the heart of every business that successfully progresses for and extended period of time. Harmony is the key ingredient of the Master Mind. When harmony fades the Master Mind is ended. Being in alignment with the purpose of your business starts by having a clear definition of your own purpose. Then you are in a position to evaluate any business or opportunity and know if you are in alignment with it.
Napoleon Hill writes about harmony being present in every successful relationship whether that be business or personal. Now you have insight as to what is the foundation of harmony.
Sharing with all my readers the energy of peace, happiness and abundance
PS For the first article Titled Mastermind Is Not an Option Please Click Here
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
Every business development article, course, seminar, podcast, video that is on the topic of how to succeed in business starts with this advice:
Define your target audience
Confirm they want what you have to offer
Be certain they have the money to buy what you have to offer
Following that, a meaningful portion of the material proceeds to tell you how to implement those three steps. The remainder of the material then tells you how to attract your target audience to buy from you and how to make a profit doing all of that.
The reason all the training starts with those points is because they are foundation principles. While they are important, there are two attributes that are even more important than the three I have listed. As I considered both it became obvious that the second is impossible without the first being in place. That one has been addressed in detail in a previous article titled: Your Level of Business Success is Linked to One Thing. That on thing is that you must be in alignment with the work you are doing. This article expands on that with additional ideas from Napoleon Hill.
Alignment is not passion. Passion is often temporary. Passion is easy to observe when the business is performing as planned and particularly evident when the business is performing better than planned. Passion often disappears when the routine sets in. In particularly difficult situations, passion can reverse into anger or depression. When you are in alignment with the purpose of your business, you have an awareness understanding and acceptance of business events and cycles. You also have an awareness, understanding and acceptance of life situations not always being that which you prefer.
That knowing results in you staying the course when others may give up. That knowing results in you being confident in the outcome and being able to demonstrate leadership in all situations. That knowing results in you being in harmony with those close to you, employees and others serving your business regardless of the situations.
In that short paragraph I listed the more common categories of people that we connect with to accomplish anything in business. At the heart of any business that flourishes for an extended period of time is a Master Mind. Napolean Hill points out that: “Harmony is the nucleus around which the state of mind known as Master Mind must be developed. Without this element of harmony there can be no Master Mind, a truth that cannot be repeated too often.”
In review, a Master Mind is at the heart of every business that successfully progresses for and extended period of time. Harmony is the key ingredient of the Master Mind. When harmony fades the Master Mind is ended. Being in alignment with the purpose of your business starts by having a clear definition of your own purpose. Then you are in a position to evaluate any business or opportunity and know if you are in alignment with it.
Napoleon Hill writes about harmony being present in every successful relationship whether that be business or personal. Now you have insight as to what is the foundation of harmony.
Sharing with all my readers the energy of peace, happiness and abundance
PS For the first article Titled Mastermind Is Not an Option Please Click Here
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
If you are in a for profit business you must have a continual stream of customers that buy what you offer. If you don’t have that working nothing else matters. Given that, what is your priority? Correct…Marketing!!
There are only three ways to increase revenue:
1. Sell more products or services to an existing customer
2. Sell the same amount of products or services to a customer at a higher price
3. Add more customers
When anyone visits your business that is traffic. When anyone who visits buys your offer that is conversion.
Recently, article posted here have been highlighting social media marketing for business. That arena is increasingly being used to generate traffic. I have helped many companies implement marketing programs that use a combination of tools including: a blog, a website, pay per click advertising, email marketing and more. These are all tools that work when used properly.
The landscape is changing with droves of people pouring into sites like Twitter, Facebook, YouTube and more. There are many people who claim to know why social media sites have become so popular but the reasons don’t matter. The facts are that there are huge numbers of people entering these sites and others like them for the first time each week.
Open up a Twitter account at Twitter.com and use the search feature at the bottom of the page and type in the keyword phrase social media. Then begin to click on profiles and discover how many people are referring to themselves as a social media expert.
Key Point: If your primary intent is to do business, having a growing network of connected people on Twitter or anywhere else for that matter means nothing if they are not buying your offer. You have traffic but they are moving on by and the conversion piece of the formula is missing. So when someone calls themselves an expert ask them to show you the profitable business they have developed using social media. Don’t be surprised at the lack of response.
We started from scratch and developed two businesses that are profitable and cash flow positive using only social media. Social media we used includes a blog for each business, and a network we grew on several of the larger social media sites.
There was a lot of work involved in doing this. I know because I did a lot of it and so did my business partner. Brian Campbell is the strategist on the detailed steps needed for this to work. Does this mean we are experts? It means we really have a lot of skills, and now systems, for building meaningful market share in important niche markets.
My Top Two Recommendations for Businesses Wanting To Improve The Effectiveness of Their Marketing
1. Building a contact data base is key. Effectively communicate with that list. This is not new and remains a foundation principle. It is still an alien concept for most companies.
2. Have a find tuned marketing plan, budget and return on investment monitoring in place and reviewed weekly and for some actions, daily. All activity must be focused on building traffic and converting that traffic.
Closing Comments:
The social media landscape is hot and getting hotter. But there are also other proven business development tools including pay per click, email marketing, print media, electronic advertising, trade shows and more. Each must be evaluated and tested in terms of benefit to your business. You can invest your time and that of your employees or outsource a lot of this. If you want fast results, outsource. If you do, again migrate based on priorities and test.
Sharing with all my readers the energy of peace, happiness and abundance
Email Steve to schedule A No Obligation Consultation On Building Your Business Profits. Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.
Let’s look at what people think about most of the time.
We think about doing our work so we make money or in increasing numbers we think about finding work so we make money.
We think about our relationships. Our thoughts may be how loving that relationship is or possibly how troubled we are.
We think about taking care of basic tasks like, eating and taking care of things related to how we live.
In summary, whatever you dominant thoughts, dreams, goals, including your business goals…you are able to connect with others using the powerful tools of social media. Most of the social media sites are free to use. However, your most precious commodity is your time. Start or continue your adventure in social media with a clear definition of what you want to accomplish.
Manifest Mastermind, the business I started in 2008 was marketed entirely using social media marketing. You can attract more people to your business or area of interest using social media.
Steve is the Founder of Manifest Mastermind which now includes training on using social media. The Social Media Source is a resource site for growing your network on line to help you achieve your goals in the areas of financial prosperity, health and relationships. Friend Connect Central is you social media hub…the place for connecting your blog or website to the world.
Steve is also the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate.
You see, whenever I do something, I like to do it BIG. In past years I’ve rented 27 Boeing Jumbo Jets to fly 6,000 people to Disney World. I also built the largest–and most ethical–debt collection company on the planet. This time, I want to drive my book to best-seller status. 
