Business Developmemt – Page 9

Do You Know These Guys? They Know All About The Top 1%

George Ross, Donald Trump’s right hand man and as seen on TV

Wayne Alyn Root, first very popular as he replaced Jimmy The Greek on TV and is the Vice Presidential Candidate for the Libertarian Party

Joe Sugarman, an icon in direct response marketing industry

Wayne Palmer, financial advisor to Robert Kiyosaki

Bill Glazer, expert on direct marketing, partner with Dan Kennedy and much more

Kent “the shark” Middleton, expert real estate litigation attorney and very open with his advice on how to never need his services.

There is a lot more including mp3’s of conversations with each of these outstanding people at
Mega Partnering where you can meet them plus more than 300 successful people who are focused on taking their business to the next level. People who understand it is their network that makes the difference.

Did you know there is a very small difference between those who achieve their goals and those who don’t. Watch this amazing video then come back to the Mega Partnering website
( Click Here) , read about what you will experience. Join me there and if you have any questions my contact information is all over the place including at the end of this article.

Questions about Mega Partnering? Call me…my number follows.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

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About: Steve Pohlit CPA,MBA has been the CFO and COO of major domestic and international companies. Steve has extensive business ownership experience having purchased and started off line and on line businesses. Steve offers his business building experience to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Fast Start To Success With The Accelerated Accountability System

As a business consultant and coach I continue to work with people every week teaching and helping them implement the skills and action steps I know work. My experiences being employed in very successful organizations, consulting with companies across numerous industries as well as running my own businesses have shown me certain fundamentals are pervasive in companies that are successful regardless of size.

The number one attribute that I find in everyone who achieves continually expanding goals is a disciplined focus of their attention on purposeful action. This means that with any goal there are certain steps that are needed if that goal is to be achieved. For example in the real estate investment business where the model is to buy property, add value and resale the property, there needs to be a supply of the right deals, a supply of money for the initial purchase plus renovation and then money from an end use buyer. Intellectually you can understand this formula but to turn the formula into profit there must be action. If you short cut the steps including the analysis there may not be any transactions or if there are, the profit you projected can be elusive.

Name a goal and the steps to achieve that goal can be mapped and once followed the goal will be achieved. This doesn’t mean the exact course is predictable. Taking action on anything is no different that what we experience in say traveling across town or the country. The route is mapped but the experiences can be surprising. When we encounter a delay or cancellation, we move around or through it. Business is no different. Enjoy the process or get out of the game.

So what does all of this have to do with Fast Start To Success With The Accelerated Accountability Program? I will use a recent example with a lady who I coached in front of a live audience at a JT Foxx 360 Millionaire event. Her mission was to become a successful real estate investor and she had done a great job of clearly defining her income goals and time line for earning that income. I challenged her on the amount and time line as they seemed somewhat aggressive considering her experience. However, she supported the amount and timing very well so they remained in tact.

Next I asked her how much time she had to devote to her business and she replied at least 50 hours. Given that I then asked her if she was committed to following the action steps necessary for her to take to achieve a successful transaction in 90 days or less. She said she was. With that response we were now able to move to the next phase which was to detail the steps she needed to take on a daily basis to achieve her goal.

These steps need to be planned by day so it is important to use an Excel spreadsheet or its equivalent for tracking your time. For example, one of the steps is to contact people who may be a source of real estate deal transactions. That amount of time planned for that step will be more in the early part of the 90 day time line as deal flow is key to beginning the process of finding a transaction that will meet your profit goal.

The idea is to have this activity and time plan at the beginning of each week and to track your actual time spent and results of your actions. The accountability part is that this schedule is shared with your coach and if you are not using a coach, it can be shared with a business partner, spouse or a friend. Knowing someone else will be reviewing this information is a powerful motivator to keep your commitments. This is intended to be a valuable tool and not a restraint on your life. The idea is to track chunks of time and evaluate the results. So if you are making calls and having meetings what are the results? You are either making progress or not. If not, how you are implementing your action plan needs to be modified.

I consistently teach The Gold Formula. The gold is in the variance and this applies to anything you intend to accomplish. There cannot be a variance calculation without a plan. Once you have a plan you can compare that to what actually happened and most of the time there will be a variance. The variance will be positive or negative. When positive, keep doing more of it and when negative, make some adjustments.

Will the lady achieve her 90 day goal? It is early in the process and we will know in less than three months. Maybe your goal is to start a business, expand your business, find a new job or a job. Maybe your goal is to be in a relationship or improve your health. Whatever your goal, once clearly defined you can use what I just described to achieve it. Now you know. Now go do it.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

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Wayne Allyn Root Is The Guest..and What They Are Saying

“He is loud, colorful, opinionated, often outrageous and controversial. He isn’t afraid to state his opinions on anything and everything.”

Bill Maher, Former Host of ABC’s “Politically Incorrect”

“The Odds-maker of EVERYTHING!”

Donny Deutsch, Host on CNBC

“It’s no surprise that he has propelled himself to the highest echelons of success in the gaming, entertainment, business and publishing worlds. His exuberance, enthusiasm and winning smile speak volumes.”

Millionaire magazine

Hey Friend,

Above are testimonials about the special guest we’re having on our teleconference call tonight.

His name is Mr. Wayne Allyn Root.

He is a super successful business mogul having started several multi-million-dollar organizations and controls a Vegas gambling empire, dubbing him the “King of Vegas.”

Wayne will be one of our featured speakers at my Mega Partnering event, and as part of my all-content event pre-training series, I want you to join Wayne and I tonight at 6pm Pacific/7pm Mountain/8pm Central/9pm Eastern where he’ll share his insights on his mega success in business and life.

There are very few people on the planet who have the range and depth of real world experience like Wayne, and this is your chance to learn firsthand how he thinks, acts, works and wins.

Needless to say, Wayne is an interesting and charismatic personality and someone you should get to know tonight.

Lines on this call are limited, so you’ll want to be sure to dial in a few minutes early so you don’t miss out.

You can gain access to the by dialing into this number:

218-862-6400

Access Code: 369 2976

I hope you can make it on the call. It starts at 9pm Eastern / 8pm Central / 7pm Mountain / 6pm Pacific.

Best regards,

J.T. Foxx

P.S. The early bird scholarship deadline is near. Be sure to visit http://www.MegaPartnering.com for more details on this once-in-a-lifetime event.

Steve Pohlit

Director: Business Consulting, Top 1 Coaching, and the JT Foxx Organization
Business Consulting, Executive Coach
Turnaround/Crisis Management

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The First Step To Building Business Revenue And Profits

People attending the classes where I teach and who join the coaching or consulting program often think there is silver bullet or magic potion for making money.

I teach audiences averaging 60 or so people all over the US and Canada how to build business profits. From this work, approximately 10% become coaching clients. I open most presentations stating that they will learn the exact formula used with those in the coaching and consulting program.

In the opening portion of every coaching or consulting engagement, I begin with “now comes the first question that I taught in the class”. Some are still surprised when I begin following the exact process that they learned at the event. This is the first step I am giving to you, my loyal readers.

Even though I have taught them all the steps, most have not completed the first step to building business profits. In fact I have been tracking the numbers and when I give the exact formula for building business profits, only 2% as me for the detailed report.

The Difference Between The Class and Business Coaching and Business Consulting:

The difference is the class teaches all the steps and consulting shows the client how to implement the steps. So what is the first step? The first step is to have a clear definition of your business that is in alignment with how you make money. I know this seems simple but most people do not get this right the first try. The definition should be one that you can write in a few sentences and say very clearly in about 10 seconds.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

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ATT, IPhone, IPhone4 – Excellent Viral Marketing for Competitors

I love the IPhone. I owned the first IPhone within 2 weeks of launch and have upgraded to the 3G and then 3GS. As soon as Apple released a new model, I was there for upgrade. Not this time.

I would love to be testing the IPhone4 right now. ATT has pushed me to the point where I don’t want to extend my contract for two years. Why….ATT’s service sucks. It has not always sucked. In fact for well over 2 years I enjoyed my service. Then something changed. I began reporting this situation 6 months ago.

Bottom line .. I want great service at my primary location, had it and now it is opposite that. When I discuss this with ATT the responses are amazing. Tonight was the icing. The lady said “the reality is that the service you are getting is what you can expect” I asked her how much experience she had and she said “my experience level is irrelevant”. Amazing.

So I thought ..well maybe it’s me. However, when I would make comments about my phone and dropped calls, I would hear …”that is so common with IPhone users. So I tested that with people I know with IPhones and that is very true. All and I mean all IPhone owners I know complain of dropped calls.

I would love an IPhone4 However, ATT wins…they have worn me out and I am now waiting for Apple to expand to other carriers. Rumors on line that will be this fall. Regardless of the timing it cannot be soon enough for me.

New IPhone4 owners I am sure you will love your new IPhone and I wish you the best with ATT service.

ATT – you have had an amazing opportunity to dominate the market. You have benefited from Apple’s success and have not taken notes on how they lead. Your negative goodwill accelerates. Verizon and others gotta love it. This is a great example of viral marketing for the competition.

Is it too late for ATT? Not at all ATT could turn this around in a heart beat because customers love the IPhone and they do not like change.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
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LWT: Lead Without A Title by Robin Sharma …Get This Book Today

…”the riskiest place you can be is trying to do the same things in the same way as you have always done them. Few thngs are as foolish as hoping old behaviors will somehow present new results.”

“Every one of us alive with life can passionately drive positive change in the face of negative conditions and you need no title to do that.”

This book offers a road map for transformational thinking and results. What may surprise many people is the how important our attitude is toward consistently small steps forward each day is to achieving huge business and personal success. Written in the style of a story, you will find yourself rapidly moving through this book wanting to know what develops next. I also think you will be going back to this book, making notes and concluding what adjustment you will be making in your life and business.

I love “The Leader Who Had No Title” by Robin Sharma and I know you will too.

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is The Managing Director of Top 1 Coaching/Consulting of The JT Foxx Organization. He is an expert business coach and consultant focused on building massive business profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Key To The Vault of Success

In the early fall of 2009 I was looking at the progress of my career. In the 18 months prior to that point I had created two on line based businesses and knew they would be successful long term. But something was missing and I was trying to pinpoint what it was.

I remembered a presentation by Ernie Cheu who is the author of “Soul Currency”. Ernie told his story of how when things turned south for him he dug deep and reflected on the key success factors when he was riding high. He then began doing again what he was doing then and regained his foundation to move forward.

In my life the number one element that was apparent in every case where I had accomplished huge professional success was this …relationships.

Between early 2008 and fall of 2009 I had developed several business models on line and connected with many wonderful people. However the relationships were different in most cases. I say most because I am blessed with having developed very close relationships with wonderful people who I met on line .

With that brief background you may appreciate my decision in early fall of 2009 to renew my connections with highly successful people. Once I decided that I became very relaxed about the outcome and continued on with my daily/weekly priorities.

And then the phone rang.

From that moment forward I began connecting with an increasing number of very successful people. I didn’t connect all the dots at the time. However beginning in late December 2009 I heard the word “relationships” beginning to echo loudly in my ears and then repeated because the person who called and who I am now working with is all about teaching and being an example of the importance of relationships. Thank you JT Foxx

One of JT’s coaches is Nido Qubein, the president of High Point University.Nido is a remarkable man who came to this country with $50 in pocket and is very prosperous in all areas of his life. He created it and is as excited about what he does as anyone I have ever met.

Recently I was with a group of our top clients at High Point University. Nido delivered a 3.5 hour message to our group. One of us in attendance asked him what his number one point of advice was. Nido talked about his mother and the advise she gave him. She said connect with the experts who are an example of what you want to be. Nido further clarified this in a brief private discussion with me. He said “once you define success for you, find those who you feel be exemplify that definition. Then clarify the attributes they have that you don’t or you need to be better at. Once you do this then it is matter of taking steps to advance your own attributes that you have identified as those being important for you to be where you want to be. Stated another way seek out the experts then become an expert by developing the skills of the experts.

Nobody had ever clarified it for me like that before. But in an instant I got is and I knew that in many respect I have followed that guidance. I also knew I did not follow that guidance to my potential.

Nido was taking about relationships. JT teaches how to develop key relationships all the time. Our coaching, mentoring, consulting program reinforces for our student how to develop key relationships and take action to implement that guidance. Both Nide and JT are talking about the right relationships. That is the key ..the right relationships.

If you are to develop powerful relationships then you must learn how to network, you must learn how to communicate…you must be prepared. There are specific steps we teach for developing relationships and there are those chance encounters that seem to be a coincidence. You never know when a visit to the coffee shop, restaurant, gym, church, grocery store could be the key relationship that makes a huge difference in your life.

I have written about the Top 1 mindset in previous articles. That attitude plus the associated skills and actions is well worth the effort. However, none of us ever accomplishes anything of consequence alone. The more powerful the relationships, the faster you will achieve your ever expanding goals.

Here is an example: JT started his coaching program about the beginning of 2009. It grew to a multi-million dollar a year business in less that 12 months. He hosts on his show well know success stories including Robert Kiyosaki, Jack Canfield, George Ross and many more (visit The JT Foxx Show for more examples) On June 12 and 13, 2010 JT is bring a former leader of a G8 country to Toronto for a major event. We will have a capacity crowd of more than 500 people. VIP tickets for dinner, a picture with this leader who we cannot name for security reasons, plus the event ticket are still available for $495. (email me for more information) The event itself is only $95.

Imagine the credibility of having your picture taken with a former leader of a G8 country. JT still talks about the value of having met and his picture with Senator John McCain. In fact later this year and early 2011 there are additional events materializing that will also be “off the charts” with the keynote speakers lining up. This all happens because of relationships.

Key events are great opportunities to network. Our students are increasingly successful in part because of the networking they are doing at these and other events. Just yesterday in a coaching call I advised one of our students to move forward from a goal of attracting $300,000 in investor money to $14,000,000. With that redefined goal we developed the action steps which will start to be implemented in less than a week. I am confident he will line up a pool of $14 million for investing in his deals.

No matter what your goals are, you will accelerate the achievement of those goals by forming key relationships. Key relationships are with those people who are masters of the characteristics you know are must haves for you.

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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Do You Think The Top 1 Mindset Is Hype…Watch

This is precisely why as JT Foxx says ” there is plenty of room at the top…the bottom is where it is crowded”. The Top 1 mindset is the key to excellence. Watch!!

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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How To Strengthen Our Three Foundation Pillars For Optimal Success

I encourage you to decide right now to take action when any part of this article resounds with you. You see there is an amazing volume of content we have access to in multiple formats including: books, CD’s, videos, blogs, websites, email, seminars and even talking with each other to name a few. I have found that using a system for processing information in away that helps me retain what I want to have become part of who I am is the way for me to progress professionally and personally.

I have developed The Top Five System. This is an adaption of what I learned from Mark Joyner with his Simpleology System and The JT Foxx Organization where we use a daily Top 5 as part of how the business is operated and developed. I initially published an article that shows anyone how to get started with The Top Five System. The focus of this initial article was to encourage readers to use The Top 5 System for business development. I teach this process and incorporate this system in the coaching, mentoring and consulting division of The JT Foxx Organization.

I have found this system to be so powerful that I recently expanded the view of how it can be used to strengthen our Three Pillars for optimal success. This view which you are about to read is based on over five years of intensive research and the application of these principles to a successful business that I launched on January 7, 2009. That business is Manifest Mastermind.

With that launch I was already incorporating guidance on developing our Three Foundation Pillars. Members have been receiving continual detailed guidance on how to excel in all three areas. The Top Five System is a refinement of that work and is a simple way to to expand your success in business and in life.

I recently presented the first teleconference on The Top Five System for Our Three Foundation Pillars for the members of the JT Foxx Coaching, Mentoring and Consulting Group. Today I am introducing this idea to the public. Note there are only Three Pillars and The Top Five System is designed to focus our attention on not more than five (a handful) action steps. Everyone can manage those numbers. There are no more excuses. Let’s begin.

Our Three Foundation Pillars

1. Health

2. Relationships

3. Money

Everything in life falls within one of those Pillars. They are purposely listed in order of priority. Yes money is last. Health is first since without our health, nothing else matters.

Using The Top Five System For Health…An Example

1. Health Description…This would be the business description in the money pillar.

I am a healthy, energetic person who maintains my ideal weight. You can be more detailed in this description

2. Image Target…This would be the financial plan in the money pillar

I release 20 pounds that I no longer need.

3. Action Plan

I am adjusting my eating and exercise habits to achieve my desired image.

4. Time Line

I am releasing 1 pound per week by using 3,500 less calories per week or 700 per day.

5. Daily Top 5

These are the top 5 actions you plan to take to implement your plan of using 700 less calories per day.

This is an example and you should develop your own details based on you new health image which can include a lot more than weight. The key with each pillar is to have a clear picture of what you want to achieve and measurable action steps. With measurable action steps you will be implementing the Gold Formula which I will write about in a separate article.

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

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How To Set Up The Simple and Powerful Top 5 Priority System With Google Docs

I have been testing a simplified tool for moving business forward fast and it is working very well. I use it and all of my clients are using this. It is easy to describe and free.

This tool is linked to the business evaluation and resulting business planning process that are the front end steps of every coaching and consulting client. In summary we arrive at a very clear definition of the client’s business and target market. Now if your reaction to that first step is that everyone in business knows the definition of their business and target market, then next time you have a chance ask them and ask them to explain it in less than 30 seconds.

That one exercise usually takes most people between 2 and 8 hours to master and some actually never get it as they really cannot decide what business they are in. There are clients where I have had to define their business, target market and business goals otherwise we would not have been able to move forward. Regarding business goals, I am mostly interested in measurable goals starting with financial performance and liquidity optimization. Once there is agreement on the financial targets then we can move to the next steps which are designed to define the key actions that are needed to achieve the financial goals.

The end game of all this is the tool that is the topic of this article. Using a Google Doc which can be shared, a Top 5 doc is created. The top part is labeled “Todays Date Top 5” This list the five most important things that need to be accomplished today in order to achieve the financial target. The profit goals you have set this year are met or not by what you act on today. Those five action steps should be ones directed on completing profitable transactions that will achieve your profit plan.

I have been using the Top 5 System for about 2 months now and having all my clients implement it as the results are so powerful. There are two reasons for these successes: First the Top 5 System means you are focused on precisely what is most important. Second I am now implementing an accountability process where each client is required to share their top five with a person they are working with who could be their business partner, spouse or another in the business. They are also required to share their daily Top Five with me while the coaching or consulting engagement is active.

The following video demonstrated the basics of getting started. The video starts right in at the screed for setting up a Google Gmail account. The start page can be found at mail.google.com

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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Customer Service For AT&T’s iPhone 3GS Network

Everyone I know who has an iPhone experiences drop calls. Some more than others. I am no exception except that I don’t accept dropped calls as normal.

In all fairness, my iPhone 3GS works very well most of the time. Recently I have spent time in California, Toronto, Chicago, Edmonton, Alberta. My home is in Florida. With all of this travel I had very little difficulty with service. My service issues begin when I near my home….within about 100 ft to be more precise. I have several iPhones since 2007 when the first iPhone was released. Since then I have had several periods of weak connectivity but overall I have not had a problem. That changed beginning late last year.

Once it was clear to me that something had changed and my phone was not the problem. I began calling AT&T. I think having to do that should be considered as a terrorist interrogation technique. There have been a couple people in that company I connect with who were very nice to talk to and demonstrated they understood the issue. They also assured me the problem would be fixed. The problem is not fixed. And tech support actually misrepresented the action the took. I was told today that an engineer had been dispatched to my home area and found nothing wrong. No engineer ever showed up and the most that was done was for someone to look at some screen and conclude their towers were operating properly. I never doubted that because a malfunctioning tower would be detected and fixed.

If I heard it once I heard this once I heard this at least 5 times just this week. We apologize, our towers are fine. Please be sure your software is up to date and turn your phone off and on as we sent some data or something to your phone. There is a lot more but the bottom line is, this issue is not resolved and the discussions I had with tech support were totally not helpful.

Business Marketing 101: make sure you invest in retaining the people who are doing business with you now.

Business Problem Solving 101: Variance are solved one person at a time.

Business Relationship Building 101: Almost nobody expects technology or any product for that matter to work perfectly all the time. It is how you handle the problem that determines whether you are building positive or negative goodwill.

My Conclusion About AT&T

1. There are indicators AT&T’s network is inadequate and Apple which is an excellent company will find alternatives.
2. AT&T continues to fuel negative goodwill
3. Markets have a way of compensating for weakness. Look at how many companies that were once huge have or are near closing their doors.

Key Lesson For Those Learning Business Principles: Pay attention to what the losers do and then …don’t do that.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

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Customer Service For AT&T's iPhone 3GS Network

Everyone I know who has an iPhone experiences drop calls. Some more than others. I am no exception except that I don’t accept dropped calls as normal.

Business Marketing 101: make sure you invest in retaining the people who are doing business with you now.

Business Problem Solving 101: Variance are solved one person at a time.

My Conclusion About AT&T

Key Lesson For Those Learning Business Principles: Pay attention to what the losers do and then …don’t do that.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

On Line Marketing: The Formula I Recommend And Why

Question: What Is The Goal of Business Growth Marketing?

Answer: Traffic and Conversion!

What this means is that in order to grow your business with new customers, there needs to be a stream of relevant traffic interested in what it is you offer. Your job is to move this traffic from interested to “I’ll Take It” !

Question: How do you move people from being interested to buyers?

Answer: In my experience, people become buyers when a relationship and trust is established. Also, for professional services and many physical products, people want to talk to a person before making a final decision. Contact information including an email address and phone number is very important.

Building A Relationship On Line

The process that has worked for me has at it’s foundation a blog. The blog has a contact capture form with a reason for people to give you that information. Their name goes into a autoresponder system for follow- up messages with value added content. Value added content can be tips, a link to another blog article, examples of what is working and direct educational material. Each follow on email should have a signature with a link for more information and contact information.

The blog is the home for valuable content or articles that offer valuable information. This can be current news and relevant “how to” information. Offering examples of what is working is another terrific way of offering value. Marketing messages can be in the signature and the article itself can be structured so the reader understands how your offer is a solution for their interests.

In summary, the blog and the autoresponder sequence is key to building trust and establishing a relationship. Links in the blog and emails can direct the reader to a direct sales page or a contact page.

With this foundation in place and continually growing, you now have the source of material for valuable updates using social media sites like Twitter, Facebook and LinkedIn. Social Media is a major tool for helping you build your business. I recommend you look at your social media network as an asset for your business that will continually become more valuable if it is properly managed.

Twitter

I always recommend using at least two accounts, one personal and one business. Twitter seems to regularly modify how it is enforcing its terms of service. Having multiple accounts reduces the risk of going completely off of Twitter because of an account suspension. However, if you post quality messages to valuable content plus use tweets that have no URL in them that demonstrate you are interacting, they you should not have any problems with account suspension.

Building a Twitter following and managing tweets through that network can be a significant commitment of time. I highly recommend leveraging or outsourcing a lot of this work. My company New Digital Media, Inc. has been established specifically to help you with this.

Facebook

There are three primary channels on Facebook that should be used that do not cost money. One channel is pay per click advertising does cost money. Regarding pay per click on Facebook, my initial tests are positive. It appears advertising on Facebook is cost effective. More on this in a future article.

The first area that should be built on Facebook is your profile. There are many exceptions to the rule that profiles are to be personal. Currently I do not advise spending time building a business profile as there is a high risk of being deactivated. Your personal profile can and should have clear links to your business.

My focus has been on building my profile and my friends list is primarily for business purposes. As I approached the 5,000 friends limit on Facebook I created a fan page. While I am not a fan of the label fan page, it is channel for expanding your network and there are no limits to the number of fans. If your goal is to build a fan page for a business (Facebook encourages business fan pages) then I recommend a build strategy that invites friends to a fan page, uses Twitter to promote your profile and fan page and test Facebook ads to build your fan page. I have seen very effective ad campaigns that have built fan pages fast so I know this works. If you build a fan page then you should have a communication strategy for developing the interest of your fans.

Facebook Groups are one of my favorites for building business since once a person joins your group, generally they are very interested in messages related to the topic of the group. For example, I have the group Build Business Profits on Facebook which ties into the theme of this blog as well as my social media blogs. The feedback I receive from messages sent to this group as well as several other targeted groups I have built is consistently positive.

Other Social Media Sites

I highly recommend using YouTube and I have done a lot of YouTube work in the past and will be stepping up my YouTube activity again this year. I also recommend LinkedIn There are many other social media sites and I have some work being done on a handful of other sites. However, with the growth in Facebook and Twitter I continue to concentrate on those two. Up and coming and closely being watched is Google Buzz.

The Number One Key Success Factor

While I am always building my social media network and the network for clients of New Digital Media, Inc. the most valuable asset in social media is the quality of information offered in articles and personal communication. With my own accounts and those of clients there is always a focus of adding value and blending with personal messages. I have no automated messages flowing through Facebook and I am paying increasing attention to the balance of non automated messages on Twitter.

My focus is having people connect with me on my offers. This is what I always advise clients as well. Consistently there is contact information with articles, contact name and email forms feeding an autoresponder with an email message sequence and published phone information. This is fundamental internet marketing. There is always more including search engine optimization, search engine pay per click, squeeze pages and more. However with a consistent focus on building a relationship with people who are interested in your products and services, you will be able to stay focused on those on line tools most effective for your business.

Then there is off line marketing which is a topic for another article.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

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About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Toyota Should Decline The Invitation From The US Congress

There is simply no rational for the CEO of Toyota to agree to an “inquiry” by special interest driven congress members. With one exception, there is nor should there ever be a congressional oversight board reviewing how business is conducted including how business problems are being handled. That exception is an obvious violation of the constitution.

The US Congress has already demonstrated massive incompetence in fiscal responsibility so what the hell do they think they are about to accomplish by putting a legitimate business on trial. The US Congress does not even know what they are doing yet alone evaluate what someone else is doing. Members of Congress may know how to drive a car but that does not mean they know how to manage a car company. Haven’t they learned from the GM fiasco where we the American people have allowed our President and Congress to drive up the deficit by bailing out a company that has sunk so deep the American taxpayers will not be repaid in full.

Damage control is now the number one priority for Toyota and they don’t need a committee that is from a Congress whose idea of damage control is to hold a politically based public view of questions prepared by people who are not even members of Congress. It solves nothing. Toyota has problems. There is an obvious quality control problem and a cultural problem. The cultural problem is obvious from their lack of aggressive communication and damage control related to defects. The marketplace will actually sort this out not the US congress.

As for Toyota, it is amazing that in 2010 an international business seems void of sound damage control and public relations practices. There are numerous examples that serve as best practices guides when a company is involved in a negative situation. One I often point to as a great positive example is the way Johnson & Johnson handled the Tylenol recall in 1982. However, even they may have forgotten how well and fast they recovered from that episode since more recently there is increasing evidence Johnson & Johnson did not react as fast or well to problems with certain products recalled earlier this year.

Solutions:

Companies like Toyota, Johnson & Johnson normally have policies in place that define the quality standards and quality culture of the business. They also have boards that have fiduciary responsibility to ensure executives running the business are doing their job in all areas including quality. An effective management system includes regularly addressing how the quality culture and standards are implemented and not just “dust collectors” on company shelves. Product problems do not universally mean there is a general breakdown in quality control. However, it is clear the quality related management system for Toyota and maybe for Johnson & Johnson either no longer in place or broken.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email