Wayne Allyn Root Is The Guest..and What They Are Saying

“He is loud, colorful, opinionated, often outrageous and controversial. He isn’t afraid to state his opinions on anything and everything.”

Bill Maher, Former Host of ABC’s “Politically Incorrect”

“The Odds-maker of EVERYTHING!”

Donny Deutsch, Host on CNBC

“It’s no surprise that he has propelled himself to the highest echelons of success in the gaming, entertainment, business and publishing worlds. His exuberance, enthusiasm and winning smile speak volumes.”

Millionaire magazine

Hey Friend,

Above are testimonials about the special guest we’re having on our teleconference call tonight.

His name is Mr. Wayne Allyn Root.

He is a super successful business mogul having started several multi-million-dollar organizations and controls a Vegas gambling empire, dubbing him the “King of Vegas.”

Wayne will be one of our featured speakers at my Mega Partnering event, and as part of my all-content event pre-training series, I want you to join Wayne and I tonight at 6pm Pacific/7pm Mountain/8pm Central/9pm Eastern where he’ll share his insights on his mega success in business and life.

There are very few people on the planet who have the range and depth of real world experience like Wayne, and this is your chance to learn firsthand how he thinks, acts, works and wins.

Needless to say, Wayne is an interesting and charismatic personality and someone you should get to know tonight.

Lines on this call are limited, so you’ll want to be sure to dial in a few minutes early so you don’t miss out.

You can gain access to the by dialing into this number:

218-862-6400

Access Code: 369 2976

I hope you can make it on the call. It starts at 9pm Eastern / 8pm Central / 7pm Mountain / 6pm Pacific.

Best regards,

J.T. Foxx

P.S. The early bird scholarship deadline is near. Be sure to visit http://www.MegaPartnering.com for more details on this once-in-a-lifetime event.

Steve Pohlit

Director: Business Consulting, Top 1 Coaching, and the JT Foxx Organization
Business Consulting, Executive Coach
Turnaround/Crisis Management

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About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

The First Step To Building Business Revenue And Profits

People attending the classes where I teach and who join the coaching or consulting program often think there is silver bullet or magic potion for making money.

I teach audiences averaging 60 or so people all over the US and Canada how to build business profits. From this work, approximately 10% become coaching clients. I open most presentations stating that they will learn the exact formula used with those in the coaching and consulting program.

In the opening portion of every coaching or consulting engagement, I begin with  “now comes the first question that I taught in the class”. Some are still surprised when I begin following the exact process that they learned at the event. This is the first step I am giving to you, my loyal readers.

Even though I have taught them all the steps, most have not completed the first step to building business profits.  In fact I have been tracking the numbers and when I give the exact formula for building business profits, only 2% as me for the detailed report.

The Difference Between The Class and Business Coaching and Business Consulting:

The difference is the class teaches all the steps and consulting shows the client how to implement the steps.  So what is the first step?  The first step is to have a clear definition of your business that is in alignment with how you make money.  I know this seems simple but most people do not get this right the first try. The definition should be one that you can write in a few sentences and say very clearly in about 10 seconds.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

Harry Potter, Millenia Mall, Illusions

While working with a coaching client on site in Orlando, Florida I observed packed parking lots, traffic jams around Millenia Mall and filled restaurants. My comment was ” they have not heard there is a world wide recession!”

We discussed why the area seemed particularly crowded. The number one reason seemed to be that the new Harry Potter attraction had just opened at Universal Studios and it seemed be a huge draw.  So now I knew that my observation of the market could be distorted by a special event.

Later that day, I was invited to join a group at a very popular “upscale restaurant”. This place is very near Tiger Wood’s home.  My definition of an upscale restaurant is one where the dinner check for two including tip is in the $200 plus range.

After a marvelous dinner, I met the owner. I had a comment and a question. My comment was about the wonderful dining experienced I just finished. I assured him I really enjoyed it as did the  business people dining with me. My second remark was that his business is  actually an economic indicator…a barometer of how well people are doing.  Given that I asked how his business was doing on a comparable basis with last year.

Comparable analysis in business is where you compare the same period this year with the same period last year. In this example I was asking about business this year to date vs last year. He told me his business was down 30% and that the “upscale restaurant market” was down 40%.  He felt good as he was fairing better than the competition. I was not feeling that good about it considering the economic slide began accelerating in 2008.  This means the numbers in 2009 used as a comparison have already been on a decline so the decline in 2010 is particularly disturbing.

I mentioned to my client  and his key person in Orlando that I would send them a list of what I would recommend this restaurant business owner do to strengthen the business. I decided these 7 Steps could help many other business owners so I am using my blog for the action plan and I will email my friends to let them know about these ideas for their Orlando restaurant owner friend.

Top 7 Steps For Strengthen Sales and Profit In The Restaurant Industry….Actually Applies To Most Businesses:

1. Know your customer!  People coming thought the door and buying should be acknowledged with an email or card and possibly more. How do you do this?  You need to have their contact information and specifically an email address and now ideally their cell phone number.

Here is an idea on how you do that: Buy them a drink or a dessert in exchange for their information.  Here is the key: when you identify a particularly important person, the owner comes to the table, welcomes them and offers to buy their dinner in exchange for the cell phone number so they can be alerted for a very special event. Now before you say this ticket could be $200 or more I ask you how worth it is to have the cell phone number for key text messages with VIP’s and I mean people whose net worth is in 8 figures. This is huge

2. Have a plan. Your financial plan should be an annual target that can then be detailed to a weekly plan.

3. Know your numbers. Traffic and sales by time of day. Track your trends. Use this information to market to your list. Invite them to slower times using incentives.

4. Use all proven marketing tools to help grow your business. These include direct mail to targeted zip codes and ads with a “hook” in publications your target customer reads and other venues like radio, participation at key charitable events, local/regional festivals that are for your target audience, on line promotions and more.

5. Have your on line credibility in place meaning a website and social media presence

6. Use a referral marketing system. Reward people for inviting their friends and colleagues.

7. Monitor the variances from plan in all areas of your business. Nothing is excluded: payroll, food costs, utilities….the gold is in the detailed analysis of the variances.

Now You Know…Success Is In The Details.  Failure is almost always a result of not consistently following the steps that have been proven to lead to success.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

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About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

ATT, IPhone, IPhone4 – Excellent Viral Marketing for Competitors

I love the IPhone. I owned the first IPhone within 2 weeks of launch and have upgraded to the 3G and then 3GS. As soon as Apple released a new model, I was there for upgrade. Not this time.

I would love to be testing the IPhone4 right now.  ATT has pushed me to the point where I don’t want to extend my contract for two years. Why….ATT’s service sucks.  It has not always sucked. In fact for well over 2 years I enjoyed my service.  Then something changed. I began reporting this situation 6 months ago.

Bottom line .. I want great service at my primary location, had it and now it is opposite that. When I discuss this with ATT the responses are amazing.  Tonight was the icing.  The lady said “the reality is that the service you are getting is what you can expect”  I asked her how much experience she had and she said “my experience level is irrelevant”. Amazing.

So I thought ..well maybe it’s me.  However, when I would make comments about my phone and dropped calls, I would hear …”that is so common with IPhone users.  So I tested that with people I know with IPhones and that is very true. All and I mean all IPhone owners I know complain of dropped calls.

I would love an IPhone4  However, ATT wins…they have worn me out and I am now waiting for Apple to expand to other carriers.  Rumors on line that will be this fall. Regardless of the timing it cannot be soon enough for me.

New IPhone4 owners I am sure you will love your new IPhone and I wish you the best with ATT service.

ATT –  you have had an amazing opportunity to dominate the market. You have benefited from Apple’s success and have not taken notes on how they lead.  Your negative goodwill accelerates. Verizon and others gotta love it. This is a great example of viral marketing for the competition.

Is it too late for ATT?  Not at all ATT could turn this around in a heart beat because customers love the IPhone and they do not like change.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

BP Oil Spill Results In Predicable Political and Media Response…and Predictable Consequences

The media and government is taking the predictable “finger pointing” route in connection with the BP oil spill.  Screaming someone is surely to blame attracts attention to the publications and politicians screaming the loudest. Fingers point to BP and Obama.

BP accepts responsibility and has allocated $20 billion for the cleanup.  Citizens and politicians say Obama isn’t acting fast enough. Obama apologizes to no one, blames the MMS (Minerals Management Service) and appoints  Michael Bromwich as its new head.

What if this ecological disaster is actually no one’s fault. There is that strong  possibility. Recognize  that in spite of everyone’s best efforts, sometimes things fail.   Consider this excerpt from an article by Carl Hoffman explaining what most likely happened:

“No oil company wants to have a blowout and these companies spend vast sums of money and expertise to ensure that they never happen. But happen they do. If this was a blowout, it’s the first deep-water one in the Gulf of Mexico that I can think of. And for that to happen requires the perfect storm of scenarios.”

I totally support an independent investigation to confirm what really happened. There are two possible outcomes of such an investigation. First, all practical steps were taken to prevent this event and it still happened. Second, preventive measures were known and not implemented.

In the first case, we learn and get better. In the second case, there would be a violation of fiduciary responsibility and appropriate measures taken.

Related to investigations,  I am wondering what information on preventive measures was provided at the Board of Director’s level at BP.  This is a public company and Boards have very clear responsibility for asking the tough questions and getting answers.  At the government level, appointing a new head of the MMS now is interesting. Obama failed  to act following   two scathing reports on the MMS  by the Inspector General in recent years  (See full article by the  The Washington Post ) What if the MMS was operating as intended?  Would the BP Oil Spill have been prevented?

I am a major advocate of a system of accountability in business and government. The media is accountable for accurate reporting. Citizens are accountable for holding  government responsible for upholding the values of our constitution.  All of us are owed accurate information as to what happened and what steps are being taken now to minimize the risk.  The problem with the finger pointing culture is that the truth can be obscured or even ignored. That would be the ultimate disaster.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of  major domestic and international companies.  Steve has extensive business ownership experience having purchased and started off line and on line businesses.  Steve offers his  business building experience to companies and entrepreneurs with business coaching and business consulting.  His  focus is on building business  profits and net asset value at above average rates.   All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Key To The Vault of Success

In the early fall of 2009 I was looking at the progress of my career. In the 18 months prior to that point I had created two on line based businesses and knew they would be successful long term. But something was missing and I was trying to pinpoint what it was.

I remembered a presentation  by Ernie Cheu who is the author of   “Soul Currency”. Ernie told his story of how when things turned south for  him he dug deep and reflected on the key success factors when he was riding high.  He then began doing again what he was doing then and regained his foundation to move forward.

In my life the number one element that was apparent in every case where I had accomplished huge professional success was this …relationships.

Between early 2008 and fall of 2009 I had developed several business models on line and connected with many wonderful people. However the relationships were different in most cases. I say most because I am blessed with having developed  very close relationships with wonderful people who I met on line .

With that brief background you may appreciate my decision in early fall of 2009 to renew my connections with highly successful people.  Once I decided that I became very relaxed about the outcome and continued on with my daily/weekly priorities.

And then the phone rang.

From that moment forward I began connecting with an increasing number of very successful people. I didn’t connect all the dots at the time. However beginning in late December 2009 I heard the word “relationships” beginning to echo loudly in my ears and then repeated because the person who called and who I am now working with is all about teaching and being an example of the importance of relationships. Thank you JT Foxx

One of JT’s coaches is Nido Qubein, the president of High Point University.Nido is a remarkable man who came to this country with $50 in pocket and is very prosperous in all areas of his life. He created it and is as excited about what he does as anyone I have ever met.

Recently I was with a group of our top clients  at High Point University. Nido  delivered a 3.5 hour message to our group. One of us in attendance asked him what his number one point of advice was.  Nido talked about his mother and the advise she gave him. She said connect with the experts who are an example of what you want to be. Nido further clarified this in a brief private discussion with me. He said “once you define success for you, find those who you feel be exemplify that definition. Then clarify the attributes they have that you don’t or you need to be better at. Once you do this then it is matter of taking steps to advance your own attributes that you have identified as those being important for you to be where you want to be. Stated another way seek out the experts then become an expert by developing the skills of the experts.

Nobody had ever clarified it for me like that before. But in an instant I got is and I knew that in many respect I have followed that guidance. I also knew I did not follow that guidance to my potential.

Nido was taking about relationships. JT teaches how to develop key relationships all the time. Our coaching, mentoring, consulting program reinforces for our student how to develop key relationships and take action to implement that guidance. Both Nide and JT are  talking about the right relationships. That is the key ..the right relationships.

If you are to develop powerful relationships then you must learn how to network, you must learn how to communicate…you must be prepared.  There are specific steps we teach for developing relationships and there are those chance encounters that seem to be a coincidence. You never know when a visit to the coffee shop, restaurant, gym, church, grocery store could be the key relationship that makes a huge difference in your life.

I have written about the Top 1 mindset in previous articles. That attitude plus the associated skills and actions is well worth the effort. However, none of us ever accomplishes anything of consequence alone. The more powerful the relationships, the faster you will achieve your ever expanding goals.

Here is an example: JT started his coaching program about the beginning of 2009.  It grew to a multi-million dollar a year business in less that 12 months. He hosts  on his show well know success stories including  Robert Kiyosaki, Jack Canfield, George Ross  and many more (visit The JT Foxx Show for more examples) On June 12 and 13, 2010 JT is bring a former leader of a G8 country to Toronto for a major event. We will have a capacity crowd of more than 500 people. VIP tickets for dinner, a picture with this leader who we cannot name for security reasons, plus the event ticket  are still available for $495. (email me for more information)  The event itself is only $95.

Imagine the credibility of having your picture taken with a former leader of a G8 country. JT still talks about the value of having met and his picture with Senator John McCain.  In fact later this year and early 2011 there are additional events materializing that will also be “off the charts” with the keynote speakers lining up. This all happens because of relationships.

Key events are great opportunities to network. Our students are increasingly successful  in part because of the networking they are doing at these and other events. Just yesterday in a coaching call I advised one of our students to move forward from a goal of attracting $300,000 in investor money to $14,000,000. With that redefined goal we developed the action steps which will start to be implemented in less than a week. I am confident he will line up a pool of $14 million for investing in his deals.

No matter what your goals are, you will accelerate the achievement of those goals by forming key relationships. Key relationships are with those people who are masters of the characteristics you know are must haves for you.

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is The Managing Director of  Top 1 Coaching/Consulting of  The JT Foxx Organization. He is  an expert business coach and consultant focused on building massive business  profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

Do You Think The Top 1 Mindset Is Hype…Watch

This is precisely why as JT Foxx says ” there is plenty of room at the top…the bottom is where it is crowded”. The Top 1 mindset is the key to excellence. Watch!!

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is The Managing Director of  Top 1 Coaching/Consulting of  The JT Foxx Organization. He is  an expert business coach and consultant focused on building massive business  profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

How To Strengthen Our Three Foundation Pillars For Optimal Success

I encourage you to decide right now to take action when any part of this article resounds with you. You see there is an amazing volume of content we have access to in multiple formats including: books, CD’s, videos, blogs, websites, email, seminars and even talking with each other to name a few. I have found that using a system for processing information in away that helps me retain what I want to have become part of who I am is the way for me to progress professionally and personally.

I have developed The Top Five System.  This is an adaption  of what I learned from Mark Joyner with his Simpleology System and The JT Foxx Organization where we use a daily Top 5 as part of how the business is operated and developed. I initially published an article that shows anyone how to get started with The Top Five System. The focus of this initial article was to encourage readers to use The Top 5 System for business development. I teach this process and incorporate this system in the coaching, mentoring and consulting division of  The JT Foxx Organization.

I have found this system to be so powerful that I recently expanded the view of how it can be used to strengthen our  Three Pillars for optimal success.  This view which you are about to read is based on over five years of intensive research and the application of these principles to a successful business that I launched on January 7, 2009.  That business is Manifest Mastermind.

With that launch I was already incorporating guidance on developing our Three Foundation Pillars.  Members have been receiving continual detailed guidance on how to excel in all three areas. The Top Five System is a refinement of that work and is a simple way to to expand your success in business and in life.

I recently  presented the first teleconference on The Top Five System for Our Three Foundation Pillars for the members of the JT Foxx Coaching, Mentoring and Consulting Group. Today I am introducing this idea to the public. Note there are only Three Pillars and The Top Five System is designed to focus our attention on not more than five (a handful) action steps. Everyone can manage those numbers. There are no more excuses. Let’s begin.

Our Three Foundation Pillars

1. Health

2. Relationships

3. Money

Everything in life falls within one of those Pillars.  They are purposely listed in order of priority. Yes money is last. Health is first since without our health, nothing else matters.

Using The Top Five System For Health…An Example

1. Health Description…This would be the business description in the money pillar.

I am a healthy, energetic person who maintains my ideal weight.  You can be more detailed in this description

2. Image Target…This would be the financial plan in the money pillar

I release 20 pounds that I no longer need.

3. Action Plan

I am adjusting my eating and exercise habits to achieve my desired image.

4. Time Line

I am releasing 1 pound per week by using 3,500 less calories per week or 700 per day.

5. Daily Top 5

These are the top 5 actions you plan to take to implement your plan of using 700 less calories per day.

This is an example and you should develop your own details based on you new health image which can include a lot more than weight.  The key with each pillar is to have a clear picture of what you want to achieve and measurable action steps. With measurable action steps you will be implementing the Gold Formula which I will write about in a separate article.

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is The Managing Director of  Top 1 Coaching/Consulting of  The JT Foxx Organization. He is  an expert business coach and consultant focused on building massive business  profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

How To Set Up The Simple and Powerful Top 5 Priority System With Google Docs

I have been testing a simplified tool for moving business forward fast and it is working very well. I use it and all of my clients are using this. It is easy to describe and free.

This tool is linked to the business evaluation and resulting business planning process that are the front end steps of every coaching and consulting client.  In summary we arrive at a  very clear definition of the client’s business and target market. Now if your reaction to that first step is that everyone in business knows the definition of their business and target market, then next time you have a chance ask them and ask them to explain it in less than 30 seconds.

That one exercise usually takes most people between 2 and 8 hours to master and some actually never get it as they really cannot decide what business they are in. There are clients where I have had to define their business, target market and business goals otherwise we would not have been able to move forward.  Regarding business goals, I am mostly interested in measurable goals starting with financial performance and liquidity optimization.  Once there is agreement on the financial targets then we can move to the next steps which are designed to define the key actions that are needed to achieve the financial goals.

The end game of all this is the tool that is the topic of this article. Using a Google Doc which can be shared, a Top 5 doc  is created. The top part is labeled “Todays Date Top 5”  This list the five most important things that need to be accomplished today in order to achieve the financial target. The profit goals you have set this year are met or not by what you act on today. Those five action steps should be ones directed on completing profitable transactions that will achieve your profit plan.

I have been using the Top 5 System for about 2 months now and having all my clients implement it as the results are so powerful. There are two reasons for these successes:  First the Top 5 System means you are focused on precisely what is most important.  Second I am now implementing an accountability process where each client is required to share their top five with a person they are working with who could be their business partner, spouse or another in the business. They are also required to share their daily Top Five with me while the coaching or consulting engagement is active.

The following video demonstrated the basics of getting started.  The video starts right in at the screed for setting up a Google Gmail account. The start page can be found at mail.google.com

Steve Pohlit

Managing Director
Top 1 Coaching, Consulting
JT Foxx Organization

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is The Managing Director of  Top 1 Coaching/Consulting of  The JT Foxx Organization. He is  an expert business coach and consultant focused on building massive business  profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Business Profits Reported Next Year Are Created Now

The business performance goals you achieve for the next year begin today. In order to achieve business performance goals you must have ones defined.

If this seems perfectly obvious, then why is it that the majority of companies do not have an annual business plan detailed in financial performance terms. Hardly any business has the disciplined management system in place to manage the business to achieve financial performance benchmarks every week.

This is a summary action guide that should help your business performance excel :

1. Define the outcome twelve months from now that you expect. What are your targeted: revenue, profit and cash flow (takes into account investments in non cash assets). I recommend these goals be higher than your historical trend.

2. Define the business performance you need to achieve in the next two months by week to achieve your annual goal.

Steps 1 and 2 become the budget numbers for your business and step 2 is adjusted every week so you are always looking forward two months. Can be three but should not be less than two.

Part of Step 2 should be a cash flow projection. Again it is very important to have a budget for all these items including cash flow.

3. Once you develop your budgeted items then you track actual every week. Now you are in the position of addressing variances. Positive ones should be viewed as carefully as negative ones. You are either investing in more of what resulted in positive variances or address the cause of negative ones.

Since a CEO should be spending most of their time, meaning about 80% on marketing for growth, there needs to be a rationalized process in place where there is clear accountability for the operations in the other key areas of the business.

This process is a management system. If you are an international multi- billion dollar business or a single entrepreneur the principles are the same.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

The Top 1 Percent

The Top 1% (one percent)  is not a  measurement and comparison of wealth or ability.  The Top 1% is a mindset.  The mindset  that you can and will achieve the goals you set for yourself.  This mindset includes a bias for action. Action taken to follow a clear roadmap. Clear goals, a bias for action and a Top 1%  mindset will result in you experiencing  success way  beyond what the general population or “the herd” can even imagine.

The idea of the Top 1%  is primarily discussed in reference to the development of business revenue and profits. If you pay attention to the Top 1%, you will see a balance in the areas health and relationships.  It may seem obvious, but if your health fails  monetary success is meaningless. Valuable  business coaching and self development programs  provide  guidance on balance.

Attributes of the Top 1%

There are no common traits. The Top 1% includes men, women, all nationalities, all age groups all professions.  The one common attribute is mindset.  The Top 1% has a dream and they take action in a rational way that brings the intended results.

I have worked with very large companies and smaller ones.  These experiences have given me the opportunity to evaluate the difference between eagles and ducks.  Of course eagles soar and ducks waddle and quack.  Eagles have a laser beam focus on those elements of their business that make the most difference.  They avoid flying into the side of a cliff.

The Top 1% invest in self development. J.T. Foxx, a successful entrepreneur, radio host in 18 markets, and author tells his audiences he invested $60,000 in business coaching and consulting  for himself in 2009.  He has budgeted  $100,000 in 2010 for business coaching and consulting.  He is also investing in  focused training and development program for his organization.

J.T. openly discusses his vision and goal of creating a $100 million coaching and consulting company.  I know he will and that goal is likely to be achieved within the  next 12-18 months.  Note the  mindset.  Less than five years ago J.T. was homeless and he  just turned 30.

Invest In Yourself

Join me, J.T. and many more at one of the upcoming Free Events.    Email Me and I will get you additional details.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing.  All articles published by Steve unless specifically restricted may be freely published with this resource information.

Build Profits on Facebook

Build Profits is  back on Facebook.  This group was originally started in mid-2008.  Early morning on July 8, 2009 the original group was compromised. Within Facebook’s system, the practical solution was to shut down the  group and restart.

While being absent from Facebook, the strategy for the new Business Profits Facebook Group was modified.  The scope of what will be presented to members of this group will be totally awesome. Build Profits will cover all proven proven principles, processes and tools  for building profits and building business asset value.

Some of the information on tools and techniques for Building Profits  are fairly new when placed on the “business knowledge” timeline. For example, members will receive proven social media network and social media marketing guidance. Yes I will  include how to use  Facebook, Twitter, LinkedIn, YouTube, blogs and more to Build Profits. You will also always be reminded of the one certain measurement of how well you are building business profits and business value.

I am passionate  about the fundamentals of business and the tools we have.  I am also very passionate about how Universal Laws apply to all areas of our lives and yes that means business.  Members are in for a wonderful ride. Membership is free and all you have to do is go to this Facebook Link and join us.

I hope you join us. I would love to experience the contribution of your energy, experience and  wisdom.

This is the link Build Profits on Facebook

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coaching
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

Comments On The WSJ August Retail Sales

The Headline Reads: Retailers Report Weak Sales For August (Click For The Story) Then highlight is:

“Industrywide, same-store sales fell for a 12th straight month — highlighting the woes retailers have been under as consumer spending continues to decline.”

Then there is discussion as to what will happen this holiday season as well as the impact of the clunker program. This is followed by reports of what key public companies in the retail industry reported. Remember there is a lot that is not reported. Also remember, economic recovery is driven by consumer spending and there is little evidence that is strengthening.

The point made that I commented on was that going forward the monthly same store comparisons will look better because you are comparing against increasingly weak numbers from last year as retailers tanked in the fall of 2008. Here is what I wrote:

The comparison may show less dramatic declines and even a greater number of positive percentages when current year sales are compared against months last year when retailers began to experience sharp declines. Those may be feel good metrics. However, the key is what are the volumes and margins that are planned in connection with an acceptable profit plan and how are actual revenue and profits doing against that?

Typically that information is a bit more difficult to extract. The well run retailers have a profit plan by location that is based on category proformas. The key is to be profitable at each location and in each category within that location. I still see very little advancement in the use of direct response marketing and social media marketing. Tools and technology that have been readily available and proven to work for quite some time.

There is a lot of the “same ol same ol” and that is not going to work in an economic climate likely to be very soft for quite awhile.

Steve Pohlit
http://newdigitalmediainc.com
http://stevepohlit.com

This Restaurant Industry Headline Is No Surprise

“The Restaurant Industry suffered Its Worst Quarterly Decline In Customer Traffic In 28 years In the Second Quarter 2009”

I love the retail industry and I consider restaurants part of that overall industry. I recognize restaurants are distinguished in the financial press for reporting purposes.  I also recognize that if you are a restaurant then you should be studying how you are doing in comparison to others.

The business of retail is so much fun because there is a tremendous amount of valuable information available and generally with the volume of customer traffic, you can test just about anything and receive feedback quickly as to whether it is working or not.  In retail the most energy should be devoted to marketing and in all fairness it usually is.  No whether that marketing is effective or not is a topic of debate. My view is that it isn’t and the view of the people dong it is that it is.

That brings us back to the overall results reported for the Second Quarter of 2009.  I wrote that the decline is written in a headline like it is a surprise.  Many may be thinking my view was based on the state of the economy with unemployment still running high and consumer confidence still running low. But actually my view is based on dismal failure of restaurants to pay close attention to the details of what is important to customers.

To support my view, I look at the exceptions. Here is one reported on by Fare Magazine. That exception is Panera Bread. They  have not cut prices, they have not gone promotional and the company continues to grow profitably. Click Here for the complete article.

There is always value in studying what is working for others and, for that matter what isn’t. Look within your industry and outside of your industry.  I forget what bank was the first, but I remember the story of a bank president looking at the success of drive thru windows in the fast food industry.  He tried in banking and it rapidly became very successful.

In any economy there are always companies that do well and those that fail.  The ones that do well are those who consistently pay attention to the details important to their customers.  This is the value exchange principle.  The more value I give you the more you are willing to pay for it.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

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FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies.  Steve is business owner and an expert business consultant, direct response and social media marketing  and social networking security expert . Steve is  focused on helping companies improve their business performance. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Gangster Government

I hope you understand this is not an Republican vs. Democrat issue. This is our government playing a role where it doesn’t belong and when it does the consequences we experience.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You http://Twitter.com/BuildProfits

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Connect with me on Facebook Click Here

BONUS

Did you watch the entire video?

You didn’t ?  I honor your love for accepting all in this country as is and the direction it is moving.

You did? How cool is that? Did you notice the song at the end of the video. Here is a video of that song. Click Here

DOUBLE  BONUS

Did you notice the information on the organziation who published this video?  It is from The Kick Them All Out initiative and I am now a card carrying member. Decide how you feel about it and Listen To Your Heart. There are 761 people who have paid attention and pledged to vote so all incumbants are fired.

Bill Bartmann Is The Billionaire Business Coach

BILL BARTMANN
Listen to BILL in a FREE TELESEMINAR
JUNE 29th at 8PM Eastern

The Billionaire Business Coach
Win big in a down economy


Bill is the MASTER at creating wealth in a down economy (or any economical situation for that matter). He knows how to win big even when the economy is screaming you can’t. You may have seen Bill on the cover of Inc. Magazine as the “Billionaire Nobody Knows”, or watched him recently on major network TV. Bill’s in the news daily because his book, “Bailout Riches”, is creating a real stir. It’s about how you can benefit–directly and fast–from the government bailout.

Click Here To Register This FREE Teleseminar.

Note: Bill’s new book offers great insight on how our financial system is operating today. I purposely avoided using the word working. Part of what Bill has taught me was used in writing the article Financial Crisis, Turnaround Consulting which is in direct response to a person experiencing a financial crisis.

Bill Bartmann is the “Billionaire Business Coach”.  He is the only self-made billionaire who has devoted his life exclusively to teaching others. Bill is the leading authority on entrepreneurship in America. He has created seven successful businesses in seven different industries. Including a $3.5 billion, 3900 employee international company that he started from his kitchen table with a $13,000 loan. He has been named National Entrepreneur Of the Year by NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation. His companies have been named by Inc. Magazine as one of the 500 Fastest Growing Companies In America – four years in a row. He has been awarded a permanent place in the Smithsonian Institutes Museum of American History and awarded the American Academy of Achievement’s Golden Plate Award as one of the Outstanding Achievers of the 21st Century.

Millions of people have seen Bill on ABC, NBC, CBS, FOX News, CNN and CNBC. Bill’s expertise has been featured on Sheppard Smith, Neil Cavuto and Donny Deutsch. He has been profiled in Forbes, Fortune, Inc., Bloomberg, Business Week, New Yorker, People, Wall Street Journal, U.S. News & World Report and USA Today.

Click Here To Register This FREE Teleseminar.

Did you know that Bill issues a FREE newsletter frequently and conducts on line training through his Billionaire University? Want to know more about Bill Bartman and see him on video explaining more about his background and keys to success?  If you don’t know his story, this is well worth a few minutes of your time.

Visit Bill Bartman’s Billionaire University …Just Click Here.

Steve
http://stevereports.com

BTW my social network is now large. If you have a product or service you would like to market, you are welcome to contact me.

Help Others by Adding To This Article Using The Comment Section

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

IR Consulting, Inc.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

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Join My Fan Page on Facebook Click Here

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How To Increase Business Profits by 30% or More in 90 Days or Less

The Value Chain or Optimizing Profitable Revenue

Andrew Chen published an article titled Creating Value vs. Optimizing Revenue.  Here is the link to his article.

http://andrewchenblog.com/2009/06/10/creating-value-versus-optimizing-revenue/

First I want to draw attention to his conclusion: “No matter what your product is, the only way to make money long-term is to make a lot of people happy, and then getting some % of the value you created back, in return. The right strategy to build a long-term sustainable business is to build long-term sustainable value. No amount of viral tricks or optimization will allow you to escape that truth!”

Here are my thoughts resulting from my own experience.  Long term sustainable value is an academic dream.  Value right now is what is important and if you provide value right now and you continually do that day after day, guess what?  Your business ends up providing long term value.  When developing the revenue model of your business strategy you must focus on the profit formula that works right now!

The “right now” profit formula delivers value to your target audience at a price that makes you money. If it doesn’t deliver them value and you profit right now you will lose the customer and lose your business. It is that simple.

Andrew goes a bit esoteric for me in his presentation on landing pages, optimization and more.  I like to keep things a bit more straight forward.  If you are using on line traffic conversion techniques (and I am sure you are) the ultimate optimization is where what you say catches the attention of your target audience and that interest is converted to an action. That acton is simply “I want what you are offering”  This applies to the sale of socks or business development consulting services which is one of my offers. There are no exceptions.  Ladies and gentlemen business is all about building traffic to your business or landing page and converting that traffic to profitable customers.  That’s it.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

IR Consulting, Inc.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits. Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

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Join My Fan Page on Facebook

FREE Report:
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The General Motors Bankruptcy: A Costly Solution

When a company cannot move forward with profitable operations because of accumulated debt  meaning they are not in a positive cash flow position, they must close the business and restructure. Either solution is costly. Restructuring with the protection of Chapter 11 of the US Bankruptcy code adds to the costs. 

The cost of restructuring is not because of the people working to restructure or the bankruptcy court. The costs are generally a result of mistakes in the past. General Motors has access to many of the best and brightest in the world.  With all this talent, they still managed to steer a company to bankruptcy.  That is sad.  How that happened will be guessed and reported on in many other articles and books. The purpose of this article is to give you a glimpse of what’s next. 

In GM’s case, there has been  an attempt  to negotiate a structure for moving forward prior to the filing.  An agreement was not reached.  It is my personal view from being close to a number of restructuring opportunities that in many instances a rational solution is ignored. When that happens it often is because most everybody negotiating is an employee of somebody. Consequently the number one item on the agenda is  “cover my ass.”

My turnaround and profit improvement work is often with privately held corporations where one or more people running the business are owners. Having held executive  management positions (employee) with large pubic and private companies and having the experience as a business owner, I can assure you there is a huge mindset difference.  The mindset of an owner is solution and action oriented. The mindset of an employee is “how do I get this done and protect my job”.  Of course there are exceptions and most would say my mindset has nearly always been that of an owner whether I was one or not.

If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis 

Most of the restructuring of  GM led by the company’s respective employees and advisers  began prior to the bankruptcy filling p. Part of this included  the company saying to the US Government “bail us out since certainly baseball, apple pie and General Motors is protected by the US Constitution”  Our president (an employee who we hired) says OMG I can’t let the automobile industry crater. He and his subordinate employees throw a Hail Mary pass to fuel  the restructure with a lot of money…our money.  So the employees tell the owners of the money, the US citizens,  how it will be spent and the owners (us) just shrug and say “OK”.  

So the US Government steps in to the newly defined role of bailing out certain large companies and notice that the GM bailout did not avert a bankruptcy filing.  So the brain trusts that run our country decide to send billions of our money to a company that months later files bankruptcy.  Do such investments happen outside of Government bailouts? Of course.  Investment funds make decisions all the time that don’t turn out as planned. The difference is that they are not using taxpayers money.

Taxpayers’ money is not the only money at risk.  There are billions of dollars owed by GM that will never be paid back. The ripple effect of  radically changed business is huge. Thousands of companies linked to the GM supply chain will go out of business or already have, since GM will cram down the money owed these unsecured creditors.  They won’t be paid and they won’t have business fast enough to replace that lost. Of course the direct and indirect job loss is enormous.  Again, don’t blame the restructure plan or the bankruptcy process. This situation is a result of how this company has been managed for decades.

The bankruptcy is necessary since not enough people agree on the latest restructuring  plan promised to move GM to the land of profitability. So GM executives, advisers and others to benefit  we will carve out a deal using the protection of Chapter 11 of  the US Bankruptcy Code.  This is a federal law designed to offer companies the opportunity to restructure and move forward profitably. Great idea except there are a few things you may want to consider:

Who pays for the bankruptcy filing?

Who always get paid during a bankruptcy?

Where is management’s attention during a bankruptcy particularly during the early phases of uncertainty?

Answers:

The administrative (accounting, lawyer, trustee) fees associated with any bankruptcy are enormous and the people who are owed money prior to the bankruptcy are the main contributors to paying these costs.  For example, if a secured creditor is owed $10 million dollars, when the bankruptcy reorganization is filed, they may be offered 30% of the balance paid out over time  depending on how much money is projected to be available . Think of a home mortgage.  A bank holding the mortgage is secured by the value of the home.  Normally that is good protection but if the bank loaned 110% of appraised value then the value dropped 30% the security does not cover the amount of the loan. It looks as if the bailout money given to GM is at high risk of not being paid back 100%.  Time will tell. Unsecured creditors are  not likely to  get anything in a bankruptcy or pennies on the dollar. 

The company pays for the costs of the bankruptcy process including filing fees, trustee fees, attorney fees and  accounting fees. Of course paying for these costs means that money cannot be used to pay debt or suppliers. These costs are normally much larger than most people imagine.  These fees are always paid. In some cases the court will require a reduction in fees charged but usually not.

A bankruptcy filing is very disruptive to normal business operations. The attention of management and ultimately many others is on what is happening with the case. This is particularly acute in high profile cases that are covered by the press like the GM case.

If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting  Services for Business In Crisis 

Are Their Benefits To This Process?

The company’s regular business operations are protected while the case is active meaning creditors are not able to pursue lawsuits or size secured property.

A creditor’s committee will ultimately approve a reorganization plan. This plan is usually one with fewer assets than were in place before the filing since a lot of money will have been spent on bankruptcy related expenses. Generally the plan is similar to what the company wanted to do prior to the filing but had to file because people could not agree.  Seems like once a company is in bankruptcy, employees who work for creditors are more likely to agree to a reorganization plan since they can always represent “well this is the best we could do as the company is in bankruptcy.” 

Some company’s emerge successfully from this process and go on to restoring profitable growth. In General Motor’s case time will tell.  There seems to be structural costs that will not be resolved in this case which are the labor costs driven by the union. Retirement benefits are being publicized as being a concern. Ultimately the company will determine what it is able to afford and changes will have to be made. 

Ed Koch has been retained as the turnaround expert.  His firm is very reputable and he has a number of notable turnaround successes. The one thing no one can predict with certainty is to what extent customers will want the product the company makes. The public has many choices and there may be too much resistance to this brand long term for any plan to be viable.  

The media is already reporting the estimated impact of the bankruptcy on jobs and the economy. They are missing a key point. The impact is not from the bankruptcy. The impact is from how this company has been run in the past. The consistent implementation of a profit strategy has not been in place. From the outside looking in it seems the focus has been on preserving high paying  jobs and lucrative benefits while placing secondary priority on innovation and a profitable infrastructure. If those priorities remain during and following this bankruptcy, the company will not survive.

 

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, The Profit Expert

Email Me, Steve Pohlit to schedule A No Obligation ConsultationOn Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If  your company is not growing revenue and profits,  if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis 

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Join My Fan Page on Facebook

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How To Increase Business Profits by 30% or More in 90 Days or Less

Christine Comaford – Featured Expert

Christine is awesome. She has an amazing background which I learned when I met her at a seminar a few years ago in Orlando.  For now let’s get right into the topic. This article is very focused on two elements that I totally support. Those are the A priority key success factors which she describes as Needle Movers and the management system she describes for defining and implementing the action steps in alignment with the A items.  So ignore me and pay attention to her. Regardless do this and your business will soar with the Eagles.  

One more thing.. I noticed her post on Facebook and I am republishing this because it is valuable.  She has not asked me to do this and I am not an affiliate…I am looking into it though 🙂

Here is Christine……

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Okay, in case you’re new to this, your needle movers are the 2 or 3 tangible results that, when achieved, will change everything for your business, allowing you to move forward FAST! I’ll cover this topic extensively at my Results Now Summit in San Francisco on June 5 and 6, but here’s an overview to get you started. 

Many people struggle with a lack of focus simply because they aren’t defining their needle movers and working only on those. It’s vital that we identify the 3 activities to focus on RIGHT NOW that “move the needle” – meaning, they move your business forward from zero to 10 miles per hour, or from 10 to 40 mph, or 40 to 90 mph. You get the picture. Distilling your business to its essence is key here. Needle movers keep you focused on the actions that drive RESULTS. 

For instance, maybe to move your business forward you need to: generate more sales leads, close more sales, train up your team to be self-managed. These would become your three needle movers. Further, everyone on your team should have needle movers that they are focusing on and reporting on. It’s important to distill your needle movers to only 3 is because each of these will have plenty of sub-activities surrounding them, and this is a tool to keep you focused and rockin’ toward REAL success.. So stick to three and GET YOUR NEEDLE MOVING!

A Monthly Planning Template to Support Your Needle Movers: Let’s create a Monthly Planning Template to help you stay focused on your own needle movers. Grab a piece of paper and place it lengthwise or open up a new document in Word in “landscape” mode. Now make 4 columns. The first column is labeled RESULT (this is one of your needle movers), the second column is labeled ACTIONS (these are the actions to take to achieve the specific needle moving RESULT), the third column is labeled OWNER (this is the person who is accountable for a given ACTION) and the fourth column is RESOURCES (these are the resources such as web sites, software and other tools or people to help an OWNER complete a given ACTION.)

So, left to right the columns are: RESULT, ACTIONS, OWNER, RESOURCES.

A given RESULT will have usually 3-10 ACTIONS, which may have different OWNERs for each ACTION. There may or may not be RESOURCES for a given ACTION.

I also like to include a TARGET, MINIMUM and MIND BLOWER for each Needle Moving RESULT. You won’t always achieve the exact result you want. This doesn’t mean you have failed! Heck, a result is a result, and it will move your business forward. The TARGET is what you want, the MINIMUM is what you are willing to accept, the MIND BLOWER is what would absolutely ROCK your world. 

One huge benefit of needle movers? Anticipation = Power! Anticipating achieving your needle movers keeps you going!)

Need help identifying YOUR needle movers? Join me on June 5 and 6 at my Results Now Summit in San Francisco. Besides a million-dollar education in business acceleration, there will financing opportunities, networking opportunities and enough strategies for success to launch your business into the stratosphere! 

To your continued success! 

Christine Comaford, Business Accelerator
CEO of Mighty Ventures, Inc.
NY Times Best Selling Author

http://www.ResultsNowSummit.com 

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Steve Pohlit, The Profit Expert

Email Me, Steve Pohlit to schedule A No Obligation ConsultationOn Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

Follow Me and I Follow You
Join My Fan Page on Facebook

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

The Business Building Principle At The Core of Local AdLinks

The goal of any business project is increased revenue and profits. If in some way the idea, project, technology is not able to be measured in terms of increased profitability why bother?  A key marketing principle is the best customer is one you already have while you work on programs to bring in more profitable customers.  Profitable business is earned one customer at at time which is why even the largest global companies that are very successful have a laser beam focus on customer satisfaction.

Local AdLink is an emerging business with a tool that is intended to help grow revenue and profits. It is an exciting idea and I became intrigued because their business model aligns with the business purpose of connecting with local customers and  prospects.

A couple years ago I purchased an ebook for I think $17 or something like and it was about a guy implement local business to customer marketing.  I looked at what he was doing and concluded it made sense.  So I set up a program at http://localretailmarketing.com  Very shortly after that a guy contacted me about a car wash and related services business he had in the Midwest. So  we tested this and in six weeks a credible list of 1400 subscribers was developed. Ultimately his business was sold and one of the assets was this list.

Unless You Are Building An Asset, Marketing Dollars Are Essentially Being Flushed Down The Toilet

When I noticed Local AdLinks I concluded that it fit well with the asset building model I advocate.  I also concluded my skill set was best directed to teaching Business Builder how to do this.  We are just starting. However the people who join Local AdLinks with my my team receive an amazing income earning potential business model and support.

The following letter was sent to a local business today (hand delivered) and demonstrates the basic program I advocate.  Notice the entry fee.  Team members who sell this receive 40 %  of the revenue. Do the math.  If you don’t join my group, you should steal this letter and program because it is the one that will work for any (for profit) company.  That is right – any.

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Steve Pohlit, The Profit Expert

Now Here Is The Letter I Mentioned

I R Consulting, Inc.
Steve Pohlit, President
Websites:
http://localretailmarketing.com
http://stevepohlit1.LocalAdLink.net
http://irconsultinginc.com
http://stevepohlit.com

Dry Cleaners and Car Wash

Executive Summary of Business To Consumer Marketing System and Pricing

Business Goal : Increase revenue and profits using proven on line marketing tools and techniques.

Implementation: Jean Levy will coordinate the detailed implementation plan. Steve Pohlit is accountable for final product and implementation.

Tools and Techniques

Website descriptive and keyword search engine optimized: Ex Largo Florida Dry Cleaner. I understand the business has a domain name. For this program, the dns addresses of the domain should point to my server to allow access for design and edits.

Customer Contact Form on web page: normally we use first name, email address and phone number. The phone number is optional. The contact form is designed using an autoresponder system which essentially is a system that automates messages to people who register.

Autoresponder Sequence: generally a series of messages designed to entice people to the business. We draft these messages and there will be 8 developed delivered at a rate of approximately two per week during the first month. Then 2-4 per month in subsequent months. We rely on the business to help us with the content and promotions for these messages .

Local Adlink 10 Zip code package: this is an innovative system where local companies receive ad placement on 129 search engines and the Local Adlink website. Upon acceptance of this proposal, Jean Levi will meet with you to review all the advantages of Local Adlink which are extensive. This should be tested for a minimum of 3-6 months. All ads we design will include an image and an incentive for tracking purposes. The incentive will be a coupon with an offer defined by Capri. We suggest 20% your next dry cleaning order, Free Car Wash with dry cleaning order receipts totaling $100 and 20% off your next car wash. Note all customers taking advantage of the promotion agree to provide a valid email address for the discount.

Point of Sale Customer Contact Program: Use a 20% off your next order coupon in exchange for name and valid email. Incentive to front desk staff. Offer $.50 for each valid name and email address form submitted.

Pricing:

$1,900 paid up front. For this price:

1-2 page website – you own the site
customer contact form
autoresponder and message sequence
Local AdLink ad
Consultation on implementing Point of Sale Customer Contact Program

Monthly – following the first month of implementation
$100. 00 Maintenance of customer contact program, autoresponder account and messaging
$100.00 Local Ad Link test for 3-6 months

We accept PayPal or a check. If paying by check, we will give the deposit information for the Wachovia Bank next door.

Comments:

This is a powerful program when worked consistently and normally takes 60-90 days to see meaningful results and return on investment. The key to success is consistent implementation which actually builds the asset base of your business.

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Is The Law of Attraction The Key To Achieving Business Profit Goals?

Yes! In fact revenue and profit goals are always only achieved with The Law of Attraction.

I can write about my own experiences until I am “blue in the face”…..until “the cows come home”  None of  that matters. What matters is your experience.

What you focus on expands. You can study how to apply The Law of Attraction in your business  or get on the  fast track  with my help.  Actually doing it yourself is more costly when you price  your time and calculate the impact on business revenue and profits.

My experience with using the Law of Attraction is extensive. For example,

  • I continually image and create successful results with my business clients.

With my mastermind partner:

  • We imaged and created a successful membership site Manifest Mastermind which is based on The Law of Attraction.
  • We Imaged and created a successful social media marketing business.

There is more.  For now, Email Me, Steve Pohlit if :

  • Your company with revenues exceeding $5 million need help with profitable growth, business turnaround or crisis management.
  • You would like to discuss how social media marketing can drive targeted traffic to your business. We are very interested in working with companies selling consumer products.

If you are interested in learning more about the Law of Attraction, you are invited to register for our free course at http://manifestmastermind.com I see increasing evidence of The Law of Attraction working perfectly every minute of every day. I encourage you to consider the information from our free course.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, The Profit Expert

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

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How To Increase Business Profits by 30% or More in 90 Days or Less

The Key To Business Profits In A Difficult Economy

The phrase “cash is king” is widely recognized because it is true.  When you solidify cash flow you solidify your business.

Cash of course can be borrowed. For  many companies, traditional sources of financing are nearly non existent.  Lines of credit are being tightened and there is little or no room for  loan covenants variations.  In this and all situations, the sooner management accepts responsibility for  the state of their business, the sooner they are in a mindset for moving the business forward.  What are the primary options for restructuring a business facing these circumstances?  The primary alternatives are:

1. Secure a lending facility from a source that is not a traditional bank.

2. Negotiate a new note with your existing bank – very unlikely right now.

3. File a restructuring plan under Chapter 11 of the US Bankruptcy code – an action of last resort and very costly.

4. Sell the business: viable if your business is attractive to a strategic buyer. You will need a creative contract if you expect to get much more than having your personal guarantees removed from the debt.

5. Close the business and do something else. You may feel you may want to do that but be careful since if your business assests upon liquidation do not cover the senior debt, your personal assets may be at risk. In this environment institutions are taking homes .

You may be thinking the above is written for a business experiencing losses in market share and profits.  Companies with bright pictures being painted are experiencing the impact of banks not lending. The money channeled to banks from the government is not flowing through to  companies deserving loans.

For this reason, alternative sourcing of funds is often needed.  A lot of time and energy can be spent finding the right deal or you can select a firm with the contacts that will get this done quickly on your behalf.

Last week I was in a meeting discussing options, strategies and pricing for services. It is very common for owners to begin calculation how much money firms make when a deal closes. This money is commonly called success fees. I explained that success fees are in proportion to the solution delivered.  The right professional firms have the experience and the contacts to move quickly and get results. How valuable is that when considering the alternatives?

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, The Profit Expert

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high.

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How To Increase Business Profits by 30% or More in 90 Days or Less

A Practical View of Business Plans

Recommending a business plans is often a starting point for many advisors and consultants. The challenge is that there are nearly as many recommendations on how to do a plan as their are advisors and consultants.

 The single biggest issue with planning is the horizon. Many suggest a 3-5 year plan. If and when that gets done, the plan sits on the shelf in most cases.

I developed my consulting program  specifically for the purpose of guiding companies on how to achieve extraordinary revenue and profit growth in a short period of time. Clients are taught to think in 12 month chunks and then roll that back to what has to be done this week to achieve it.

When you bring your targets, to what has to happen today, this week, this month that are required to achieve the 12 month goal and hold people accountable for achieving those interim results, amazing things happen. 

In the process of doing this, a company must address what could derail the results. So the point of considering disasters is addressed, but you get there from a different direction. In my experience the top two potential disasters are sudden loss of a key person where there has been little or no backup planning and a company relying a great deal on one or a small number of customers for most of their business.  

Exceptions:

Most of the time companies need to think in terms of how what is being accomplished today moves them closer to the goals they have established for twelve months out. In fact most of my work has been to show companies how to install and implement this discipline along with supporting processes of accountability. 

There are some situations when longer term planning is required. These include companies where capital spending for equipment and possibly additional facilities is important. For the majority of businesses, negotiating financing or buying a company will require three to five year plans.  Lenders will insist on it. While on that topic, there is always money for a good deal…always.

Summary:

Most of the time a business plan should be what you are intending for all in the business to be accomplishing in a reasonalbe time period. Again I usually think in terms of about a year and that year is always rolling. There must be some provision in the case of a sudden loss that would have a major impact.

As for the plan itself, I have  found  most companies do not challenge themselves to achieve their potential. Often the discussion is along the lines of “well our growth rate this year will be about 5% because that is what we seem to be able to do in times like this”  I always ask the what if questions.  What if the revenue and profit target was a growth rate of 30% in the next 90 days?  How would you do that?  

It is interesting what happens when you start asking for ideas…you get them. 

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

Email Steve to schedule A No Obligation Consultation On Building Your Business Profits.  Need more customers?  Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.

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Marketing Is All About Traffic and Conversion

If you are in a for profit business you must have a continual stream of customers that buy what you offer. If you don’t have that working nothing else matters. Given that, what is your priority?  Correct…Marketing!!

There are only three ways to increase revenue:

1. Sell more products or services to an existing customer

2. Sell the same amount of products or services to a customer at a higher price

3. Add more customers

When anyone visits your business that is traffic.  When anyone who visits buys your offer that is conversion.

Recently, article posted here have been highlighting social media marketing for business. That arena is increasingly being used to generate traffic. I have helped many companies implement marketing programs that use a combination of tools including: a blog, a website, pay per click advertising, email marketing and more. These are all tools that work when used properly.

The landscape is changing with droves of people pouring into sites like Twitter, Facebook, YouTube and more.  There are many people who claim to know why social media sites have become so popular but the reasons don’t matter. The facts are that there are huge numbers of people entering these sites and others like them for the first time each week.

Open up a Twitter account at Twitter.com and use the search feature at the bottom of the page and type in the keyword phrase social media.  Then begin to click on profiles and discover how many people are referring to themselves as a social media expert.

Key Point: If your primary intent is to do business, having a growing network of connected people on Twitter or anywhere else for that matter means nothing if they are not buying your offer. You have traffic but they are moving on by and the conversion piece of the formula is missing. So when someone calls themselves an expert ask them to show you the profitable business they have developed using social media. Don’t be surprised at the lack of response.

We started from scratch and developed two businesses that are profitable and cash flow positive using only social media. Social media we used  includes a blog for each business, and  a network we grew on several of the larger social media sites.

There was a lot of work involved in doing this. I know because I did a lot of it and so did my business partner.  Brian Campbell is the strategist on the detailed steps needed for this to work. Does this mean we are experts?  It means we really have a lot of skills, and now systems, for building meaningful market share in important niche markets.

My Top Two Recommendations for Businesses Wanting To Improve The Effectiveness of Their Marketing

1. Building a contact data base is key. Effectively communicate with that list. This is not new and remains a foundation principle. It is still an alien concept for most companies.

2. Have a find tuned marketing plan, budget and return on investment monitoring in place and reviewed weekly and for some actions, daily. All activity must be focused on building traffic and converting that traffic.

Closing Comments:

The social media landscape is hot and getting hotter. But there are also other proven business development tools including pay per click, email marketing, print media, electronic advertising, trade shows  and more. Each must be evaluated and tested in terms of benefit to your business. You can invest your time and that of your employees or outsource a lot of this. If you want fast results, outsource.  If you do, again migrate based on priorities and test.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

Email Steve to schedule A No Obligation Consultation On Building Your Business Profits.  Let’s discuss how to use cutting edge Social Media Marketing, Internet Marketing and Direct Response Marketing in the revenue building cycle of your business to drive your profits sky high.

FREE Report:

How To Increase Business Profits by 30% or More in 90 Days or Less 

25 People Will Dominate Their Niche With Social Media

I am in a position to witness the development of very cool offer that is being announced in about an hour.  All I can say at this point is that If you have a business and if you want to dominate your niche then you must pay attention to the information at http://thesocialmediasource.com

There are many people shouting coaching, consulting, mastermind groups that will take you business to a much higher level of profitablity.  I know there are actually very few people who do the work and also teach. Very few who get the results and teach. 

This is the real deal and I will be posting this case study as it unfolds. For now I know there is a limit of 25 people. They will be guided on how to make a lot of money with their business. 

Click Here Now: http://thesocialmediasource.com

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit