Consulting – Page 7 – Steve Pohlit

Blogging For Profits Bonus: Blog Syndication Is Here: Major Bonus Offer For 10 People

Blog Syndication from John Reese and his team is live and it is FREE. Set up for took about 4 minutes. Get started now by simply clicking on Get Blog Rush Free at the bottom of the Blogosphere to the right or CLICK HERE FOR YOUR ACCOUNT.

Why should you do this? First there are relevant blog posts on you blog’s widget. If you have more than one blog, you can add them to your account. This is viral marketing on steroids. It should motivate you to add unique content since your blog articles will be displayed based more based on how often your Blog Widget is displayed on your blog. Thing is, since this so new, it is easy for your articles to be shown on Blog Widget which, in turn, drives more traffic to your blog.

BONUS:

If you have any trouble setting up a web site with a blog automatically linked to the content you are publishing, this offer is for you. I have been quietly testing this service and have several clients I am working with who really like the results. I can reasonably handle 10 more.

For the first 10 people with a small business (can include: brick and morter, affiliate marketing, information marketing, MLM, more) you will receive a domain name, hosting for one year, a fully functional website with two blogs linked to your site. Your blogs will have the blog widget for your own account. Relevant articles will be added to your site and automatically linked to your blogs. This set-up alone is worth well in excess of $500. Plus you will automatically be enrolled in my teleconference training sessions. There will be at least four sessions lasting about 45 minutes and the focus of these sessions is on teaching you the foundation principles of successfully developing your business. These are the same tools and techniques I have successfully used with companies who have paid hundreds of dollars per hour for my work.

All of this for a one time fee of $299.00 plus your testimonial. 10 people only. Hurry.. Email Me Now before it is too late.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Steve Pohlit has more than 20 years experience successfully running companies large and small. Steve now develops and implements processes that will deliver improved business performance for the long term. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Don't Ever Delete A Domain…Ever

Last week I received an email from a lady inquiring about an order that she had placed. Her order was for a popular product but one whose spelling I wanted to double check. So I “Googled” the product name …and I about feel off my chair. A site that I created in 1996 and is one of the more “visual dysfunctional sites” designed by current standards, was number 2 on Google for this search term.

There is very little I do with the site and yet the orders role in for a quite a few products. They do because the descriptions are accurate and the products are available. Most importantly, in my view, the site has been live and active for 10 years – never down.

Six weeks ago I received a call from a lady who was searching for a consultant to help her business in Miami. I asked her how she found me and she said from a site that I created three years ago. If you are like me I often get an idea, set up a site and instead of working the site like I should, I forget about it. This is one of those sites. After reviewing the scope of this project I referrd this work to friend of mine who lives closer to the client. The proposal we submitted was accepted and right now this project is generating a lot of money each week for my friend. This all started with a “stale” site.

Update it, don’t update it or sell it but never delete it. There are links from nearly all the sites I have linking back to a primary site. Now, as I write more articles and develop content for programs like The 10 Minute MBA and Blogging For Profits there are even more links. This content is out there forever once published. Yes the written word may be picked up by article directories and published on other web sites. However, it is has been my experience people are more likely to find you from a site that is live with relevant content even when the site is almost as old as the html browser technology itself.

Project Update:

I normally post articles to my sites and Steve Reports several times a week. Recently I have been researching how to use tools that I have access to as a result of several memberships. Tools specifically designed to help companies market their business on line. As a result, my publication activity has gone down. I am back. Not that my research is done. It never is.

What did I learn? As an example, I have developed the skills to add relevant content to blogs automatically. Steve Reports is not one of the blogs where I use this technique. Here is an example of one that is: Ask The Consultant. This is my site and is one of the five I have worked on in the past month. If you visit that site and click on the blog link, you might notice the postings are related to the articles that automatically drip to this site.

Updating my site and blog automatically with relevant content every day or two has been aa goal of mine since February 2006. Now it is happening and I can turn my attention more to the quality of content.

I learned the basics of Camtasia and developed an on line presentation marketing a new service being offered by a company to Corporations. We are early in the process but it looks like this is going to be extremely successful. I am using Camtasia to develop an entire training program at The 10 Minute MBA

The church I attend records every service and CD’s can be purchased for $5.00. Just this past week I uploaded one of my favorite messages to a website I developed. This site is increasing the visibility of the church on line and the visibility of the minister. I am delighted to use internet marketing talents to increase the membership of this church.

The tools I am using are having a positive impact on all the sites I am working on. The Alexa rankings are moving up fast. My PR is improving as well. I don’t have any PR 5’s yet but I am confident I will this year. I rank 21 on Google for a highly competitive search term for my main business and I am confident I will be on the first page for that one in 60 days. When that happens the phone with companies requesting consulting services will be ringing off the hook. My goal is for the customer to find me. That way I can be even more selective on who I work with.

What’s the message? I have developed the skills to manage my sites. I have developed the skills to add video and mp3 recordings. Three years ago, I could do none of this. Are all of these skills necessary? They are if you have a passion for helping companies improve their business performance and absolutely know using the Internet as a key tool for growing business revenue and profits is critical. Are you continuing to develop your skills in an area you are passionate about?

So that is a thumbnail sketch of just a few of the projects I have been involved with. What about you? What are you learning? How do you plan to become better at what you do? “Do what you love and love what you do” is my goal. I suggest to you that is a great mission for everything in your life.

In about four months I’ll give you an end of the year update. Between now and then look for a lot more very valuable insight on achieving business goals and enjoying your life while doing it.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Don’t Ever Delete A Domain…Ever

Project Update:

In about four months I’ll give you an end of the year update. Between now and then look for a lot more very valuable insight on achieving business goals and enjoying your life while doing it.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Kirt Christensen Sent Me A Note And IF You Run Adword Campaigns You Should Read This

I am a business development consultant. I use adword campaigns to develop and convert traffic. I manage about a third of the renenue Kirt is managing. My click through rates on primary key words are in excess of 20% and the return on investment averages 88%. However, when Kirt writes I pay close attention and so should you. He is right on and I am taking the liberty of reprinting his personal message to me just for you.

Steve Pohlit
Dear steve,

Today’s article is action-packed, read it and apply it to
your Adwords account right away!

Have feedback on it? Email us, I love to hear from my
readers!

Warmly,

Kirt Christensen
webmaster@scientificmarketing.com
==========

Every day I get emails from marketers using Adwords to
promote their business, and it’s not working out nearly the
way that they had hoped… Dismal click through rates
(CTR), barely workable click costs, and no matter what
they do, they can’t “figure out” the Adwords system.

While Adwords is a phenomenal way to get laser-targeted
traffic to your site, it does have a steep learning curve…
And that’s pretty daunting when it’s your own time and money
on the line!

I’ve boiled Adwords down to the following seven step
checklist. Although it’s not intended to be a cure-all for
every Adwords problem, these seven steps are the first to
take to make serious headway on your account!

1) Are you split-testing both your Adwords ads and your
sales letter or landing page?

This is the biggest error of them all! When I say “split-
testing” does your blood curl, or do horrific memories of
high school algebra class flash into your head? It doesn’t
have to be that way!

Testing is, in essence, simple. By “simple” I mean that all
you want to do is figure out whether ad “A” is better than
ad “B”. The definition of “better” being more clicks or
sales. That’s it!

Begin split-testing by making sure that every adgroup in
every campaign has two ads in it. Depending on the size
of your account, this could take a while, but trust me, it’s
well worth it.

After a while, each ad will have a different number of
clicks and a different CTR.

Now use the free tool at http://www.splittester.com. Plug in
your CTR and number of clicks, and it will run a statistical
test telling you how confident you can be in the results.
(In advertising, we usually use the 95% confidence level.)

After you’ve determined which ad is better, you’ve got your
“control” ad. Now, write a new ad, and attempt to beat your
control.

For split-testing your sales page or landing page, there are
tons of available scripts, both free and paid. In some
cases, your shopping cart system or ad tracker will have
this feature built in.

Continue to repeat this process on both your Adwords ads and
your sales pages or landing pages and you’ll quickly notice
an enormous cumulative effect.

2) Are you using all the potential keywords in your market,
not just the obvious ones?

If you don’t have at least 500 to 1,000 keywords, you’re
leaving highly targeted traffic on the table! Don’t be
content to only use the 10 to 20 major keywords and phrases.
For example, I have a campaign that has 2,015 keywords —
all to sell an ebook on how to get rid of bronchitis! I
recommend you do your keyword research with
http://www.keywordtopia.com, my personal favorite.

Keyword phrases that are two to five words long are called
“long tail” keywords. Individually, each one may only
account for a few clicks a month, but together represent a
massive amount of traffic.

(In next month’s article I’ll reveal a super-slick way to
spy on your competitors and find out exactly what keywords
they’re already using on Adwords!)

3) Do you use the three match types and negative keywords?

Do you know what brackets and quotation marks have to do
with Adwords? Many advertisers lose targeted clicks by
only using what is called “broad match”.

If you’re not tripling your keyword list by using phrase
match (putting the keyword in quotes) and exact match
(putting the keyword in brackets) you’re losing out on
traffic that is much more targeted and relevant than just
using broad match!

In fact, some savvy advertisers delete their broad match
keywords and solely use phrase and exact match to increase
their ROI.

Negative keywords are words and phrases used to prevent your
ad from showing on unrelated or untargeted searches.

Say, for example, you’re selling Condos in Costa Rica and
one of your keyword phrases is “Costa Rica”. You’ll save
yourself tons on your Adwords bill by using negative
keywords like, -surfing, -travel, and -tourism.

This will prevent your ad from showing if someone searches
for “Costa Rica Surfing” or “Costa Rica Travel”, and that’s
good because those searchers probably aren’t interested in
what you have to offer.

4) Do you have your keywords and adgroups organized
correctly?

Do you have only a couple of adgroups per campaign, stuffed
with hundreds (or thousands) of keywords? If so, this is
hampering your results!

Relevance is key on Adwords. And since it’s impossible to
write ads that are targeted and specific for hundreds of
different keywords, you need to “break out” keywords into
their own adgroups. For high traffic keywords, this could
mean one keyword, with the three different match types, per
adgroup. For lower traffic keywords, have no more than 15
to 21 keywords per adgroup.

After you “break out” the keywords into new adgroups, write
more focused ads, using the keywords as much as possible in
the ads. Your CTRs will raise across the board.

5) Are you using the content network effectively?

A common fallacies that you hear is that you should only
have the “search network” turned on and the “content
network” turned off. It’s true that the traffic from the
content network in some markets doesn’t convert into sales
as well, but that’s not always so. I have several clients
where the content network converts better than search. How
will you know? You won’t, until you test! Adjust your bids
for the content network up or down until it reaches your
desired cost to make a sale or get a lead, but to get those
numbers you’ll need to read the next step…

6) Do you have conversion tracking turned on?

Not all keywords are created equal! Some keywords convert
into sales at 3 to 9 times as often as others. Setting up
“conversion tracking” inside your account will tell you
exactly which keyword is responsible for a sale. If you
don’t have either conversion tracking, Google Analytics or
some third-party tool in place, you’ll never know. Pareto’s
principle, or the 80/20 rule, applies to Adwords as well. A
small portion of your keywords are bringing in most of your
sales. Wouldn’t you like to know which keywords to nurture
and grow, and which ones to delete?

7) Do you adjust your bids by keyword?

Again, not all keywords are created equal! Every keyword
will convert into a sale or lead at a different rate.
Adjust your keyword bids up or down until you hit an average
cost per sale that works for your business. You’ll find
that some keywords won’t work, even if you get the click for
only 1 cent! Delete ’em, and move on. Continue to monitor
and adjust the keywords that are left.

I hope this article has turned you on to some quick and
dirty ways to get the most out of your Adwords efforts! Day
by day, work on your account and apply these steps, and
you’ll soon see real progress.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++

Kirt Christensen delivers aggressive maintenance of Adwords
accounts, managing over $612,000 of yearly spending for
clients. http://ManageMyPayPerClick.com

+++++++++++++++++++++++++++++++++++++++++++++++++++++++
May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Customer Service Is Viral

If you are in a business that sells services, staff your business for the convenience of your customer base. Your staff should be trained to tell the truth. If your company operates several divisions, for example customer care and field support, your systems should be integrated so customer care has the latest information on service issues and status.

For example if you happen to be Bright House Networks, having a thin staff after 6PM on a weeknight when a lot of people are home from work and have the opportunity to call tech support is not a good idea. It is also not a good idea to schedule a technician to be at a customer’s home for service and then just not show up. Doing that twice is particularly irritating. Being placed on hold for extended periods of time creates tremendous ill will. Being told incomplete and even false information is even worse than being on hold. Being stood up for appointments makes a person who is paying for service feel really bad about sending money. When customers are treated like this, they have the incentive to jump ship to the first company who convinces them their service are better.

For those competitors of companies of Bright House thinking they can easily motivate a disgruntled customer, don’t be too quick to conclude unhappy customers of are “low hanging fruit.” Most people buying cable, cell and other technology services realize the “devil you know is often better that the devil you don’t.”

The best way to earn new customers is to take very good care of the ones you have. The word spreads. It is called viral marketing. Viral marketing can help you lose customers too. In this article I mention a company where I have experienced periodic problems of increasing magnitude. There are new services like the FOS network of Verizon that I have looked at. I have not heard much complaining about Verizon lately.

Isn’t it unfortunate we often look for the fewest complaints when considering technology services. There are exceptions. Host Gator, my web site hosting company is absolutely wonderful. The few times that I have called them, they have always been very helpful. Notice I said the few times that I have called them. Apple is another one. My new iPhone is remarkable. I have had just a few minor issues. Each time, I have simply gone online and watched a video or read a report. The information they provide is outstanding. I did call AT&T, iPhoneâ€™s partner, about a weak signal. I reached a very pleasant person who told me I was in a weak signal area even though there are 50 towers in my market. I asked them to maybe make an adjustment to one of those 50. I was informed a trouble ticket had been entered on my behalf while we had been talking. The signal has improved.

As you progress through your day, there are countless opportunities to observe companies that basically get it and ones that don’t. I learn from both examples and use those examples to help my consulting clients improve. I also use the best examples when choosing new services.

Just one more thing, when you have a customer who has been with your company a long time, take good care of them. When a new product like the iPhone which is totally cool comes out, they may be tempted, but will stay your customer because of how they have been treated. I hope Nextel reads this and acts on it.

I used to become very upset with all the “should be, should have been, etc.” Now I am practicing being calm and happy all the time. I have learned the principle that what you feel and bring into your life is a result of what you think about and what you focus on. Nobody or event can upset you. It is impossible. When you are upset, it is a result of what you are thinking about. This is easier to write than to do when you have been conditioned like I have. I hope it is easier for you. There is some material at a site in development that I have named The Prosperity Roadmap that I really like and maybe you will too.

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Do You Need Cash For Your Business Now?

The “7 Day Business Turnaround” is being released tonight by Mark Joyner. Mark is the author of the very powerful Simleology course.

Access the “7 Day Business Turnaround Blog” for FREE and while there get your copy of Simpleology 101 which is also FREE.

Mark Joyner delivers! I have used the Simpleology program for several years and the it has helped me and my business tremendously.

As a turnaround business consultant and developer of business training tools, I highly recommednd you check out Mark’s 7 Day Business Turnaround Blog (FREE) Take a minute and click on this link. Do it now while you are thinking about it. Here is the link: Simpleology 7 Day Turnaround

You will be able to register for Simpleology 101 at the blog site. Here is some information for you directly from the Simpleology web site.

_______________________
Here’s What You’ll Learn in the FREE Simpleology 101:

“The one simple “brain hack” known by the world’s richest 1% that allows you to get 300% more done in the same amount of time. (This one is so obvious that you’ll be amazed the whole planet doesn’t know it. And yes, this is why it seems the more these jet-setters lounge around the pool, the more money they make. It’s disgusting.)

How to eliminate almost any destructive habit without therapy or self-help snake oil tricks that don’t work. This is real behavioral modification based on over 200 years of scientific research.

How to have the energy of a strapping teenager and wake up every morning brimming with “vim and vigor.” By simply removing the common “energy leeches” that are silently sapping your stamina, you will begin to change almost immediately.

And much more … ”
________________________________

Get all this and more at Simpleology Turnaround

May you and yours experience permanent prosperity in all areas of you life.

Steve Pohlit

Companies Saying "We Don't Want Your Money"

It happens every week. It happened again this morning. I try to spend money on a product or service and I am told ” We Don’t Want Your Money, Steve”!

Do the people working for these companies actually say those words? Not really, but they make doing business so difficult, I ask myself, “why are you spending your money with them”?

The answer in most cases is that I don’t have the time to find an Internet provider to replace Bright House and I don’t want to find another gym just because the Bally’s Fitness Center promotion that says “Renew by Phone 24 Hours a Day” is really just kidding.

What I know from these experiences and many more that happen all the time is that there are tons of opportunities out there for people to make money by solving these problems. I also know the companies that cause all of this inconvenience, the ones that are huge time bandits and who do not deliver value for what they charge, can fix those problems – if they want to.

Business is simple. I started talking about that in the first video of my new program 10 Minute MBA . Solving the problems that frustrate the customer is easy. Yes it is easy.

In the next few days, I will release the second video. I will disclose exactly how to set up a foundation tool that I use all the time for helping companies achieve their business and profit goals.

If you think this is just for companies with a lot of employees you are mistaken. This process applies to every company in business to make a profit even you are working from you kitchen table in your underwear.

Register here for alerts that my blog has been updated so you won’t miss any of this series as it is released or just check back if you prefer.

This series is FREE and because it is FREE some of my competitors are not happy. Others are delighted because they are using all of this material with their clients. I am fine with that. There are so many companies that need help.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Companies Saying “We Don’t Want Your Money”

It happens every week. It happened again this morning. I try to spend money on a product or service and I am told ” We Don’t Want Your Money, Steve”!

Do the people working for these companies actually say those words? Not really, but they make doing business so difficult, I ask myself, “why are you spending your money with them”?

Business is simple. I started talking about that in the first video of my new program 10 Minute MBA . Solving the problems that frustrate the customer is easy. Yes it is easy.

In the next few days, I will release the second video. I will disclose exactly how to set up a foundation tool that I use all the time for helping companies achieve their business and profit goals.

Register here for alerts that my blog has been updated so you won’t miss any of this series as it is released or just check back if you prefer.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

A Gift For My Subscibers and Members of Internet Marketing Newswatch

Business is simple. The principles of operating your business for optimal profits are proven and easy to understand. People bring complexity to the process. A properly defined and executed management system brings unnecessary complexity back to reality.

I have completed the first chart, notes and video of the summary of this management system that I have named The 10 Minute MBA. The chart and supporting notes summarizes how well run companies are organized to optimize profits. The definition of companies includes the entrepreneur operating without any employees as well as the multi-billion international conglomerate.

This information is a result of a lot of work that began in the 90’s working as the CFO for a number of very large companies. Since then I have further developed this process by working with numerous clients and attending seminars like The System, JV Alert, Stompernet, Dan Kennedy’s conferences and more. Then there are the books, DVD’s, program and other resource material that, like many of you, I have poured over looking for the Holy Grail of profit making.

All of that time and most of those resources have been valuable investments. I hope like me you continue to invest in yourself. However, nothing makes up for doing the work and experiencing what works. I have been fortunate to be able to work with businesses of all sizes. I have tested and proven what you are now being offered as a gift.

This information is being released to a select audience. I am grateful to this audience and I hope this material makes a contribution to each person’s success.

There is no fee, there is no email registration required. Simply point and click at The 10 Minute MBA.

Well there is one more thing and this is a bit difficult since this is my first video. The good news is – it can only get better – you hope. For the video click here

I hope you enjoy it and I welcome ALL comments. Email Me

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

It Has Been "Suggested" I Withhold This Information

Wednesday June 13th I will release the first in a series of FREE reports and videos that will help business owners, business executives, and entrepreneurs in their efforts to build business profits.

That is correct – there is no fee, no registration or any other requirements for this information. This simply is the launch of a very valuable product that happens to be FREE.

What is the content? It is simple! In fact simplicity is the theme of this material. The simplicity of business.

Keep in mind, professors, consultants, CEO’s, executives and bored members (spelling intentional) are all paid a ton of money to help solve what is commonly known as complex business issues. The reality is that 80% of management time is spent on matters that have little or no impact on business performance.

If you evaluate what is commonly labeled complex, in most cases, it is not complex at all. Some person has decided it is complex and so that now becomes the reality. This series I am releasing brings our focus to what is important and provides the tools and process to stay focused.

I hope you enjoy it and I welcome ALL comments. Email Me

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

It Has Been “Suggested” I Withhold This Information

Wednesday June 13th I will release the first in a series of FREE reports and videos that will help business owners, business executives, and entrepreneurs in their efforts to build business profits.

That is correct – there is no fee, no registration or any other requirements for this information. This simply is the launch of a very valuable product that happens to be FREE.

What is the content? It is simple! In fact simplicity is the theme of this material. The simplicity of business.

I hope you enjoy it and I welcome ALL comments. Email Me

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Just one more thing…did you know I am now working with Randy Gage? No! Who is Randy Gage? Visit International Success

Report: "An MBA In 10 Minutes On How To Run Your Business For Maximum Profits"

When you see this report you will think this is so simple. Why did it take Steve so long to develop this? Why have companies paid hundreds of thousands of dollars for this information?

You will notice there have been no posts to my blog for three weeks. I have been finalizing an incredibly valuable report “An MBA In 10 Minutes On How To Run Your Business For Maximum Profits” The information contained in this report is one page has been validated in the last six months with two companies whose revenues exceeds $15 million annually. The principles behind this report have been proven by working with dozens of companies.

You will discover the formula for operating your business for optimal results. You will learn how to quickly and easily know exactly how your business is doing and precisely where your business needs your attention. Most people can effectively monitor and manage a handful of items. You will learn how to identify where you must focus your attention.

I know you are expecting me to direct you to a long sales letter that rationalizes charging you a fee for this report. Since I already told you there are many companies that have paid alot of money for this information, you now think I am positioning you for some $297.00 or more sales pitch.

You are wrong. This report is FREE and will be released in a couple of days. Those on my list will receive the report first along with a detailed summary designed to help you make sure your business is optimized for cash profits. If you are not on my list, then simply register here.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Report: “An MBA In 10 Minutes On How To Run Your Business For Maximum Profits”

When you see this report you will think this is so simple. Why did it take Steve so long to develop this? Why have companies paid hundreds of thousands of dollars for this information?

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

How To Hit Any Goal: A "Cast In Stone" Success Formula

I recently began working with a business that is another example of a company with enormous potential being held back by a culture that worked when the business was much smaller. The owner discussed with me all the barriers and roadblocks he is experiencing. He expressed doubt that I would be able to break through with the existing team.

In less than two week the owner said ” I see us making great progress – keep it going” What did I do? What I always do – applied the “Success Formula” What is that? It is no secret. Mark Joyner details the process in the first couple of chapters of Simpleology 101 that is FREE

In a Nutshell:

Target-Workplan-Action-Reaction

You cannot achieve anything unless you have a clear definition of what it is that you want. Once you define the target, you must develop a detailed workplan that is time phased and is designed to get you to your destination. None of this is any good unless you take action, measure your action against expected results and modify your plan based on the variances you are seeing.

Plan-Actual-Variance My consulting clients have heard me say this often and demand they do it. After all the bitchin and moanin they get to work and begin to see the results. Gradually you see more and more smiles.

Is this tough? No! The hard part is like anything else. The Process requires consistent application and that takes discipline.

That is why there is big market for consultants and the best consultants are the ones that work with people until their habits change.

By the way, now that you have read this you still need Simpleology 101 because Mark also teaches discipline and does a great job of it. Click Here for Simpleology 101

Update: I just watched a video by Rich Shefren that is very good and addresses this topic with a focus on Internet Marketers Here is the link http://www.strategicprofits.com/momentumvideo/play/
May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

How To Hit Any Goal: A “Cast In Stone” Success Formula

In a Nutshell:

Target-Workplan-Action-Reaction

Is this tough? No! The hard part is like anything else. The Process requires consistent application and that takes discipline.

That is why there is big market for consultants and the best consultants are the ones that work with people until their habits change.

By the way, now that you have read this you still need Simpleology 101 because Mark also teaches discipline and does a great job of it. Click Here for Simpleology 101

Steve Pohlit
Business Development Consulting

Possibly Rich Shefren's Most Valuable Sentence From His Live Presentation

The live feed was near perfect. After a few introductory comments Rich said ” work on yourself first, then build revenue and once you gain momentum, focus on your staff.” He provided valuable content for the remaining two hours of the live feed. He covered it very briefly but the statement was powerful…WORK ON YOUSELF FIRSt!! More on that in another post. For now back to the show.

In every presentation there are debatable points. However thousands, with me included, are grateful for the education Rich delivered using this “no money required” format. For those of you who think this presentation was free then you missed Rich’s point on the value of your time.

As a seasoned business development consulting professional (www.stevepohlit.com) I have helped many companies implement most of the techniques Rich teaches. I have many success stories. Few are with name brands. On the other hand Rich has a long list of name brand clients. He is a wizard at marketing. Look at the list of people who gave him testimonials. He earned them all I am sure. One Rich presented was from Jay Abraham. If anyone knows the reputation of Jay Abraham you will understand the value of Jay’s testimonial.

I have been paying close attention to the marketing strategies of the well known names including Rich. I need to step my promotions up a number of notches. How about you? A major takeaway for me is that it makes no difference how good you are, if nobody knows it then you can’t help them. Another one is his emphasis on evaluating what you do vs. having someone else do it. Maybe like me you have heard this before. I don’t know where I learned it. Maybe it was from one of the notables like, Jay Abraham, Dan Kennedy, Ken McCarthy, John Reese and the list goes on. Rich delivered an excellent slant on the value of our time.

This seminar was a great marketing example. Rich Shefren had a notable list of JV partners promote this. What was their motivation? Seems to me it is the sharing of the revenue from people who signed up for his backend program. But they wouldn’t have done it if Rich didn’t have the credibility.

Now it wasn’t that hard to promote. After all, how many seminar leaders run a live two hour feed from the seminar The result was a represented 10,000 people tuning in. Of course I have no idea what the conversion rate was. However, if 100 people joined, well do the math. Regardless of the conversion, Rich proved the technology works. Will it replace live seminars? Nope!! But imagine the possibilities. Think of a major event from a coast opposite of where you live or from another country. I could see mini conferences gathering regionally to network in connection with the main event. Why not? JV Alert started with 19 people around a hotel conference table in Philadelphia. Now look at. We’ll see where this goes.

As an aside, I was at the first JV Alert meeting. I met Ken McCarthy, Allyn Cutts, Cody Moya “Mr. Road Trip” Sterling Valentine and more. Every contact from that meeting will take my phone call and repond to my emails. Of course I will do the same. Value – priceless. You cannot replace that with a camera, screen and live feed. Speaking of Stearling – he is on the road again. Click here to see what he is up to.

There are a couple of techniques that Rich teaches that have not been ones that I have emphasized. Many of my clients have big issues that need addressed fast and often I don’t get the the process mapping phase. I will absolutely implement that with the newest company I am working with which is a $10 million business generating 80+% of it’s business on-line. It sources physical product internationally and in general is hugely successful. So why am I working with them? Simple, they can easily be ten time larger in terms of revenue and profits in 24 months. That is the target.

The content Rich offered in the streaming feed from his live seminar will help me. From a look at some of the comments at Strategic Profits allot of other people are happy as well. Thank you Rich, I am most appreciative for all the lessons.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Possibly Rich Shefren’s Most Valuable Sentence From His Live Presentation

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Brilliantly Simple!

Mark Joyner should have a great big smile on his face knowing he is helping allot of people with an easy to follow program. I have an inkling as to he might feel like. When my consulting clients who follow my Roadmap to Extraordinary Profits ” get it and prosper. Most always say – “wow this is so easy-all we have to do is – well do it”.

I think Simpleology is brilliant. Recently, I have been brushing up on the steps to Writing a Book in 14 days by Steve Manning. I am outlining my book that takes my free course “How To Increase Profits by 30 % or More In 90 Days or Less” to the next level by incorporating … well let me save that for when the book is closer to being done. Anyway, one of the topics is how to do research for your book.

Steve recommends doing research in the children’s section of your local library. That research will be fast because the most brilliant experts write so a 10 year old can understand the material.

Mark Joyner has published Simpleology so all can quickly understand and apply the marvelous process he details. What is so impressive is the amount of content that is available for everyone for FREE.

Mark’s a very credible businessman who over delivers. People send him appreciation for the value he provides (money). He provides allot of value and you should see for yourself by visiting Simpleology.

There is one of the many differences between my skills and his. If it were me I would have started with 103 because I know without health and energy nothing else happens. 103 is so exciting. There is no way I am able to follow his lesson for today methodology. I was up to day 7 on the first day. I know Mark – I am just supposed to follow the program.

Business owners, internet marketers, stay at home moms and literally anyone alive will benefit from Simpleology.

OK you ask how this has helped me? I am soon going to announce a major deal. Thing is it is a first of many and I thank a small group of resources for that. Simpleology is one of them. Here is a hint on what is to come: who do you really listen to?

Check It out. Click Here

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Ed Dale Announces He Is A Fraud Victim.

Ed Dale, one of the Internet marketing “gurus” announced in his first podcast of 2007 that he has been a victim of fraud. He did not elaborate on the details including the amount of the loss. Regardless of the amount I know it was painful for him and his wife. How do you think I know that?

Most of what I write is about how I help companies grow revenue and profits quickly. One of the early chapters of this process details how I use an eight week rolling cash flow and financial flash schedule with all my clients. In addition to the explanation subscribers receive the exact Excel template I use for engagements.

What is really important is how completing this information, and making sure it agrees with your bank records and other supporting documents establishes a tight control environment over assets.

I was a fraud victim twice. Both times for very significant sums of money. I am a CPA with extensive business experience. With all of this experience I was still a fraud victim. So I designed a business development process that includes very tight controls over assets.

My free mini-course “How To Increase Profits by 30% or More in 90 Days or Less” details allot about how to run your business with the right controls.

If you take the money you make and invest it in swamp land or pay for designer jewelry, I cannot help you with that. But if having the assurance the assets of your business are insulated from theft or fraud is important to you, then you need to have the right controls and that is part of what I do with companies.

Would the processes and procedures I install have prevented Ed Dale from being a fraud victim? I have no idea since Ed is not a client and I don’t know what happened. If you wonder if this can happen to you- it can. If you want to talk about your business and practical controls for minimizing the risk of fraud then call me.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

The Key Was Found That Unlocks The Secret Vault With The Report On What 2007 Business Development Predictions Will Come True. Here Is The Report!

20% of the people having a goal of making money on line in 2007 will make money on line in 2007. 20% – 40% of those will make enough money to consider it their full time work.

Frank Kern will be more even more blond by the end of 2007.

80% of the people on line today trying to make money will not make any money on line in 2007.

The rate of business failures in 2007 will accelerate. 80% of those failures could be avoided with the experienced guidance.

Ken McCarthy and Ken McArthur will continue to rank the highest in the group of people offering the best seminar training.

The rate of new business starts will increase. Those starts will be added fuel for the rate of failure.

2-5% of the people on line in 2006 will make 90-95% of the profit on line in 2007.

President Bush will not be re-elected.

Dan Kennedy and Bill Glazer will send out a big box next year to their customers wishing them the very best Christmas ever. In the box will be at least 10 opportunities to spend money on one or more of their in-house study programs or seminars. Read the Christmas card first of course. (Did you receive one of their cards in 2006. Was it just me thinking their mailing was tacky at best? ) Do not ignore Dan and Bill’s training unless you are netting more than $10 million a year from continuity programs.

There will be no more than 4 new players in 2007 that will achieve public recognition of being an Internet guru. Five currently recognizable gurus will leave to find off line jobs to pay their bills.

More people will figure out how to use Blogs and Social Networking sites to effectively market their business. 5% of these people will develop courses to teach use these skills. 20% of the courses will have valuable content. 5% of those not publishing courses will be making the most money and we will never know who they are.

Next year the number of people you don’t personally know who will send you emails wishing you everything you ever dreamed of during the holiday season will triple.

The burst in the housing bubble is over and the housing market will be on a steady incline throughout 2007.

90% of the people buying new programs, memberships and training will not use any of what they purchased and learned.

Google Adsense is not dead and there will be a surge in people telling you how much money they are making with adsense.

There will be an increasing number of public companies that will go private as they are tired of the cost of complying with SEC and Sarbanes-Oxley.

Website buying and selling will accelerate. Ed Dale’s latest training topic is in front of the curve.

Direct mail will be used more by the top 5% of the Internet Marketers in 2007 as they recognize that a people still like paper and ink. 20% of the remaining 95% will try direct mail and wonder why it doesn’t work for them. None of the 95% pay close attention to Dan Kennedy and Bill Glazier.

John Reese says that long sales letters are on the decline and using a combination of Camtasia, live video clips and sales copy on your sales page will be most effective. John is right. Actually John is nearly always right and will continue to be so in 2007. Why is that? He tests and validates before he opens his mouth. If you don’t read his month report you are not serious about making money on line. (Frank Kern is nearly always right even with blonde hair.)

The gap between those building wealth and those not increasing net worth will widen in 2007. Those not building wealth will blame those who do with even louder voices and will want the government to step in. Those building wealth want the reinforcement of our country’s constitutional principles which basically says we have the right to build our business and build wealth and who we help is our choice not a government mandate. People still don’t get the fact that jobs are created and more money flows into the federal and state tax accounts when we let people who know how to build business do just that. Those not getting this point will continue to increase in 2007.

Portal Feeder will win the Grammy for the longest running program to have people pay for the development of a new version that should have been offered when the original version was offered but was not, and still is not over a year later. The Grammy will be awarded for best supporting actors in a major film that has not been released. By the way I love the PF team.

More people will recognize that all of this is a game and will turn increasing levels of attention and energy to the purpose and quality of human game. (Read Bob Scheinfeldâ€™s Busting Lose From The Money Game)

Stomper Net will emerge as the best “I wish I were in that group” program. However, 80% of the people in Stomper Net will not take any action on what they have learned.

The best overall teacher of business success principles in 2007 will be Steve Pohlit, followed by John Reese. (Hey it is my blog!)

If 2007 is a great New Year for you it is because you have accepted the responsibility to make that happen and not because me or anyone else says Happy New Year to you.

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

Pohlit Advises Gurus Wanting To Take Their Business To The Next Level

John Reese announced his plan for income.com He openly discussed his life of opposite extremes. On one side he has all or most of the material possessions that have been his life’s dream. On the other side, he clearly struggles to enjoy life and details the stress of determining which projects and opportunities should receive his attention each morning.

Ken McArthur issues an email to his list discussing this month’s project which is thinking. Ken outlines the issue he and nearly every on line guru is thinking about. What is the next step?

I have operated at the executive level of companies with revenues ranging from $3 million to $1.6 billion. One company I purchased with a partner had annual revenues of $50 million. One of my consulting clients started with one store and today has sales exceeding $12 billion dollars. Currently I spend most of my professional time continuing to work with companies of all sizes helping them achieve their businsess performance potential. These experiences lead to a clear understanding of what is required to take any business to a new and better level of performance.

Before that outline I have to warn you that what you are about to read is considered by most to be frightening. It is frightening not because of what is disclosed but what is required. Here it is!

1. Define what business you are in. I have seen examples recently of well known people deciding to change their business focus. There is nothing wrong with that if there is a clear definition of the business model along with a transition plan from the current model to the new one. Part of that plan must include a backup plan of keeping the engine running in the vehicle that funds the business now until the new engine starts. The new plan should start like the old one didn’t which is with a clear definition of revenue and profit goals.

2. Once defined, there are four (4) A Priority Functional Areas that need to be addressed whether you do it yourself, outsource them or hire staff. In order of importance:

A. Closed Loop Management Information System. This is a process of accounting for the actual performance vs. plan of all key components of your business. Notice this is listed first. Also notice in order for this to work, there needs to be a measurable plan in place at the right level of detail.

B. Business Development or The Engine. This starts with a plan that defines what it is you are marketing, to whom and how you are going to reach them. It also defines the resources required to implement that plan and track variances from plan.

C. Infrastructure Leadership and Accountability. At the infrastructure level of every successful business you will find highly skilled and dedicated people who know what they are expected to do and are rewarded consistently for doing it. They are part of the team and are not independent contractors.

D. An Absolute Fixation on Achieving Revenue and Profit Targets and Optimizing Liquidity (cash).

Currently it takes an average of six months working with a well established company several days every week to get them back on track by teaching them how to achieve the above four foundation pillars. Even when a company goes through that process, 80% of them fail to continue what they learned within one year. The remaining 20% go on to achieve results that place them in the top 10% of their industry. Why do 80% fail? Alot of what is involved in operating a world class business involves following a disciplined management process which is not an attribute ingrained in most entrepreneurs.

Can an entrepreneurial based business that has achieved a notable measure of success go to the next level?

Absolutely!

It all depends on their willingness and commitment to implementing a disciplined approach to running their business. Look at Yahoo, Ebay, Google and many other successful enterprises. These are companies starting with an idea. At some point behind the curtain you will find an executive and executive team who rationalized the business model and maximized the value of that model.

Of all the on line experts I pay attention to, there is only one other person who consistently demonstrates the skills needed to guide those wanting to go to the next level. I define the next level as a currently successful business with revenues of at least $5 million and net profit before tax of 10%. (If your net before tax is less than 10% then you need another consulting toolbox – the “fix it toolkit”).

Wal-Mart is the largest retailer in the world selling everything that everyone else sells. Wal-Mart, Target, and others make it easy and economical for alot of people to buy what they want. Studying the information products, marketing tools and more that are being offered during the tail end of 2006 you find a lot of similarities. It will be interesting to see in the next couple of years what gurus successfully re-engineer their business model to deliver what the entrepreneurial and small business communities really need to achieve their respective business and personal goals. Ones that do, will be at the next level and will have more fun doing it.

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

Steve Pohlit Opens Ask The Consultant

I am pleased to announce the opening of Ask The Consultant There is no charge, you don’t have to register and I will answer all business development and Internet Marketing related questions usually within 48 hours.

This sevice is offered in response to survey’s showing most people are hesitant to contact a consultant for many reasons including:

Fear they cannot afford it.
Consultants “Wind Your Watch To Tell You What Time It Is”
Cannot find the right person.
Do not know consultants are very interested in being helpful.
Think a consultant needs to be in their market for the project to work.

These and many other myths associated with using a consultant will be addressed and published at Ask The Consultant Please note this is a new service and I have taken one of my traditional sites and I am migrating it to the Ask The Consultant model. This is a work in progress

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.