Marketing – Steve Pohlit

Building Business Profits Fast In The Real Estate Niche

Building Real Estate Business Profits Fast

Adapted from the book Building Business Profits Fast by Steve Pohlit and published in 2013 on Amazon, updated here based on new experiences.

My background briefly: Professional Speaker, CPA (inactive now) , MBA, Arthur Andersen (world’s largest public accounting, tax and consulting firm before being destroyed by Enron) , Financial Executive of three very large companies, Board Member, worked with very successful very well known business people and then I went into the entrepreneurial niche where I bought ans sold companies, started new companies and more. I have made a lot of money and lost a lot more. Making a lot of money is better. Losing resulted in me learning the most. With that it is better to follow my advice rather than experiencing those negatives yourself.

From my own experiences including being mentored by some amazing people, coaching hundreds of people and seeing the results, I feel I am well qualified to present these action steps. I honor your time and attention and my intent is to deliver extraordinary value.

Starting With An End Game Component In Mind

The end is where you have raised the funds and you close a deal. If it is a flip I am talking about closing on the sales side where your profit is made or not. If it is a buy and hold profit begins when the cash flow starts and meets your projections. If it is wholesaling then it is when you are paid for the assignment of the contract.

I recently did a video on how to do deals when you have no money. Actually the principles apply whether you have money or not. In most cases I am an advocate of partnering for money. Most deals get done with a combination of debt and equity. A seller financing deal is where the seller is the bank. Buy fix and flips, buy and hold, are usually always a combination of debt and equity or loans and cash. If you are wholesaling in any meaningful way you are likely to have developed a team to support you and they typically get paid when you make money.

To make any of this work you have to demonstrate your plan showing what is in it for the sources of money is worthwhile and secure. The sources of money have to have the confidence in your plan. For your plan to be worthwhile you need to have a strategy for what you are doing. You can network without a strategy and plan however the most you can do is build your list of possible lenders and equity partners for your deals.

I network all the time and have coached many people on how to do this effectively when you don’t have a specific deal to pitch. That is outside the scope of this article. Contact me if you want more information.

Back To The Beginning Step 1

If you want to Build Real Estate Business Profits Fast you decide to do that then make a commitment do follow what it takes to make that happen. This article gives you a lot of what is required to make that happen.

Step 1 Define the goal – Part of Deciding and Commiting is to be clear on a measurable outcome

Go deep inside and ask yourself what is the goal? In my experience everyone has the same goal but most do not know what it is. The goal is the same for everyone, but the details of what that picture looks like is different.

My friend Gary King author of The Happiness Formula also found on Amazon, has interviewed thousands of people at events worldwide and asked them why are you here? The answer in 100% of the cases was “to be more successful” He then asked what is success? The answer always was to have more money?

Today I am going to share with you the formula for making money fast in real estate. First it is important to let the following sink in: “more money is not success”. Being happy is success. Having more money so you can make a difference with something you are passionate about is in my view a major component of being happy.

More friends, more recognition, more of anything is not success. Being happy is success. I have never found that being selfish brings happiness. I have found that part of being happy is being healthy – having the energy to make a difference in whatever you decided to do.

Step 2 Your Why

I thought about making this Step 1 and realized most people can relate to specific goal setting and then begin to stumble when asked Why?

How to be clear on your Why.

Decide what you want to experience. Everyone wants to have experiences . Maybe your why is to create an account to fund your child’s education. Maybe you want to create assets that cash flow month after month that pays for the lifestyle you want and helps others. Maybe you want to build a big business that makes a huge footprint in something that you are passionate about. For me I have a very big why and it drives me every day.

You have to have a why and then your income goal needs to line up with your why. Key point if you think having the money, the car the house, the travel – whatever will make you happy I have a big surprise for you – learn to be happy now and you will then be happy later with those things. If you do not learn to be happy now, you will wake up with more stuff and not be happy.

Step 3 – Mindset and Skills

Once You Decide and Develop the Picture of The Life You are Intending to Experience (your ideal scene) that fuels your happiness then You devote time to self development work. Self development includes acquiring specialized knowledge and includes acquiring wisdom.

All of us are well served by specialized knowledge. In real estate we have Larry Harbolt, Pete Fortunato, Bill Cook and many others in who teach us specialized real estate knowledge. Then there are the authors and speakers that are popular nationally. Grant Cardone is a great teacher of sales and closing deals. Eric Worre, Randy Gage and others are great teachers on building teams. There are numerous teachers of principles that help us become a better person. Jim Rohn, Robin Sharma, Wayne Dyer, Mike Dooley, Neale Donald Walsch, Gary King and many others are great teachers..

Get Podcasts on your phone, subscribe to YouTube videos. There are many resources to help you and the majority of those very valuable resources are free. Select what resonates with you. Select those that address what is blocking you. You must invest in yourself every day. Invest in yourself and take directed action otherwise you will become stuck. Journal your ideas, progress and set backs.

Be aware of getting stuck. In Chapter 4 of my book I address what is the major block for all of us – fear. If you look at where you have allowed fear to creep in Go back to your resources that you use for self improvement area of self development. The better you become the more confidence you have. Invest in becoming better. If you really are stuck because of fear, contact me and I have other suggested resources to help you. Recomended resources are free unless you want to be coached.

I go to a lot of networking events. The more I connect with people the better I am at communicating what it is that I am developing. Recently I started using Facebook Live to get out more messages because people do not read like they used to. So I take those feeds and upload them to YouTube. I populate them to other social media sites. That is leverage of my time. It is also me practicing being in front of people. I will be much better at that 6 months from now than I am today.

When I was on stage in front of hundreds of people all the time and on the radio interviewing several well known celebrities every month, I got good at it. I have not done that for about 4 years. I am dusting off the cob webs now.

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Last Wednesday I went to an event which was the launching of the New Thought Channel on Internet TV. I listened to a lady who described herself as an entrepreneur and in the 5 minutes she had described how years ago she put the box CSO at the top of her organizational chart.

Every morning she has a structured meeting with her CSO She details the steps for this meeting in her book The Path To Wealth: Seven Spiritual Steps For Financial Abundance. I went to Amazon and downloaded the Kindle version – I think it was $9.95 and have been having my own meeting now every morning and I really feel good about it. What do you think CSO stand for? Include your answer and any questions in the comment section below.

Step 4 What is it that you are passionate about doing?

In the real estate niche there are many different transactions. Realtors, wholesalers, flippers, buy and hold, commercial multi-family, etc I started 3 buy fix and flips in January of 2015 I had a plan to do about that many each month. I stopped and 3 and that is all I did.

I have done about 10 flips total in my real estate career and each one was stressful. I stopped. I connected with some people and I now know the deep discount single family home model and really like it. It is small business for me and my goal is to make it a lot bigger.

I got a call in October last year to look at another business and it shifted my focus almost immediately as I realized what the system is doing for people’s health .

I was at monthly REIA meeting last year and learned real estate niche that is not widely known. I am quietly looking at developing that model. While networking for real estate deal funding I met a guy who started helping me with my plan to raise larger amounts of money. Outside of that goal, he connected some dots and we now are offering an opportunity for residual income long term secured by real estate with very exciting returns.

I have learned how to be smarter about what I am doing in areas I am passionate about. Higher returns, money well secured and very low risk is how I define smarter.

What is it that you are passionate about? Start with that now compare that life, your ideal scene, to where you are today. If you are making $3,000 a month now and you want $20,000 a month or $1 million a month you need to define how you are going to build that. It is not going to happen if you have not defined it. It is also not going to happen if you have not defined it by month, by week and depending on your business, by day. If you are a wholesaler and you average $3,000 a deal and you want to make $15,000 a month. How many deals do you have to do? 5 How many a week ? About 1

Step 5 Once you define your financial targets in increments that make sense then you need an action plan that will hit those targets. Larrry Harbolt recently posted on Facebook the reminder that we have to make offers, intelligent offers. Bill Cook has been encouraging people to door knock and make offers.

All of that advice and more is about taking action. What action is required? It depends on the deal. Is it a buy and hold, are you looking to fix and flip, are you wholesaling at deal. One wholesaler I know fairly well has his stats on how many letters he needs to mail each month to get the number of deals he wants. It is a very accurate statistic and he works that system all the time. He is successful with it.

I promote the opportunity of owning income producing houses. Do you have to make an offer? No you just have to flow the purchase price into escrow until we get the deed and note transferred to the name you want. That is easy and yields 15% net. Do you want even higher returns? I have two other business models that will yield excellent returns. One is an opportunity to build your own multi-million business fairly quickly. The other is an income producing opportunity secured by real estate Are you interested in knowing more? Contact me – all my contact information is at the end of this email.The point is you got to have an action plan designed to hit your income targets.

Step 6 Measure the actual results vs plan.

If you want to do 3 flips that average $25,000 net to your bank in 12 months then you need to have deals the pipeline and I would recommend wholesaling the ones that you find that a good but where you do not have the capacity to do yourself. If you want to do 6 or more flips, you will need a team and systems to make that work. Whatever you choose to do there is a plan of action that needs to be implemented and actual results for each step in the plan need to be compared to plan

This is the basis for the Gold Formula that is an entire chapter in my book. I called it The Gold Formula because once you have a plan and you measure the actual results vs. the plan you get a variance. If the variance is positive great keep doing what you are doing. If you put up 25 bandit signs and you get no leads that convert into deals you must change something, Maybe you should be door knocking, working more closely with wholesalers, sending letters to houses in probate, bidding on the bank owned property list – if something isn’t working you got to change what you are doing. Back to the sign example – maybe it is your message. Are you testing messages on your signs?

This is a birds eye view of the process with enough detail to help you move forward builind a business and not just doing transactions.

I Can See Clearly Now! That is the title of a book by the late Wayne Dyer who is one of my favorite mentors. What I am seeing clearly now is the path to a ten million dollar business and more materializing in the next 18-24 months. Some may not desire to have a business of that size, some may want an even larger business. Regardless I can show you how this is practical and possible regardless of your background. Contact me for more information.

Contact Information

Steve Pohlit
Text 727-224-4743
Email stevepohlit@gmail.com

How to Get Rich Fast – A Formula and It Will Surprise You

Before I detail the formula understand that being rich is a lot more than making money. Rich includes a healthy body, quality friendships, honoring our family and more. Whatever you include in the definition, financial security takes away the worry that is pervasive for many and allows our energy to be devoted to our health, family and friends. It allows us to help others.

How To Get Rich – A Formula For Earning A Million $1,000,0000 A Year or More Fast and Ethically

Million Dollar Math

I know the principle but did not originate the phrase. That credit goes to Grant Cardone. Great mentor – get his Podcasts, YouTube videos, connect with him on Facebook, Twitter, LinkedIn. I do all those things and I have purchased three of his books and some courses. Great resources.

Million Dollar Math means you have to know the numbers that will get you to a million dollars or more of annual income. Note I am not talking about the value of assets like a home or business. I am specifically addressing what it takes to make a million dollars or more of net cash flow before taxes each year.

I know people who earn $1 million and more each year. I had that experience one year that is another story. I will only say this. At the time my mother said to me that I should retire. That was the furthest thing from my mind. So many days I think about how often she was right. Do I have regrets? I would have done things differently. To have regret energy is a waste of time.

Until recently I would say that with passion, focus and the right products or services, it would take on average 10 years or more to have a business that delivers $1 million or more a year residual. That means the income flow continues whether you continue being active in the business or not. Do people do that in less time? Yes they do. However what they have done is generally not easily replicated.

I have now met people who less than a year ago started a $0 and are now making $1 million or more annually residual and it is not a network marketing model. There is one thing they all have in common: hustle! I am shifting my own focus to do the same and more.

I will begin teaching you how to join me if you are seriously interested.

How To Make $83,350 A Month Starting In Less Than Two Years? That is $1 million a year.

First step is make a decision to do that.
Develop a game plan.
Take action on the game plan.
Adjust the game plan based on actual results.

Part of Step 2 is selecting the right industry, company and product or service you are going to market. Click Here to get started learning about the product and company I recommend. Is that the only way? Of course not. However in my extensive business experience I have not seen any product and business model as exciting as this one.

What Distinguishes This Opportunity From Others In The Crowd?

Solving a huge problem that a high percentage of the population has.
Unique product, highly advanced, securely patented in the US and internationally.
Widely used with great success in other countries.
Less than 20,000 units in use in the US and there is a need for more than 20 million.
The people who are already making $1 million a year or more have sold less than 100 units direct. I am not aware of any other company where this is possible. Remember this is residual yet not MLM. I will explain to all who are serious
The investment to enter is very low in fact I have a program that I will show you how it can be $0 if you come in at the trainee level which is $290. At that level you can still proceed as fast as a full distributor. Since my level of support will be greater I am very selective in who I sponsor as a trainee. As a customer or full distributor you are making an investment and I have already accepted the responsibility to help you use the product for maximum benefit and help you develop your team should you choose to do so.

Now It It Is Up to You – Make It The You Economy as Grant Cardone advises

Contact Me

Steve Pohlit
Email
Direct 727-224-4743

The Power of Relentless – Hear Wayne Allyn Root Tell The Event That Was The Pivot Point For Him – All His Success Followed That Moment

Click Here Now for The Recording This is a Must Listen to call founded on a must read book. There is so much valuable insight in this brief interview you just have to listen. If you are not clear that you should spend the time to listen to this then at least consider these facts.

1. Wayne follows the guidance of Jewish population of Israel and before you say you are not Jewish note this guidance is what the Chinese are studying and the love to steal from the best.

2. There is clear guidance system here for everyone and that means if you follow the steps you cannot fail

So you might ask what about you Steve? Since you are a friend of Wayne how has his guidance helped you?

Great question. First Wayne sets the bar. Daily I am doing what Wayne details in his book. He is the example and the bar is high and I love that. What are the results for me following Wayne Well I can confirm I have adopted the relentless mindset. Get this mindset and it will serve you. Personally I am on path to creating a major business and that is coming off from a period that most would consider disaster. I am reinventing my life and what I really love about Wayne is that he adds more fuel to the fire.

Listen to the talk Click Here Take Notes , Take Action Get The Book Click Here for the Link to Amazon

For Your Success

Steve Pohlit, Business and Real Estate Coach, Consultant, Real Estate Investor. Published Author, Professional Speaker

Steve
727- 587-7871

Success Mastery – How To Access Amazing Resources To Advance Your Skills Part 1

Achieve Your Goals With A Proven Process for Success

Mentoring Is Part of The Lives of Every Successful Person

Without exception, every person I have ever met or listened to who is achieving success both financially and personally attributes their accomplishments to expanding their specialized knowledge, having one or more mentors and taking purposeful action.

Throughout my career, I have spent six figures on books, seminars, audio programs and coaching. I personally know a number of business owners and one leader in the political arena who tell me they have spent close to half a million dollars on mentoring and related training programs. Those kind of numbers are out of reach for most people.

Kris Krohn, Steve Pohlit, Kalenn Krohn — Kris Krohn, Steve Pohlit Kalenn Krohn

Earlier this year, Strongbrook, a Utah based company that has its roots in turnkey real estate niche launched their Mentoring Division This is a result of Kris Krohn’s recognition of how important mentoring has been to his success as the founder of Strongbrook and with his family and friends. He decided to offer great programs at a very affordable price $99 a month. Currently there is more than $100,000 of content that has been loaded into the Mentoring Vault.

There Is A Mentoring Program For Just About Any Area of Professional and Personal Development

This article begins to highlight some or the material in the vault. Note: the programs being made available are expanding weekly and more am more influencers are uploading their best content to the vault IF you or someone you know has great material in written and audio/video format and wants to know more about being a contributor then please call me Steve Pohlit at 727-587-7871 I am happy to discuss the ease of getting started and the value for people making content contributions.

There Is One More Very Important Point Before I Give You A Peak Behind The Curtain

For every person who becomes a member of Strongbrook’s Mentoring Division for $99 a month, Strongbrook gifts a membership to a disadvantaged person. This is huge and is already beginning to make a difference in the lives of many people. Once you begin I will also help you see how this entire program can easily be FREE.

Peeling Back The Curtain of The Strongbrook Mentoring Vault

The following are some of the categories currently available in the Stongbrook Mentoring Vault

Sales and Marketing
Health and Nutrition
Business
Relationships

I will post more in Part 2 of this presentation which will come out in about a week

Here is a small sample of some of the mentoring programs

There are well over a 100 programs in the vault and growing fast. The quantity is only relevant for you to the extent you map out your own self-development program that helps you where you need it most. Otherwise you will be in the “shinny penny syndrome” where you chase the next new program to come out. You will not expand that way plus you will be unbalanced with your research and training vs implementing. I will help you when you Join Here

Questions? Contact Me

Steve Pohlit
Email
Ph 727-587-7871

2015 Business Development and Profit Growth Strategy

In my book Building Business Profits Fast I detail the importance of having a clearly defined goal that is measurable and has a very specific timeline for achievement. In an article posted on this site near the beginning of this year I presented the one element most often missing for success. Click Here for a refresher on that article That missing component is actually the theme of an entire book that I have been frequently mentioning which is Consious Creator by Kris Krohn. His book is the foundation of the newest division of The Strongbrook Group named The Consious Creator Mentoring Network which I joined as soon as I learned about it.

I consistently look for resources that will further expand my insight to goal achievement in all areas of my life. Very recently I published a report on a book by Bob Burg titled The Go-Gifter and how that is now further influencing my thinking and actions as I link The Five Laws of Stratospheric Success with the six laws of Conscious Creating in the book Conscious Creator.

All of these resources and more are influencing the clarity of my business and personal growth strategy for 2015. I am outlining that for you here with the omission of my business profits targets and non- business targets. As we near the end of the first quarter of 2015 I have already made adjustments to the measurable targets I set at the beginning of the year. At this point I am keeping those confidential except to share them with my mentors.

Primary Goal: Financial Independence – this means monthly income that comes in whether I am working or not exceeds my operating expenses plus reserves. Income whether I am working or not is called residual income and I have built a gradient scale for this residual income near term target that then increases from that point. My strategy to achieve that goal is to develop businesses that I am passionate about and that bring the most value to others considering my skill set. The following are the components of this strategy:

Real Estate Investment:

My focus is on acquiring distressed properties, renovating them and reselling them. This buy fix and flip model provides a desirable home for a retail buyer and enhances the neighborhood and community.

Real Estate investment that yields positive residual cash flow: I am using my affiliation with the investment and entrepreneur divisions of The Strongbrook Group to achieve this objective.

Health and Wellness:

The following are two companies I am excited about that I am looking to also be a source of residual income. At the very least I a will personally benefit tremendously from the products.

I am in the process of converting all the household and personal use products to totally healthy and environmentally save formulas. The company I have chosen is Melaleuca Their amazing product line is very affordable and they offer incredible incentives to learn about and use the products. Ask me how you can be paid $100 just for watching videos about the company and products.

Personal health and wellness transformation: I have done several of these programs in the past and now I am embarking on another one with the products of a company that uses no processed foods. That is a 10 day program with a 20 days continuity program following. I was offered a $50 gift card to try this program and the company offers a 100% guarantee for 60 days. I am now encouraging others to join me and will gift anyone interested a $50 gift card like I received. Click Here for details.

One of my favorite product line is healthy coffee and tea by Organo Gold. I enjoy coffee and tea and once I understood the powerful benefits of the Chinese herb Ganoderma Lucidem I changed from the brand I had been drinking for many years and now only use Organo Gold. Click Here for more information.

Related

Personal Development is a high priority for me. As member of Strongbrook’s Mentoring Network, I already see tremendous resources being loaded into their vault .

I am using Send Out Cards for thank you cards, appreciation cards and of course holiday and special event cards I absolutely love Send Out Cards. I create my own using pictures I file when I see one I like or at times pictures I take myself along with a personalized message for the recipient.

I will continue to offer my professional services as a business development and real estate investment coach. The most economical way to benefit from my experience that includes successfully coaching hundreds of companies and entrepreneurs is to join one of more of the companies I am in that I have listed here.

I am continually looking at ways to improve the marketing and implementation systems related to my strategy. I am being advised my a major internet and direct marketing expert on how to jump start the business building components of my strategy. One of the five laws in The Go-Giver book is The Law of Compensation. Very simply the more people you serve the larger your income. Systems are needed to serve large numbers of people.

In conclusion for now – I have a financial independence plan that I am working. I am strongly advising you to have your own plan based on your passions then work the plan in order to realize your goals.

Your Success Is My Business

Coach, Mentor, Real Estate Investor — Business Turnaround and Real Estate Investment Coach, Real Estate Investor, Business Builder

Steve

Why I Recommend Real Estate Investing and Network Marketing To Those Who Want To Be Entrepreneurs

In a one hour movie recently released by Eric Worre, he interviewed some very well know experts. Harry Dent talked about the true level of the debt owed by the US and the number is staggering and scary. Robert Kyosaki showed the dramatic negative trends in food stamps, college graduate incomes and student loans. Most of these statistics I was aware of except for student debt which is now over $1 trillion and if you declare bankruptcy you still own student loans. So people are going into more debt to get more education. What is the result, lower paychecks than in the past.

Don’t misread this. My daughter is a doctor. She would not be a doctor without the education and the support of the student loan program. Our society needs medical professionals, scientists, teachers and other professionals who need to be qualified by our university and special education systems. However, the vast majority of people entering higher education are not seeing the likely outcome clearly and will be well served by taking a look at the economic reality of our world today.

All interviewed by Eric in this movie were in support of the message that it is harder and harder for many people to feel confident about earning a living at a level where they are not worried about their bills. The days of being able to count on a 40 hour a week job that provides an acceptable level of income for a lot of people are long gone. Technology is advancing at a rapid pace and often makes a well established business or industry obsolete. Look at what happened to the majority of book stores in the last decade. Look at the market share shift in the last decade because of companies like Apple, Google and others. Do the research on the amazing number of companies that were once very commonly known in America are out of business.

With those trends which are not very bright, people still need a place to live people need products and services. That leads me to the two industries that get my vote for where more people should be paying attention. Those are real estate investing and network marketing. Network marketing is often referred to as direct sales or multi-level marketing.

The reasons I like both of these industries the best for people thinking about being in business for themselves are:

1. Very little money is required to learn the businesses
2. There is plenty of evidence of people making good money in those industries
3. The training is outstanding and most of it is relatively low cost or free.

Let’s look at training for example. If you select the right network marketing company and sponsor, the training is amazing. In real estate it is true you do not need your own money or credit for deals. However, because of the dollar size of the transactions you are well served by being mentored by one or more people who will help you and JV with you as you get started.

Cost of entry: In real estate you can get started for about $1,000. It is better if you have $5,000 to $10,000 because there are some programs that cost money that will really help you get to a faster start. However with about $1,000 for gas and a few other supplies you can get started. I know of people who make $3-$5000 checks in their first month. Is that typical – I would say yes for the people following the directions and devoting more than 20 hours a week to the business. In Network Marketing you can get started with most companies for $250-$500. If you work hard you can begin to make money your first month. I have met people who make over $20,000 in their first three months. I don’t think that is typical.

What is the one skill you must have as an entrepreneur? In my view it is the skill of being able to get past rejection. There is one sure fire way getting past being rejected – set really high goals and be relentless on following them with the guide of a very experienced mentor and team.

Now you have my vote and why. What is yours and why. I welcome your comments.

Questions ? Call me 727-587-7871

Steve Pohlit International Business Turnaround and Real Estate Investment Coach, Real Estate Investor, Business Builder MLM

My Number One Suggestion For A Business Start-Up – Bonus: There Are Two

Many people who decide to start up a business spend a lot of time preparing to be in business. My advice for any company starting out other than an on-line product sales business is to have a simple webpage for credibility – saying who you are, what you are offering and how people can contact you. Then focus 100% on marketing anyway you can to those people most likely to benefit from your offer. Pay particular attention to those who connect with your target customer.

Nearly all your efforts should be on marketing. I have two primary lines of business One is consulting and I would love to have 5 clients right now who have more established companies with say 20 employees or more. I am currently offering JV opportunities to marketing firms. Marketing firms don’t like JV’s because they want paid up front. That is like me wanting paid up front for consulting before the project even starts.

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I a previous article I presented my expanded success formula. In a nutshell we are well served by setting much bigger goals and taking massive action to achieve them. Click Here for that article that also includes my five steps to success formula.

Special Offer: 1 complimentary coaching call plus one call a week for 6 weeks -7 calls total. I have priced this to be affordable for nearly everyone and if money is your issue I am open to a JV. Start now and in one month or less you will see results guaranteed!

Call me now 727-587-7871
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The other line of business is the strategic expansion of my real estate investment business. This is a perfect example of my next recommendation to start ups: connect with people who know what you don’t know or can help you with tasks that are not a good use of your time. If you are not marketing you are not using your time in an optimal fashion. For example I have developed a procedure for marketing properties that we have in contract. That is very detailed. How do I know? Well I had to know how to do it so I can train an apprentice who wants to learn. I am also marketing for equity JV deal partners. Again once I have the foundation for marketing I can work with an apprentice to help me.

In summary I have identified the key success factors in achieving my business growth goals and what I think are the primary marketing action steps needed to achieve them. Now following the advice from several mentors, I am taking even more action. Those who are successful take massive directed action.

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Call me now 727-587-7871

My Formula For Success Has Expanded

In my last article I detailed 5 Actions That Will Improve Your Business and Your Life Starting Now. That article is posted below for your convenience. This past weekend I studied Grant Carbone’s book 10x

Grant expanded my thinking and added fuel to the tank so to speak. One example will illustrate: Let’s say you have a goal to make $8,000 per month. You take action but fall short by 50%. So your results are $4,000.

What if you had set your goal at $80,000 and fell short by 50%? I think you see the point. The related message is with a 10x goal you would be more focused and aggressive with your actions. Of course there is a lot more to it and I am really happy my coach gave me the assignment to read this book and do all the exercises.

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Call me now 727-587-7871

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Here is a refresher on the 5 Actions I mentioned:

5 Actions That Will Improve Your Business and Your Life Today

Step 1 Clearly define the outcome in measurable terms.

Step 2 Develop a plan of action to achieve the outcome

Step 3 Define milestones for achievement. Often in business those are quarterly and monthly. Quarterly and monthly milestones are not enough. What milestones need to be achieved today to bring you closer to your goal. These milestones or targets need to be measurable.

Step 4 The Gold Formula tm is my simple measurement of monitoring the variances from your actual plan. Actual minus Plan = Variance. The variance is gold because it tells you what to do. You cannot have a variance unless you have a plan and measure actual results against the plan. Today we are graphing key statistics. The graphs tell us the condition and then we are able to apply the formula for success based on the condition. Management by Statistics is the single biggest enhancement for performance in business and life that I have learned.

Step 5 Enjoy the process and continually refine your targets

These five steps are the foundation for how I work and how I coach. They are the reason I can offer my Results Guaranteed Coaching Program By the way I have a coach that holds me accountable and I am very grateful for him.

Call me now

Steve Pohlit 727-587-7871

#businesscoach #profits #business consulting #realestatecoach

Success Mastery: Revenue and Profit Momentum

Do you know your business statistics? In my career I have learned the importance of tracking the numbers. Measurement of actual vs. plan is critical to success. Two years ago I learned a graphing technique and how to interpret what the graph is telling you. I thought I knew. i did not know.

If you do not have positive momentum with all your key stats your are standing still or worse going backwards. Many miss the foundation stats that make all the difference. If you would like me to help you take a look, check out the following information.

Intellectual Understanding Does Not Mean You Will Implement

One client told me recently the number one benefit of my program was keeping them focused on what is important – accountability is a major reason for success.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here

Remember my program is Results Guaranteed Coaching Click Here for more information.

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC
Email
Ph 727-587-7871

Connect on
Facebook http://facebook.com/buildprofits
LinkedIn http://linkedin.com/in/stevepohlit
Twitter http://twitter.com/stevepohlit

How To Achieve Your Goals and Be Happy Along The Way

Most of us have heard the words to the effect “it is about the journey and not the destination”. That can be really challenging to accept when you can clearly see the destination and it seems to be very distant. Here is the key – one step at a time in the direction of your intended outcome with you being passionate about the outcome.

I have a client who has a retail business. He bought this business and he was comfortable with what to do because he had worked in the business for a number of years before having the opportunity to buy it. My job was to help him advance his skills in running a business. The measurement of project success is higher revenue and profits.

Well into the coaching program, he told me he really didn’t like the products that he sold. With that energy or lack of energy he was not doing the fundamental steps of an owner. I asked him that if he sold or closed down this business what would he do. He said another business selling products or services to customers. I then showed him how everything we were working on was needed to be done in any business. I further advised him that the best exist strategy was to strengthen the business results since that is how he would get the best purchase price for the company.

Today his sales are becoming increasing stronger and he has renewed energy for the business. What happened? First he started tracking key statistics. That alone often will result in business increasing. As business began to pick up he began to see new opportunities for creative display and pricing of product. He started spending more time himself with customers and got more ideas. So instead of continuing to spiraling downward, the trends reversed. Today he installing new systems software and implement several important marketing action plans.

The product line didn’t change. What changed was how he viewed the business and what he was learning about running any business that he decided to go into. Actually he is looking to add a new location and add a new product line that will appeal to his existing customer base.

How did he move to being happy about what he was doing? 1. He began to see the opportunities with the business that he had 2. He began following very clear advice and experienced positive results. Where is he on goal achievement? When we started like I do with every client we agreed on what would be the measure of success for the coaching program. Right now as a rate of sales, he is beating that goal.

Intellectual Understanding Does Not Mean You Will Implement

Another client told me recently the number one benefit of my program was keeping them focused on what is important.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here

Remember my program is Results Guaranteed Coaching Click Here for more information.

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC
Email
Ph 727-587-7871

Connect on
Facebook http://facebook.com/buildprofits
LinkedIn http://linkedin.com/in/stevepohlit
Twitter http://twitter.com/stevepohlit

– See more at: http://stevepohlit.com/2014/06/what-distinguishes-my-business-and-real-estate-investment-coaching-and-consulting-practice-from-nearly-all-others-and-is-the-foundation-of-my-results-guaranteed-coaching-program/#sthash.dVABtfzu.dpuf

What Distinguishes My Business and Real Estate Investment Coaching and Consulting Practice From Nearly All Others and Is The Foundation of My Results Guaranteed Coaching Program

Fail Proof System!

There is a fail proof system to organize and manage any business. In fact cities and countries should use the system. Note this does not mean it is cookie cutter. It must me adopted for your company.

Successful Experience

I have extensive experience as an executive, business owner, entrepreneur, consultant and coach in the following industries:

Real Estate Investment – the focus of my business now
Retail
-Restaurants
-Convenience Stores
-Women’s clothing (big international business)
-Auto Parts
-Motorcycle
-Drugstores
Manufacturing
-Heave equipment
-high tech
-Auto Glass
Distribution
Internet
-Service Provider
-Social Media
-Marketing
Long Haul Trucking
Utility Trailers
Excavation
General Contracting/Construction

A number of the businesses are very large. One is more than $15 billion. Others are small to medium size companies and I have helped many independent entrepreneurs. This experience led to fine tune systems for success. Last year I released my first book “Building Business Profits Fast”

Enhanced Systems

I have since been coached and mentored on enhanced system which are touched on in the book but not in-depth. The three main parts of the enhanced system are:

1. Organization Development or the Org Board
2. Admin Scale or The Spine
3. Management by Statistics

The scope of what are in these three categories is extensive. If we work together you will know the source and I will guide you step by step on how to implement these major tools. For now here is a brief summary

Org Board

Every company has 7 divisions and this applies to whether you are one person or millions. Knowing how to set up and manage your company within the structure of these divisions literally takes out the guess work in how to succeed. The next two areas actually fall under the umbrella of the org board – or at least that is how I think about it.

Admin Scale

My mentor refers to this as The Spine because like the human spine if one of the parts are damaged or out there is great pain. The Admin Scale consists of

Goals
Purposes
Policy
Plans
Programs
Projects
Orders
Ideal Scenes
Stats
Valuable Final Product

Before I continue with the last part I want you to know that my coaching and consulting work accelerates the implementation of all of this by my attention to what is most important now and the gradually painting the entire picture. My message to you is do not be intimidated by the scope of what I am briefly describing here. Welcome it because you are now learning about the processes that if followed mean you cannot fail. You cannot!

Management by Statistics – There are 6 Basic Statistical Trends

(From a priority point of view capturing the data and running the graphs are just about the top of the list. This specific tool is the reason I can confidently offer

Results Guaranteed Coaching

Non- Existence
Danger
Emergency
Normal
Affluence
Power

I am including one example of one graph. Here is the important point: once you know the condition (what graph you are in) for any function, division or overall company performance there is a precise formula you follow for that condition. To follow it effectively the principles of the Org Board and Admin Scale must largely be in place.

Most of the detailed implementation steps that are published on my blogs and in my book are all used depending on the scope of the project. Going into all the details on marketing actions, The Gold Formula tm, Financial modeling, training and development is outside the scope of this article.

Schedule a Free Consultation and let’s see what will have the most value for you and your business. Click Here

Intellectual Understanding Does Not Mean You Will Implement

One of my clients this morning told me the number one benefit of my program was keeping them focused on what is important.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC Email Ph 727-587-7871
Connect on
Facebook http://facebook.com/buildprofits
LinkedIn http://linkedin.com/in/stevepohlit
Twitter http://twitter.com/stevepohlit

Success Mastery: The 5 Pillars of Business Success

What happens when you apply the 80:20 rule to the actions that must be completed to achieve stellar revenue and profit growth?

These Results:

Extraordinary profits

Harmonious work environment

Continual positive growth in revenue and profits that far surpasses your competition.

How do you achieve these goals?

Take a look at how most companies are run and don’t do what they do. People in most companies spend the majority of their time on activities that have little or no impact on building revenue and profits.

Your Focus!

First there are only five (5) areas of business that need your attention. Hold out your hand and look at your fingers and thumb – 5. Now follow with me on this because I am not in a room with you to reinforce the point. Hold out your hand and assign each of the (5) pillars as follows:

1.Sales – thumb
2.Gross Margin – index finger
3.Expenses – your “flip em” finger
4.Working Capital – next finger
5.Employees – pinky

80% of your time as an owner or CEO should be spent on these 5 pillars and 80% of the 80% should be spent on Sales (includes PR, marketing) and Gross Margin – the first two. I will add that it is not just the current day’s or week’s performance. As founder you are the leader of these organizational divisions and most of all you are responsible for the strategic expansion of the business.

Normally there are minimal issues with managing liquidity and if any area of expense begins to be out of balance, it doesn’t hurt much while you are bringing it back in line.

When you are achieving extraordinary sales and gross margin, everyone wants to work for you. Of course there is a very precise technology in hiring the right people and having them become successful.

Again there is a precise technology to be used in each of the five pillars that is outside the scope of this article. However, if you focus on marketing, PR, sales and margin you will likely be doing very well while you fine tune the entire organizational structure toward your perfect business model.

Nearly every article published at www.stevepohlit.com expanded upon the management of components of the five pillars. In most cases, the information contains practical advice that you can implement beginning today.

I have found that if the concepts are not actionable quickly and do not yield positive results quickly, people lose interest. It is no different than an exercise program.

If physical exercise is too rigorous, too demanding or takes too much time, it will not be sustained over time. Running a company is no different. The process must result in continual positive feedback as to progress toward achieving measurable goals.

Right now list the top 3 issues that are holding you back from making breakthrough profits in your business. Then start devoting at least 80% of your time solving those three issues. Once solved, do it again and keep doing it. Simple stuff.

For Your Success!
Steve Pohlit, Managing Partner
Steve Pohlit International LLC
Results Guaranteed Coaching and Consulting

Ph 727-587-7871
Email

Steve Pohlit, International Business
Turnaround and Real Estate Investment Coach

How Your Book Helps Build Your Business – Google Hangout with Steve Pohlit and Alan Bechtold

During this Google Hangout you will learn 22 ways your book helps you make a lot of money without even selling one copy. This presentation addresses all major barriers to book writing and publishing. Alan Bechtold is an expert publisher, editor and marketer. This was a great wake up call for me to implement more of his 22 points and publish my second book. Get your paper and pens ready you are about to experience some very valuable information.

Steve Pohlit

The Exact Steps To Building Sales and Gross Margin

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The Exact Steps To Building Sales and Gross Margin

You must first know the customers and products that account for 80% of your sales and profit. Please note that this required in-depth analysis of product sales and gross margin by customer. For some companies they may have a select number of customers that account for a large percentage of the revenue but do not account for the same percentage of profits.

Once you have this data then it is a matter of implementing programs to increase sales (see bonus below). Do not ignore gross margin. You cost of delivering a product or service to a customer could possibly be reduced with a resultant increase in profits, pricing may need to be adjusted or both.

Bonus Note: There are only three ways to increase sales:

1) sell more to existing customers
2) increase the transaction size of sales to existing customers and,
3) acquire new customers.

Also please note that increasing sales does not mean that profits will increase at the same rate or at all. For example, it can cost you more in the first year to acquire a new customer than that customer brings in first year profits. If that is the case you might be asking why would you do that. You might do that if the lifetime value of the customer exceeded the cost of acquiring that customer by enough of a margin to make it worth you time, money and energy.

Recently I completed this exercise with a client and directed the sales manager to schedule a meeting with the largest customer. The purpose of the meeting was to negotiate higher prices. The meeting was successful and the client realized an immediate benefit to profits as a result of this work. The effort was then extended to remaining customers and this client went from a break even profit model to earning 7-9% net income before tax on sales volume of approximately $12 million. Does the process work? It works every time.

Steve’s Law of Growing Market Share Part 1:

If You Use Half The Tools Available For Growing Sales and Gross Margin You Will Be In The Top 20% of Companies In Your Industry As Measured by Annual Sales Growth.

Steve’s Law of Growing Market Share Part 2:

If you use 90% of the tools available to you for growing market share and profits, you will achieve elite status. If you consistently use those tools each day, week and month, you will maintain elite status and be healthier and happier along the way.

May You Achieve Success Beyond Your Most Amazing Dreams

Steve Pohlit,
Business Development and Real Estate Investment Coach
Managing Partner,
Steve Pohlit International LLC
www.stevepohlit.com

How To Double, Triple or Even Quadruple Your Business Profits

How To Double, Triple or Even Quadruple Your Business Profits

Toward the end of November I began positioning our clients for a fast start to increased results in the next year. Each person was assigned the task of preparing the detailed business plan for 2014. Of course I am guiding them on how to do this and I am being guided by my coach and mentor Meir Ezra.

There is a lot of foundational material behind the following outline that includes seminars, courses and more. As you read this understand there is an exact process to follow and that leads me to the one statement that when I heard Meir first say it in November 2012 started a whole new journey for me. That is: “if you follow the process, you cannot fail!”

Step 1: Write The Plan

With every client we move along a gradient scale. What that means is every person has different levels of experience and their plan will mirror their ability to implement. Regardless of experience, every client needs to have a very clear starting point backed by data. The data for established companies will include the history of sales, gross profit, expenses profit, cash and more. The data tells us the condition of the business. With that definition we will apply the right formula.

Clients just starting their business are in a non-existent condition for that business so the first step is for to make themselves known in the market place. Clients with weakening performance are in a danger condition and the first step for that condition is for the owner to by- pass key people and routines. There are six primary conditions and related formulas. The conditions apply to the company and to positions in the company. Graphing the data gives us the condition. Once know we know what to do – apply the right formula.

Know your condition as you move into 2014 so when you define your performance targets you are already implementing the right actions to achieve the targets. The performance targets include all major statistics: sales, profit, cash, debt, owner’s reserve as an example. The plan needs to address scope of business. For example we have real estate investors now expanding from doing their first residential deal to looking at multi-family buy and hold, being a referring funding partner, new construction and more. They are moving along the gradient scale. We have a client with a retail business now looking to expand the product offer, add an online store and open new locations. Candidly with any of these people if I would have begun to paint the expanded picture when I first started working with them they would not have believed it and they likely would have become stuck.

At this point clients are at the stage of the plan being an operating plan. We are currently looking at a near term horizon which for most is the year. For most a more strategic view is still emerging . Right now what is most important is for each to achieve their income goals as that will fuel strategic development.

Company targets are measurements behind the company plan. The company plan and targets are supported by sub-plans or mini plans. The mini plans have scope of business and targets. For example the retailer has a plan and targets for his main location and a plan for the online business and new locations. The real estate investor has a plan and target for the total business and mini plans for the residential buy fix and resale segment, the multi-family buy and hold segment and so on. Another client has plans for providing tech services to different market segments like home based businesses, businesses with employees, professional service firms, restaurants and more. The key is to have a specific mini plan for each segment or niche where you are developing business. Like your company operating plan the min-plan has specific performance targets.

This outline is very similar to the detailed material presented in my book Building Business Profits Fast The difference now is the additional information on defining conditions of the business and positions and apply the right formula for the condition. Since many reading this may not understand completely the condition part of this outline I recommend defining your company and mini plan targets with a huge emphasis on programs to nurture existing customers and massively expand through effective marketing and PR for new customers or deals.

Step 2

Program your annual company and mini plan into monthly and weekly plans. For our tech services client we have daily income targets. We are moving in that direction with our retail products store client and professional services client.

Step 3 Define Daily Targets for Each Task

Define the daily tasks that must be done to achieve the weekly and monthly targets. For example a number of daily tasks for every client are in the category of marketing. Real estate investors are calling realtors and other people connected with properties. A professional services person is calling prospective clients or people who may be connected to prospective clients.

Normally email marketing and social media marketing is part of the tasks that are performed. The key is a clear definition of the number of calls, the number of emails, the number of postings to groups on Facebook or LinkedIn as an example and the number is targeted by day. We have an excel spreadsheet set up for this that we call Target and Statistics.

Once set up for the week, there is one more action that is the key to achieving the targeted tasks and that action is scheduling the time on the calendar for getting the tasks done. This one action usually improves productivity by 50% or more.

Your Gift : A Complementary Coaching Session Click Here

May your success exceed all your dreams and desires

Steve Pohlit