Category: Marketing

Blogging For Business Profits Supplement: Wakeman's Recipe For A Blog

I receive email notification when there is new content posted to Build A Business Blog. I suggest you go there a register for this service right now. While there, read the five part series Recipe For A Blog. While some of the material is covered in Blogging For Profits, there is valuable information that I have not covered.

Blogging is a rapidly developing field and there are an increasing number of publishers offering advise on developing blogs. Denise and Patsi do a good job of offering helpful information. If you are interested in Building Business Blogs, you will be well served by monitoring the content posted at their blog. One example here is the list of what is covered in Recipe For A Blog:

Recipe For a Blog: 8 Key Ingredients to a Good Business Blog
A Delicious Blog Name
©2007 Patsi Krakoff, Psy. D. & Denise Wakeman, The Blog Squad

As The Blog Squad, we hear this complaint from entrepreneurs who start blogging: “Why isn’t my blog working for my business?” As part of our “blog crisis prevention” program, we have reviewed hundreds of business blogs and can spot common errors immediately.

Blogs that work well for attracting new clients have these key elements:

1. A delicious blog name
2. A tag line or blog purpose statement
3. An easy way to get automatic blog updates
4. A list of categories
5. A list of recent posts and recent comments
6. Links to useful websites, products and services
7. Frequent posts with links relevant to the blog’s purpose
8. An easy way for readers to have a conversation with the author

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Who Is James Granstaff?

Ok, I knew it was only a matter of time before some “smart marketer” finally figured this out.I discovered James when I said ” you know maybe I ought to create a video teaching my Blogging for Profits members how to registe a domain name and how to register for a hosting account and” ….well you get the idea.

Trust me when I say:

“What this guy (James Grandstaff) is doing will have many successful marketers scrambling to implement his brilliant idea into their current marketing mix.”

Before I tell you exactly what he’s doing…

Let’s pretend for a minute that you’re new to the world of trying to make money online.

You probably belong to several other “Lists.” If the list owner is doing their job, they are providing you with a balanced dose of useful content along with offers for products that will help you on your quest for financial freedom.

But here lies the problem…

Take a minute right now and think about your “mindset” as you’re going through your emails.

You have one “clickin’ happy finger” on the delete button and your eyes are scanning for a well crafted subject line that catches your attention. Maybe you’re looking for an email from your favorite guru or a newsletter that you subscribe to. It doesn’t really matter.

What matters is…

Going through your email isn’t as much fun as when you first got online, is it?

Do you remember when you got your first email?

If you’re anything like me, you were ecstatic. And I bet you told all your friends about it

— “That’s Right, Got My First Email Today.”

Well, that was a long time ago. The problem now is we’re hit with 1,000 spam emails per day and checking email just isn’t as fun or effective anymore.

The biggest reason it’s not as effective isdue to our minds being closed to accepting new and helpful information.

Just the other day I received an email froma subscriber who said the site I sent them to wasn’t really free (there was an offer presented upon registration.)

I politely responded…

“Why don’t you skip the offer, since it didn’t interest you, and go inside the member’s area and listen to the free audio interviews from the featured experts?”

I truly believe this subscriber responded that way because she had her guard up. Had the information been presented in a different format she may have been more accepting of the message and therefore benefited from it.

Not to worry–it’s all good, because…

James Grandstaff has come up with a solution.

His new podcast called “The Ask James Podcast” enables you to get your questions answered when the time is right for you; when your “head is right” so to speak 🙂

One of the reasons James came up with idea is because of all the “clutter” and “noise” that keeps filling our inboxes and distracting us.

His podcast solves that problem by providing answers to his listeners questions when they’re away from the noisy inbox. And I think it’s a brilliant idea.

But there’s more to it…

James won’t be the only who answers the questions of his listeners. On occasion, he will be inviting big name famous marketers to help answer some questions during a show.

So if you have a question about marketing or making money online, or list building, or whatever. You could potentially have a guru like Mark Joyner or Mike Filsaime answer your question. I know for a fact Mark Joyner charges $2,000 per hour for phone consultation. Imagine if he answered your single biggest question regarding creating wealth online–for free!

I think you get the idea 🙂

The next step is to check it out for yourself.

When you get to the site:

1) Register for free

2) Submit your question to James

3) Claim your free gift valued at $37

4) Listen and enjoy the show!

Go here:
Ask James Grandstaff

To Your Success!

Steve

P.S. One thing I should make clear is that just because you submit your question to James doesn’t mean that it WILL be answered during an episode.

Either way, you’re still going to learn a lot from the questions that your fellow listeners ask.

Click Here: Ask James Grandstaff

This message courtesy of Steve Pohlit, Business Development Consultant. Feel free to steal (al of it) and use it on your blog.

Dumb and Dumber Are Brilliant

Have you followed these guys? The buzz started in Atlanta when Brad Fallon and Andy Jenkins invited Brock and Buck to speak to more than 500 very intelligent and mostly very experienced business people. In the crowd were many of the familiar internet marketing gurus. (If you don’t know what I am talking about stay with this for a very valuable lesson.)

I don’t know for certain that it started in Atlanta, but the creativity behind the buzz is brilliant. Reading their emails and watching their video’s was addictive. These guys made you feel like you went to grade school together. And this guy Brock, well he pulled off comments like “I don’t know what ftp is!” and in the same sentence telling you about his “7 Figure A Month Business”

The B&B show was amazing. These guys should be on SNL or Comedy Central. Better yet, their routine is good enough for Leno. Can you imagine the Leno crowd seeing these guys saying: “We dress like this ( casual shirts and jeans) on TV but when we are at work, we wear swim suits since our offices are by the pool. And yes we have sales in excess of $1 million a month with this system.” I am thinking The Donald may want to bring them in for a discussion.

Brock and Buck (true names and not molded from Broke Back Mountain – I don’t think) had most major guru’s on board promoting their product. Reese, Kern, Dale, Filsaime, Moya, Shefren, Ambrose to name a few. (I am still thinking about who didn’t jump on this and why – a topic for another article.) How did the Dumb and Dumber duo do this? My take on it is they demonstrated with hard facts that what they are doing works in a big way.

Anyone who breaks out from the crowd and earns the admiration of the internet marketing gurus (a tough crowd) deserves congratulations and careful study. There are enormous marketing lessons to be learned from this product launch. Learning from creative, innovative, prosperous people in my view is the most compelling reason to join this launch – no I am not an affiliate so there is no link.

I wish you prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The business then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports.

P.S. B&B even added a new twist to the traditional “the volume overloaded the servers” This time “they overloaded 1 shopping cart” Are you studying the success stories? Hope so.

The Key Was Found That Unlocks The Secret Vault With The Report On What 2007 Business Development Predictions Will Come True. Here Is The Report!

The Key Was Found That Unlocks The Secret Vault With The Report On What 2007 Business Development Predictions Will Come True. Here Is The Report!

20% of the people having a goal of making money on line in 2007 will make money on line in 2007. 20% – 40% of those will make enough money to consider it their full time work.

Frank Kern will be more even more blond by the end of 2007.

80% of the people on line today trying to make money will not make any money on line in 2007.

The rate of business failures in 2007 will accelerate. 80% of those failures could be avoided with the experienced guidance.

Ken McCarthy and Ken McArthur will continue to rank the highest in the group of people offering the best seminar training.

The rate of new business starts will increase. Those starts will be added fuel for the rate of failure.

2-5% of the people on line in 2006 will make 90-95% of the profit on line in 2007.

President Bush will not be re-elected.

Dan Kennedy and Bill Glazer will send out a big box next year to their customers wishing them the very best Christmas ever. In the box will be at least 10 opportunities to spend money on one or more of their in-house study programs or seminars. Read the Christmas card first of course. (Did you receive one of their cards in 2006. Was it just me thinking their mailing was tacky at best? ) Do not ignore Dan and Bill’s training unless you are netting more than $10 million a year from continuity programs.

There will be no more than 4 new players in 2007 that will achieve public recognition of being an Internet guru. Five currently recognizable gurus will leave to find off line jobs to pay their bills.

More people will figure out how to use Blogs and Social Networking sites to effectively market their business. 5% of these people will develop courses to teach use these skills. 20% of the courses will have valuable content. 5% of those not publishing courses will be making the most money and we will never know who they are.

Next year the number of people you don’t personally know who will send you emails wishing you everything you ever dreamed of during the holiday season will triple.

The burst in the housing bubble is over and the housing market will be on a steady incline throughout 2007.

90% of the people buying new programs, memberships and training will not use any of what they purchased and learned.

Google Adsense is not dead and there will be a surge in people telling you how much money they are making with adsense.

There will be an increasing number of public companies that will go private as they are tired of the cost of complying with SEC and Sarbanes-Oxley.

Website buying and selling will accelerate. Ed Dale’s latest training topic is in front of the curve.

Direct mail will be used more by the top 5% of the Internet Marketers in 2007 as they recognize that a people still like paper and ink. 20% of the remaining 95% will try direct mail and wonder why it doesn’t work for them. None of the 95% pay close attention to Dan Kennedy and Bill Glazier.

John Reese says that long sales letters are on the decline and using a combination of Camtasia, live video clips and sales copy on your sales page will be most effective. John is right. Actually John is nearly always right and will continue to be so in 2007. Why is that? He tests and validates before he opens his mouth. If you don’t read his month report you are not serious about making money on line. (Frank Kern is nearly always right even with blonde hair.)

The gap between those building wealth and those not increasing net worth will widen in 2007. Those not building wealth will blame those who do with even louder voices and will want the government to step in. Those building wealth want the reinforcement of our country’s constitutional principles which basically says we have the right to build our business and build wealth and who we help is our choice not a government mandate. People still don’t get the fact that jobs are created and more money flows into the federal and state tax accounts when we let people who know how to build business do just that. Those not getting this point will continue to increase in 2007.

Portal Feeder will win the Grammy for the longest running program to have people pay for the development of a new version that should have been offered when the original version was offered but was not, and still is not over a year later. The Grammy will be awarded for best supporting actors in a major film that has not been released. By the way I love the PF team.

More people will recognize that all of this is a game and will turn increasing levels of attention and energy to the purpose and quality of human game. (Read Bob Scheinfeld’s Busting Lose From The Money Game)

Stomper Net will emerge as the best “I wish I were in that group” program. However, 80% of the people in Stomper Net will not take any action on what they have learned.

The best overall teacher of business success principles in 2007 will be Steve Pohlit, followed by John Reese. (Hey it is my blog!)

If 2007 is a great New Year for you it is because you have accepted the responsibility to make that happen and not because me or anyone else says Happy New Year to you.

Be well and prosper,

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. The latest successful on line and off line marketing techniques are part of the processes that are implemented. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant

Research Worth $ Millions for $.35 – Yes Thirty Five Cents

I purchased the Thanksgiving local newspaper for $.35 for the ads. There is wisdom in those ads that is worth tons of money.

Did you know Target has one of the hottest niche products featured on its key pages promoting Friday and Saturday specials? Do you know what that product is or even how I know it is that hot? Do you wonder why the other retailers missed it? I don’t wonder I know precisely why. Do you want to know what that product is? Look up my email contact information at www.stevepohlit.com and drop me a line.

Do you know that Best Buy has black Friday specials that are so hot they are giving tickets out starting at 4AM for people who want in at 5AM? Are any other retaileres doing this? None that I found. Do you think someone will start Black Friday at 12:01 AM sometime soon? I’ll bet on it. Do I agree with any of that? Doesn’t matter. The only thing that counts if you are retailer is the gross margin in the cash register. There will be some winners? Want to know who they are? I will tell you who will be the big winners this selling season in one week. Subscribe to Steve Reports and don’t miss it.

Did you notice the extensive joint ventures done by Circuit City, Best Buy, and other major chains? Did you know that these deals started nearly a year ago? Do you think you can learn a few things from what is working and what is not working this season and apply them to your business?

Do you know that most small businesses and entrepreneurs will ignore the reasons for others succeeding that are right in front of them? Now you know that some of these lessons can be found by spending 35 cents on Thanksgiving.

Do you think there is insight on what item are hot in the 6AM – 11AM specials offered on Black Friday? (Excluding Best Buy and several others who are now stating at 5 AM)

Do you want to be a store manager of a store opening at 5 AM on the day after Thanksgiving? Can you imagine what you are thinking about all day Thanksgiving? Do you know how companies are able to find and motivate people to do this the day after Thanksgiving?

The above is just a short list of what came to mind as I studied the Black Friday ads. Some would say I was working. I happened to see Warren Buffet being interviewed recently and he was laughing talking about loving what he does. His quote was along the lines of ” I tap dance to work every day. I have more money than nearly everyone else and it doen’t matter, I just love what I do”

I love what I do and you will see more evidence of how I am helping others gain tremedous value in their business by paying attention to what works.

Now if you used the Thanksgiving ads to wrap the scraps from dinner, you will want to find the copies not sold in the morning at your local convenience store waiting to be picked up and grab yourself another copy.

The Christmas Shopping Marketing Games Are Out In Full – Enjoy The Full Show

Be well and prosper,
Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.

Pay Per Lead Free Report – Read It

Several days ago , I got an email from a marketing acquaintance with an
exciting new FREE report about one of the hottest topics of the
last six months… CPA (Cost Per Action), which is the term that’s become the
industry watchword for PPL (Pay Per Lead)

You were one of the first to read about this. A number of so called “heavy marketing hitters” are just beginning to offer this report. My readers had this in their hands within about an hour of it’s release.

It’s a pretty impressive report, and I am very interested in it as as a viable alternative to Adsense! If you are working Adsense then I know you will be to.

I am personally working on putting it to use along WITH my Adsense!

Take a look and see what the buzz is all about is about! The report is FREE!!

Pay per Lead Report

Be well and prosper,
Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now consults personally with clients to design and implement processes that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. The client then experiences a very high return on investment. Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly.