Category: Marketing

Once you understand there are only a couple of ways to make money, the next step is to decide which one maximizes you return on investing time.

This introductory article examines the primary ways to make money and announces The ME Factor for delivering the highest return to you for your time.

Regardless of how you make money, to achieve a maximum return on your own investment in time devoted to making money, you must achieve the maximum score possible for you on “The Me Factor” scale. The highest score possible is 100.

There are many ways to make money and most of them fall into one of two categories: They are:

1. A job where you exchange time for money.
2. Money works for you and makes more money.

There is a hybrid of of these two. This hybrid is usually described within the context of leverage and residual income.

For example, if you have a membership program people pay you a certain amount of money each month to belong. Gold’s Gym, Bally’s, and other fitness clubs are examples of membership clubs. If you own one, you have a job and hopefully have continuity income from recurring monthly or annual fees. If you own a restaurant, you have people walking through the door. However, you have no continuity income.

A membership program is a good example of a business benefiting from leverage and it is considered by some to be a residual income model. Once you have developed the monthly product for one person, it is easy to deliver that product to 2 or 2,000 or 20,000 or more people. The work is in developing the product and continually developing the list of subscribers.

The business model most commonly associated with residual income is network marketing or multilevel marketing. I know there are a lot of people who place that business model in the same category as satan. Factually it is a business model that is very successful. I have learned a great deal about developing business from successful, professionally managed network marketing companies. For one example visit International Success.

Another model is where you have money making money as opposed to exchanging time for money. People I know in that position still spend time monitoring their investments. Money is the primary leverage and this model works as long as the stocks, real estate or other investments produce the targeted return.

Work Is Required For Every Money Making Model. The Key Is Spending Your Time On What Gives You The Most Satisfaction. Announcing “The ME Factor”

You are well served by spending the time you have doing what you like to do and optimizing the return on your investment of time and money. Your return is measured by the amount of money you make and the enjoyment you experience making it. “The ME Factor” is calculated by your rating of how well you are doing making the money you want and your rating of how much you are enjoying how you make money. ME = Money Score x Enjoyment Score.

The ME Factor is key. Again it is a rating developed from the amount of money you make and your level of enjoyment in making it. More on that in the next article.

Now if you thought I was going to tell you the best way to be happy making money you were mistaken. Only you can do that. But I do suggest you look at not one, but more than one way. Some call this multiple steams of income. I don’t think a cab driver by day who waits tables at night thinks about multiple streams of income, but that person does have multiple streams of income. Before you allow a negative thougt to enter your mind’s eye when I describe the cab driver, let me assure you I have met some of the happiest people anywhere when taking a cab and when being served in a restaurant.

Once you understand that multiple streams of income are possible, then you know there is a solution for problems on each side of The ME Factor equation. If you don’t like a particular job you have, you can begin working at something you do like a lot more outside of your primary job. There are many people doing what they love as a result of following that path. Maybe you really enjoy your work but would really like to make some additional money. You can select another source of income based on what you enjoy doing.

What makes sense for you? In the next article we will begin to look more closely at examples of how to calculate and increase your ME Factor score and then increase it.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

P.S. Please consider what you are doing today and whether you are solely exchanging time for money. If you are, then you need to develop leveraged income. Can you still do what you are doing now and develop leveraged income? Absolutely! For some examples please visit International Success and watch the fee video.

© copyright Steve Pohlit 2007 all rights reserved

Once you understand there are only a couple of ways to make money, the next step is to decide which one maximizes you return on investing time.

This introductory article examines the primary ways to make money and announces The ME Factor for delivering the highest return to you for your time.

Regardless of how you make money, to achieve a maximum return on your own investment in time devoted to making money, you must achieve the maximum score possible for you on “The Me Factor” scale. The highest score possible is 100.

There are many ways to make money and most of them fall into one of two categories: They are:

1. A job where you exchange time for money.
2. Money works for you and makes more money.

There is a hybrid of of these two. This hybrid is usually described within the context of leverage and residual income.

For example, if you have a membership program people pay you a certain amount of money each month to belong. Gold’s Gym, Bally’s, and other fitness clubs are examples of membership clubs. If you own one, you have a job and hopefully have continuity income from recurring monthly or annual fees. If you own a restaurant, you have people walking through the door. However, you have no continuity income.

A membership program is a good example of a business benefiting from leverage and it is considered by some to be a residual income model. Once you have developed the monthly product for one person, it is easy to deliver that product to 2 or 2,000 or 20,000 or more people. The work is in developing the product and continually developing the list of subscribers.

The business model most commonly associated with residual income is network marketing or multilevel marketing. I know there are a lot of people who place that business model in the same category as satan. Factually it is a business model that is very successful. I have learned a great deal about developing business from successful, professionally managed network marketing companies. For one example visit International Success.

Another model is where you have money making money as opposed to exchanging time for money. People I know in that position still spend time monitoring their investments. Money is the primary leverage and this model works as long as the stocks, real estate or other investments produce the targeted return.

Work Is Required For Every Money Making Model. The Key Is Spending Your Time On What Gives You The Most Satisfaction. Announcing “The ME Factor”

You are well served by spending the time you have doing what you like to do and optimizing the return on your investment of time and money. Your return is measured by the amount of money you make and the enjoyment you experience making it. “The ME Factor” is calculated by your rating of how well you are doing making the money you want and your rating of how much you are enjoying how you make money. ME = Money Score x Enjoyment Score.

The ME Factor is key. Again it is a rating developed from the amount of money you make and your level of enjoyment in making it. More on that in the next article.

Now if you thought I was going to tell you the best way to be happy making money you were mistaken. Only you can do that. But I do suggest you look at not one, but more than one way. Some call this multiple steams of income. I don’t think a cab driver by day who waits tables at night thinks about multiple streams of income, but that person does have multiple streams of income. Before you allow a negative thougt to enter your mind’s eye when I describe the cab driver, let me assure you I have met some of the happiest people anywhere when taking a cab and when being served in a restaurant.

Once you understand that multiple streams of income are possible, then you know there is a solution for problems on each side of The ME Factor equation. If you don’t like a particular job you have, you can begin working at something you do like a lot more outside of your primary job. There are many people doing what they love as a result of following that path. Maybe you really enjoy your work but would really like to make some additional money. You can select another source of income based on what you enjoy doing.

What makes sense for you? In the next article we will begin to look more closely at examples of how to calculate and increase your ME Factor score and then increase it.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

P.S. Please consider what you are doing today and whether you are solely exchanging time for money. If you are, then you need to develop leveraged income. Can you still do what you are doing now and develop leveraged income? Absolutely! For some examples please visit International Success and watch the fee video.

© copyright Steve Pohlit 2007 all rights reserved

February 16, 2007, Orlando, Florida.

This week anyone at The Hotel Rosen in Orlando Florida is attending StomperNet or JV Alert. The real value with these conferences is that many of the best, brightest and most successful developers of businesses using the Internet are teaching and interacting with hundreds of smart, experienced and successful attendees.

Those transferring substantial votes of appreciation (money) have received far more in one day than what we gave. For me that happened in the first 2 hours.

A couple days ago I was talking with my former wife (we remain friends – which is how it should be) and I mentioned how a big part of the value I bring to my consulting clients is self-taught. She questioned me about that statement. We then discussed the significant role my work with learning from Internet marketers has played in helping others gain huge positive results for their business.

About 5 years ago I became a serious student of direct response marketing on line and off line and business development on line. In the past 12 hours I have had in-depth discussions with Brad Fallon on sourcing products in China, with Jason Potash regarding the use of article marketing for more traditional businesses and John Reese on website focus and strategy. In the past 12 hours I learned about important trends and new products emerging that can help all businesses.

As a member of StomperNet I will receive the DVD’s from this conference. However, watching DVD’s and being in the same room with all this energy focused on building profitable business is not the same. The best revenue building results achieved by my consulting clients have been by those who have implemented action steps based on what I have learned from conferences and training programs focused on building business. Those clients and companies I work with in the future will receive even more value as a result of my participation this weekend.

What is your business development strategy for this year and what are you doing to tap into the right resources for you to achieve that.

Wish you were here!!

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

In this article I am going to give you a link that was sent to me as a funny video. You will soon understand why I am using this link in this message. This is a very important reminder that viral marketing can be very damaging or even destroy a business.

If you are new to the term, viral marketing, in a nutshell, is where one person tells or emails another about a website, story, video, movie, restaurant, product etc The message usually starts out with something like: hey____ you’ve gotta check this out.

Recently millions watched the Super Bowl. Whether you like his music or not Prince absolutely “wowed” most everyone. The papers gave him an outstanding rating. He performed flawlessly in pouring rain. Think about the impact on his record sales and his performance price tag. Guess what song was my most recent purchase from ITunes.

On the same show was the Snickers’ commercial along with a rather long list of other displays of marketing stupidity. But let’s examine the Snickers presentation. (If you don’t know what I am talking about – do a search on the Internet.) Was the intent to build brand awareness? Or was the intent to test direct response? Direct response may have been the ultimate goal since different endings that visitors to the web site could vote on were planned. I don’t know, but the real direct response was the outrage over the commercial and it being pulled two days after the Super Bowl.

My view is that it has nothing to do with motivating you want to buy a Snickers in fact it may have turned allot of buyers to alternative selections. It reminds me of some the outrageous subject lines used by Internet marketers. Sure I notice them. But they don’t make me want to read the message.

Moving on: What would you do to have the opportunity to showcase a new product introduction on Dave Letterman’s show? I’ll bet you would be prepared. You would make sure you looked the part and what you were showcasing worked right. Plus I’ll bet you would make sure there was at least a subtle reference to your web site or 800#. Even the newest people learning marketing would know to do this. Look at this clip – amazing. Click Here For Steamed
Can you imagine being a celebrity using your name with a new product introduction and having it turn out to be a major joke – on Letterman of all places. Come on.. you can’t tell me that even Richard Simmons doesn’t have common sense. If he doesn’t, he certainly has staff could to show him how to dress and act since he is associating his name with a product. I would really enjoy having the opportunity of watching this with Joel Bauer – Mr. Persuasion. I can only imagine Joel’s reaction.

The point is, you don’t have to be a master marketer to get it right. Just use common sense. I am not a marketing guru but just this year I finished helping two companies get on track for 2007 where their sales will increase 50% and profit growth will be higher than that. Of course it is not all marketing. But without an effective business development plan in place along with a management system in place that quickly confirms what is working and what is not so you can take appropriate action, you will not hit your target.

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.

Generally, I read every email, every blog post and every direct mail piece issued by a small select group of people. These are experts based on my own experience with their content. In most cases I have spent time with each of these people at conferences and seminars. They have earned tremendous credibility in the business community for their discipline.

I am alert to new ideas and results from others. However, with limited time, they do not receive nearly as much of my attention as the expert class. Dan Kennedy is in that class and this week he is on the phone revealing extraordinary successes achieved by ordinary people. Dan calls this group Renegade Millionaires. I have a lot of material on what the Renegades have achieved. An hour with Dan will be time well worth spent.

He is making the times very convenient and Dan usually does not record the calls so you can listen at other time. So take a look and jump in if you can. This is a complimentary call. Dan does not work for free but he will deliver allot of value in exchange for your time. So book at time and grab a couple of pens and a pad of paper and be ready for some great Dan Kennedy advise.

Ckick Here To Register For The Call

May you and all permanently experience prosperous health, happiness and abundance

Steve Pohlit
Business Development Consulting

Steve Pohlit has more than 20 years experience running very large and medium sized companies. Steve now designs and implements processes with large and small companies that will deliver improved business performance for the long term. Most projects are self-funding within 90 days. . Learn more about the process of Increasing Profits by 30% or More In 90 Days or Less by visiting http://www.stevepohlit.com or you can call 727-587-7871 and speak with Steve directly. Have a question? Click Here To Visit Ask The Consultant If you want to learn how to use a blog to build your business then register for the the free mini-course “Blogging for Profits” at Steve Reports and Blogging For Profits. Did you know you can make a ton of money by referring a business that converts to consulting project? Just thought I’d mention that.