Social Media | Steve Pohlit

How To Use Social Media Site Twitter To Find A Job

This is a great article on How To Find A Job Using Twitter. With the current environment I wanted my list to be aware of it: The complete article is published at: http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

It’s All About the Hashtags

There are three hashtags that can come in handy to someone on a search for a new job. Keeping an eye on #rtjobs, #jobangels and #jobs can give you a look at who’s looking to actively recruit on Twitter. Even recruiters from companies like AT&T have started postingjob listings, often labeling them with #jobs. While #jobs may be the most obvious tag, there’s a reason behind both #jobangels and #rtjobs tag.

JobAngels is a Twitter account dedicated to helping individuals get back to work. Through retweets and reply messages, a number of Twitter users direct JobAngels’ attention to mentions of job listings on Twitter. Those listings are then broadcast to JobAngels’ 700+ followers on Twitter. Using the #jobangels tag provides another layer of tracking, for both individuals passing jobs along to JobAngels, as well as letting them listen in on another layer of the discussion about jobs that are available.

For the most part, #rtjobs seems quite similar to #jobangels. But rather than having one central Twitter account bringing job opportunities together, #rtjobs relies more on Twitter users including the appropriate hashtag in their messages. One Twitter user, Aaron Brazell, has created a site to help organize all the information labeled with #rtjobs. The site is based on the Twitter API, the #rtjobs site brings all #rtjobs tweets together in one place and makes them searchable. It makes using all the information flowing through Twitter that much easier to use — and it can be a much faster way to search through tweets to find a job opportunity than any other approach. You can even follow it through an RSS feeder if you aren’t so inclined to rely on Twitter.

Running a Search or Two

Click Here http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Ask Your Network

Click Here: http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Twitter is a Tool

Click Here : http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

Steve is the Co-Founder of Manifest Mastermind and President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. FREE Reports:

How To Make More Money With Your Business Now and Long Term

7 Steps To Manifesting Your Dreams

Network with me on Facebook: LinkedIn: Follow me on Twitter

Building Business Profits Linking To A Major Event

Major events offer an opportunity to capture traffic searching on the keywords for the event. Caution: there needs to be credible link to the event or you could develop negative goodwill with the campaign.

In this example the business is Manifest Mastermind which teaches the principles of focused intent, imaging results, using a mastermind group and in general all the principles of The Law of Attraction.

The Law of Attraction’s popularity increased significantly with the release of the movie The Secret and the book by the same name.

In this example, we were testing the idea of drawing the parallels to President Obama’s successful campaign and inauguration. We knew the inauguration would be a very popular search term. We choose YouTube video as the network for a short video clip. Our goal was to measure our opt ins during the two day test. The two days included the day of the inauguration and the day before.

Our results exceeded our expectations with opt in rates more than double our projections for the test period.

Manifest Mastermind is using video throughout the sales cycle and I highly recommend your business adopt this business building technique.

You are invited to experience Manifest Mastermind’s free course 7 Steps To Manifesting Your Dreams. Click Here

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated.

Valuable Job Search Guide Found on Mashable.com

In doing research for my current business development project which will demonstrate the power of social media I discovered what seems to be a really cool tip for those looking for a job. I found this tip on the very popular blog Mashable and here it is from Eric Pender

I have actually used Google Reader to help me find job leads.

I go to Craigslist and perform a query in the jobs section for specific keywords that target the kinds of jobs I’m looking for (I search for search engine optimization jobs, but you can really use this for anything). Then, I take the URL that comes from my search query and plug it into Google Reader. Anytime that a new job posting comes up for that keyword, it comes into my reader feed. When I was looking for jobs and saw an interesting listing come across my feed, I was the first one to apply for it. This strategy landed me many calls, and one of them ended up resulting in my current place of employment.

To Follow The Business Development Project Using Social Media connect with the following:

On Facebook
http://steve.facebook.com
http://groups.to/manifest

On Twitter
http://twitter.com/stevepohlit
http://twitter.com/manifestmmind

Interesting facts: 500 new friends were added to our Facebook group in 4 days. 0-1,000 followers were added on Twitter in 4 days.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Social Networking: Response To WSJ Marketing In The World of The Web

Tom and Michael’s article “Marketing In The World of The Web” is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase.

My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”

Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international. I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.

Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.

So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

How To Implement A Business Marketing, CRM or Customer Relationship Management Campaign With An Immediate ROI

Please comment below if you find this information valuable.

Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email. Unless, of course, they know and respect you.

Understanding this I stepped up my idea to test a “door opening” offer. I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign. My campaign objectives are:

1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.

Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.

There are several reasons why I am providing this detail for interested viewers:

1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you” offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit. I am an expert at optimizing business profit and the more people trust those words the better business will be – their business and mine.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

How Is Your Business: Read The Amazing Answers

During a trip to my hometown Johnstown, Pa I had the opportunity to ask quite a few people how they were doing economically. I was anticipating more than a few doom and gloom stories.

I learned about a company that makes specialized lighting systems for coal mines that has doubled in size from 40 employees to 80 in less than four years. Plus they are still hiring. New lighting technology has created a new market: coal mines that have closed. Really cool!

I met an engineer for bridge systems in the Pittsburgh market whose main concern was being so busy. He was actually hoping for to be able to take some time off soon. Then there was the guy who couldn’t say much about his work. In fact he couldn’t say anything because he works under an oath of silence in a place near Washington D.C.

Nearly everyone I talked to was upbeat and busy with their jobs. Consistently I meet business owners who tell me their business is bad. This trip was no exception. In every case except one, what is really bad is their mindset or attitude. Each doom and gloom story is attached to a business that has huge opportunities for profitable growth. But the owners don’t think so. When the owners don’t think so the results reflect what the owners think. I encourage every business owner I meet to get started with easy to implement, economical marketing. My recommendation is a four step:

1. Install or update the business website with visitor contact capture on every page.
2. Activate a blog with relevant content fed to syndication sites. Each item of information has back links and contact information capture form tied to an auto responder.
3. Use video for topical content structured with benefits and a call to action. Syndicate the videos, add them to the blog and select ones to the web site.
4.Using email marketing, and other action steps, get closer to existing customers and develop relationships with prospects.

While my marketing module is comprehensive the above 4 steps are integral to the module and will result in noticeable improvements to your business. Implementing most of these four steps takes very little cash but does require some time. The choice is spend your time on rational marketing or you can sit around and complain.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

My Social Networking and Social Marketing Policy

I have adopted the following based on what has been released by Brian Campbell. Brian encourages others to adopt this posture and you are invited to use it if it fits. You will have EVEN more opportunities if you adopt this policy or one similar for yourself.

I’m sending this message out to all of my Facebook friends. It is my policy regarding how I work and interact on social networks including Facebook.

This is an open invitation for you to experience new growth and tap into the power of the connections that I’ve made on Facebook.

I, Steve Pohlit give you FULL permission to:

1. Post a link to your website on the wall of my Facebook profile.
2. Tag me in a note that’s on a topic you think I may be interested in without mentioning my name in the note itself I appreciate all credible references to me but those are not required.
3. Ask me a general question on my personal profile’s wall.
4. Post a link to any videos, pictures or websites that you think that I might enjoy or that the majority of my friends might enjoy.
5. Say hello, initiate a conversation or let me know more about you.
6. I trust your judgement to post whatever you think is appropriate. If it helps you, please post!

I ask that you post something that you think has value. If you do not add value and include an affiliate link, I may delete it and I am likely to ask that you do not do that again. I will use the same method you used in posting to politely ask you to stop. Some of my frieds are more tolerent of spam. My profile is a public picture of me and my network. I choose to send positive energy personally and through my profile.

If you post something that is valuable, I may take the time to view it and perhaps I’ll share it with others. I might comment on it, or say nothing but simply remember that you’re a value creator and I’ll have a positive impression of you that may lead to a business relationship with me or friendship at some point in the future with me or my friends.

If you have a blog, website, product or service that you’ve created that my network would like to know about, feel free to tell me about it by posting on my wall. Feel free to include a link to the site with a brief description of what benefits someone would achieve by vising the site.

If you tag me in a note that’s related to something you know I’m interested in (social networking, Internet marketing, building business profits, creating wealth, helping people, law of attraction, giving, healthy living, or spirituality) then the people who are connected to me for those purposes will come and read your note and if it provides value, you’ll build a loyal following.

If you tag me in all of your notes just to get free publicity for yourself, you have my blessings. Even if you think you’re a competitor of mine, go ahead and promote yourself. I don’t have any competition anyway because the value I create cannot be diminished by the value you create.

I’m glad to provide a platform for you to reach people with your message through me.

I want you to provide value to the world and I don’t want to hinder your success. I believe that my network of connections on facebook is one of the most talented, creative and caring groups of people with a true commitment to success and by allowing you the freedom to promote the value that you give to the world, you’re helping me fulfill my mission in life by serving my friends.

There’s one other thing I’ll point out about allowing you the freedom to post freely on my wall, tag me in notes, or do other things to get in my mini-feed. This action benefits me too. That’s right! By posting your opportunities on my wall, you’re actually helping people find out about me and helping me deliver my value to more people. So we both win!

When I asked you earlier in this note to adopt a similar strategy, I did so because by allowing people to tag you and post on your wall you will experience more rapid growth.

Facebook is designed to send new people to you if you allow people freedom to connect with you in the ways I’ve explained above. If you try to restrict people, you’re restricitng your own growth.

If you’re reading this SteveReports.com blog post as a note on facebook, I’ve tagged a few people. I’ve tagged my friends and colleagues that I think would benefit from adopting a similar open-door policy. Many of the people I’ve tagged already have this type of policy, although perhaps they aren’t aware of it.

The people who I’ve tagged are my friends, and the message to potential “spammers” mentioned is not in any way addressed to the people tagged above.

The message to potential “spammers” is more of a mindset that I have towards these type of people that I would like you to adopt, and as my friends I know that you have no intentions to spam. I’ve simply shared with you how I feel about what everyone else calls “spammers.”

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit
http://www.stevereports.com

Network with me on

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

5 Steps To Stop Insane Management From Driving Business Into The Ground

As a reminder the popular definition of insanity is “doing the same thing over and over and expecting the different results”. Most companies continue to do business the same way and blame the economy and high gas prices on their declining business results when they should be looking in the mirror. There seems to be a strong undercurrent of “I am waiting for somebody to do something vs. I am responsible.”

The operative word here is most. There are sectors of the economy that have been hit by current conditions. I will leave that analysis to economist and academics. They have a lot more expertise in such matters and enjoy the intellectual debates of cause and effect. I have a laser beam focus on what individual companies can and should be doing to achieve their potential.

I am excluding from this article any company who is in serious cash flow difficulty. When a business gets to that point, crisis management… turnaround expertise is needed. MY firm International Resources does that work and we are very good at it. I always advise if you are in that situation, call me or a firm like mine right now as time is of the essence. My direct line is 727-587-7871.

What are “The 5 Steps To Stop Insane Management From Driving Business Into The Ground?”

1. Have a very clear profit plan at each line item of business performance. Measure actual performance against plan and have clear accountability for achieving the plan line item by line item. To implement this you must have timely, accurate and relevant information. No excuses…must have.

2. When people who are accountable for line item performance consistently fail to meet the stated goals, replace them. Period!

3. The number one function in a business that will be the subject of most of the excuses is sales. These excuses come from people who do not understand how to market to a consumer who places ever increasing importance on relationships. Why do you think the community building sites like YouTube, MySpace and Facebook are in the top ten most highly visited sites globally? According to Alexa, YouTube is 3 , MySpace is 6 and Facebook is 8 ) Every business must have a relationship driven marketing strategy and then implement it. See Relationship Marketing below.

4. Always be evaluating the market including on line competitors. I wonder if Microsoft, Yahoo and AOL in retrospect would have done anything different when Google first came to market? No company is immune from being seriously weekend by competition. I look at the drugstore landscape. I live in Florida where competition is very active particularly for pharmacy prescriptions. A new format of drugstores was introduced not that long ago by Walgreens, CVS, and others with positioning of buildings with 24 hour drive through pharmacies on high cost real estate. Two things have happened with those changes. Prices skyrocketed to pay for real estate and relationships with the pharmacy customer has almost become extinct. Within this landscape I am aware of several privately held drugstores doing very well because of their attention to customer relationships.

5. Don’t push a boulder up hill. Some companies were never meant to be. People start companies or buy existing companies because they think it is a good idea. The only opinion that matter is the market. If your business was not all that strong in the past and you are basically doing everything right, the best action to stopping the profit leaks may mean closing the doors. If you are not sure Contact Me.

Reality Business: The following examples are taken from just one day’s experiences – today.

1. I was talking with a former client who is now a good friend, who told me they have exposure on a large receivable as it looks like the customer is going out of business. After asking two questions I understood that procedures installed during the consulting project were ignored. Insane management. This happens all the time where people make exceptions to sound business practices and then wonder what went wrong. Follow well founded established policies and procedures without exception. Does that mean nothing will ever go wrong? No, but the surprises will be fewer and far between.

2. During a meeting with a very successful fund manager I asked him if there was any one or two things that he attributes to his success. We were specifically talking about clients who transfer portfolios of $250,000 and higher to him from other firms. He said: “just two things: first I have a “high touch” approach which cements the relationship. The markets have been unforgiving lately. I increase my meetings with clients when competitors are shying away from making calls to people whose portfolios have been hit. Second I have marketing funnel to my target audience that has consistently worked very well.” I am not writing the details as this is proprietary but I will tell you this – you don’t have to be a rocket scientist to figure it out.

3. I was invited to lunch at a very nice restaurant in Tampa. It has a fairly steep price tag for most of the selections. There were many tables available. Like nearly every other restaurant I have ever dined, regardless of price point, when I left they have no idea who I am and have no way of inviting me back. Insane management.

All in one day!!

Relationship Marketing:

I love talking about how easy it is for retail business to install a relationship marketing program. This is actually easy for every company, but most readers can relate to experiences with restaurants, grocery stores, dry cleaners, specialty shops and other retail stores. Just ask yourself when was the last time you received a thank you note, an incentive to come in for a special on a particularly slow day or a brief questionnaire asking you how they can serve you better? It happens. I listened to a story the other night about a business getting a fax every time it rains near the lunch hour from a nearby restaurant saying “It is raining. Our business will be slow today. Come in for a free Taco.”” Of course, nearly everyone will be buying more than one taco. But isn’t that cool and how hard is that to do?

Visit http://www.localretailmarketing.com for an idea on how you can begin strengthening your customer relationships. The information is free. My firm is not if you want us to do it for you. We get it done now which can be very valuable for you.

Accept The Responsibility and Take Action Starting Now!!

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report