On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.
With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business. The only difference in the individual representations was the methods used. The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.
I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral. 10% were experimenting with video and close to the same were experiencing with blogs.
Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:
- Email capture and marketing with the assistance of an autoresponder
- Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)
- Selective use of press releases
- Direct response mail
- Google Adwords
- Networking events
- Monthly newsletter
- Radio Show Interviews
- Select print and electronic ad placement
- Ebay store (if applicable)
- Other depending on your business
My marketing module is tailored for each business. Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.
I have prepared an introductory package that will help most companies jump start their revenue growth. This package is particularly attractive as it does not involve much time on the part of management. Here is the summary:
Do It For You Package:
Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Templates For Your Blog, Loaded That You Pick
Your own autoresponder account set up and assistance with the first 2 or three email messages
Up to three 5 minute videos, syndicated and integrated with you blog and website. (video is really hot.)
Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?
Price $2,000 flat or $1,200 up front and$1,200 upon completion.
Sending all my readers the energy of wellness, peace and abundance
Steve Pohlit, www.StevePohlit.com
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Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871
This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com
