What do all web sites and blogs making money have in common? They offer valuable information and market that value very effectively. Even sites that are hugely successful selling products like Ebay and Amazon fuel their success by providing information relevant to the product offer. I am not discounting the heavy investment in building the brand. However, there have been many attempts to build brand without valuable content and those businesses are now marked with tombstones.
If you do not have the bank account of an Amazon, Ebay, Google, etc.? What are the best practices for maximizing the value of the content developed for your target audiences?