Steve Pohlit – Page 14

How To Use Social Media Site Twitter To Find A Job

This is a great article on How To Find A Job Using Twitter. With the current environment I wanted my list to be aware of it: The complete article is published at: http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

It’s All About the Hashtags

There are three hashtags that can come in handy to someone on a search for a new job. Keeping an eye on #rtjobs, #jobangels and #jobs can give you a look at who’s looking to actively recruit on Twitter. Even recruiters from companies like AT&T have started postingjob listings, often labeling them with #jobs. While #jobs may be the most obvious tag, there’s a reason behind both #jobangels and #rtjobs tag.

JobAngels is a Twitter account dedicated to helping individuals get back to work. Through retweets and reply messages, a number of Twitter users direct JobAngels’ attention to mentions of job listings on Twitter. Those listings are then broadcast to JobAngels’ 700+ followers on Twitter. Using the #jobangels tag provides another layer of tracking, for both individuals passing jobs along to JobAngels, as well as letting them listen in on another layer of the discussion about jobs that are available.

For the most part, #rtjobs seems quite similar to #jobangels. But rather than having one central Twitter account bringing job opportunities together, #rtjobs relies more on Twitter users including the appropriate hashtag in their messages. One Twitter user, Aaron Brazell, has created a site to help organize all the information labeled with #rtjobs. The site is based on the Twitter API, the #rtjobs site brings all #rtjobs tweets together in one place and makes them searchable. It makes using all the information flowing through Twitter that much easier to use — and it can be a much faster way to search through tweets to find a job opportunity than any other approach. You can even follow it through an RSS feeder if you aren’t so inclined to rely on Twitter.

Running a Search or Two

Click Here http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Ask Your Network

Click Here: http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Twitter is a Tool

Click Here : http://www.lifehack.org/articles/money/taking-your-job-hunt-to-twitter.html

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

Steve is the Co-Founder of Manifest Mastermind and President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. FREE Reports:

How To Make More Money With Your Business Now and Long Term

7 Steps To Manifesting Your Dreams

Network with me on Facebook: LinkedIn: Follow me on Twitter

Social Media Blueprint

A panel discussion of Social Media experts formed at a recent JV Alert conference addressed a question on the business of Social Media. A key point made is that Social Media is a tool.

That excellent reminder serves as the starting point for this summary on How To Use Social Media to Start and Grow a Business. Social Media is a general term for community based Internet sites with the biggest ones being Facebook, YouTube, MySpace, and very fast growing ones like Twitter and LinkedIn.

Generally, my first response with a question like “how should I use Social Media?” is “what is it that you want”. My business Manifest Mastermind guides everyone in our free course as well as paying members to begin with a clear definition of what it is that you want and then they are asked why.

Applying this to Social Media and using my own experience as an example, my initial goal was to understand the primary options for Social Media sites. My conclusion was that I could spend my time for entertainment or for developing business. Very soon I further clarified Social Media for me which was that I wanted to know if Social Media was a valid tool for building a profitable business.

Social proof that Social Media is an effective tool for building a business is Manifest Mastermind. The time line from business idea to business launch was four months. This actually could have been shorter if we would have been able to allocate more financial resources to it. We spent a lot of professional time and very little cash in developing this business.

When possible I would advise others to outsource more but we proved that a business could be successfuly launced with very little money.

Social Media Blueprint:

This is a top level summary of the Social Media Blueprint I recommend. This is based on my actual experience with Manifest Mastermind:

1. Have a clear definition of what you want and why. Are you using Social Media for business or pleasure? If you intend to use Social Media sites for developing business there will and should be pleasure because Social Media is about developing relationships with people interested in who you are and what you are doing.

2. Identify what Social Media sites are best for your business. Actually this is fairly easy with the top three sites for business being Facebook, Twitter and YouTube. There are an ever increasing list of social media sites. Start with the ones that have the market. LinkedIn is growing fast and can be another one that is important for you going forward.

3. Form relationships with those most likely interested in that what you are doing. I am sure you have heard the advice to define your target market. This is no different. How do you find your market on Social Media sites? There are several ways. A primary one is doing research on: who is talking about your business topic (Twitter); who is joining groups related to your business (Facebook); and, who is adding video content related to your business (YouTube). I advise a filtering approach. Invite people into your world and then invite them into a network focused on your niche business.

4. Ultimately you must capture those with an interest into your own list. We use traditional Internet Marketing guidance on bringing people to our list and then offering value to demonstate why they benefit from spending money with us.

Next Steps:

Manifest Mastermind’s business purpose is to help others create their own success stories. Success stories happen in the areas where people are clearly focused on a prioritized list of their own dreams. Dreams fall into three main categories: financial, health and relationships. They are never mutually exclusive. Our guidance is based on The Law of Attraction and the Mastermind Principle. Guidance is developed with experts advising us on particular topics.

We are expanding our reach in Social Media and we are soon launching our small group mastermind program. Every business model on line and off is based on one foundation principle: traffic and conversion. We are extending our traffic building model beyond Social Media. However, Social Media remains an integral part of our business development strategy.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
The Profit Expert

How To Make More Money With Your Business Now and Long Term

7 Steps To Manifesting Your Dreams

Network with me on Facebook: LinkedIn: Follow me on Twitter

Job Loss, 7-Eleven Layoffs, Incentive Compensation

Today another announcement regarding layoffs. This one in particular caught my attention for several reasons. First 7-Eleven’s press release disclosed it was cutting 10% of it’s non-store staff. It also disclosed it was suspending certain benefit contributions and it’s incentive compensation program.

Before continuing, please note I am not in any way associated with 7-Eleven. If I were the content would have been different.

In general, anytime I read about infrastructure layoffs, the ones at the support level, or enterprise level as it it sometimes called, I question, how these positions were justified in the first place. Every support position should be essential for the business and in retail there is trememdous leverage. Consequently I wonder what management was thinking when they allowed staff to grow by 200 extra people.

I wonder what percentage of the annual payroll cost was cut. That number is not necessarily and most likely not 10%. The operative question is what is 7-Eleven’s, or any company’s support structure cost target, as a percentage of projected related revenue? The related question is how is that going to be calibrated given revenues that could very well be lower than projected? At what point are support structure costs fixed given the size of the customer base? What is the strategy for increasing customer loyalty and revenue?

These and other related questions don’t seem to be answered in press releases or related public disclosures very well. They should be for public companies and any private companies where they are benefiting from community tax incentives while such insanity continues.

Now that I am warmed up, let’s look at the point on incentive compensation. I don’t know how a company can take away a properly structured incentive compensation program. In fact, the reverse of this decision should be implemented. Nearly everyone in the business should be on a pay for perfomance program. Incentive compensaton should be the catalyst for …well profitable performance.

In summary, the principle is you are in business to make a profit and and people who work in the business should be rewarded for their contribution to that profit performance. With some exceptions, everyone’s compensation can be tied to performance. In my experience with hundreds of companies, this is a hot topic that gets nods of approval and gets dropped like a hot potato as soon as possible. Why is that? Everyone feels they want the guaranteed income. As we have seen… there are no guranatees.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
www.StevePohlit.com
www.ManifestMastermind.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

Business and Economic Mastermind Offers Solutions

I have been intently studying Mastermind Power as it is a major component of a business I launched recently. The following story seems to be about how a mastermind generated the ideas that brought the US out of the Depression in the 1930’s. It is far more than that story. See if you don’t agree.

I have read Think and Grow Rich and I am still reading it. I am paying more attention to it than ever. I didn’t know that Napoleon Hill was asked by the President of the United States Franklin D. Roosevelt to help the country in crisis.

Is the United States and world economy in a crisis? I think the mood is negative and that is my concern. Notice Napoleon Hill says that he wrote Think and Grow Rich to keep is mind positive with chaos all around him.

History can have great lessons if we pay attention. Key lesson, form you mastermind group. If you need a place to start you are welcome at Manifest Mastermind.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit
www.ManifestMastermind.com
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Building Business Profits Linking To A Major Event

Major events offer an opportunity to capture traffic searching on the keywords for the event. Caution: there needs to be credible link to the event or you could develop negative goodwill with the campaign.

In this example the business is Manifest Mastermind which teaches the principles of focused intent, imaging results, using a mastermind group and in general all the principles of The Law of Attraction.

The Law of Attraction’s popularity increased significantly with the release of the movie The Secret and the book by the same name.

In this example, we were testing the idea of drawing the parallels to President Obama’s successful campaign and inauguration. We knew the inauguration would be a very popular search term. We choose YouTube video as the network for a short video clip. Our goal was to measure our opt ins during the two day test. The two days included the day of the inauguration and the day before.

Our results exceeded our expectations with opt in rates more than double our projections for the test period.

Manifest Mastermind is using video throughout the sales cycle and I highly recommend your business adopt this business building technique.

You are invited to experience Manifest Mastermind’s free course 7 Steps To Manifesting Your Dreams. Click Here

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Your Level of Business Success Is Directly Linked To One Thing

When asked: what is the number one key success factor for business success? The responses often are:

A hungrey market with money
Cash
An effective business plan
Management control system
Experienced leadership
etc.

There are many factors that contribute to a thriving business over time. I have led business consulting clients through all the primary steps necessary to operate a successful business. Even after sometimes many months of work with very clear guidance, I have observed intelligent, experienced business people miss the profit mark and in some cases destroy what should be a successful business.

Personally, I have experienced successes and failures. Successes were not always sustained and failures were swift. In evaluating my own experiences and those of many other companies where I have had direct contact as an auditor with Arthur Andersen, CFO of several very large companies, business consultant to companies ranging from small to large or as an entrepreneur, I discovered the key.

This key is present in every success story and absent in most failures. This key is the part of the reason for the idea of Manifest Mastermind . Together with my business partner Manifest Mastermind was launched a week ago. The first step we guide members to completing in the Manifest Mastermind process is having a clear definintion of what you want. I know a lot of life coaches and consultants start with that. Keep reading.

Most people when asked what they want start with a list that includes, more money, a new car, better home, financial freedom, improved relationships, vibrant health and so on. But when challenged as to why they want the things they describe, the list sometimes changes. On the topic of money, business people think in terms of revenue and profit milestones. I have started nearly every consulting engagement with establishing a clear definition of the revenue and profit goals for the next year. But there is more to it.

While I am certainly not ignoring monetary and other metrics, I have expanded my focus on what it is the business leadership really wants. Here is the key that I feel is most important:

Are you in alignment with the purpose of your business?

If your goal is money, you may realize your goal and not be happy. So what is the point of the money? Or maybe your goal is money but the demands weakens your health. So what’s the point of the money? It is very clear that money, relationships and health are all interrelated. If one is out of balance the other suffers. Alignment is the key.

Do you know anyone who really does not like their job? They are making money but how is their life and what effect does this have on their health and those around them? What effect does this have on their spouse, partner, children?

Do you know anyone who is not making money and struggling financially? That is a tough situation and most people in that situation have a single minded purpose which is to make money without regard to how happy they will be when the money is flowing. If they pursue just the money then often end up in the same pattern.

If you are in a less than successful pattern, it is wise to move out of that pattern. It starts with awareness, definition of purpose and associating with like minded people and masterminding for goal achievement. That is what I have found to be true for me and others joining the Manifest Mastermind process.

You are invited to our free course and most welcome. Click Here

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Valuable Job Search Guide Found on Mashable.com

In doing research for my current business development project which will demonstrate the power of social media I discovered what seems to be a really cool tip for those looking for a job. I found this tip on the very popular blog Mashable and here it is from Eric Pender

I have actually used Google Reader to help me find job leads.

I go to Craigslist and perform a query in the jobs section for specific keywords that target the kinds of jobs I’m looking for (I search for search engine optimization jobs, but you can really use this for anything). Then, I take the URL that comes from my search query and plug it into Google Reader. Anytime that a new job posting comes up for that keyword, it comes into my reader feed. When I was looking for jobs and saw an interesting listing come across my feed, I was the first one to apply for it. This strategy landed me many calls, and one of them ended up resulting in my current place of employment.

To Follow The Business Development Project Using Social Media connect with the following:

On Facebook
http://steve.facebook.com
http://groups.to/manifest

On Twitter
http://twitter.com/stevepohlit
http://twitter.com/manifestmmind

Interesting facts: 500 new friends were added to our Facebook group in 4 days. 0-1,000 followers were added on Twitter in 4 days.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Retail Industry News: The Sky Is Falling

Another article today in the Wall Street Journal and I am sure there are many other headlines as well about the state of the retail industry right now with retail companies dumping inventory at deep discount pricing, concerns about liquidity and credit not being available for doing deals (mergers and acquisitions)

I am not denying the specific examples cited in these stories. Circuit City is real, Pilgrim’s Pride is real and I am sure there are other bankruptcy filings today in the private sector. The real issues is leadership mindset.

I published the following comment in the Wall Street Journal today in response to an article “Retail Faces A Long Season of Stress” My response is relevant for all companies and entrepreneurs regardless of the industry:
—————————-
Many companies have developed their culture to focus on building a positive value added relationship with their customers and prospective customers. These businesses will feel much less of an impact of a global economic softening than others. Some will thrive. The operative phrase is cultural change.

Regarding credit markets and consolidation in the industry, credit constraints are real. However, it is also true there is capital available and if a deal makes strategic sense, it can get done.

Our most immediate challenge is mindset. We are tested in our ability to look for opportunities and solutions when media focuses on every possible negative story. Those who succeed with a consistent mindset that they can move forward successfully, will do so.

There are countless examples throughout history, including the depression era, of people moving forward and not being stuck. Mindset is a choice for each of us and is not a result of external events.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Social Networking: Response To WSJ Marketing In The World of The Web

Tom and Michael’s article “Marketing In The World of The Web” is excellent work pointing to the changing landscape of retail marketing. The high rate of growth for the social networking sites is surprising many. Naturally strategies to recognize these trends are in the experimental phase.

My own research into social networking was launched by becoming very active on a number of sites. My experience has been very enlightening. The guidance I offer as a result of this experience is actually very similar to when the Internet was in its infancy: “Make best use of the tools that become available. Continually test to determine which applications work best for your business. The primary goal as it relates to building revenue is to continually strengthen positive relationships with your customers and prospective customers. Use technology to assist in achieving that objective. Relationships are key as they will confirm what you are doing right and what you can be doing better.”

Social networking appears to be great resource for building relationships. Ultimately a social networking strategy needs to be linked to the point of purchase. If you are largely selling on line you should have an aggressive program to build a strong social network. This recommendation becomes progressively stronger when your on line customer base is international. I recommend one of your most experienced and talented marketing professionals be in charge with the sole objective of linking your social networking strategy to the goal of further achieving the customer relationship objective. There is a huge integration opportunity.

Harley Davidson was mentioned in the article. Harley is a great brand. They will and should continue to strengthen the brand. Their opportunity is to build a tighter connection with their dealers in the marketplace from the eyes of the customer and potential customer. The social networking value in this example is generally solidified within a market and ultimately by the dealer. Again another integration opportunity with strong customer and prospective customer relationships being the goal.

So the landscape is changing but I don’t think the underlying fundamentals are. Develop customer loyalty and those customers are your most significant asset with your prospective customer. Communication is key in executing that strategy. Social networking makes it that much easier to communicate.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Circuit City Files For Chapter 11 My Comments Reported in the WSJ

(Please Note: the best course of action is to take bold steps before have to file for Chapter 11 or worse a dissolution. I am experienced with crisis management, turnaround management and bankruptcy. Contact Me if you are worried about your business.)

Chapter 11 comes with a great cost including, legal, accounting and filing fees. The most significant cost is often the distraction of management’s attention from the core processes of the business. This filing raises more questions than it answers. The effectiveness of the company’s infrastructure in identifying and correcting the real reasons for losses should be under microscopic scrutiny.

Retail is won or lost one transaction at a time. It looks like Circuit City has a no profit pattern. It seems like this pattern is the core issue that should be resolved during this opportunity for reorganization. If not, the Chapter 11 reorganization will likely move to dissolution.

Ultimately, secured lenders will be fine. Vendors will be paid for new deliveries but are at great risk of not being paid in full for invoices related to deliveries prior to the filing. Landlords of closed locations can now begin to plan on what to do with that space as lease payments will be terminated during the Chapter 11 process. Other leases are likely to be renegotiated. Of course, there are large numbers of people who are now not working just as the holiday season is near for them and their families.

There is very little sunlight shining through with this picture. The glimmer of opportunity is for a structural reorganization to be defined and implemented that strengthens the core business. Should that occur, the purpose of Chapter 11 will have been fulfilled.

Steve Pohlit
http://stevepohlit.com
727-587-7871

How To Implement A Business Marketing, CRM or Customer Relationship Management Campaign With An Immediate ROI

Please comment below if you find this information valuable.

Business marketing to customers, to prospective customers and to other businesses. The online marketing venues are excellent. However, f you are targeting companies, remember those company owners and managers are not online reading your marketing articles and marketing messages by email. Unless, of course, they know and respect you.

Understanding this I stepped up my idea to test a “door opening” offer. I high value added offer that most companies can afford. In developing a “door opening” offer for my consulting practice I discovered an excellent source of business contact information for my campaign. My campaign objectives are:

1. To mail a letter that will motivate a business owner to call me for an appointment. The letter is just being mailed and I will report on my actual results vs target in a later post.
2. The “door opener” I am promoting is described in reasonable detail at http://b2cmarketing.biz This link will not be in the initial control letter.
3. Since my goal is a physical appointment, I am targeting companies within a three mile area of my office. I thought there was maybe 200 or so in the revenue range I was specifying.
4. I heard the contact information was in the public records. After searching for quite some time, I lost patience and went to a suggested lead source.
5. I was amazed to find the contact information, sorted as I specified, was readily available and surprisingly affordable.

Watch this video for how I found and proceeded to create the database of contacts for my initial campaign.

There are several reasons why I am providing this detail for interested viewers:

1. I welcome referrals for all my consulting services including this program which is described at http://b2cmarketing.biz This is part of the marketing of my consulting practice.
2. I do what I teach. This is a blog, there is a video in this blog post and I am syndicating this article on the social networking sites as well as several article syndication sites. This article which is also a blog post will be sent to my subscriber list. All of these techniques I teach business clients. I am now moving to a “do it for you” offer since many of the recommended tactics with Internet tools are not being implemented by traditional businesses.
3. It is important to note that while I am marketing business consulting services, under that umbrella is a huge list of services including: email marketing, direct mail campaigns, website design, SEO, blog development and management, video marketing, Internet marketing campaigns, social media marketing, business modeling, cost management, systems evaluation, refinancing, mergers and acquisitions, organizational development and more. Yes there is more but they all come under one business goal…Optimize Profit. I am an expert at optimizing business profit and the more people trust those words the better business will be – their business and mine.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

WordPress Blogging Is A Foundation Marketing Tool: Backup Your Content

There are four foundation tools every business should be using as part of their marketeing strategy. These are listed on my site www.stevepohlit.com I have also written detailed articles about these foundation tools. For example Click Here for an article on how blogs and video help your internet site search engine ranking. You sould be subscribed to Steve Reports for tons of information I publish that will help your business grow profitable revenue.

For your convenience the foundation tools are:

A currently updated website, keyword optimized and with contact information capture script with linked to an autoresponder.
A blog that is regularly updated with relevant information and links to your website. You blog should also have contact information capture script linked to your autoresponder. Register at http://bloggingforprofits.biz for free instuctional videos on how to do this. Here is my introductory video on Blogging For Profits again for your convenience
Use short videos that you produce, topic and keyword specific that you post to your blog. Select ones should be posted to your website. Register at http://youtubemastery.net for more than 20 videos that teach you how to do this for free.
Enhance the relationships with your customers and prospect list with email communication. Use off line actions including; meetings, phone calls, post cards and letters. This is why you want to capture the contact information of visitors to your website and blog.

Of course there is more and that is covered in the marketing module of my business consulting practice. My contact information follows this article.

BACKUP YOUR CONTENT

By now most people are aware of how to backup websites and most autoresponder companies provide an easy to use download feature for you customer database. My preferred autoresponder service is Aweber Click Here

It seems most people are not thinking about all the content they add to their blogs and the backup of a blog is differenet than a website. WordPress Blogs, and I believe most other formats, run by adding your content to a database. WordPress based blogs all use MySQL database technology. Sounds “Twilight Zone” but it isn’t except for you are not able to simply backup your files like you are able to do with a website. You must backup the database.

Sounds scary? It isn’t. Watch the video I prepared on this topic and I suggest you believe me when I say: “if I can do this …you can do this”. Of couse if you don’t want to do any of this and have someone do it for you, I am ready to help. For the video on how to back up you WordPress Blog Please Click Here.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

How Is Your Business: Read The Amazing Answers

During a trip to my hometown Johnstown, Pa I had the opportunity to ask quite a few people how they were doing economically. I was anticipating more than a few doom and gloom stories.

I learned about a company that makes specialized lighting systems for coal mines that has doubled in size from 40 employees to 80 in less than four years. Plus they are still hiring. New lighting technology has created a new market: coal mines that have closed. Really cool!

I met an engineer for bridge systems in the Pittsburgh market whose main concern was being so busy. He was actually hoping for to be able to take some time off soon. Then there was the guy who couldn’t say much about his work. In fact he couldn’t say anything because he works under an oath of silence in a place near Washington D.C.

Nearly everyone I talked to was upbeat and busy with their jobs. Consistently I meet business owners who tell me their business is bad. This trip was no exception. In every case except one, what is really bad is their mindset or attitude. Each doom and gloom story is attached to a business that has huge opportunities for profitable growth. But the owners don’t think so. When the owners don’t think so the results reflect what the owners think. I encourage every business owner I meet to get started with easy to implement, economical marketing. My recommendation is a four step:

1. Install or update the business website with visitor contact capture on every page.
2. Activate a blog with relevant content fed to syndication sites. Each item of information has back links and contact information capture form tied to an auto responder.
3. Use video for topical content structured with benefits and a call to action. Syndicate the videos, add them to the blog and select ones to the web site.
4.Using email marketing, and other action steps, get closer to existing customers and develop relationships with prospects.

While my marketing module is comprehensive the above 4 steps are integral to the module and will result in noticeable improvements to your business. Implementing most of these four steps takes very little cash but does require some time. The choice is spend your time on rational marketing or you can sit around and complain.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

The Secret To Business Profit Optimization

The Profit Optimization Formula Is No Secret – It Is Just Largely Ignored:

The companies most profitable, using profit before tax as a percentage of revenue as the measurement, are those the provide the most value to their customers.

Consider Google: Google just reported a growth in profits exceeding 30% during an economic period many describe as tumultuous. Nearly all of this profit comes from their Adwords product – targeted advertising. Why is Adwords successful? Because Google’s clients see a positive return on investment. A positive return on investment is value.

Now Consider Yahoo – no longer today’s idol in terms of business profit performance. Nothing is forever. In every instance, where there is a business that is very profitable, regardless of it’s size, it is providing value to their customers better than their competitors that is key. Remember that value is always defined by the customer. So if your goal is to build very profitable revenue then you must continually focus on the value your customer wants and over deliver.

In summary – the higher the value delivered, the higher the profits. Your entire business should be focused on how to deliver more value.

This is why the first step of the marketing module that is part of my build business profits consulting process addresses how a company is taking care of their current customers. The most valuable customer is the one you already have. When that program is in place then you begin focusing on growth.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Reorganization Under Chapter 11 of The Bankruptcy Code – A Last Resort

All Business Crisis Management and Business Turnaround consulting work is done with the direct involvement of Steve Pohlit, President of International Busines Consulting Resources.

I follow the five step process outlined on the main page my business crisis management site -click here. I will do everything possible to avoid a legal reorganization under the Federal Bankruptcy code. When that vehicle is necessary to protect your business, it must be a last resort. The reason is that the administrative costs of reorganization under Chapter 11 of the US Bankruptcy Code are huge. There are attorney fees, administrative fees of the court, trustee fees and professional accounting fees. All of these costs must be paid by the assets of the business or from concessions made by creditors. If your business is struggling, the sooner you call so we can begin addressing your core weaknesses the better.

My experience includes very successful business turnarounds outside of bankruptcy court, successful turnarounds with the protection of the US Bankruptcy court and failures within the US Bankruptcy Court. I have turned around my own business that I purchased and was failing. I have worked with small and large companies, public and private. If you are concerned about the strength of your business you want someone who has personally been through the process as a business owner as well as an advisor. My business experience is extensive. If your business can be turned around, we will do it.

Steve Pohlit, President
IRConsulting, Inc

Offices:

Las Vegas:
3651 LIndell Rd., Suite D162
Las Vegas, Nevada 89103

Tampa
12233 94th St N
Largo, Florida 33773

Direct Phone Contact: 727-587-7871

Buying or Selling An Internet Business or Domain Names

I recently published an article on how buying a business or selling part of a business can add significant value to your business. Click Here for that artcle and special report. Buying or Selling an Internet Business or Domain Names warrants separate information since in most instances the basis for valuation are different.

Click Here To See A Private Offering of Internet Businesses and Domain Names – List Is Growing and Updated Daily. You are welcome to list your Internet Business and Domain Names for FREE

Here are the primary considerations for valuing an Internet Business and domain names:

Internet Business Valuation

The difference between an Internet Business and a stand alone Domain Name is that one is generating traffic and possibly revenue and profits and the other is not.

Internet Business Valuation is similar to a traditional business valuation. Consideration is given to physical asset value, customer base information, trends in revenue and profits. The primary goodwill asset is the domain name and active customer base. Valuation specialists are numersous. However, many have never operated their own internet business and many have minimal business experience. I started an internet service provider busiess in 1995. I have extensive business experience on line and off line. Normally I can offer you an idea of valuation fairly quickly then you can decide if you would like my assistance in due dilligence and negotiating a deal.

Domain Name Valuation

Admittedly valuing a domain name can be challenging when there is no business attached to it. However, there are precidents. For example a low number of letters attached to a dot com extension are generally very valuable. I have several of these on the market at Buy or Sell A Business. Domains associated with hot markets and topics command a higher prices. These domains have highly searched keywords in their names.

If anyone gives you a definitive statement as to value, unless they are wiring you the cash in connection with a statement you find favorable, I advise exiting that converstation very fast. Many brokers are interested in the listing and then will come back and tell you the market has changed and say you will have to accept a lower price. Not all are that way since a quality broker will be working to get you the highest price if their fee is based as a percentage of the selling price. I am not a broker. I provide my site as an painless way to list your domains and if there is deal as a result of that listing, a very reasonalbe referral fee can be paid. I also do not restrict you from listing your domain elsewhere – your domain is not parked on my server.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

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How Purchasing A Business or Selling Part of One Can Strengthen Your Business

The number one reason for buying any business is you are able to acquire value faster that what it would take for you to build it. There are usually always deals that can increase your sales and profits by acquiring a company. In a turbulent economy there are usually more opportunities than normal.

If you are a business expanding through acquisitions, there are also economic benefits of combining functions that can successfully support a much larger business. Typically systems support and administrative functions can be streamlined to reduce the expense structure.

There is no value to economic streamlining of the cost structure if the immediate attention needed on the customer base is ignored. Consider this example: you are business who has had a service relationship with a certain suppier for say 5 years. Now the supplier is purchased and the customer service support structure changes and the reltionship is weakened or lost. (Do you know anyone who was a Nextel customer and has a postive story following the acquisition by Sprint? ) Without an laser beam focus on customer retention, the economic gain of administrative synergies following an acqusition are soon wiped out.

Please Click Here For My FREE Report on The Key Issues That Must Be Addressed Before Buying a Business of Any Size

What does this have to do with divestitures? When you prioritize your resource allocation, sometimes it makes a lot of sense to sell a product line or division. If a part of your business is divertiing your attention from your core, selling it should be considered. As for selling the entire business the reasons are many and will be covered in a separate report.

Email Me or Call Me Steve Pohlit at 727-587-7871for No Obilgation Consultation

If you are considering divesting of part or all of your business, I highly recommend contacting a firm that will give you independent council on positioning the sale. You will want an objective evaluation of the strengths of what you are selling. Often I find opportunities strenghening the performance of the component targeted for divestiture. My most notable success story was helping a company achieve double their asking price. The value of that increase was $850,000 and that was achieved in less than three months of work while negotiatiing the sale.
I have in process a report on The Key Issues That Must be Addressed Before Selling All or Part of Your Business. Click Here to send me an email to let me know of your interest and I will send it to you when it is released.

Buying or Selling An Internet Business or Domain Names

Click Here for This Special Article

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

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Business Crisis Management by Business Turnaround Specialist

If your business is in a crisis there are several compelling reasons why you should call a Business Crisis Management Specialist. However before you do, please review the following and download your detailed report on The Exact Steps To Business Turnarounds. It is possible you can do this yourself. However, it is likely to be in your best interest to use a business turnaround specialist.

How do you know if your company is in trouble? (For a complete presentation please visit Business Crisis Specialist )

Here are key indicators:

Do you worry about running out of cash?
Has your financing bank or lender reduced your line of credit or, even worse, called your loan?
Do most of your key vendors have you on COD?
Have any checks issued by your business bounced?
Are you delinquent paying taxes or benefit insurance?
Are revenue trends decreasing and accounts payable increasing?
Have your valued employees left for a “better opportunity”?
Are you spending all of your time fighting fires?
Do you wake up at night fearing you will be out of business?
Do you fear you will not have enough cash to meet your next payroll? What about the next?
Are you thinking or have been advised that a reorganization of your business under Chapter 11 of the US Bankruptcy code may be the answer?
Do you feel you are at or near crisis stage?

“If you answered yes to more than one of these questions, then you need to call me, Steve Pohlit, at 727-587-7871 Right Now. That is my direct line. I will personally determine if I can help you solve your business problems or refer you to someone who can. This call will cost you nothing and may well save your company.”

Steve Pohlit, President
IR Consulting, Inc.
Turnaround Business Consulting
Restructuring, Recapitalization, Business Crisis Management

FREE Report: The Exact Steps To Turnaround Your Business
and Move From Crises To Profit


Name:
Email:

There Are Two Compelling Reasons To Consult With A Business Crisis Management or Business Turnaround Specialist:

An independent professional skilled in turning around business crisis situations, brings credibility to your business turnaround process which serves to quiet the companies and people fearful of not getting paid.

A key component of a successful business turnaround is developing and implementing a business plan for improved performance long term. Enlisting the assistance of an independent specialist communicates to employees, creditors and the marketplace you are serious about becoming a stronger company.

One more thing – delaying can mean the difference between a successful business turnaround and having to close your business….or worse….having your assets siezed.

I will help you if at all possibe, but you need to make the next move!

Steve Pohlit, President
IR Consulting, Inc.
727-587-7871
Click Here for The Business Turnaround Consulting Practice
Restructuring, Recapitalization, Business Crisis Management

DubLi Auctions, DubLi Auction Network Shows SEO Value of Video and Blogs

Please see the content below this video for each of the links mentioned.

The report mentioned in this video was published on Steve Reports on 9-15-08 here is the link: http://tinyurl.com/5fk85s The article shows how video took my site http://dublian.com to number one on Google. This video now shows how the report published on my blog is in the top ranking on Google. The key to that ranking are the keywords in the title and in how I have permalink set in the WordPress settings.

This is an example of what you learn when you join my Facebook Groups teaching video, blogging and building business profits. Those groups are:

YouTube Mastery
Blogging For Profits
Build Business Profits

Remember I have a do it for you package that is awesome. It will save you a ton of time. As an example, I am experienced in setting up each of the features and it will take me nearly 10 hours to set this up for you. So this is a great value.

Do It For You Package ..Read Carefully…The Fine Print Contains A Gold Mine!!!

My highest recommendation is a four pronged attack designed to generate immediate results for you business. These are:

Contact Information Capture and Email Marketing
Video Marketing
Blog Marketing
Integration of Video and Blog With Your Web Site Foundation…SEO on steroids.
The following is how we will work together for immediate results for your business:

Hosting One Year
Full Cpanel Access Your Log-In and Password
Your Domain Hosted on My Server
Setup a Website Template on Your Domain
Wordpress Blog Set-Up In A Subdomain
10-15 Plugins Loaded
Up To Three Graphical Blog Templates Loaded That You Pick
Your Own Email Autoresponder Account With Three Getting Started Messages
Three 4-8 Minute Videos Optimized for Video Syndication and Integrated With Your Website and Blog. This feature alone is worth more than the price of this package.
Up To 10 hours of consultation focused on guiding you to making more money with your business starting now. The value of this feature exceeds the price of this package. If you don’t agree after we work together, I will refund all your money and the products we developed plus the hosting is still yours.
Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Pricing: 2000.00 If you prefer a payment plan, $1,200 to start and $1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Turnaround Management, Crisis To Profits

The headlines today scream credit crunch and bank failures. There are two very important points to remember:

People are still spending money

Money is available to finance business

If your business is experiencing a profit squeeze and liquidity crunch, even those two points are not very comforting. What you need is a laser beam focus on saving you business now.

Candidly, it takes experience, a serious but balanced posture and a clear plan that is implemented right now to save a company in trouble. I have updated the symptoms of a business crisis situation as well as a detailed action plan on what to do at my business turnaround site. This information is free. If you are concerned I recommend you Click Here to visit Turnaround Management now.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Elite Business Leader Group Leaks Marketing As The One Action That Makes More Money Now

On October 8, 2008 a very select group of highly successful business owners met for 90 minutes to explore what strategies are working the best in today’s economy for growing their business. These business owners represent companies with current revenue and gross marging growth rates (this year vs. last year) of at least 10 %.

With no close second choice, each person said that an aggressive marketing plan, rationalized and implemented each day was solely responsible for the growth in their business. The only difference in the individual representations was the methods used. The marketing tools used to bring targeted companies through the sales funnel, varied in their application depending on the type of business. For example, while all companies had a business website, a number of the owners clearly used personal connection as the primary marketing tool.

I estimate about half of the nearly 30 in attendance use email marketing and direct mail. All have traditional media including business cards and other print collateral. 10% were experimenting with video and close to the same were experiencing with blogs.

Can you imagine what could happen with your business if you consistently focused on and implemented all of the following:

Email capture and marketing with the assistance of an autoresponder

Video and blog messages integrated with your website and business theme (message going out at a rate of not less once week.)

Selective use of press releases

Direct response mail

Google Adwords

Networking events

Monthly newsletter

Radio Show Interviews

Select print and electronic ad placement

Ebay store (if applicable)

Other depending on your business

My marketing module is tailored for each business. Nearly in all cases I am recommending the use of video and blogs to support a foundation website for the online marketing component. Of course customer contact management using email, phone calls, meetings and direct mail is critical.

I have prepared an introductory package that will help most companies jump start their revenue growth. This package is particularly attractive as it does not involve much time on the part of management. Here is the summary:

Do It For You Package:

Up To 10 hours of consultation focused on guiding you to making money. Is this a great deal? Well it could be worth many millions. You tell me. What is your business and what is your idea?

Price $2,000 flat or $1,200 up front and$1,200 upon completion.

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Advice on Business Advice …Don’t Buy It

If you are a subscriber to any business or marketing content email mail lists you know that every marketing person who has ever read a business book, walked in a bookstore, or touched the coat of an expert is coming out with headlines appealing to the fear that appears to be pervasive in the marketplace. Let’s take a look at some of the headlines appearing in my email box recently:

Subject Lines In My Email Box – A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down, What Melt Down?

Discover The Secret of Staggering Entrepreneurial Success

Everyone has a story that includes successes and failures. However only a few have experience that is valuable for others. Select coaches, advisers, consultants based on what they have done in their own business and not just based on what they say they have done for others.

I purchased my first company in the mid 90’s. It was a chain of drug stores in Tampa Bay with revenues of $50 million. There were more valuable experiences gained from being an owner for two years before it was sold that in my entire business career up to that point.

Soon after, I started an Internet Service Provider company and while doing that “pushed the experience envelope” in quite a few areas. I learned what can happen if you are juggling too much and assuming all is well. Can you feel that all did not go well?

Listen to those people who have experience with your business issues. They do not have to be an expert with your product or service. They must be an expert in helping you move forward whether that be marketing programs, organizational development, pipeline management, technology….whatever the areas that need the most attention. The best advisers are those who have a very clear grasp on your business model and quickly see the “A Priority” opportunities that can be moved on to realize maximum benefit quickly. You will not find this guidance “in a box” or emai. Personal attention from a person who understands and will guide your business forward and help you achieve your goals.

One starting point is to call me – Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Advice on Business Advice …Don't Buy It

Subject Lines In My Email Box – A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down, What Melt Down?

Discover The Secret of Staggering Entrepreneurial Success

One starting point is to call me – Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

How To Protect Your Data, Your List and Your Business

Fail To Act On The Information In This Report And You Could Lose Your Data.. Maybe Even Lose Your Business.

Discover How To Save Time, Minimize A Lot of Aggravation and Save Thousands of Dollars …Maybe Tens of Thousands of Dollars…Maybe Hundreds of Thousands of Dollars.

Best Part: Almost All of The Tools Are FREE!

You are about to discover how this report is likely worth a lot more than the $162.50 I paid for some of this information.When you consider the value of your data and the time and aggravation it will save you, this information is priceless. I hope this helps you and your business.

I just returned from the computer store that I have used for years to help me select new equipment, repair computers and provide advice on security. It is small shop about a mile from my home. I know the owner and senior technician well. I trust their work and advice.

Having owned a business with technical people I also know that sometimes things just don’t work right even when experienced competent people work on fixing them. This seems to be true for most things.

Problem:

My main PC caught a disease. I could tell when ads started popping up while visiting my regular business and news sites. The ads were bypassing my pop up blockers. I was disappointed my anti-spyware program didn’t prevent this.

After running a couple programs, I concluded I was not able to get rid of the spyware. I took the machine up the street and let my computer experts work on it. Like other professional service businesses they charge for their time. When they called and said all was fine I took the patient home after paying the $162.50 bill. I thought it was a bit high, but they addressed the problem the same day I called.

Well the patient wasn’t cured which was a bit upsetting after having dropped the $162.50. Since it was now Saturday night I looked at the paper Richard (the computer tech) gave me and noticed a list of programs I should be using to prevent viruses and spyware. One of those programs was a spyware software program already running on one of my other machine which was working without a glitch. (I don’t know why I wasn’t running it on all my machines. I am now.)

I installed the software and ran the sweep. Wow – I still had a critical condition on my machine. In fact, here is the report:

Items Found: 62
Traces Found: 151
Risk Rating: Critical

In a flash all of that was fixed and no more evidence of spyware on my PC. All of it is FREE except the spyware program that fixed my problems. The cost is $29.95 for a license that runs a year. Very well worth it when you look at the alternative of having to take your PC into a shop.

The List (According to the tech., all programs can be downloaded free at www.download.com

AVG free edition: Anti Virus	www.free.grisoft.com	I use this program and like it a lot
Spybot: Anti Spyware..Free	www.spybot.com	Just installed it.
Spysweeper: Anti Spyware	www.spysweeper.com	There is a free verson but I found if you have a problem the licensed version fo $29.95 is well worth it. Highly Recommended
Adaware: Anti Spyware, Mailware	www.lavasoft.com	No experience with this program
Ewido: Anti Spyware, Mailware	www.ewido.com	No experience with this program

Regarding this list: you will find a lot of information of anti spyware, anti mailware and anti virus software on line. The above is what one technician is recommending. Personally I have great results with AVG and Spysweeper.

Wait There’s More:

Backup Your Files: There are a number of alternatives for this. For about 4 years now I have been using Pocket PC which is a portable hard drive. It is small and has a lot of space plus it connects to my USB port. I really like it but have found the need for more space so I am using another model. Key point is: the backup is what is important. There are quite a number of quality portable hard drives on the market. Don’t over analyze, just get the one with the most space you can afford and has the size you can travel with if you choose.

Firefox: the more I use this browser the more I like it. Download it free at http://www.mozilla.com/firefox/ There seems to be fewer security issues with Firefox.

Access Codes: user names and passwords to all programs and machines need to documented and stored in more than one place. If you are a business, I recommend at least two people have this documentation. If you are an entrepreneur I still recommend two people have this information. Yes I know all about RoboForm. I use it and recommend it. My first point remains.

Customer Database Records (Your List): I know one internet marketer who takes a copy of his list to his safety deposit box at his bank once a week. He understands how valuable this is. Alternatives include having the data on multiple machines and backup storage devices and the list must be copied and stored offsite on a schedule that makes sense based on how rapidly your list changes. NOTE: if you use third party membership and autoresponder software, you must download your list regularly into your computer and then follow your computer backup procedures.

This report will only help you if you take action!!! Come to think of it everything seems to be dependent on making choices that will help you and your business then taking action. You now know, the rest is up to you.

——————————————

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter