business consulting – Steve Pohlit

Tampa and USA Business Coaching and Consulting Success

I am often asked what is my definition of success. My response is always the same and is one word – Results. I extend this discussion to the importance of health and relationships.

Without good health and energy relationships and money mean nothing as you won’t be able to enjoy them. For these reasons when I work with clients and deal partners, we start with a measurable outcome as the target. As you might expect, that is the money focus or in the business world it is the focus on building profits. Be sure to check out my book Building Business Profits Fast on Amazon.

There cannot be a business success story focusing only on business results. The relationship has to be there. The authenticity has to be there. Even the Results Guaranteed Coaching program I founded will not stand up if there the person or company I am working with has a hidden agenda.

In summary when the goal is clear and measurable and the relationship is authentic, the results will most often exceed rational expectations. Are you interested is seeing if my experience and approach will help you? Click to visit Results Guaranteed Coaching and register for my complimentary coaching session.

Intellectual Understanding Does Not Mean You Will Implement

One client told me recently the number one benefit of my program was keeping them focused on what is important.

In my experience people make a lot of progress during coaching and lose momentum if they interrupt the coaching process. For a Free Coaching Consultation Click Here

Remember my program is Results Guaranteed Coaching Click Here for more information.

May Your Success Exceed All Your Dreams and Desires

Steve Pohlit, Managing Partner
Steve Pohlit International, LLC
Email
Ph 727-587-7871

Connect on
Facebook http://facebook.com/buildprofits
LinkedIn http://linkedin.com/in/stevepohlit
Twitter http://twitter.com/stevepohlit

What Does Clearly Defining Your Goals Mean? …Not A Trick Question

Every business owner and entrepreneur I coach finalizes a financial performance plan for their business during Phase 1 of the coaching program. This plan is for at least a year and may extend 18 months or so. While that has been a foundation of the success experienced by the many people I have worked with, I have arrived at an enhanced formula for even greater success.

While the entire picture is reserved for my clients, this will give you insight as to the expanded formula for success. Here are some questions that will give you an idea:

1. Knowing what you know now, would you be in this business if you were to start fresh today?

2. What is the visualization of your life three years from now with this business and what behavior and action steps do we need to implement now for that picture to become reality. With this questions I am focusing on lifestyle goals including the material things that the client is dreaming about. So this is a stretch the imagination exercise.

From these questions and more we develop action steps that are implemented to achieve the desired outcome and measure actual performance against plan. Plan Actual Variance is the Gold Formula which will be the topic of a future article.

In summary, defining your goals really means defining how you want to experience your life. I look forward to your comments.

Fact

There is no better way to move from where you are economically today than where you want to be than being in your own business. There is no better way to succeed in your own business fast than to be led step by step by an experienced coach who has experienced success and struggles.

If you have limited funds – take a look at the free videos:

Build Your Business Even If You Are On A Low Budget.
These Free Videos Will Show You How! Click Here

Note: there is only one surefire way of achieving the success you crave…take responsibility for your success. Become a better you. Become valuable for others.

Build Business Profits Expert

Action Steps

Get A Business Coach! If you already have a business with more than 10 employees, Hire A Consultant who is able to work with you part of the time on-site.

Would you like to be in the next group of very successful companies and entrepreneurs?

Contact me now.

Steve Pohlit

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

727-587-7871

Steve offers his build business profits expertise to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. Steve incorporates health and wellness plus relationship guidance in his work as they are at the foundation of achieving all goals.

All articles published by Steve unless specifically restricted may be freely published with this resource information.

7 Figure Success in Less Than 1 Year

Near $0 One Year Ago…On Track To Make $1 million This Year

6 out 0f 10 People who were at near $0 business profits in the spring of 2010 are now on track to net more than $1 million in 2011. Quite honestly when I realized what was developing I looked very closely at the characteristics of this group.

The numbers are even more compelling since 2 of the 10 people were making six figures with their business when they started and now are on track to make multiple 7 figures. 80% of this group is on fire with their business performance.

What Are The Key’s To Their Success?

1.Each made a significant investment in coaching . In most cases they have one or more coaches. In all cases I am their primary coach.

2. All follow the directions. This means they follow the advice of their coach. Each has their own style and each implement the professional business coaching advice they receive differently. However, each one implements the program developed with their coach.

3. There is a bias for action meaning they implement and get closure on key action steps.

4. Each measure return on investment of their time.

Are There Any Unique Educational or Work History Attributes?

Candidly everyone is different. Some had college degrees, others did not. Most had experience as an employee, some did not. I am not aware of anyone having come from a family with wealth. The only common denominator was a commitment to taking action on a success plan.

What Are The Primary Steps That Account For Their Success?

Considerable time is spent on developing an appropriate plan for their business success and an action plan for implementation. Then we monitor results and make adjustments.

What Have I Done Different As A Result of This Experience?

Hired a coach.

Are Their New Success Stories In Development?

Yes and I am beginning to see the time line to success shorten.

Would you like to be in the next group of millionaires?

Contact me now.

Steve Pohlit

Business Development Consulting
Executive Coach

Social Media Services
New Digital Media, Inc.

Connect With Steve On:

Twitter

Facebook

Linked in

727-587-7871

Email

Build Business Profits Success Stories: 1

Build Business Profits Success Stories are actual experiences of clients as a direct result of following the action steps developed as part of the coaching process. These are verifiable case studies and while the popular marketing technique is to publish testimonials, I consistently protect the confidentiality of all clients.

10 Times Increase in Net Income In One Year

When I asked the question as to the income this client expects to bank this year the answer was $300,000. That is a very good number for an individual working from his basement office with one employee. I already knew this was his first year working full time on this business and that he had been working part time on this business in the previous year. He had no experience in this particular business (real estate investing) prior to two years ago.

I have been coaching him by phone for about 2 months and then we scheduled a day and half session on site at his office location. During dinner the first day, I asked him to be prepared to finalize a game plan the next day for building his gross income next year to $6 million. Now going from $300,000 to $6 million and actually a net closer to $3.5 million is quite a leap and I normally would not implement that aggressive of a plan with most clients.

This client was different. I already experienced his “action attitude” he was in motion everyday on networking and deals that converted into a growing list of funding partners (people with money to put to work) and people sending him profitable deal opportunities. He was successfully implementing the coaching guidance on focused networking. He was and still is missing a management system for taking his business to the level I could see that was possible.

The number one issue anytime I work with client on a model for increased revenue and profits is mindset. If they don’t believe it there is nothing anyone can do or say that will turn the idea into reality. In this case, there was not instant acceptance of my $6million plan. However, he asked me how I arrived at that number and I told him. He nodded his head and said alright “let’s do it”.

The exact strategy was developed the next day and included defining the niche markets he would pursue as well as the overall profit to be generated by each niche. That work resulted in him being able to see the results happening. It became believable for him.

Will he achieve performance targets of this plan? No….he will beat them. Just two days later he text me at 6AM in the morning with “we need to talk”. Close to 7 we were review an opportunity for deal that has he potential for a for $500,000 profit before the end of this year. In addition I looked at another deal with him yesterday and that one has a $500,000 potential by the end of this year if he flips it or an excellent rate of return if he keeps it. I could go on but my point is this client has transformed himself into a deal and money magnet. Does he have any special skills? He is an effective communicator and he follows the direction of his coach.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

About: Steve Pohlit CPA,MBA has been the CFO and COO of major domestic and international companies. Steve has extensive business ownership experience having purchased and started off line and on line businesses. Steve offers his business building experience to companies and entrepreneurs with business coaching and business consulting. His focus is on building business profits and net asset value at above average rates. All articles published by Steve unless specifically restricted may be freely published with this resource information.

The First Step To Building Business Revenue And Profits

People attending the classes where I teach and who join the coaching or consulting program often think there is silver bullet or magic potion for making money.

I teach audiences averaging 60 or so people all over the US and Canada how to build business profits. From this work, approximately 10% become coaching clients. I open most presentations stating that they will learn the exact formula used with those in the coaching and consulting program.

In the opening portion of every coaching or consulting engagement, I begin with “now comes the first question that I taught in the class”. Some are still surprised when I begin following the exact process that they learned at the event. This is the first step I am giving to you, my loyal readers.

Even though I have taught them all the steps, most have not completed the first step to building business profits. In fact I have been tracking the numbers and when I give the exact formula for building business profits, only 2% as me for the detailed report.

The Difference Between The Class and Business Coaching and Business Consulting:

The difference is the class teaches all the steps and consulting shows the client how to implement the steps. So what is the first step? The first step is to have a clear definition of your business that is in alignment with how you make money. I know this seems simple but most people do not get this right the first try. The definition should be one that you can write in a few sentences and say very clearly in about 10 seconds.

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

Twitter

Facebook

Linked in

MySpace

727-587-7871

Email

Build Profits: 7 Step Marketing Plan plus How To Market With No Cash

Jay Conrad Levinson is known for his “gorilla marketing” advice. He recently listed on Rich Shefron’s blog his 7 Step Simple Marketing Plan. I read this today and thought you might like it before we get to the main topic. This is a very good guide to remember. Here they are: (for the complete blog article Click Here )

1) What is the purpose of your marketing? (What action do you want them to take?)

2) What is the main competitive advantage you stress to achieve that action/purpose? (What main benefit do you offer that your competitors do not?)

3) Who is your target audience?

4) Which marketing “weapons” will you use to achieve that action/purpose? (Expressed as a list.)

5) For your market niche, what do you stand for?

6) What is your identity, your personality?

7) What is your marketing budget? (as a percentage of your projected gross sales)

How To Market Your Business With Little or No Cash

Most consultants and authors offering training programs and services assume you have the cash to implement a sound marketing plan. That is often a misguided assumption and this begins to address a common issue of marketing with little or no cash. Many entrepreneurs and companies are experiencing a cash crunch.

The following steps are essential for marketing your business when you have no cash. They are also essential when you do have cash. Cash will help you advance your results faster.

The Most Important Step – Always – and There Are No Exceptions:

Spend Most of Your Time Marketing Your Business. This is a mindset coupled with a commitment and knowing what is productive time. Jay did not list this. Most do not. This is the number one item I work on with companies and with people I coach. This is the number one item I work on for my own ventures. This is also a challenge for most people since it is easy saying “I was busy today”. I say if you are not working on building new business and strengthening what you have, most other activities are just busy work.

Second Step: Know How To Use The Tools Requiring No Money and Those Most Helpful When You Have Money

If you are reading this you are on line somehow and I realize there is a cost for a connection. A computer and a connection are required. They cost money. They are essential tools. This article is how to market when you have little or no cash. You have to have a connection to market even if you are an off line based business.

How To Market When You Have Little or No Cash.

1. A web site is now required for credibility and I recommend using blog technology in most cases. If your business needs an html based web site fine. You still need a blog.
2. Use social media to drive traffic to your blog. The primary social media sites for driving traffic are Facebook, Twitter, YouTube and LinkedIn.
3. Your goal is strengthening the relationship with your visitors and encouraging them to become part of your list. Even when you are selling a product on line, your primary goal when using the no money marketing approach based on social media traffic is to move your target audience from your social media network to your list where you can communicate with them.

Facebook groups have similar characteristics of an email list. However, at no time will pounding on your network to buy from you be an effective marketing strategy. The Build Profits Group on Facebook is a good example. All the content sent to the group is intended to be of value. At the same time there is no secret as to my business ventures and professional services.

I used and continue to use Facebook, Twitter and YouTube for the development and growth of three businesses that have cash profits this year. Last year two of the three did not exist. Two of the Three took less than $100 cash. Manifest Mastermind was less than $1,000. Today all are marketed using social media.. time yes, cash no.

Manifest Mastermind:
New Digital Media, Inc
IR Consulting, Inc

I use one autoresponder account for all businesses and lists. I use one hosting account for all domains. If you have no cash you can use blogger and by-pass the autoresponder. When you have some cash, convert your blogs to a WordPress based platform with individual C-Panel access. If you don’t know why you need these tools, learn. I feel an autoresponder is a must have tool for building a list. No matter what is being discussed in social media circles, email is still very important and valuable. So if you cannot afford an autoresponder, then track your email list manually until you can afford it.

Once I had built some cash flow, I outsourced certain of the work required to continue building the social media network and continue to do so. Notice earlier I mentioned I do not spend cash on marketing. However, I do leverage my time which is very valuable. I view the development of your own social media network essential for business and your social media network is an asset. I work on this everyday – everyday.

I do not outsource content origination meaning blog articles, posts to Facebook groups, Tweets and autoresponder messages. Some of this work can be outsourced. I do all of it now and some of it soon, will be outsourced. However, some content cannot be outsourced as it is my voice.

I will cover key points in building your social media network in the next article.

The easiest way to follow this series is to become a member of my Facebook Group Build Profits. Register for my list. What is in it for you? Candidly the information you receive here in most instances is more valuable than programs you will pay hundreds and even thousands of dollars for. Why do I offer this information? Because some people will want me to become part of my Executive Coaching Program, some companies will want my consulting services and some will want help in building their social media network. Most of all some people will write and say ” I followed what you wrote and it worked – thank you” That my friends is the greatest reward of all.

Sending you energy of health, happiness, prosperity

Steve Pohlit

Business Consulting, Executive Coach
Turnaround/Crisis Management
Temporary CEO, CFO, Controller Services
International Business Resources

Social Media Services
New Digital Media, Inc.

727-587-7871
Email

About: Steve Pohlit is a CPA,MBA and has been the CFO of several major domestic and international companies. Steve is a business owner and an expert business consultant focused on building profits and net asset value. He is very experienced with Internet marketing and social media marketing. All articles published by Steve unless specifically restricted may be freely published with this resource information.

Busting Loose From The Business Game

In 2006, author Bob Scheinfeld published a book titled: Busting Loose From The Money Game. I purchased the book based on the recommendation from another admired author and read it once over the course of about a week. I then went back and read it more closely, made notes, highlighted sections in yellow. In short I really studied this book.

I had not been exposed to most of the information in that book to that point. I was very skeptical even after studying it in-depth. This was because the concepts were so different from anything I had imagined. However, I found a part of me saying it made a lot of sense.

Over the subsequent three years, I have learned that Busting Loose From The Money Game was based on what is known by scientists as the discipline of Quantum Physics. During this time the movie The Secret was released. There has been a growing awareness of The Law of Attraction. Quantum Physics supports The Law of Attraction.

Here is a real life example from personal experience. If you have followed the articles published in this blog you know I have a lot of very valuable business experience. I use this experience to help companies improve their business performance and in some cases help them if they find themselves in a difficult situation (business turnaround consulting).

When I was near graduating from college I decided that I wanted to be a CPA and work with one of the Big 8 (at the time) firms. I visualized that experience as best I could, I interviewed with a few firms and I was not hired…then. I ultimately relaxed that idea, but I did become a CPA and also went on to earn my MBA. Both were credentials I decided I wanted to have because one day I wanted an executive position and be in the board room running a large business. I felt those credential would help.

I was relentless on that idea. I felt certain it would happen. Nine years after I was not offered a job with one of the Big 8, the number one firm in the world hired me . I went on to have a marvelous experience there for 10 years. I left and went right to being a senior executive of a $360 million company. I was in the board room with several other senior people running that company. There is a lot more to this story including some of the near total disasters I experienced but the point is I attracted that which I was focused on consciously or otherwise. That is The Law of Attraction. “Like attracts like”.

Today in business and in all areas of my life I am continually creating the picture that I want to have appear. Now if you asked my most recent client how that turned out they would say not very well. I would say one chapter is closed and another is beginning. Soon I will prepare another article on change and surprises. For now I say to you, The Law of Attraction works perfectly all the time. The problem comes in when the outcome isn’t like we thought it would be. Sometimes the outcome is much better and sometimes it isn’t.

In the situation I just finished, the bank decided it was in their best interest to liquidate the company. There is no way on this planet in my lifetime I thought I would understand the bank’s position given the alternative solutions presented to them. However, Bill Bartman’s latest book “Bailout Riches” offers answers. Do you see I was asking questions and I attracted answers. Not only that, but I attracted an opportunity to profit from the current conditions should I pursue what Bill suggests. I don’t think I will but you can.

I love understanding and increasing my connections with that which I intend to attract. I love sharing what my experiences and insight on these topics. Nearly a year ago I had an idea of how I could blend my passion for The Law of Attraction with my experience and skill set in business and particularly the consulting arena. Shortly thereafter, a number of things began to fall in place and today I have along with my business partner have growing business based on The Law of Attraction. That business is Manifest Mastermind. What is most important I work on what I love and some people like it enough to stay as paying members. How cool is that?

My purpose has been to give you a glimpse as to why I immediately purchased Bob Scheinfeld’s latest book: “Busting Loose From The Business Game” I have not read it as I just order it today. I encourage you to order it and for transparency purposes I am not an affiliate and Bob hasn’t asked me to write this and certainly hasn’t paid me any money to do so. For the record I am not opposed to being paid :).

I know this book will have as much influence on me as the first one I read and I am excited about all the possibilities.

Here is the link and if you decide to order, please tell Bob that you heard about it from Steve Pohlit.
<http://www.bustingloosefromthebusinessgame.com/opportunity.html>

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit, Expert Business Consulting

IR Consulting, Inc.

Email Me, Steve Pohlit to schedule A No Obligation Consultation On Building Your Business Profits.Need more customers? Let’s discuss how to use cutting edge Social Media Marketing in the revenue building cycle of your business to drive your profits sky high. If your company is not growing revenue and profits, if your company is not cash flow positive Click Here for more information about Turnaround Consulting Services for Business In Crisis

Follow Me and I Follow You

http://Twitter.com/stevepohlit

Join My Fan Page on Facebook Click Here

FREE Report:
How To Increase Business Profits by 30% or More in 90 Days or Less

Your Level of Business Success Is Directly Linked To One Thing

When asked: what is the number one key success factor for business success? The responses often are:

A hungrey market with money
Cash
An effective business plan
Management control system
Experienced leadership
etc.

There are many factors that contribute to a thriving business over time. I have led business consulting clients through all the primary steps necessary to operate a successful business. Even after sometimes many months of work with very clear guidance, I have observed intelligent, experienced business people miss the profit mark and in some cases destroy what should be a successful business.

Personally, I have experienced successes and failures. Successes were not always sustained and failures were swift. In evaluating my own experiences and those of many other companies where I have had direct contact as an auditor with Arthur Andersen, CFO of several very large companies, business consultant to companies ranging from small to large or as an entrepreneur, I discovered the key.

This key is present in every success story and absent in most failures. This key is the part of the reason for the idea of Manifest Mastermind . Together with my business partner Manifest Mastermind was launched a week ago. The first step we guide members to completing in the Manifest Mastermind process is having a clear definintion of what you want. I know a lot of life coaches and consultants start with that. Keep reading.

Most people when asked what they want start with a list that includes, more money, a new car, better home, financial freedom, improved relationships, vibrant health and so on. But when challenged as to why they want the things they describe, the list sometimes changes. On the topic of money, business people think in terms of revenue and profit milestones. I have started nearly every consulting engagement with establishing a clear definition of the revenue and profit goals for the next year. But there is more to it.

While I am certainly not ignoring monetary and other metrics, I have expanded my focus on what it is the business leadership really wants. Here is the key that I feel is most important:

Are you in alignment with the purpose of your business?

If your goal is money, you may realize your goal and not be happy. So what is the point of the money? Or maybe your goal is money but the demands weakens your health. So what’s the point of the money? It is very clear that money, relationships and health are all interrelated. If one is out of balance the other suffers. Alignment is the key.

Do you know anyone who really does not like their job? They are making money but how is their life and what effect does this have on their health and those around them? What effect does this have on their spouse, partner, children?

Do you know anyone who is not making money and struggling financially? That is a tough situation and most people in that situation have a single minded purpose which is to make money without regard to how happy they will be when the money is flowing. If they pursue just the money then often end up in the same pattern.

If you are in a less than successful pattern, it is wise to move out of that pattern. It starts with awareness, definition of purpose and associating with like minded people and masterminding for goal achievement. That is what I have found to be true for me and others joining the Manifest Mastermind process.

You are invited to our free course and most welcome. Click Here

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

This report may be freely distributed without restrictions with the original content including this resource box remaining unchanged. Author: Steve Pohlit, Business Consulting Services, Executive Coaching, please visit www.stevepohlit.com

PS. My doors are open for new clients and referrals are well compensated.

Valuable Job Search Guide Found on Mashable.com

In doing research for my current business development project which will demonstrate the power of social media I discovered what seems to be a really cool tip for those looking for a job. I found this tip on the very popular blog Mashable and here it is from Eric Pender

I have actually used Google Reader to help me find job leads.

I go to Craigslist and perform a query in the jobs section for specific keywords that target the kinds of jobs I’m looking for (I search for search engine optimization jobs, but you can really use this for anything). Then, I take the URL that comes from my search query and plug it into Google Reader. Anytime that a new job posting comes up for that keyword, it comes into my reader feed. When I was looking for jobs and saw an interesting listing come across my feed, I was the first one to apply for it. This strategy landed me many calls, and one of them ended up resulting in my current place of employment.

To Follow The Business Development Project Using Social Media connect with the following:

On Facebook
http://steve.facebook.com
http://groups.to/manifest

On Twitter
http://twitter.com/stevepohlit
http://twitter.com/manifestmmind

Interesting facts: 500 new friends were added to our Facebook group in 4 days. 0-1,000 followers were added on Twitter in 4 days.

Sharing with all my readers the energy of peace, happiness and abundance

Steve Pohlit,
The Profit Expert
www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

PS. My doors are open for new clients and referrals are well compensated.

Advice on Business Advice …Don’t Buy It

If you are a subscriber to any business or marketing content email mail lists you know that every marketing person who has ever read a business book, walked in a bookstore, or touched the coat of an expert is coming out with headlines appealing to the fear that appears to be pervasive in the marketplace. Let’s take a look at some of the headlines appearing in my email box recently:

Subject Lines In My Email Box – A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down, What Melt Down?

Discover The Secret of Staggering Entrepreneurial Success

Everyone has a story that includes successes and failures. However only a few have experience that is valuable for others. Select coaches, advisers, consultants based on what they have done in their own business and not just based on what they say they have done for others.

I purchased my first company in the mid 90’s. It was a chain of drug stores in Tampa Bay with revenues of $50 million. There were more valuable experiences gained from being an owner for two years before it was sold that in my entire business career up to that point.

Soon after, I started an Internet Service Provider company and while doing that “pushed the experience envelope” in quite a few areas. I learned what can happen if you are juggling too much and assuming all is well. Can you feel that all did not go well?

Listen to those people who have experience with your business issues. They do not have to be an expert with your product or service. They must be an expert in helping you move forward whether that be marketing programs, organizational development, pipeline management, technology….whatever the areas that need the most attention. The best advisers are those who have a very clear grasp on your business model and quickly see the “A Priority” opportunities that can be moved on to realize maximum benefit quickly. You will not find this guidance “in a box” or emai. Personal attention from a person who understands and will guide your business forward and help you achieve your goals.

One starting point is to call me – Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

Advice on Business Advice …Don't Buy It

Subject Lines In My Email Box – A Small Sampling

What Is Your Economic Bailout Plan?

Steve, Annihilate The Rat Race

Turn Recession Into Prosperity

Just Follow This and You Will Make Money

Stop The Roller Coaster, I Want Off

Steve, How To Prosper In These Perilous Times

Recession Survival

Melt Down, What Melt Down?

Discover The Secret of Staggering Entrepreneurial Success

One starting point is to call me – Steve Pohlit 727-587-7871

Sending all my readers the energy of wellness, peace and abundance

Steve Pohlit, www.StevePohlit.com

Network with me on Facebook: LinkedIn: Follow me on Twitter

How A Conference Call Problem Is Flipped To A Marketing Opportunity

Recently I planned to co-host a teleconference call where over 2,000 interested people were invited. When events of this type are planned, I usually anticipate a 5-10% reservation rate and then 20-25% of the people reserving their space will actually participate on the call.

Those numbers are not the lesson of this article. Although if you read the numbers carefully they wil help network marketers, direct response marketers and people managing special interest groups off line and on line. This article is about the doors that opened when I failed to understand all of the featurs of the new conferencing call system I was testing and I couldn’t connect the callers. I rescheduled the call.

In a prior life I would have blamed a lot of people but now I look and say what could I have done to prevent this problem? The number one action (and yes I knew this but didn’t do it) was to test the system before announing and promoting the call. I had assumed I understood how it worked from the training that was available and I didn’t. So I accept responsibility for needing to reschedule the call.

First lesson: always test …always.

The conference call system is fairly new and once discovered I really wanted to use it. The features and benefits for a free system were “off the charts.” I was further impressed by an email from the company’s CEO who had learned of my canceled call and wanted to know about the difficulty and what they could do better.

Second Lesson: when a customer even a free customer has an issue, find out what you can do to solve the problem and possibly prevent it from recurring.

In order for me to answer the question for myself and the CEO as to what can be better I needed to make sure I understood how this system worked. Often times when I have a question I will become the teacher since if I can successfully explain it to someone else then I understand it myself. So I developed three videos of enhanced training for this system which is called Callifower. These videos are below.

Third Lesson: You understand an important topic well enough if you can teach it.

Now this is where my business analytical and consulting skills really kick in. I stepped back from this situation and asked, other than my group who else would benefit from this conference calling system and training? Here is a short list:

1. There are groups using conference calling extensively now. They include network marketers, internet marketers launching products to name a few.

2. Companies with employees in remote locations. These can include outside sales people on the road, managers of stores in multiple locations, trucking companies with drivers on the road, employees in mulitiple offices or plant locations. Are you beginning to see the opportunities.

Fourth Lesson: Be open to how technology developed for one group can be applied to non-targeted groups.

This is the advantage of working with a business consultant exposed to a wider range of company practices. However, like companies not all consultants have expertise in marketing tools like blogs, video, social networking, conference calls, syndication, direct response and more.

International Resources and specifically this consultant is very connected to not only the latest tools that are developed but more importantly often has personal experience with what is working. This logic can be applied to company managers who identify a practice that works well and can share that using video, white papers, blogs, press releases, emails, newsletters and seminars with customers and even competitors. Very few discoveries are extremely proprietary and often “speed to market” with information establishes credibility.

What really caught my attention about Calliflower were the features of being able to see who is on line and multiple ways for participants to ask questions and participate. Check out these videos:

Video 1: Calliflower Conference Call Training for Participants:

Video 2 Part A Calliflower Conference Call Training for Conference Hosts:

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Steve is the President of International Business Consulting Resources. His firm specializes in guiding companies to rapid increases in revenue and profits with a sustainable growth rate. Don’t miss my FREE Report: How To Make More Money With Your Business Now and Long Term I am building my practice and welcome new client inquiries. Call me for a fee consultation at 727-587-7871 Remember many of my business building articles can be found at Steve Reports and my prosperity building tool (best tool ever for helping you manifest your goals and dreams) is The Prosperity Tool Chest and guiding articles posted very often at Prosperity Tip

How This One Tool Will Guide You To Profitable Business Growth

The value of the tool presented in this video is huge. It is named The Gold which represents its value for you and your business. It is the foundation for achieving all business performance goals.

I use it on every business consulting project and with every executive coaching project. The Gold is used when my firm provides interim CFO and controller services. The Gold is used for special purpose project management as the logic can be applied to every function within a business.

You can use this right now to help your business and if you need assistance with implementation, I welcome all inquiries. Steve Pohlit 727-587-7871.

Sending all my readers the energy of wellness, peace and abundance. Steve Pohlit http://www.stevereports.com

Network with me on Facebook: LinkedIn: MySpace: Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

Thank You Frank Kern.. You Are The Reason For This Video

An objective review of this video by almost anyone would say – don’t release it. I can come up with over a hundred reasons why this video should not be released. However, I look at Frank Kern. Have you ever watched any of his videos? Google him and take a look. Inspirational! If this guy can deservedly make 10 ‘s of millions annually with his style, I know I can provide 10 times that value. Love your style and valuable content Frank.

My message to you is this: if you wait until you like your own video, article, website, blog material before you make it public, it will never be public.

I founded YouTube Mastery on Facebook and YouTubeMastery.net I did that because video is huge and there is so much compelling evidence of how video is driving traffic to websites and driving up ranking in search engines, you would have to be nuts not to use it. OK and so there are a lot of people who are nuts. Video remains my number one marketing recommendation.

My primary business is coaching executives and restucturing companies for long term improvements in profit performance and asset management. The following video is the first in a series that describes my business consulting practice and as the series develops offers specific guidance as to what you can expect during a consulting engagement as well as valuable tips that will help your business make more money right now.

Sending all my readers the energy of wellness, peace and abundance.

Steve Pohlit
http://www.stevereports.com

Network with me on

Facebook:

LinkedIn:

MySpace:

Follow me on Twitter

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working Click Here For The Free Report

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size. Click Here For The Free Report

How To Use Social Media Video (YouTube) To Grow Your Business

Does 200 million page views a month catch your attention? How about knowing 41% of the members between the ages of 34 and 55 and all groups are divided nearly evenly between male and female? If that isn’t enough to get your attention consider these:

1. Members look for content by areas of interest.
2. All content is video and each video can be described using text that is rich with targeted keywords for your product or service.

Just a Couple More Things

1. The information above is about YouTube.. the 6th highest volume site on the Internet. The demographic data is for the US only and yet YouTube is International. The real number are larger but not quantified.
2. There are more than 150 social media sites on line and growing. Each one is attempting to carve out a niche of the huge general market. Of the 150, approximately one third are video sites. Once a person masters YouTube alll the skills are generally transferable to other niche market video sites.

The Action Plan Tracker

I have a business consulting firm. I teach companies how to build revenues and profits using proven principles and processes. Part of the business consulting work plan is to help the client implement an improved and more effective marketing strategy. Social media is now a required component of my updated business marketing strategy model. The numbers of people joining social media sites and becoming very active are very significant and should not be ignored.

There are a huge number of businesses that do not have websites, use blogs, test on line promotion campaigns, execute effective email campaign which are all very proven and effective marketing tools. Social media sites generally completely ignored by most companies. The exceptions are wisely building brand and loyalty.

Very recently I developed the groups YouTube Mastery on Facebook and MySpace as well as the the site www.youtubemastery.net These resources are just being developed and the website is very underdeveloped. However, I have a very clear plan and once I reach that point I take action and sacrifice some perfection. People need to know about these opportunities now and begin using all the Internet tools plus traditional marketing tools in their business now. I currently advise business owners that they need to be devoting nearly 80% of their time on marketing. Part of that 80% includes working with staff and others accountable for marketing. Marketing and developing people are the two most important areas where a business owner needs to spend their time. All other responsibilities should be delegated. What if your are an entrepreneur of one. The point is still the same.

Right Now Action Steps:

1. Join the group YouTube Mastery on Facebook
2. Visit and register at www.youtubemastery.net

These two actions will result in you getting up to speed on using social media and social media video to market your business.

Sending all my readers the energy of wellness, happiness and peace.

Steve Pohlit
http://www.stevereports.com

Don’t Miss These Free Reports from my new business consulting site:

The Top 10 Action Stops That Will Make Your Business At Least 50% More Money in 90 Days or Less While You Spending Less Time Working

The Key Issues That Must Be Addressed Before You Buy Any Business of Any Size.

Click Here For The Free Report